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Writing for the web
The document discusses several key differences in how people consume information online versus in print. It notes that online readers skim content quickly, jumping from site to site and avoiding ads. Writers should focus on concise paragraphs, lists, and explanatory subheads to engage these readers. Interactivity like links, videos, and live chats can also better suit online formats by taking advantage of the web's capabilities. Metrics should track what content is popular and how readers find the site to refine future writing strategies.
