2. A Geek who is paid to
share lots of tech stuff
Works at the Open
University as an
academic
Currently author / co-
author of thirteen text
books
Also author / co-author
of academic papers
3. An operating system
(used on your Android
Phone)
A case of bureaucratic
traction
Motivation to ensure it
recruits students (above
target)
4. Used different social media
tools to get message out
there
Built up a „presence‟
Went from unranked
◦ To Google Page 2
◦ Then Page 1
I did get others to help (this
is valuable)
5. Don‟t expect to be Stephen Fry
Followers are useful
Getting your page links out
there is more useful
Bit.ly and other short URLs
Google will find these
Don‟t go mad with twitter
fever, its about timing and
content
6. Have something to say
Follow others
Pre-tweet / re-tweet / reply
Automate with Twuffer?
Decision:
◦ Do you want it to be your private
ramblings?
◦ Do you wish it to be your
professional persona?
◦ Or both?
7. Its not a case of what is better
More, which is right (for you)
Which may be both
◦ You as an individual
◦ You as a „Fan Page‟
◦ You as a „group page‟
◦ You as a „hang out‟
◦ Using events …
Ability to link to RSS/Twitter
8. Helps the narrative
You the blogger
Others blogging on you
Linking to
Facebook/Twitter/Google+
(more soon)
Can be on anything
9. You can set it up to be your
website
◦ So www.you.com
You can email entries
◦ Therefore you can send them from
your smart-phone-pad-email-
client thingy
Frequency is important, blogs
with the frequency of a comet
don‟t do well
10. This one is slightly more
challenging
You have to be of note albeit in a
minor way
Therefore it may be when you
have something published
Keep to facts, not opinions
Anything posted must be
verifiable
Wikipedia
11. RSS (really simple syndication)
◦ You may also discover terms like Atom
You can feed twitter into Facebook or
Google+
You can feed your blog into Twitter
You can feed other RSS sources into Twitter
You can use Paper.Li and link TwitterLists
Confused yet?
12. We are writers?
But …
◦ Many respond to the spoken as well
as written word
◦ Poetry, prose and promotion
◦ Comedian Richard Herring is
currently releasing five minute shorts
◦ Stephen Fry, used Twitter/AudioBoo
as a parallel to QI series H
Attempting to engage in a multi-
media world (but keep it simple)
13. About you
About your work
Its not one channel, its all working in unison
14. Blog about each other
Co-Retweet
Agree posts on each other facebook
walls
Use „speakeasy‟ as an interesting
entity
Agree collaboration
15. Mumsnet ….
◦ How this was started was unconventional
◦ But look at the impact?
There are no rules in this world, just
enthusiasm
Cross-posting and forum postings
The impression of presence is often
greater than presence itself
16. Don‟t fall into the Johann Hari /
(some) MP‟s trap
Keep it honest, ensure its fair
Keep it as accurate as possible, if its
an opinion, say so
You will endure critique, respond,
don‟t react
17. Rather than searching the net, let the net
come to you
Setting key phrases
◦ Title of your work, your name, your pseudonym
◦ Live or as a daily/weekly digest
I use it to watch „me‟ „modules‟ and others
18. “The codfish lays ten thousand eggs, The
homely hen lays one; The codfish never
cackles, To tell you when she's done; And so
we scorn the codfish, While the humble hen we
prize; Which only goes to show you, That it
pays to advertise”
19. Blog : www.teraknor.co.uk
Twitter : @teraknor
WikiPedia : Andrew Smith Author Education
Professional
◦ I think I am on Page 4 of a Google search for Andrew
Smith … I do have competition
◦ LinkedIn is also very useful
◦ PR does help, but they are an effort
Editor's Notes
Who am I > GeekThe short story of T155No solutions, no magic bullets, ideas, experiences and a work in progressTwitterFacebook/Google+BlogsWikipediaIs YouTube or AudioBoo any use?Creating a storyMash up RSSGoogle AlertsCollaboration and community (helping each other)Publishing via Kindle