The document discusses using LinkedIn for brokers. It provides tips on setting up a LinkedIn profile, choosing an appropriate LinkedIn account type, using third-party applications, navigating groups, building a network, engagement strategies, and getting recommendations. The presentation emphasizes making the most of LinkedIn through an active approach of consistent engagement, giving value to connections, and ultimately taking relationships offline.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
Optimizing your LinkedIn profile for professional communication network buildingBarrie Byron
27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. Presentation covers tips for Optimizing your LinkedIn profile for professional communication network building.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
LinkedIn for your job search is a comprehensive overview of the navigation and usage of LinkedIn. I illustrate the best practices to incorporate on a regular basis.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
Optimizing your LinkedIn profile for professional communication network buildingBarrie Byron
27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. Presentation covers tips for Optimizing your LinkedIn profile for professional communication network building.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
LinkedIn for your job search is a comprehensive overview of the navigation and usage of LinkedIn. I illustrate the best practices to incorporate on a regular basis.
This is a presentation that I did for the Fremont Public Library that covers the basics of LinkedIn. I discuss the elements that need to be a priority. The latter portion of the deck shows the LinkedIn mobile app and several unknown features.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
Collegiate Miss CEO Workshop: Effective Resume & LinkedIn TacticsJenny Pollock
Jenny Pollock covers tactics to help get your career application materials in order. Including:
- Cover Purpose of a Resume
- General Rules of Resumes
- Intro to LinkedIn
- Navigating Applicant Tracking Systems (ATS)
- What Hiring Managers Are Looking For
Originally presented to Miss CEO collegiate students.
For more from Jenny on mobile monetization and women in tech visit her site: https://www.jennykaypollock.com/
LinkedIn: Improving your profile on the world's largest business networkBarrie Byron
Presentation delivered at the second annual PCC Employment Outreach Event, An all welcome, all community, all about getting employed free conference for PA and NJ residents. Presentation includes tips on improving your LinkedIn profile with specific changes and strategies to stay engaged with your network.
This deck covers many elements to optimize your LinkedIn and suggests actions for you to market yourself better. Ever wonder how to post on LinkedIn or use the # or @ symbols? This deck is a must-read since it illustrates and explains how to do it.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
This is a presentation that I did for the Fremont Public Library that covers the basics of LinkedIn. I discuss the elements that need to be a priority. The latter portion of the deck shows the LinkedIn mobile app and several unknown features.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
Collegiate Miss CEO Workshop: Effective Resume & LinkedIn TacticsJenny Pollock
Jenny Pollock covers tactics to help get your career application materials in order. Including:
- Cover Purpose of a Resume
- General Rules of Resumes
- Intro to LinkedIn
- Navigating Applicant Tracking Systems (ATS)
- What Hiring Managers Are Looking For
Originally presented to Miss CEO collegiate students.
For more from Jenny on mobile monetization and women in tech visit her site: https://www.jennykaypollock.com/
LinkedIn: Improving your profile on the world's largest business networkBarrie Byron
Presentation delivered at the second annual PCC Employment Outreach Event, An all welcome, all community, all about getting employed free conference for PA and NJ residents. Presentation includes tips on improving your LinkedIn profile with specific changes and strategies to stay engaged with your network.
This deck covers many elements to optimize your LinkedIn and suggests actions for you to market yourself better. Ever wonder how to post on LinkedIn or use the # or @ symbols? This deck is a must-read since it illustrates and explains how to do it.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
New Regulations to Impact Nevada CasinosDavid Schugar
A gaming executive with decades of experience, David Schugar has worked in a variety of leading positions with casino resorts in destinations ranging from Las Vegas, Nevada, to Gary, Indiana. Currently, David Schugar operates Equity Gaming, LLC, a Nevada-based firm that develops electronic slot machines and other games that attract players by offering them unique wagering opportunities.
An experienced casino general manager and gaming executive, David Schugar has more than 20 years of experience in the gaming industry. In addition to his experience as an industry association leader and general manager, David Schugar has served as the president of Equity Gaming, LLC, since 2005.
Examination of real-time laps – Lowice runs over Scandinavia from the 2011-20...Winterwind
Presentation by Ben C. Bernstein, Leading Edge Atmospherics, at Winterwind 2012. Examination of real-time laps – Lowice runs over Scandinavia from the 2011-2012 icing season
المحتوى العربي على الإنترنت - إحصائيات ومقترحاتMais AbuSalah
أنواع المحتوى
مستهلكو المحتوى
لمحة عن المحتوى العربي على الإنترنت
مبادرات ساهمت في زيادة المحتوى العربي: تغريدات
مبادرات ساهمت في زيادة المحتوى العربي: جوجل
التحديات التي تواجه المحتوى العربي على الإنترنت
الجهات التي يجب أن تساهم في زيادة المحتوى
كيف؟
لماذا؟
ماذا بعد؟ خطة العمل
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
Web 2.0 Expo Europe 2008 conference presentation on enterprise adoption of social software including IBM's own usage success and some of IBM's offerings
Linkedin Tips for Individuals and BusinessesMonica Samuel
Optimize your Linkedin profile to come up in the right searches. Build your individual brand and generate leads. Make your company page attractive to candidates. Build thought leadership and influencer status.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
Social Networking Using Linked In For Job Search V9 00 091117Thomas Lassandro
Today, maybe more so than at any other time, it is important for business professionals and executives to use social networking tools to find and nurture connections, potential business partners, and business relationships. Given the rise of social media or Web 2.0, however, there are multitudes of choices available. This presentation helps business executives understand the ways to optimize the largest business social networking platform for their job search: LinkedIn.
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.
LinkedIn for Small Business - Professional Branding Checklist provides a high level of how LinkedIn users can develop a professionally branded LinkedIn Profile.
4. Today’s Presenters
Angela Brown
External Communications Manager
CoStar Group, Inc.
costar.com
facebook.com/CoStarGroup
@TheCoStarGroup @angelambrown
linkedin.com/in/angelambrown
Youtube.com/costargroup
gplus.to/CoStarGroup
5. Housekeeping
Recording and slides
A link to a recording of today’s presentation will be available
tomorrow – keep an eye on your inboxes for the link and a PDF
of today’s presentation
Questions
Questions will be addressed at the end, but you may submit
them at any time both through gotomeeting and Twitter
Twitter
Please use the hash tag #CoStarSocial when live-tweeting
during this program or submitting questions via Twitter. Send
questions to @TheCoStarGroup.
6. Disclaimer
All information provided is based on the best
research available to CoStar. CoStar provides
no guarantees concerning the effectiveness of
the methods or advice presented herein.
7. What We’ll Cover
LinkedIn… …for brokers
What you can do with Testimonial: Is it worth your
LinkedIn time?
Which account type is Nailing your strategy
right for you? Do’s and don’ts
Is your profile up to par? Getting engaged
Third-party apps Next-level networking:
Navigating groups Recommendations
Building your network Testimonial: Group
participation
9. Quick Facts About LinkedIn
161+ million users in over 200 countries and territories
87 million monthly visitors
61% of companies have acquired a customer through
LinkedIn
LinkedIn, more than any other social media site, is
driving customers for B2B organizations
80% of LinkedIn members influence business decisions
Sources: LinkedIn website, June 2012;
Hubspot’s The State of Inbound Marketing, March 2012
10. What Can You do with LinkedIn?
Build your personal brand
Promote your company
Expand your network
Become a thought leader
Generate and nurture leads
12. Which Account Type is Right for You?
LinkedIn currently offers four premium
account types for:
– Business Users
– Recruiters
– Job Seekers
– Sales Pros
13. Which Account Type is Right for You?
Basic
Free
Ideal for lightweight LinkedIn use
Simpler, more limited search capabilities
Business
$24.95 - $99.95/mo
More powerful search with higher results and
premium filters
Ideal for open, aggressive networking and research
See full list of who’s viewed your profile
Source: LinkedIn website, June 2012
14. Which Account Type is Right for You?
Sales
$19.95 - $99.95/mo
Similar to Business, but entry level option
does not offer InMail
Offers “Lead Builder,” which allows you to
create and save lists of prospects
Source: LinkedIn website, June 2012
15. Which Account Type is Right for You?
Think about…
Your individual and business needs – what is
your role within the company?
How open do you want your network to be?
How often do you need to connect with
people outside your network?
What are you trying to achieve? Who do you
want to connect with?
How might your needs change in the future?
17. Is Your Profile up to Par?
Did you spend
enough time setting
up your profile?
A good rule of thumb is
to spend at least two
hours on initial set up.
18. Is Your Profile up to Par?
Have an informative
headline (be specific)
Use an appropriate photo
Keep your status up to date
Make sure education and
work info are complete and
current
Take advantage of
opportunities to highlight
other sites
Use a custom URL
19. Is Your Profile up to Par?
The summary statement, specialties and skills & expertise fields
give more context to who you are – what is your skill set? What
territories do you cover?
Fill the “Specialties” and “Skills & Expertise” sections with
keywords and phrases that you want associated with you and your
areas of expertise
21. Third-party Applications
LinkedIn has partnered with companies such as
WordPress, TripIt and Microsoft to develop free
applications to help users enhance their profiles
A new way to define and showcase what you and your
business have to offer
Best for business: WordPress, SlideShare, BlogLink
and Box.net
23. Bonus: LinkedIn Productivity Tools
Outlook Connector
Build your network from frequent contacts
Manage your LinkedIn contacts in Outlook
Lotus Notes Widget
Get your email and LinkedIn updates all in one place
Quickly learn more about people who send you email
Search for people you want to contact and work with
Share your status, see what your connections are
working on
Sharing Bookmarklet
Share webpages to LinkedIn from your browser
25. Navigating Groups
Groups are a great way to build visibility and
make new connections, but…
The simple act of joining a group won’t get you
very far
You can join up to 50, but only join as many as
you can actively participate in
One or two are better than ten
The CoStar CRE Forum is a great place to
start!
26. Navigating Groups
Feeling things out
Understand that it’s a process – joining a group won’t
result in closing a deal right away
Read the group rules in the top right corner – is
promotional activity allowed?
27. Navigating Groups
Feeling things out
Take a look at the group stats (right side) – is
the group active? Who are its members?
Observe first – participate where appropriate
and take time to build trust with other
members
28. Navigating Groups
Becoming an active participant
Target the most active discussions in the group for
the most visibility
Wait until you’ve spent some time participating in top
discussions before starting your own
Study the most popular posts – what do people
respond to?
Add value – respond to existing
comments, provide an insight or
opinion or ask a thought-provoking
question
31. Building Your Network
Make the effort – include a personal note
when you send invitations to connect
Follow up with new connections - send a
personal note back when you accept an
invitation
Have a goal in mind – what types of
professionals do you want to connect with?
Why?
Did you just return from an event? Take action
with those business cards (and be timely)
32. Building Your Network
Are you asking for an
introduction or connecting
with someone you don’t
know personally? Explain the
mutual benefit.
Take advantage of
introductions but tread lightly
- the most effective intro
tactic is to pick up the phone
Connect with purpose –
focus on quality, not quantity
35. Summary
Make sure your profile is complete and
professional
Keep your profile and your updates current
Get involved in groups but don’t go crazy
Make note of group rules and stats before you join
Listen first before engaging in groups
Actively pursue new connections but make it
personal and avoid spam
Take online relationships offline for maximum
benefit
38. Value Proposition
Is this worth my time?
Industrial user requirement – found via Search
State Commerce Authority – connection resulted
in event attendance/key listing tours
Presentation opportunity – lunch/learn on CRE
10,000 sf law firm – tenant rep via Groups
39. Know Your Strategy
What do I want to accomplish?
Visibility and credibility
Lead generation
Thought leadership
Branding
Network growth
Research
Track competition
40. The Do’s
Engage3
Be consistent & authentic
Follow traditional rules of
– Networking
– Communication
– Business etiquette
Give credit to sources
41. The Don’ts
Post listings
Be a taker – give back
Spam (groups, individuals)
Over automate
42. Engage!
Consistency over frequency
Status updates – personal, company, groups
Comment and like – keep discussions active
LinkedIn Answers
LinkedIn Polls
Springboard to personal contact
43. Connections
“People You May Know”
– Always personalize ask
Second degree connections
Accepting invitations – which?
Connecting with competitors – should I?
When do I disconnect?
45. Recommendations
Quality over quantity
Strike while the iron is hot
Client testimonials over co-workers
Personalize requests
Make it easy
Reciprocate
Handling requests
46. Search and Research
277% more effective for lead gen than Facebook
& Twitter for B2B
Powerful search tool
– Prospecting
– Basic vs Premium accounts
Company research
Who can introduce you?
53. Recap
Focus and target
– Will this activity drive business?
– Will it expand my network?
– Can we help each other?
He that gives…
Resources
– HubSpot – How To Guides
– WindMill Networking – LinkedIn Category
– Social Media Examiner – LinkedIn tag
– YouTube – “InTips” playlist on LinkedIn Channel
Barbi Reuter, RPA is a principal and founding member of Cushman & Wakefield | PICOR, a full service brokerage and management firm serving Tucson, Southern Arizona, and the state of Sonora, MexicoShe is responsible for C&W | PICOR’s operations, research, finance, marketing and social media activities and serves as Associate and Designated BrokerBarbi edits the firm’s blog: “PICOR Connect: Trends in Commercial Real Estate”She is active in industry and community leadership, through Commercial Real Estate Women (CREW), Arizona Town Hall, Greater Tucson Leadership, many years of service to Building Owners & Managers Assocation (BOMA International) and board work for youth charities and arts organizations.
External communications manager for CoStar GroupResponsible for media and public relations, social media, digital content strategy and internal/external trainingJoined CoStar in October after spending years in professional services marketing for law firms and marketing agenciesHave held leadership positions in the DC chapter of AMA and Social Media Club
A word – LinkedIn is in the process of updating its interface so my screen looks slightly different from Barbi’s
65% of B2B companies that answered Hubspot’s survey as part of The State of the Inbound Marketing said that they have acquired a customer through LinkedIn – March 2012
InMail = method of sending a message to someone you are not connected toLead Builder works whether or not you are connected to a profile
Forget about your title, tell people what you actually doStatus updates aren’t only for Facebook and Twitter!
Skills & Expertise is becoming increasingly important when it comes to helping users identify professionals with specific skill sets on LISkills & Expertise are both clickable and searchable – make sure people can find you based on your capabilities
Available in the “Tools” link on the footer of the LinkedIn website
Barbi is going to go into this in greater depth so I won’t spend too much time here