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GBTC Rightsource Corporate Blogging

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Greater Baltimore Technology Council
Greater Baltimore Technology Council

Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

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Why Blogging Should be the Hub of Your Social Media Efforts January 21, 2010 Will Davis [email_address] 410.925.6626 twitter.com/willdavis / Mike Sweeney [email_address] 703.935.1496 twitter.com/mjsweeney /
About Right Source Marketing ,[object Object],[object Object],[object Object]
Client Experience:
Recommended Approach to Marketing Efforts
Blog as Your Social Media Hub
What is a Blog? Blogging? ,[object Object],[object Object],[object Object]
Blogging Platforms ,[object Object],[object Object],[object Object]
Why Talk Blogging Now? Want to Get Left Behind Again?
Why Talk Blogging Now? Want to Get Left Behind Again?
Social Media Growth
Different Types of Blogs
Different Types of Blogs
Our Focus Today: Corporate & Professional Blogging
Typical Blog Components Header/Title Navigation Subscription Offer Ad Ad Blogroll Post
Why Should Organizations Blog - Branding ,[object Object],[object Object],[object Object]
Why Should Organizations Blog - SEO #1 Ranking
Why Should Organizations Blog - SEO
Other Reasons Organizations Should Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Blogging Objections “ This is going to require a lot of time and resources.” “ Our legal department has hangups with blogging.” “ We don’t have enough to say.” “ We don’t want to take away valuable employees from their primary roles.” “ We’re afraid of opening ourselves up to complaints and criticism.” “ We’re not great at conversational marketing.” “ It’s going to be hard to measure.”
Writing a Blog Post – Types of Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Write a Good Blog Post #1 Put your audience (the reader) first. #2 Organize your thoughts before writing. #3 Use short paragraphs. #4 Use short sentences. #5 Use simple words.
How To Write a Good Blog Post #6 Be specific. #7 Write in a conversational style. #8 Tell stories. #9 Be clear. #10 Write well. Be interesting.
The Blog as Your Social Media Hub ,[object Object]
The Blog as Your Social Media Hub ,[object Object],[object Object]
How To Market Your Blog & Blog Content Website
How To Market Your Blog & Blog Content Email
How To Market Your Blog & Blog Content Twitter
How To Market Your Blog & Blog Post Facebook
How To Market Your Blog & Blog Post LinkedIn
How To Market Your Blog & Blog Post Technorati
How To Market Your Blog & Blog Post Industry Sites/Article Sites Using RSS
How To Market Your Blog & Blog Post “ Sharing” Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials
Measuring Your Blog’s Success - Quantitative Visitors & Sources Content & Stickiness
Measuring Your Blog’s Success - Quantitative
Measuring Your Blog’s Success - Quantitative
Measuring Your Blog’s Success - Qualitative ,[object Object],[object Object],[object Object],[object Object]

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