The document explains how the LinkedIn algorithm affects post engagement, detailing that posts are initially tested on a small audience before broader distribution based on response. It outlines classifications of posts (high quality, low quality, spam) and emphasizes the importance of avoiding spam indicators like excessive tagging and frequent posting. Techniques to enhance engagement include tagging relevant individuals, responding to their posts before or after publishing, maintaining a dedicated follower group, and focusing on high-quality content aligned with trending topics.

1. Understanding LinkedIn Algorithm for
increasing engagement of your posts

3. Now, everyone uses LinkedIn, but even if good content and high-value
posts are there, sometimes it doesn’t have that level of engagement or
circulation.

4. The issue to be tackled here is the LinkedIn Algorithm.

5. • After you have created a post for LinkedIn, LinkedIn forwards it
to a small segment of the audience to test the engagement of
the post.
• If the test sample finds a good response, then your post is shown
to a wider circulation, and testing is continued or they stop
showing it in the feed.

7. There are three categorizations of posts- high quality, low quality, and spam.
The spam indicators are generally the grammar, quality of links to the posts, frequency of
posting ( if you are posting every 3 hours, rest assured that you would fall in the spam
category).
Now, if you tag too many people ( more than 10 in the post), then also it is a problem.

8. Some basic techniques are there by which you can increase
the engagement of your LinkedIn posts.
Increasing the engagement of your
LinkedIn posts

9. -Tag only those people, the time you first publish the post whom you think would respond.
- To increase their motivation to respond to your post, just an hour before or after publishing,
respond to the posts of those ( whom you have tagged) with comments and feedback.
This generally elicits the interest of those whom you have tagged to comment on your post.
- It is better to have a league of some 50 followers or so, who constantly engages with your
posts.
- Forward the posts to them, immediately after publishing.

10. - Create posts with high quality content, including top quality images and videos
It is better to create 1 quality post rather than 4-5 poor quality posts.
- Ensure that the post is created on what is trending or what is the talk of the town