Presented to the Healthcare Businesswomen's Association, Greater Philadelphia at Merck on June 14, 2011.

1. Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation

2. Eileen O’Brien Director of search & innovation Maureen Hall Digital marketing strategist Connecting People+Brands

3. What Is Social Media? A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations Groundswell by Charlene Li & Josh Bernoff “ ”

5. Increased industry visibility

8. Increased industry visibility

10. Search Yourself

11. How Do You Want to Be Known?

12. The Basics Squat on your name on social media platforms: namechk.com Consistent photo and profile

13. What’s Your Story? “ ”

16. LinkedIn

18. Personalized URL

19. Linkedin.com/in/name

20. Link to all sites

21. Embed blog

22. Status updates

23. Consider linking Twitter

26. http://www.linkedin.com/signal/

27. Facebook

28. Facebook Claim Personal URL www.Facebook.com/YourName Friends & Family Causes / Communities Hobbies

29. YouTube

30. The Value of YouTube Free, customized channel YouTube.com/HBAGP Second largest volume of searches A keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional web page (Forrester Research)

31. Blogging

33. Enables thought leadership

34. Leverage content fully

35. Sites will repost content

36. If too time consuming, consider:

37. Guest blogging

38. Combine forces with others

39. Comment on other blogsImage courtesy of Sasha Wolff on Flickr

40. Twitter

41. What’s Twitter? A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them Asks: What’s Happening? Image courtesy of Robert Scobleon Flickr

42. An Example of a Twitter Profile

43. Twitter: How to Use It Use Twitter interface Download TweetDeck for free or use HootSuite.com Columns for all friends, mentions, direct messages

44. Twitter: The Vernacular @eileenobrien in a message brings it to my attention – this is a “mention” D eileenobrien in a message is a private “direct message,” or DM RT is a ReTweet (rebroadcast of a message)

45. Twitter Hashtags Use hashtags # for easy searching or curating of information #socpharm, #hcsm, #hcsmeu, #mhealth Hashtags.org: to find a hashtag topic or to see what a hashtag means

46. URL Shorteners Get a free http://bit.ly account to shorten URLs Tracks how many times your link is clicked

47. Twitter: Who to Follow Thought leadership and cause enthusiasts Search on topics of interest Look at who others follow Take your time

50. When you follow someone send a tweet

51. Search on topic & answer questions

52. Live-tweet conferences

53. Engage, say thank you

54. Add yourself to yellow pages

55. www.twellow.com

60. Small chunks of time

61. Use social media to curate content

62. You’ll cut down on your email

64. Never say anything you wouldn’t say in front of your mother

65. It’s all about building relationships

66. Treat others with respect

67. Be generous

68. Add valueImage courtesy of Jason on Flickr

69. Thank You!Questions?

70. Eileen O’Brien Director of search & innovation Maureen Hall Digital marketing strategist Connecting People+Brands