This document provides a guide for law firms on creating website and social media content through content repurposing. It discusses why content is important for search engine optimization and visibility. It provides examples of different types of content that can be created, such as articles, blog posts, photos and videos. It also gives suggestions on where to post content, including on websites, social media profiles, newsletters and more. The document includes tips on developing a content schedule and case studies showing how other law firms have successfully developed content strategies.