This document provides an overview of technical SEO best practices. It discusses topics like crawlability, page speed, JavaScript placement, URL structure, pagination, and log file analysis. The key messages are that technical SEO helps search engines understand websites better to improve rankings, but content and user experience should remain the top priorities. Minor optimizations alone will not significantly impact rankings; the focus should be on building quality content and links over time.
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
El documento contiene una discusión sobre el lenguaje XPath. MJ explica que XPath permite construir expresiones para navegar y seleccionar partes de un documento XML teniendo en cuenta su estructura jerárquica. Proporciona ejemplos de conceptos básicos como elementos, atributos y texto, así como sintaxis como nodos, relaciones y funciones. También discute casos prácticos de extracción de datos de páginas web usando XPath y la herramienta Screaming Frog.
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
El documento contiene una discusión sobre el lenguaje XPath. MJ explica que XPath permite construir expresiones para navegar y seleccionar partes de un documento XML teniendo en cuenta su estructura jerárquica. Proporciona ejemplos de conceptos básicos como elementos, atributos y texto, así como sintaxis como nodos, relaciones y funciones. También discute casos prácticos de extracción de datos de páginas web usando XPath y la herramienta Screaming Frog.
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
We must have equality by now? Why unconscious bias in the agency world is holding you back.
We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men.
Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect.
This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet.
Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up.
With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould.
This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity.
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...Levi Williams-Clucas
The document discusses review generation and management. It begins by defining review generation as creating a strategy to gather reviews from customers, and review management as the process of responding to, promoting, and analyzing reviews. It then provides reasons why review generation is important, such as improving reputation and search engine rankings. The bulk of the document outlines a six step process for review generation and management: 1) Audit current reviews, 2) Generate new reviews, 3) Monitor and analyze reviews, 4) Manage reviews, 5) Share reviews widely, and 6) Repeat the process. Specific tactics are provided for each step. The document closes by showcasing results from one company that increased its reviews and ends with resource links.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Charla donde se explica la metodología SEO que llevamos tiempo mascando, mejorando y trabajando en Webpositer donde se habla de como funciona Google y como está evolucionando, como hacer un análisis previo, metodología para auditar basada en el comportamiento de GoogleBot y sus procesos, tips de segmentación web, tips de rastreo e indexación, consolidación de URLs (todo con ejemplos prácticos de proyectos y resultados), dashboards con excel, sheets y data studio avanzados (tanto analíticos como técnicos cada uno con sus ejemplos en diferentes escenarios, tipología de proyecto y situación), control de procesos, implementaciones de acciones y visualización gráfica de cuellos de botella en equipo de implementación y análisis SEO.
*Está charla se impartió el 19 de Marzo de 2019 en SEODAY Perú y más tarde en España el 18 de Mayo de 2019.
On-site technical SEO strategies are discussed, including making sites visible to Google through key rankings factors like design, development, content marketing, social media, and video. Proper on-page optimization techniques are also covered, such as XML sitemaps, clean URLs, and using Google Webmaster Tools for site visibility. Common mistakes that can negatively impact rankings like blocking bots, bad site architecture, redirects, and overuse of noindex are also outlined.
BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdfNatalia Witczyk
The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
This document outlines a 6-step process to optimize an unloved corporate YouTube channel to generate traffic. The steps are: 1) Define the channel's value proposition by identifying target audiences and problems; 2) Conduct keyword and market research; 3) Cut, trim, and reframe existing videos; 4) Design new thumbnails; 5) Include calls-to-action and external links; 6) Rank videos in organic search. It provides examples applying these steps to a fictional bicycle manufacturing company channel, discussing tactics like embedding videos on blog posts to improve search rankings.
Python For SEO specialists and Content Marketing - Hand in HandDido Grigorov
In this talk, Dido will present practical ways for the creation of a successful content marketing strategy in the cycle of phases of analysis and clustering to implementation, mapping and performance reporting, using a helpful combination of scripts custom programmed in Python.
Links to the scripts:
https://pypi.org/project/polyfuzz/
https://query-analysis.herokuapp.com/
https://github.com/searchsolved/search-solved-public-seo/blob/main/search_engine_journal/SEJ_Semantic_Clustering_Tool_by_LeeFootSEO.ipynb
This document discusses artificial intelligence (AI) and its growing role in content creation. It provides examples of how AI systems like GPT-3 can be used to generate blog introductions, company bios, and home pages. However, AI is limited in its ability to check facts, demonstrate originality or creativity, and understand tone of voice and style. Google has also announced updates cracking down on unoriginal content. Therefore, content writers may need to focus more on editing AI-generated content, writing style guides, and storytelling with first-hand expertise to prove the value of human work.
How Big Publishers Prep for Tentpole EventsCarolyn Shelby
This document discusses how publishers can use SEO strategies to prepare for regularly occurring "tentpole events" that typically generate spikes in traffic. It recommends holding strategy meetings to identify the target keywords, landing pages, and internal linking opportunities for each event. Publishers should also create editorial guides and coordinate with social teams to consistently promote content. Post-event reviews help improve preparations for future iterations.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
We must have equality by now? Why unconscious bias in the agency world is holding you back.
We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men.
Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect.
This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet.
Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up.
With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould.
This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity.
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...Levi Williams-Clucas
The document discusses review generation and management. It begins by defining review generation as creating a strategy to gather reviews from customers, and review management as the process of responding to, promoting, and analyzing reviews. It then provides reasons why review generation is important, such as improving reputation and search engine rankings. The bulk of the document outlines a six step process for review generation and management: 1) Audit current reviews, 2) Generate new reviews, 3) Monitor and analyze reviews, 4) Manage reviews, 5) Share reviews widely, and 6) Repeat the process. Specific tactics are provided for each step. The document closes by showcasing results from one company that increased its reviews and ends with resource links.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Charla donde se explica la metodología SEO que llevamos tiempo mascando, mejorando y trabajando en Webpositer donde se habla de como funciona Google y como está evolucionando, como hacer un análisis previo, metodología para auditar basada en el comportamiento de GoogleBot y sus procesos, tips de segmentación web, tips de rastreo e indexación, consolidación de URLs (todo con ejemplos prácticos de proyectos y resultados), dashboards con excel, sheets y data studio avanzados (tanto analíticos como técnicos cada uno con sus ejemplos en diferentes escenarios, tipología de proyecto y situación), control de procesos, implementaciones de acciones y visualización gráfica de cuellos de botella en equipo de implementación y análisis SEO.
*Está charla se impartió el 19 de Marzo de 2019 en SEODAY Perú y más tarde en España el 18 de Mayo de 2019.
On-site technical SEO strategies are discussed, including making sites visible to Google through key rankings factors like design, development, content marketing, social media, and video. Proper on-page optimization techniques are also covered, such as XML sitemaps, clean URLs, and using Google Webmaster Tools for site visibility. Common mistakes that can negatively impact rankings like blocking bots, bad site architecture, redirects, and overuse of noindex are also outlined.
BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdfNatalia Witczyk
The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
This document outlines a 6-step process to optimize an unloved corporate YouTube channel to generate traffic. The steps are: 1) Define the channel's value proposition by identifying target audiences and problems; 2) Conduct keyword and market research; 3) Cut, trim, and reframe existing videos; 4) Design new thumbnails; 5) Include calls-to-action and external links; 6) Rank videos in organic search. It provides examples applying these steps to a fictional bicycle manufacturing company channel, discussing tactics like embedding videos on blog posts to improve search rankings.
Python For SEO specialists and Content Marketing - Hand in HandDido Grigorov
In this talk, Dido will present practical ways for the creation of a successful content marketing strategy in the cycle of phases of analysis and clustering to implementation, mapping and performance reporting, using a helpful combination of scripts custom programmed in Python.
Links to the scripts:
https://pypi.org/project/polyfuzz/
https://query-analysis.herokuapp.com/
https://github.com/searchsolved/search-solved-public-seo/blob/main/search_engine_journal/SEJ_Semantic_Clustering_Tool_by_LeeFootSEO.ipynb
This document discusses artificial intelligence (AI) and its growing role in content creation. It provides examples of how AI systems like GPT-3 can be used to generate blog introductions, company bios, and home pages. However, AI is limited in its ability to check facts, demonstrate originality or creativity, and understand tone of voice and style. Google has also announced updates cracking down on unoriginal content. Therefore, content writers may need to focus more on editing AI-generated content, writing style guides, and storytelling with first-hand expertise to prove the value of human work.
How Big Publishers Prep for Tentpole EventsCarolyn Shelby
This document discusses how publishers can use SEO strategies to prepare for regularly occurring "tentpole events" that typically generate spikes in traffic. It recommends holding strategy meetings to identify the target keywords, landing pages, and internal linking opportunities for each event. Publishers should also create editorial guides and coordinate with social teams to consistently promote content. Post-event reviews help improve preparations for future iterations.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
This document provides an overview of key on-page optimization strategies for improving a website's search engine rankings. It discusses the importance of SEO and why it matters, and outlines best practices for optimization elements like meta tags, headings, links, images, content and site architecture. The goal is to help users establish a baseline and then incrementally optimize their site for both search engines and users.
SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
This document provides an overview of search engine optimization (SEO) best practices for WordPress websites. It covers on-page SEO elements like permalinks, meta titles, descriptions and keywords. It also discusses off-page SEO like internal linking. The document recommends starting with keyword research and provides tips for retrofitting existing sites, building new sites, and measuring SEO results. It warns of the risks of doing SEO without proper knowledge and recommends several SEO plugins.
Overview of On-Page SEO for WordPress by Lou Anne McKeefery of Be-Found.net. Presentation from June 2011 East Bay WordPress Meetup at Tech Liminal in Oakland, California.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
This document provides an overview of best practices for optimizing a WordPress site for search engine optimization (SEO). It discusses on-page and off-page SEO techniques, including proper site setup, permalinks, meta titles, XML sitemaps, and keyword research. It also recommends plugins for SEO-related tasks like XML sitemaps, analytics, and redirecting old pages. The risks of doing SEO without proper knowledge are also briefly mentioned.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Ensuring web sites are easy to find using search engines is important to ensure visitors will be able to find your content. This training gives some technical tips and suggestions how to optimize your sites for search engine visibility, for example:
* How to make sure search engines can find and process your content easily
* How to prevent duplicate content showing up in the search results
* How to make sure search results are rich and relevant
In this training you won't find the one weird trick to get to the top of the Google results but instead some practical tips how to ensure smooth experience for both human visitors and search robots.
Exove training by Johannes Siipola
Website Ranking On Page SEO Part 9 by SEO Hong Kong https://seohongkong.website/seo-hong-kong/what-are-the-main-seo-success-factors-for-website-ranking/ Search Engine Optimization Web Design SEO follow these SEO strategies for search engine optimization success in your website Ranking
The document discusses Schema markup and its importance for search engine optimization. Schema markup is code that helps search engines understand what a webpage is about and display richer snippets. Implementing Schema markup, such as for ratings or reviews, can improve local SEO rankings by enhancing rich snippets. Schema markup is easy to add using an online generator, which provides code to paste into a website's template files. Following these steps can help a website's quality score and search rankings.
SEO Ranking Part 9 https://seohongkong.website
These are the Critical Success SEO Ranking Factors for Search Engine Optimization SEO.
Implement the information contained on the infograph.
SEO Hong Kong Search Optimization Services and Responsive Web Design.
#SEORanking #SEOHongKong #SEO #SearchEngineOptimization #WebDesign #WebsiteDesign #Digital Marketing #WebsiteBuilder
How Developers Can Make A Website SEO FriendlyMarcin Kilarski
Learn, how as a web developer, you can build search engine friendly websites for yourself and your clients. The session will take you through the various on-page ranking factors that you should pay attention to when building and launching a new site. This presentation is for developers who want to get better results from their websites.
Johan von HülsenJohan von Hülsen
Wingmen Online MarketingInterne Verlinkung ist einer der wichtigsten Hebel besonders für große Seiten. Aber: Die interne Verlinkung einer Domain zu analysieren, kann einem auch einen ganz neuen Blick auf die Struktur der Seite geben. Mit den richtigen Metriken und Darstellungen lernst du deine Domain ganz neu kennen und findest neue Hebel zur Optimierung. Du bist der Meinung, dass du schon alles in Sachen interner Verlinkung rausgeholt hast? Dann ist das hier dein Vortrag!
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
The document discusses search engine optimization (SEO) strategies for dynamic websites. It covers SEO principles of indexing, relevance and popularity. It provides information on search engine market shares in Quebec and the benefits of SEO for web developers. The document also discusses information architecture, link juice distribution, tools for SEO audits and recommendations for implementing SEO best practices.
How to Scale SEO Work NOBODY Wants to Do (Including Your Competitors) to Rapi...RochelledeLeon5
This document discusses how to scale SEO work using cloud-based optimization. It describes the realities of enterprise SEO, including the many moving parts that must be managed daily and limitations of common systems. It then outlines nine key on-page SEO elements, such as titles and descriptions, robots.txt files, and canonical tags, that can be optimized using RankSense software to dynamically update code and leverage the cloud. Implementing these types of automated cloud-based optimizations can help scale SEO work by reducing time spent on routine tasks from months or weeks to just minutes or hours.
Similar to The Really Advanced Technical SEO Presentation (20)
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
2. NAME OR LOGO
Why are you here?
THIS PART IMPROVES YOUR
GOOGLE RANKINGS!
3. NAME OR LOGO
What they talk about in SEO conferences
Content Links On-Page SEO Voice Search UX
High quality content –
you won’t spend money.
Video – you’re too shy.
External links – you
won’t give. Internal links
– you’ll build footer links.
Sitemap, Robots, Title
tags, URLs, Image tags,
Meta tags, same old shit.
A bunch of stats.
Nobody uses it or
optimizes for it.
Google says focus on the
user. You don’t have any.
You don’t do what they
say anyway.
4. NAME OR LOGO
HOTA SAB KE PAAS HAI
SAB CHHUPA KE RAKHTE HAI… DETA KOI NAHI!
6. NAME OR LOGO
I know a bit of SEO
Search Engine Roundtable
Search Engine Watch
Search Engine Journal
SEO + Content
9 years in the industry
7. NAME OR LOGO
I know a bit of SEO
Search Engine Roundtable
Search Engine Watch
Search Engine Journal
SEO + Content
9 years in the industry
E2M
Worked for 5 years
8. NAME OR LOGO
I know a bit of SEO
Search Engine Roundtable
Search Engine Watch
Search Engine Journal
SEO + Content
9 years in the industry
E2M
Worked for 5 years
SEMrush
Regional Marketing
Manager, India
9. NAME OR LOGO
I know a bit of SEO
Search Engine Roundtable
Search Engine Watch
Search Engine Journal
SEO + Content
9 years in the industry
E2M
Worked for 5 years
SEMrush
Regional Marketing
Manager, India
99stairs
My own agency
11. NAME OR LOGO
Crawl Index Rank
<--------------- Optimize --------------->
What is Technical SEO?
Technical SEO refers to website and server
optimizations that help search engines crawl,
parse and index your site effectively (with the
goal of improving organic rankings).
12. NAME OR LOGO
Why do you need Technical SEO?
“Technical SEO is makeup. You can
use it to make your site more
attractive to search engines, but at
some point there's nothing more
to be done.”
https://searchengineland.com/technical-seo-makeup-250408
13. NAME OR LOGO
Google: “Ask your SEO specialist to do a free
technical audit before hiring them.”
https://www.youtube.com/watch?v=NWsyr-D06Ck
14. NAME OR LOGO
Google is stealing your click-throughs!
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
15. NAME OR LOGO
Google is stealing your tap-throughs!
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
16. NAME OR LOGO
Where are these changes happening?
https://sparktoro.com/blog/on-serp-seo-the-infuriating-reality-of-searchs-future/
31. NAME OR LOGO
How to get a Featured Snippet
• Target keywords with questions (informational intent).
• The answer to the main question should be in the range of 40 to 50
words.
• Create lists of 8 or more items. Put them in H2 headings.
• If one of your pages gets a featured snippet, try to answer more related
questions on the same page.
• Pro tip: Steal the title, formatting and list items of the current featured
snippet if your site has better authority.
https://www.shoutmeloud.com/google-featured-snippets.html
36. NAME OR LOGO
FAQ Snippets
Steps:
1. Install the plugin and add questions and answers.
2. Clear the WordPress cache.
3. Check the URL in Google’s Structured Data Testing Tool and Rich Results
tool.
4. Request indexing via the URL Inspection tool in Search Console.
5. Check SERPs in 15-20 minutes.
6. Monitor for errors in Search Console > Enhancements > FAQ.
37. NAME OR LOGO
FAQ Snippets
Just Remember:
• This is not a substitute for Q&A snippets, so users cannot submit answers.
Follow Google’s guidelines carefully.
• Use keyword research tools like Answer the Public and SEMrush Topic
Research to find good questions.
• You might see a rise in impressions but a fall in clicks, so use it wisely and
make answers enticing like a meta description.
• Add more than 10 questions to get a “View more on example.com” link
that leads back to your site.
43. NAME OR LOGO
Review Snippets
Just Remember:
• Provide reviews about a specific item, not about a category.
• Acquire genuine reviews and show them on the page.
• Don’t make up reviews because others are doing it.
• If you get a Spammy structured markup penalty, it won’t affect your
rankings, but Google won’t show rich snippets for any of your pages.
51. NAME OR LOGO
Placement of JavaScript
JavaScript above certain markup may break
Google’s processing of HTML and structured data.
• Schema markup
• Canonical
• Title & meta description
• Hreflang
52. NAME OR LOGO
Placement of JavaScript
This is a screenshot of Inspect Element in Chrome. But in View Source, the
tag is visible in <head>!
(It is not an issue with Chrome. Other browsers behave the same way.)
56. NAME OR LOGO
Placement of JavaScript
https://www.slideshare.net/Badams/technical-seo-in-the-real-world
57. NAME OR LOGO
Placement of JavaScript
https://www.slideshare.net/Badams/technical-seo-in-the-real-world
58. NAME OR LOGO
Placement of JavaScript
https://www.slideshare.net/Badams/technical-seo-in-the-real-world
59. NAME OR LOGO
Placement of JavaScript
Just Remember:
• Google indexes pages in two stages. The first stage looks at just the
HTML. In the second stage, the Web Rendering Service (WRS) executes
the JavaScript and renders the web page as if it was a browser.
• When rendered, JavaScript injects an <iframe> into the page. An
<iframe> is supposed to be in the <body>, so Googlebot thinks the
<body> has started.
• Put GA/GTM scripts just before the closing </head> tag.
61. NAME OR LOGO
URL Length
“Your URLs should be short and
sweet.
That’s because long URLs confuse
Google and other search engines.”
https://backlinko.com/hub/seo/urls
66. NAME OR LOGO
URL Length
“affiliate marketing tips” “b2b marketing strategies”
67. NAME OR LOGO
URL Length
Just Remember:
• Only use lowercase letters, numerals, and hyphens in canonical URLs.
Make sure dynamic URLs aren’t indexed.
• Google crawls and indexes URLs up to 2,000 characters long.
• Short URLs are easy to remember, so they may result in direct traffic.
• Long URLs may rank for multiple related keywords.
74. NAME OR LOGO
Pagination
Just Remember:
• Pages are indexed separately according to their URL.
• Page links help Googlebot navigate to deeper level pages.
• The further away a page is from the home page (more clicks needed to
reach it), the less PageRank it will get.
• Use internal linking well to make sure all pages are indexed.
76. NAME OR LOGO
Pagination
Just Remember:
• If a page is dropped from Google’s index, it will lose all signals, including
“follow”.
• If you have a blog post on multiple pages, consolidate into one page.
• Each page should have unique content.
• Do not use rel=canonical to point to first page.
77. NAME OR LOGO
Pagination
Just Remember:
• Manual pagination is better than infinite scrolling and load more. If you
use one of these two, map pages to unique URLs.
• Static URLs are better than dynamic URLs or query parameters. Don’t use
URLs like example.com/category1?page=2.
• Don’t use JavaScript to load pages. Use crawlable HTML links.
• Make sure pages are not blocked from robots.txt.
81. NAME OR LOGO
Speed Metrics (for Mobile Sites)
• Speed Index: How quickly the mobile page displays content to users (ideal
= under 3 seconds)
• Time To First Byte: How fast and responsive a mobile server is in a specific
category (ideal = under 1.3 seconds)
• Request Count: The number of individual pieces of content needed to
display the entire mobile page (ideal = fewer than 50)
• Page Weight: The total size of a mobile webpage, measured in bytes (ideal
= less than 500KB)
86. NAME OR LOGO
The Loading Journey (Client Side Rendering)
https://medium.com/@addyosmani/the-cost-of-javascript-in-2018-7d8950fbb5d4
87. NAME OR LOGO
The Loading Journey (Client Side Rendering)
https://medium.com/@addyosmani/the-cost-of-javascript-in-2018-7d8950fbb5d4
88. NAME OR LOGO
Tools for testing page loading & performance
• Google Page Speed Insights
• Gtmetrix
• WebPageTest
• Pingdom
• Chrome DevTools
89. NAME OR LOGO
Image Optimization
Just Remember:
• Use lazy loading (images load only when they get into the user’s
viewport). Defer off-screen images on mobile.
• Use WebP over JPG or PNG for better compression.
• Specify image size. Use adaptive image sizes (replace single images with
source sets).
• Use internal linking well to make sure all pages are indexed.
95. NAME OR LOGO
Log File Analysis
Log files contain the following information:
• IP address / hostname
• User agent
• Timestamp of the request
• Method of the request (GET/POST)
• Request URL
• HTTP status code returned
• Size (in bytes) of the response
97. NAME OR LOGO
Log File Analysis
What you can do:
• Look at data in real time – which crawlers and users are on which
pages and what they’re doing.
• Is Googlebot crawling regularly? Which bot is it using (Googlebot /
Googlebot Smartphone)? What is your crawl budget for each?
• Is Googlebot crawling your site from other countries?
• Are other bots (like Bing or Yandex) crawling your site too? Do you
want them to?
98. NAME OR LOGO
Log File Analysis
What you can do:
• Track URLs with redirects and HTTP errors – 3xx, 4xx, 5xx. Is Google
crawling these pages repeatedly?
• Which URLs are not being crawled enough or at all? Compare with
your sitemap and robots to find inconsistencies and orphaned pages.
• Is Googlebot crawling too many URLs with parameters?
• Identify large and slow pages by looking at average bytes
downloaded and time taken to crawl.
99. NAME OR LOGO
Log File Analysis
Just Remember:
• Log file is server-side data while analytics like GA work on the client-side.
It is the most accurate data you can have.
• You can convert server logs into CSV and other tabular formats. Tools such
as Screaming Frog Log File Analyser, SEMrush Log File Analyzer, and
Elastic Stack can help you analyze and visualize web logs.
• Crawl budget = Number of pages Googlebot crawls per day. Total no. of
pages / Average no. of pages crawled per day should not be > 10. If it is
< 3, that’s great.
When you go to a premium conf. what do you expect? Do I have to reveal “secrets” on technical SEO? This is Google’s search algorithm. Unlike this picture, there are many moving parts that influence rankings.
Everyone knows all this. There are 100s of blogs out there. We are all no better than you… Maru to hamna khabar padi j jase. The point is, what do you do with all this knowledge? Do you apply it?
You have made a good start and come to a premium event. We will tell you the same things but since you have paid money you will listen to us. Nai to khavanu nai pache.
On-page or off-page?
This guy looks like he needs a lot of makeup.
Naturally, big brands, CMOs and all your clients would think it is a one-time job. And still you guys wanted me to speak on it! Can’t believe you guys! You want to continue or should we talk about the economy or Corona virus?
In many searches – hotels, flights, sports, jobs, events, celebrities – the situation is worse. Either the clicks go to Google properties or the answers are in the SERP itself.
So is SEO dead? No, it’s a zombie. Because everyone is stuck. You’re neither living nor dead.
Note this. Write this. Embed this in your brains.
Whatever gets you long-term rankings and brings in qualified traffic.
I will give you some specific tips for specific situations. There can be more than one answer. But you have to choose the answer and kill the zombie yourself.
Google is driving traffic to its own properties. All the major sites are trying to keep traffic on their site – LinkedIn, Reddit, YouTube.
Do barnacle SEO.
Featured snippets are achieved more through content optimization than links. Once you go above #5, links don’t matter much. Your site should have a lot of informational articles; maintain consistency and quality. Build authority in your niche.
You can supply ratings for products, movies, events, courses, games, software, etc. https://developers.google.com/search/docs/data-types/review-snippet
Businesses, organizations, and service providers won’t get review snippets anymore. They can use the Product type instead and try.
18% of all traffic comes from AMP. Avg. Time on Page is good, but Bounce Rate is bad.
Google Feed became Google Discover in September 2018. It overwhelmingly shows AMP articles. This is the Discover Performance Report in Search Console.
https://www.youtube.com/watch?v=FuSZQ8JAo6Y
You will see results of such corrections the very next time the page is crawled. For hreflang tags, you can see in Search Console > International Targeting
All the major tools – Moz, SEMrush, Screaming Frog – throw errors when URLs are longer than 75 characters. However, the same people also advise us to target long-tail keywords and intent.
In this post, he has mentioned “SEO site audit” as one of the keywords he’s trying to rank for. Intent matters here. The first three results are tool sites.
Sites load 8 to 10 seconds slower on mid-level mobiles than high-level smartphones. Users are forgiving. 65% of them think the problem is with their internet connection or mobile carrier. But Googlebot knows the truth.
https://moz.com/blog/the-technical-seo-renaissance
When the browser runs into asynchronous JavaScript, it will pause the DOM or CSSOM construction until the JavaScript completes execution. That’s why it is called “render blocking” JavaScript.
Use ALL of these, not just one you prefer.
Lighthouse is an open source, automated tool (Chrome Extension) for improving the quality of web pages. Used by Page Speed Insights & Chrome DevTools.
The log file is simply a text file with a .log extension. You can view convert it to txt or csv.
The log file is simply a text file with a .log extension. You can view convert it to txt or csv.
How many of you have worked hard on some optimization and got results in the end? Those who haven’t – look around. You will certainly get results one day.
How many of you have lost rankings? So many! Jalsa karo. Baju vala na tya b lighto nathi.
SEO is life.
Whatever keeps your client going.
Whatever I just spewed out here, I only learnt yesterday. Not “learnt” – “stole”. So we’ll have a new form of QA. You can ask a question and I’ll ask someone from the audience who is really knowledgeable or faced and solved that problem before to have a go at answering it first.
Even if you’re stuck in the middle of the night with an SEO problem, feel free to call me; because I never answer my phone. So if you want an answer, tweet at me.