This document outlines tips for improving the SEO of a WooCommerce website. It discusses ecommerce SEO basics like keyword optimization, site structure, and internal linking. It also identifies common weaknesses in WooCommerce SEO like slow page speeds and duplicate content. The document provides guidance on best practices for WooCommerce permalinks, breadcrumbs, plugins, and avoiding things that could hurt SEO like hidden content and high bounce rates.

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WooCommerce
SEO

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WooCommerce SEO - Outline
● Ecommerce SEO basics
● Top WC SEO Weaknesses
● WP Plugins
● Permalinks & Breadcrumbs
● Tips and What-to-avoid: duplicate &
hidden content, bounce rate, content

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Ecommerce SEO Basics
★ Keyword Optimization
★ Site Structure, Hierarchy
★ Internal Linking (tags)
★ Usability e.g. checkout steps
★ Responsive, Fast
★ Customer Reviews: more content
★ Rich Snippets / Schema.org
★ Social Media Integration

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Schema.org & Microdata
“ Schema.org provides a
collection of shared
vocabularies webmasters
can use to mark up their
pages in ways that can be
understood by the major
search engines: Google,
Microsoft, Yandex and
Yahoo! ”
-> itemprop, itemtype...

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Top WC SEO Weaknesses
★ Permalinks
★ Breadcrumbs
★ Speed
★ Responsiveness
★ Social Media Sharing
★ Duplication
★ Category pages
★ Schema

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SEO Plugins Plugin + GoogleWT

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Permalinks & Breadcrumbs

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Permalinks & Breadcrumbs
Home / Shop
/ Cat_name /
Prod_name
Permalinks
setting:
/shop/%
product_cat%

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Permalinks & Breadcrumbs

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WC SEO Tips
❏ Use product tags for user’s
search, not search engines.
Exclude from sitemap
❏ Keyword optimization @ title,
short description (don’t leave it
empty), meta description
❏ Product Tabs. Different
opinions. Show important
content outside tabs

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WC SEO Tips (2)
❏ Unique title, meta
description for
products &
categories
❏ Use this as per
YOAST docs: %%
ct_product_cat%%
❏ Not vital, but it
could matter

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WC SEO Tips (3)
“Add content to Category pages”

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Thank You!
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