This document provides an overview and best practices for building a website using WordPress. It discusses choosing a theme, optimizing for speed and usability, integrating social media and calls to action. Recommendations are given for plugins, metrics and tracking tools like Google Analytics. Key aspects of marketing the website through content, images and SEO are also covered.

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Building your Website with Word Press
Susu Wong, Tomo360
DonatoDandreo, Compete Now

2. ‹#›
Branding/Graphics
Website
Social Media
Email
Marketing
Tomo360 elevates your marketing to the next level
Marketing
Strategies

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Agenda
• Introductions
• Overview of WordPress& Examples
• Marketing Your Website
• Best Practices
• Nuts & Bolts of WordPress
– Themes
– Usability
– SEO
– Plugins

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WordPress Stats in 2013

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Why WordPress?
• Wildly popular platform
• Experience in HTML not required
• Easy to use CMS
• Simple e-Commerce integration
• Versatile platform
– Tons of themes and plugins
– Support videos and forums

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Marketing your website

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Website Marketing Plan
Purpose
•What do you
want to get
out of your
website?
Discovery
•How do
users find
your
website?
Customers
•Who are
your
customers?
Engagement
•How do you
Interact with
your
potential
leads
Referrals
•Testimonial
or reviews
Metrics
•Measure
your website
traffic

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Informational website

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Interactive website

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E-Commerce

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Before you start…
• Domain name registration
– Hover, Name Cheap and Gandi (good reviews)
• Hosting your website
• Branded email address
• Branding
– Design your logo and tagline
– Color scheme
• Navigation

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Things to consider from a hosting provider
• Customer support 24x7
• Guarantee uptime
• Response time
• Platform
• Watch for add-ons
• Scale up and redundancy
• Exit Strategy

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Website Best practices
• Highlight value proposition and benefits
• FAQs
• Customers testimonials
• Videos
• Email subscription
• Privacy policy
• Payment Processing Seal

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Social Media Integration
• Blogging
• Email marketing
• Twitter
• Facebook
• Instagram
• LinkedIn

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Call to Action (CTA)
• A call-to-action is an image, line of text or form that prompts
your visitors, leads, and customers to take action

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Call to Action
• Limited offers
• Act now

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Is Your Website Responsive?

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NUTS & BOLTS OF WORDPRESS

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Word Press Themes
• Simply stated, a theme dictates the design and functionality
of your website without changing the basic WordPress
software.

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Choosing a Theme
• Consider your goals
• Review Websites You Like
• View demos for themes with your goals in mind
• Click through the pages for the theme
• Evaluate the features the theme offers
• Test the theme on your desktop and phone
• View the ratings/comments
Where to go for a theme?
• Themeforest.net ($40 - $60 per theme)
• Themes Directory in WordPress (Free)

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Usability
• Why it’s important:
– Users are impatient
• Common Issues
– Website Load Times
– Browser Compatibility Issues
– Poor Navigation
– Busy Content

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Speed Up Your Website
• If you don’t already have a website, pick a theme that loads
fast
• Contact your host about it
• Deactivate and Delete Unused Plugins
• Install WP Super Cache
• When possible, upload photos to the site that are already
resized

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Browser Compatibility Issues
• Check your website on
– IE
– Firefox
– Chrome
– Safari
• Enlist friends to review the website
• Check the website on your phone

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Improve Navigation
• Choose the order of pages
– Home
– About
• Overview
• Testimonials
– Services
• Service 1
• Service 2
– Contact
• Questions
• Make an Order

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Improve Navigation Cont.
• Setup Sidebar Sub-Pages Widget (BE Subpages Widget)

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Make your Content Scanable
• Descriptive headings above key areas
• Bullet points
• Short and Sweet
• Use Images

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Example

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Create great content
• Update with fresh content
• Clear and concise titles
• Create sharable content
• Big and bold images go a long way
• Optimize images with keyword captions

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METRICS AND TRACKING TOOLS

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SEO
• Install SEO by Yoastplugin for WordPress
• The basics
– Optimized Pages
– Sitemap Submitted to Google & Bing/Yahoo
– Submit Your Website to Online Directories
– Alternate Text for all Images
– Well Organized Page Structure
– Clean URLS
– No Broken Links

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Sample SEO Optimized Page

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Further Analysis

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Recommended Plugins
• Events Management
– Event Espresso
– Events Manager
• E-Commerce
– Marketpress (WPMUDEV.ORG)
• Content Management
– Visual Composer
• Contact Forms
– Jotform.com (Create and manage forms, use Embed Form to add to
website)

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Tracking
• Install Google Analytics
• Analyze traffic data
• Free online google analytics online course

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Susu Wong
susu@tomo360.com
http://tomo360.com
Facebook: tomo360
Twitter: tomo3603
DonatoDandreo
ddandreo@competenow.biz
http://startcompeting.com/
Contact us