This document outlines a course aimed at small business owners seeking to create and maintain their own WordPress websites, especially those on a budget or with limited technical skills. It covers essential web design skills, long-term cost savings, and various practical topics related to domain names, hosting, and content marketing. The course costs £395 and provides six hours of web-based training by an expert, along with access to recorded videos.

2. Who is this class for?
• ALL small business owners, EVERYWHERE!
...especially those:
 Wanting a DIY, but professional website
 Seeking control to maintain website
 With FREE help from friends/family
 Who can’t wait for webmasters
• Any wanting web design skills using WordPress
• StartUp-reneurs on a slim budget
• Low IT proficiency
• Web developers, marketers, content writers...ANYBODY!

3. The benefits of WordPress
• FREE open source web development platform
• Easy learning curve
• Content Management System or CMS (user friendly!)
• Search engine advantages – Google etc.
• Built-in blog for powerful online publishing
• Flexible themes and frameworks
• Thousands of FREE plugins
• Quick
• Save £££THOUSANDS in design over time

4. Prerequsites to take this course
• A Desktop PC, Laptop or notebook with the following:
A broadband internet connection
• An idea of the website your business needs
• A winning attitude!

5. Class deliverables
• 6hrs web based training with a LIVE expert
• Access to recorded training videos
• A firm handle of web design using WordPress
• Including following to pro standard:
 Image gallery + sliders
 Page + blog post design
 Contact forms
 Hyperlinking
 Videos and podcasts...and much, much more!

6. Long term cost savings
• WordPress Web Design
• Custom Development
• Plugin installation
• Framework/Theme
• Hosting
• Email set-up
• Webmaster maintenance
• SEO
Approximate savings: £7,000 in 3 years

7. Course summary
• Choosing domain name
• Buying a domain name
• Buying webhosting
• Installing WordPress
• WordPress Theme
• Peer Analysis
• Website strategy
• Project Management
• Content Marketing
• SEO
• Goals + Conversion
• Data management
• Nurturing
•Web Analytics
• Wireframes
• Custom graphics
• Plugins
• Design + development
• Email
• Pathway test

8. Investment for booking your place
£395.00
Paid via PayPal or
debit card

9. WWW.???
Top Tips:
1. Brand recognition
2. Memorable
3. Keywords
4. TLD extension
5. Geographic scope
6. Uniqueness
Choose our very own
online business address

10. Name Generators

11. Registration!
Top Tips:
1. Reputable Registrar
2. Availability (new/old)
3. Duration
4. TLD extension(s)
5. Purchase
6. Hosting
Securely register your
preferred domain name

12. Domain Registrar

13. Web hosting
Top Tips:
1. Capacity planning
2. No. of sites
3. Value assessment
4. Customer service
5. Email server
6. Inclusive pricing
Setting up the host to
accommodate your site

14. Web Host

15. Installing WP
Top Tips:
1. Use 1-click install
2. Save credentials
3. Log-in for 1st time
Getting set up on
WordPress – in one click!

16. 1-Click Installer

17. WP Theme
Top Tips:
1. Feature comparison
2. Design ease
3. SEO benefits
Choose a user-friendly
advantageous theme
4. Built-in advantage
5. Licensing
6. Responsiveness

18. WordPress Framework

19. Peer Analysis
Top Tips:
1. Cross industry view
2. ID key components
3. Know Your Audiences
Find 1st hand examples of
what works and doesn’t
4. Understand UX basics
5. Understand IA basics
6. Uniqueness

20. Web Strategy Template

21. Web Strategy
Top Tips:
1. Know Your Audiences
2. Communication goals
3. Mission definition
Calibrate your website to
effectively campaign online
4. Segmentation
5. Tone of voice
6. Keyword Research

23. Project Mgt.
Top Tips:
1. Itemise all tasks
2. ID resources
3. Set parameters+room
Keep on track and on top
of deliverables
4. Delegate
5. Account for redrafting
6. Get it right, NOT quick

24. Web Design Project Plan

25. Content Plan
Top Tips:
1. Scope 360
2. Occupy all opportunities
3. Themed Silo/Int. linking
Array your web pages and
message for max. impact
4. Longtail pursuit
5. Engaging titles
6. Bounce, page time, Conv.

26. Content Marketing Matrix

27. SEO Plan
Top Tips:
1. Keyword scope
2. On page
3. Off page
Set a Google, Bing and
Yahoo strategy
4. Organic
5. Multichannel
6. Uniqueness

28. Google Keyword Tool

29. Conversion
Top Tips:
1. Strategic KPI setting
2. Pathway drafting
3. Audience segmentation
Turning web traffic into
well planned conversions
4. Landing pages
5. CRO
6. A/B testing

30. Web Traffic Statistics

31. Data Mgt.
Top Tips:
1. Privacy policy
2. Databasing
3. Segmentation
Set out exactly how you
will handle + maintain data
4. Field definition
5. Storage and use
6. Security

32. Digital Database

33. Nurturing
Top Tips:
1. Relevance
2. Timing
3. Audience understanding
Moving your enquirers on
to becoming investors
4. Value
5. Solutions
6. Defined goals

34. Lead Nurturing

35. Web Analytics
Top Tips:
1. Profit focused
2. Real figures
3. Beware assumption
Knowing what matters
when looking a web stats
4. Extrapolate with care
5. Have factual basis
6. Experience counts

36. Google Analytics

37. Wireframes
Top Tips:
1. Set page purpose
2. Catalogue all page types
3. Above the line priority
Plan your presentation
before investing in graphics
4. Below the line emphasis
5. Story progression
6. Varied CTAs

38. Website Wireframe

39. Custom Graphics
Top Tips:
1. Top quality logo
2. Complimentary colours
3. 3D-effects
Set the scene with
quality custom graphics
4. Bold CTAs
5. Less in more
6. Positioning

40. Custom Graphics

41. WP Plugins
Top Tips:
1. Map out functionality
2. Research solutions
3. Rate + rank options
Plan digital functionality
and integration
4. Trial
5. Customise
6. Upgrade

42. WP Plugin Directory (FREE)

43. Development
Top Tips:
1. 1st foundation is layout
2. Positioning
3. Customisation
Implementation of all
your planned parts
4. Integration
5. Keep refining
6. Ask questions continually

44. WP Dashboard

45. Email setup
Top Tips:
1. Email accounts scoping
2. Client comparison
3. Device ID
Ensure all email is
consolidated and set
4. Set-up tutorial
5. Signature
6. Fwd + Autoresponders

46. Bluehost Email

47. Pathway Tests
Top Tips:
1. Clear messages
2. Intuitive
3. Interruption pruning
Funnelling interest needs
care + attention to detail
4. Messaging connectivity
5. Check relay nurturing
6. Customer feedback

48. Conversion Pathways

49. Launch Process
Top Tips:
1. Google Analytics
2. Google My Business
3. Google Webmasters
Hitting the public domain
with the intention to win
4. Indexing
5. XML Sitemap
6. Rank tracking

50. Index and Promote

51. Why wait any longer? Book now.
£395.00
Paid via PayPal or
debit card