Build a professional website for your race - in minutes. Add a cover page and a custom domain for a fully branded experience!

1. Hello!
I am Matt with
RunSignup
I am here because I love teaching others how to
build websites.
You can find me at:
training.timingmatt.com

2. Designing a
Professional Race
Website

3. Traditional Website
Complaints
 Website separate from registration and fundraising
 Difficult to update or make changes
 Can’t keep up with website security
 Not mobile friendly
 Too costly
 Outdated

4. What Do I Get
With My Free
Race Website?
Let’s start with the basics!

5. Out-Of-The-Box Features
 Professional Website
 Your Brand First – No Ads
 Easy to Customize
 Photos
 Call to Action Buttons
 Participant Lookup
 Registration Management
 Results

6. But Wait, There’s More!!!
 Search Engine Optimized
 Mobile Responsive
 Built In Analytics
 High Availability
 Data Driven
 Secure PCI Level 1

7. “The service may be free but the quality
is still sky high.
- Bobby B

8. We Make Our Process Easy
Domains
Finish by
branding the
website with a
custom domain.
Content
Create and
customize the
content for your
website.
Cover Page
Explore the magic
of cover pages to
make your
website pop.

9. Quick
Navigation
Tricks
Move back and forth between the dashboard
and your website with ninja-like speed!

10. Race Dashboard Menu Search
Don’t forget…
The Menu Search is your friend!

11. Race Dashboard Header
 Quick Switch for Multiple Races
 Race Status Indicator
 View Website to See Changes
 Other Reports and Info

12. Race Page
Customizations
Let’s dive in!

13. Default Race Website
Out of the box it comes with all of the
technical details and infrastructure
previously mentioned, but the next step is
to brand your event and add content.
Menu tabs are automated based on
content and features.

14. Automated Content Gets You
Started
 Data Driven Content
 Price Increases
 Refund Policy
 Google Map Directions
 Questions Form
 Social Media Share Icons
Take advantage of the automated content
that works for you 24x7.

15. Race Page Options
This presentation and the bulk of
website design customizations are
going to be centralized under the
Race >> Race Page tab as shown
here.

16. Race Theme
Options
Colors and shiny objects!
Race >> Race Page >> Race Theme

17. Horizontal Race Template

18. Vertical Race Template

19. Template Options
 Design & Layout Options
 Social Media Feeds
 Homepage Custom Content

20. Color Scheme
 Match Your Theme or Logo
 Default Options
 Review Color Choices

21. Race Logo
 Show Off Your Brand
 Be Careful With Customizations
 Square Logos Work Best
▷ Recommended 400x400

22. Race Banner
 Custom Banner or Photo  Must be 1200px by 400px

23. Race Theme
Progress Check

24. Custom
Content/Pages
The backbone of your website!
Race >> Race Page >> Custom Content/Pages

25. Create Custom Content
 Referral Program
 FAQs
 Race Highlights
Build out your content to make it feel like a
real, professional website and not just a
registration page.

26. Advanced Custom Content
Options
 Page URL
 Attachments
 Embed Video or Widget

27. Custom
Content Display
Showcase your content!
Race >> Race Page >> Custom Content Display

28. Custom Content Display
 Control Navigation
 Organize Flow
 Advanced Options

29. Race Theme
Progress Check

30. Menu Order
Make your site easy to navigate!
Race >> Race Page >> Menu Order

31. Menu Order
 Click and Drag
 Reorder Sub Navigation
 Hide and Draft Mode

32. Race Theme
Progress Check

33. Cover Page
Make your website POP!
Race >> Race Page >> Cover Page

34. Cover Page Intro
 Mobile Optimized Landing Page
 Customizable Header and Content
 Branded for your race
 Drive action with custom buttons
 Advanced Transition Options

35. Header Banner
 Mobile Optimized Landing Page
 Customizable Header and Content
 Branded for your race
 Drive action with custom buttons
 Advanced Transition Options
 Up to 4 Banners  Swap, Edit, and Customize

36. Header Content
 Name Your Header
 Optional Custom Text
 Preset Button Actions
 Race Theme Colors Auto
Applied

37. Photo Upload Options
 New Croppie Tool
 Zoom With Slider To
Set Positioning
 Recommended Image
Sizes
▷ 2000x800 for full
▷ 900x360 for split

38. Cover Page Content
 Multiple Content Options
 Imagination is the Limit
 Race Theme Colors Auto
Applied
 More Smart Components
Coming Soon!

39. Creating Your Content
 Add Content Blocks
 Edit Mode Options

40. Split Content Example

41. Custom Actions
Example

42. Content Video
Example

43. More Components Coming Soon!

44. Race Theme
Progress Check

45. Domains
Connect your website to the Interwebz.
Race >> Race Page >> Domains

46. Want big impact?
Use big image.VancouverTrailRun.com

47. Website Infrastructure
 Security
 Availability
 Scalability and
Performance

48. Domain Setup Process
Point Domain
Set the A Record
and CNAME
record.
Access Domain
Get your own
domain or login to
your domain
manager.
Prove
Ownership
Set TXT records.
RunSignup gets
an SSL Certificate
for your domain.

49. Where Is My Domain?
 https://whois.icann.org

50. Add Your Domain or
Subdomain

51. Pending Ownership
Validation

52. Pending Client Installation

53. Complete!

54. Domain Gotchas
 Copied wrong info
 Multiple A Records
 Pointing existing website with
content will break old links
 We don’t own the domain
 Requires a Payment Account
 Must log in to domain separately
(similar to other *signup.com
versions

55. And Remember…
NEVER TOUCH THE MX RECORD!!!!
We don’t provide mail hosting. 

56. Place your screenshot here
And Voilà!
Now you have a fully functional and professional
website for your event!

57. Website Design Recap
Content

59. The Burnside Mile
 www.theburnsidemile.com
 Black and white themed race
 Scrolling banner
 Checkerboard sections with Call-to-
Action

60. Hangover Classic 5
Miler
 Scenic images
 Course preview video
 Content blocks that tell the story of the
race

61. Jamesport Triathlon
 www.northforktri.com
 Marketing and promotional banners
 Race Awesome branded

62. Typhoon Texas Kids
Triathlon
 www.typhoontexaskidstri.com
 Exciting banners with Register Now button
 Overlay images with matching content blocks

63. Healthy Kids Running
Series Arlington
Heights
 Iconic banner images
 Custom Call-to-Action
 Simple and colorful

64. Thanks!
Any questions?
You can find me on the trails in Vancouver!
training.timingmatt.com
matt@runsignup.com