Optimizing Your Website 2014 -Class #2 HubSpot Inbound Academy Certification Sorin Magureanu
How do you optimize your website?
Optimizing a website requires thought and planning. It starts with first having an understanding of your buyer personas and what type of experience you want them to have on your website. An optimized website will help you to attract, convert, close and delight. However, in this class, optimization will be all about creating a world-class website experience through clear content, user friendly design and keyword optimization.
This class fits into the "Attract" stage of Inbound Methodology - we optimize our website to attract the right kind of website visitors.
http://academy.hubspot.com/inbound-marketing-certification/attract/optimize
It's nice to have lots of interesting, well-written, and insightful pages on your website, but nobody can ever see them without the correct SEO techniques.
One thing is to ensure that each page has the remember a lot tags, is well-structured, and features specific keywords, but linking each page or post to other pages on your site will make a huge difference in how your overall website is viewed by Google.
Internal links help your audience navigate through your website and help search engines know what your pages are about and how they connect to each other. Look throughout each page for possibilities to connect to your other pages and blogs, but be careful not to overdo it.
Off-page SEO (search engine optimization) is an important part of any SEO campaign. In this presentation we review the various techniques for off-page SEO.
I have shared some effective tips to increase your website traffic, I have been following these steps on my own website and found it really helpful to grow my website traffic, So I thought to share the same with my fellow friends who may be struggling to get the that traffic they were always looking for.
My approach is simple and focused. It should be about two hours of work every day, five days a week. That's it. :)
Optimizing Your Website 2014 -Class #2 HubSpot Inbound Academy Certification Sorin Magureanu
How do you optimize your website?
Optimizing a website requires thought and planning. It starts with first having an understanding of your buyer personas and what type of experience you want them to have on your website. An optimized website will help you to attract, convert, close and delight. However, in this class, optimization will be all about creating a world-class website experience through clear content, user friendly design and keyword optimization.
This class fits into the "Attract" stage of Inbound Methodology - we optimize our website to attract the right kind of website visitors.
http://academy.hubspot.com/inbound-marketing-certification/attract/optimize
It's nice to have lots of interesting, well-written, and insightful pages on your website, but nobody can ever see them without the correct SEO techniques.
One thing is to ensure that each page has the remember a lot tags, is well-structured, and features specific keywords, but linking each page or post to other pages on your site will make a huge difference in how your overall website is viewed by Google.
Internal links help your audience navigate through your website and help search engines know what your pages are about and how they connect to each other. Look throughout each page for possibilities to connect to your other pages and blogs, but be careful not to overdo it.
Off-page SEO (search engine optimization) is an important part of any SEO campaign. In this presentation we review the various techniques for off-page SEO.
I have shared some effective tips to increase your website traffic, I have been following these steps on my own website and found it really helpful to grow my website traffic, So I thought to share the same with my fellow friends who may be struggling to get the that traffic they were always looking for.
My approach is simple and focused. It should be about two hours of work every day, five days a week. That's it. :)
Formatting Nonprofit Website Copy - for beginnersMarlene Oliveira
Slides from webinar presentation delivered for TechSoup Canada on February 12, 2015. Covers importance of formatting specially for online publication and seven formatting tweaks to use.
Chris bowser’s ultimate SEO guide for Ecommerce websitesChris Bowser
This definitive e-commerce SEO guide will unveil some of the most important ranking tips and you will gain knowledge on how to optimize your e-commerce site, from keyword research to technical SEO to link building.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
Presentation for understanding concepts of Search Engine Optimisation.
Topics covered : What is SEO, How does SEO works, Benefits of SEO, Importance of Keyword Research.
By - Aishwarye Giri
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
SEO, Linking & Authorship for Small BusinessesLoren Baker
Integrate tactics such as linking, blogging, publishing, authorship markup and technical SEO into your overall online marketing mix; whether a small business or an enterprise.
Formatting Nonprofit Website Copy - for beginnersMarlene Oliveira
Slides from webinar presentation delivered for TechSoup Canada on February 12, 2015. Covers importance of formatting specially for online publication and seven formatting tweaks to use.
Chris bowser’s ultimate SEO guide for Ecommerce websitesChris Bowser
This definitive e-commerce SEO guide will unveil some of the most important ranking tips and you will gain knowledge on how to optimize your e-commerce site, from keyword research to technical SEO to link building.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
Presentation for understanding concepts of Search Engine Optimisation.
Topics covered : What is SEO, How does SEO works, Benefits of SEO, Importance of Keyword Research.
By - Aishwarye Giri
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
SEO, Linking & Authorship for Small BusinessesLoren Baker
Integrate tactics such as linking, blogging, publishing, authorship markup and technical SEO into your overall online marketing mix; whether a small business or an enterprise.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
How to increase ranking on search engine against opponentPrathamesh Burhade
Increase your website ranking on search engine using seo practices Learn How to increase rank on Google ,Bing ,yahoo like search engines against opponent
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Slides from "Inbound Marketing In the Big City" talk that Design & Promote held at their Chicago office. Are you tired of purchasing random email lists and wasting money on Pay-Per-Click campaigns? There’s a better way to invest those dollars with mindful inbound marketing strategies.
Making your e-commerce site noticeable on social media – Chris Bowser ReviewChris Bowser
With the e-commerce spree, there is increasing competition among e-commerce websites. To emerge on top, you have to make your e-commerce site visible on social media. In this article, Chris Bowser reviews on popularizing your e-commerce website on social media.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
2. BLOG MONETIZING
• adsense,
• affiliates,
• banner space
Sponsored Articles:
• content replacements,
• reviews,
• reports
Selling
• products,
• service
Affiliate / advertising
3. MONETIZING?
Blog Features
1. Layout • Keep your personal branding
• Don’t be too crowded
• Color is crucial
• Clean the sidebar
• Make it sharing-friendly
• Make sure your images have the right size
• Fast loading
2. Domain • Make it easy to remember and to type
• Keep it short
• Use the keyword
• Avoid numbers and hyphens
• Use popular TLD
3. About Me • Tell us who you are
• Play your power
4. Others • Pages: privacy policy, disclosure, contact etc
• Social media
4. MONETIZING?
Blog Performance
DA and PA (Moz.com), Alexa Rank (Alexa.com),
Klout Score (Klout.com, etc
• Improve site’s SEO: keyword, permalink, mobile friendly, good
navigation etc
• Write good contents: unique and original
• Internal links
• Check for bad links and broken links
• More backlinks: guest posts, share more, blogwalking
• Reduce bounce rate: longer content, add videos, infographics,
interactive content
6. MONETIZING?
Content
What
is
good
content?
• draw your audience
• draw your clients
• Detail and actionable
• Relevant, adding more values
• Evergreen
• Focus
• Visually appealing
• Storytelling, or/and based on trend
Niche
7. HOW TOWRITE
Good Content
Make sure your contents can:
• solve problems
• talk to your audience
• hook your audience
• draw readers visually
• give new idea/insights
8. TO SUPPORT
For Monetizing
• active in social media
• prepare your ratecard
• prepare your media kit
• get your Google Analytics
• networking and researching
• do regular blog maintenance