- The document provides an overview of designing a business website using WordPress, covering topics like understanding your brand, the design process, and digitally marketing your site.
- It introduces WordPress and discusses themes, plugins, and basic functionality. Tips are provided for defining your brand, audience, and goals for the site.
- The design process section covers picking a theme template and provides examples for non-profits and e-commerce sites. Methods for digital marketing like email, social media, and search engine optimization are also outlined.
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Wondering why you should blog?
How you should blog?
Wondering how often you should blog?
Which platform you should use?
Wondering how to increase your blog traffic?
Pinterest can be used in a number of ways to show off your products, give your brand some personality and attract and nurture evangelists for your business.
Why Design Matters: How to Make Your Website Worth a Million VisitsSchoolwires, Inc.
If a picture is worth a thousand words, then a stunning K-12 website design is worth a million visits. Good design goes beyond colors and logos. It takes your district's goals, usability needs, and content layout into consideration. When Wylie Independent School District (TX) was ready for a website refresh, they looked for a solution that had it all. Their journey of finding Schoolwires, creating a Made-To-Order design, and increasing community engagement is an achievement they love to share with peers from other districts.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
StoreYa.com, the leading social commerce platform, will discuss in this webinar the following topics:
- Explore the history of Facebook commerce, reviewing success stories and mistakes of big and small brands.
- Provide engagement tools and best practices one should use in order to manage a Facebook store wisely.
- Introduce techniques to successfully promote your Facebook store.
Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.
Speaker: Dipen Mehta, Head of Digital Innovation, APAC, AWS
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
The writer's brand called you for the International Women's Writing Guild Con...Melissa A. Rosati, CPCC
The Writer's Brand Called You is a presentation for the attendees of the International Women's Writing Guild at the Big Apple Writing Conference held in New York City. In this interactive writing workshop, writers learn how to craft their brand and how to position their print and digital content into their target market. The four major digital retailers, Amazon, Kobo, Barnes & Noble, and Apple are discussed.
Women writers have numerous opportunities to use their writing skills to create content for many different social channels and to monetize their content by creating digital products. Content marketing plays a significant role in branding a writer's reputation.
The Writer's Brand Called You is the first step in an on-going series of presentations dedicated to women writers.
Originally presented at WordPress Developer night in Bangkok.
We explain to freelance developers and graphic designers how to find clients and key things to customer satisfaction and gain repeat business.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Provides simple advice for small businesses that are interested in establishing their own website. Talks through a logical website development methodology to ensure that the end product serves its purpose.
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Wondering why you should blog?
How you should blog?
Wondering how often you should blog?
Which platform you should use?
Wondering how to increase your blog traffic?
Pinterest can be used in a number of ways to show off your products, give your brand some personality and attract and nurture evangelists for your business.
Why Design Matters: How to Make Your Website Worth a Million VisitsSchoolwires, Inc.
If a picture is worth a thousand words, then a stunning K-12 website design is worth a million visits. Good design goes beyond colors and logos. It takes your district's goals, usability needs, and content layout into consideration. When Wylie Independent School District (TX) was ready for a website refresh, they looked for a solution that had it all. Their journey of finding Schoolwires, creating a Made-To-Order design, and increasing community engagement is an achievement they love to share with peers from other districts.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
StoreYa.com, the leading social commerce platform, will discuss in this webinar the following topics:
- Explore the history of Facebook commerce, reviewing success stories and mistakes of big and small brands.
- Provide engagement tools and best practices one should use in order to manage a Facebook store wisely.
- Introduce techniques to successfully promote your Facebook store.
Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.
Speaker: Dipen Mehta, Head of Digital Innovation, APAC, AWS
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
The writer's brand called you for the International Women's Writing Guild Con...Melissa A. Rosati, CPCC
The Writer's Brand Called You is a presentation for the attendees of the International Women's Writing Guild at the Big Apple Writing Conference held in New York City. In this interactive writing workshop, writers learn how to craft their brand and how to position their print and digital content into their target market. The four major digital retailers, Amazon, Kobo, Barnes & Noble, and Apple are discussed.
Women writers have numerous opportunities to use their writing skills to create content for many different social channels and to monetize their content by creating digital products. Content marketing plays a significant role in branding a writer's reputation.
The Writer's Brand Called You is the first step in an on-going series of presentations dedicated to women writers.
Originally presented at WordPress Developer night in Bangkok.
We explain to freelance developers and graphic designers how to find clients and key things to customer satisfaction and gain repeat business.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Provides simple advice for small businesses that are interested in establishing their own website. Talks through a logical website development methodology to ensure that the end product serves its purpose.
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
NicheTech is providing Wordpress training in Ahmedabad.
We are providing best wordpress training in Ahmedabad.
WWW.Facebook.com/liveprojecttrainingAhmedabad
These are slides from a lecture given at the UC Berkeley School of Information for the Analyzing Big Data with Twitter class. A video of the talk can be found at http://blogs.ischool.berkeley.edu/i290-abdt-s12/2012/08/31/video-lecture-posted-intro-to-hadoop/
Big Data and Hadoop training course is designed to provide knowledge and skills to become a successful Hadoop Developer. In-depth knowledge of concepts such as Hadoop Distributed File System, Setting up the Hadoop Cluster, Map-Reduce,PIG, HIVE, HBase, Zookeeper, SQOOP etc. will be covered in the course.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
Green Cardinal Design is an independent branding agency that offers the very best in Bespoke Website Design. Their team consists of visual specialists with unrivalled expertise in branding and design foundations. They have years of experience working on brands all across the world. Their portfolio demonstrates their versatility and skill, and they're here to help you grow your business by creating the greatest brand possible so you can stand out. Consult Web Design Agency Near Me
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Your company has evolved. You now have a clearer idea of what works with your website, what you would like to accomplish. The time has come for a new website. However, in the excitement of a new project there is often a rush to begin work as soon as possible.All too often, a lack of planning produces disappointing results.
Learn more: http://Serioussem.com
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
49webstreet provides compete cycle of web development, re-engineering, implementation, maintenance and support services.
We provide Premium Services in Affordable price.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
2. Today’s Presentation Objectives
• Who is this guy talking to us?
• Our Audience: What’s your Comfort-Level
with WordPress? …
• Introducing WordPress, WWWWY
• Understanding your Brand
• Design Process
• Digitally Marketing your Website
3. • 20 years designing/developing websites. Technology GURU.
• Started Web Development Company in Jacksonville, FL in 2012.
• Works with graphic designers, front-end developers, back-end
developers, coders, content writers, SEO experts every day.
• Previous life: Doctor of Chiropractic!?
Dr. Kristopher Daia DC
Twitter @kristopherdaia
4. How important is a website?
• Every business needs a website!
• At the very least, they need a web presence
• 1 shot to make a great first impression
• Project the image of professionalism of a much larger company
• If you don't have a website you are losing business to companies that
do have one.
“Websites promote you 24/7: No employee will do
that.” ― Paul Cookson
12. • WordPress is a content management system
(CMS) that lets you build and publish
websites from your browser.
• CMS uses a different technology than standard
html/css sites.
• Uses a database to store information. (Electronic
Filing System)
• CMS is very widely used these days as opposed
to static websites.
What is ?
16. • Before WordPress came along users were shackled to HTML, PHP, FTP
and all the other barriers to entry that were necessary to learn to
share your message.
• Whenever you wanted to make a change to your website, you had to
pay your webmaster to do it for you.
What is ?
18. When is ?
• Best Buy
• The Walt Disney
Company
• The New Yorker
• Xerox
• Bloomberg
Professional
• Sony Music
• MTV News
• Beyonce
• Variety
19. Why ?
• Your company might already have a website, but perhaps it's not as
easy to update as you'd like.
• Or maybe you are interested in creating a dynamic new company
blog.
• WordPress is a cost effective and easy to manage platform.
23. WordPress is
WordPress.org can serve users at all
price points.
• Free
• Not so Free
From the start, the only cost will be
the price of hosting your site.
24.
25.
26. WordPress is open source.
• Open source means that the technology that powers WordPress is
transparent for easier development. As a result, there are people all
over the world developing new themes and plugins to share with
other WordPress users.
28. WordPress is easy to update.
• 70% of people put off updating their website because they have to
rely on somebody else for updates. Not with WordPress.
30. WordPress Plugins
• The simple way to think of a plugin is that it is something that does a
job on your blog or website.
• Captures Email Addresses
• Shows your Twitter feed
• Lets your put advertisements on your blog
• Etc.…
CodeCanyon.net
Wordpress.org/plugins
31.
32. WordPress has a supportive community.
• WordPress users and developers have online support networks on
various forums.
forums.wordpress.com
wordpress.org/support
33. WordPress allows multiple users.
Multiple people at your company can have access to update your
website or blog without fear of them messing something up.
34. WordPress Posts
Posts are entries listed in reverse chronological order on the blog home
page.
• Uses Tags and
Categories
• For Blogging
• Great for SEO
35. WordPress Pages
• Static and not listed by date
• Do not use tags or categories.
• About us page is an example
36. WordPress Widgets
• A WordPress Widget is a small block that performs a specific
function.
40. Define your Brand
• What product or service are you selling?
• Who are you?
• How do you want your customer to feel?
• What differentiates you from your competitors?
• Customer Service Philosophy?
• Superior Product?
• Quicker Turnaround?
41. Create a brand identity that echoes culture
and values
• The old way of stamping your logo on everything, won't cut it.
• The future of branding is fluid and engaging — respect your
customers' intelligence by NOT giving everything away up front.
• Generate some intrigue and allow them to unearth more about your
brand for themselves.
• This is the way to foster ambassadors who revel in telling other
people what they have discovered.
42. Define your audience
• When you are planning your website, don’t feel like you need to
reinvent the wheel. Look to your competitors websites for ideas.
• Who is buying their product or service?
• Where do those people hang out online?
• Twitter
• Google it
• Find forums
43. What do you want to achieve with your site?
• Some of the more popular goals for websites include things like:
• Generating leads
• Selling a product
• Improving brand awareness
• Once you know what you want to achieve,
then you can continue to build the whole
site around it.
44. Parts of a Website
• A Homepage
• A Portfolio
• A Blog
• Frequently Asked Questions
• Client Testimonials and Feedback Forms
• Contact Form
• Terms and Privacy Statements
www.pixelshock.com
46. Picking a Theme Template
• WordPress offers several free
themes to get you started.
• Must have a Responsive Design
• There are premium themes available
that average around the $59 mark.
• They have industry specific themes
available.
• Ranging in technical support.
48. The Design Process
Picking a Theme
• Available for most industries
• Cuts out a lot of development work
• Tested and supported by the developer
49. Example: Philanthropy/Non-Profit
• You are a non-profit organization whose goal is to raise money for
your cause.
• Your design should be focused around this.
• Photos are key
• Mission statement is key
• Ability to donate directly on your site is another key.
The Design Process
50. New Design and Template = Better Results for Business
OLD
NEW
51. Example: E-Commerce Business
• You sell products or services online to individuals locally, nationally
and/or internationally.
• You may have a brick and mortar business OR your company may be
based purely online.
• Your design should be focused on your product/service.
• Your products are your key.
• Having them displayed in an appealing way is key.
• Ease of navigation is key.
• A template that supports e-commerce is key.
The Design Process
52. • It’s not about you, it’s about your product or service.
The Design Process
54. Digitally Marketing Your Site
Different ways to market your site online.
1. Email
2. Social Media
3. Search Engine Optimization
-Organic vs Paid
55. Digitally Marketing Your Site
Email marketing is a great way to reach your customers where they are without
spending a lot of money. But it’s a big responsibility too—people don’t give their
email addresses to just anyone.
Tips to keep in mind.
1. Make it easy to subscribe
2. Tell subscribers what to expect
3. Send a welcome email
4. Design the newsletter to fit the brand
5. Make it easy to scan
6. Commit to a schedule
7. Proofread
8. Test
9. Mobile Optimized?
10. Know the SPAM rules
Email
57. Digitally Marketing Your Site
Organic Search Engine Optimization
• Search engine crawlers look at keywords and phrases from
• Blogs/other posted content
• Articles
• Defined images/videos
• Search engines look at how many times your
site appears on other reputable sites.
• Yelp
• Yellow Pages
• Business Directories
Search Engine Optimization
58. • Google Analytics is a freemium web analytics service offered by
Google that tracks and reports website traffic.
Digitally Marketing Your Site
Search Engine Optimization
BIG DATA!
59. Simple SEO Tips
1. Always write with human readers in mind.
2. Don’t cram your keywords.
3. Never try to cheat the Search Engine, or you could be penalized, or
worse!
4. Use Headers and Sub-Headers which feature your keywords
5. Label your images descriptively
Digitally Marketing Your Site
Search Engine Optimization
60. Simple Security Measures
• Always update to the latest version of WordPress
• Do not use the default “admin” username
• Use a secure password (LastPass)
• Keep your theme and plugins updated
• Spam comments are going to happen. Try a plugin to eliminate them.
61. Final Thoughts
• Embrace email; it keeps a record
• Get a quote system
• When you don’t have money for SEO, do it yourself. There are many
resources out there. The only cost is time.
Yoast SEO Plugin
If I use any terms that you don’t understand please don’t hesitate to ask.
Stick with what you are good at . I bet your asking why the heck did you put off all those student loans, and all that time, and now you are a web developer that has a love triangle with Wordpress? Because it’s easy.
Database is a structured collection of information organized in such a way that a computer program can quickly select desired pieces of data. Battleship- human is computer.
Might as well get you acquainted with it now.
More on this later
Database is a structured collection of information organized in such a way that a computer program can quickly select desired pieces of data.
Whatever phase you're in of creating or cultivating a web presence for your business.
WordPress can be self-hosted
If you decide to use the self-hosted version of WordPress, there is more flexibility in terms of features and design.
If you want to host it you have the ability, but if your company is not there yet you can manipulate WordPress to fit your brand and your needs.
For those who want to start with a free theme that they install themselves
To those with more specific needs who can hire a web designer to create a custom theme that integrates with their site and supports their branding.
Little lesson on open source. Microsoft Windows, Adobe Flash Player, PS3 OS, iTunes, Adobe Photoshop, Google Earth, Mac OS X, Skype, WinRAR, Oracle's version of Java and some versions of Unix. Transparency is the key, whether in business or in life. People can tell when you are hiding something and they won’t always say something.
SEO = Search Engine Optimization
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content.
In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.
You can also use tags to further enhance your search engine optimization efforts.
You want to do the same for pictures.
One of the major complaints of business owners is that they can't update their website themselves, and that having someone else update it costs them money. "Not only is WordPress free it is simple to install," "It takes no more than five minutes to set up the software." Once WordPress is set up you can easily update content or create new pages without knowing HTML.
There is a large community of WordPress developers who create free themes, widgets and plug-ins. There are extensions for polling, contact forms, backing up your site, blocking spam, making your pages load faster and thousands more that can be found on the WordPress Plug-In Directory. "Any enhancement you can think of, type it in to Google and you will find an answer or search the WordPress Plug-In Directory," said Armeda. From there, you add the new features to your website or blog without having to hire a web developer.
One of the many reasons that I love WP so much are the plug-ins.
Each plug-in function would cost you a lot of money to code but they are usually free or very inexpensive.
Users post step-by-step video tutorials that can walk new users through the most basic as well as complex concepts.
In addition to a host of free online WordPress resources, if you simply can't find what you're looking for or don't have the time to work on something highly customized for your site, it's easy to find WordPress developers for hire. *wink wink*
WordPress has core role base management and you are able to extend it as the need arises for you and your organization,"
You can set permission levels of each user to maintain the security and integrity of your website or blog.
In a world with endless opportunities to cut corners and compromise values, it is important for your customer to know who you are and how can you help them.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
I’m guilty of this .
Tell them what you do when you are defining a audience for a client.
Twitter – search for keywords in your industry. Great way to find out about the conversations that are already going on among your target audience
Google it – This might seem obvious, but Google is the perfect research assistant. Search for your keywords and leverage the search engine to find the top 50 people in your field who already have access to your ideal clients.
Find Forums- Forums are online meeting places where like-minded people can chat, ask questions, and support each other. These are available for almost every industry. Example someone give me an industry.
What you want to achieve: which should be just one main thing and not 5-10 different things, by the way
People make the mistake of trying to serve everyone. Let me tell you it is a waste of time and money.
Why spend all that time creating a theme when there are already so many to customize.
Collecting email addresses with your website is a tried and true way to get more leads. But be responsible for your list.