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WordPress SEO
Presented by @tonyzeoli
Founder,@dswks
https://tonyzeoli.com
https://digitalstrategyworks.com
A Beginner’s Guide
WordCamp Raleigh 2017
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
@tonyzeoli
• Founder
Digital Strategy Works
@dswks
• Digital Strategy Coach
Mountain BizWorks
@mtnbizworks
• Co-organizer
WordPress Chapel Hill Meetup
@wordpresschill
• Focused on WordPress, Social
Media, SEO, Digital Strategy,
Content Marketing, Email Newsletter
Marketing, E-commerce, Analytics,
Content Management
• B.S. Digital Communications and
Media from NYU
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Search Engine
Optimization
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Organic Traffic
SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.
http://searchengineland.com/guide/what-is-seo
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
What is a search
engine?
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 1
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 2
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 3
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 4
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 5
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 6
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 7
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 8
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 9
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
example 10
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Other Types
• business.com
• LinkedIn
• FindLaw
• LexisNexis
• Trulia / Zillow (Real
Estate)
• Craigs List
• Yelp / FourSquare
• Apple / Google Maps
• Kayak / Expedia
• hotels.com
• autos.com
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
• With Google, Bing, etc., you are optimizing your own
website or blog to be found in search. You publish content
and Google crawls your site to index your site’s pages and
posts, as well as media content to return in search results.
• For “other” niche search engines, you input data into those
search engines, so people using those tools can return, for
example, all homes for sale in a specific locale (Trulia), all
hotels in a 20 mile radius of Raleigh (hotels.com), all flights
leaving from Raleigh at 2 pm today (Kayak), all restaurants
in downtown Raleigh (Yelp), all lawyers in Raleigh
(FindLaw), and all businesses in Raleigh (business.com)
• While Google may return intended results, niche search
portals provide extended information through UGC (user
generated content).
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Search Engine Usage
• Overall, 6,586,013,574 search performed everyday
• In words, that’s six billion, five hundred and eighty
six million, thirteen thousand, five hundred and
seventy four!
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Smart Insights
http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
% Paid vs Organic
https://www.similarweb.com/corp/solution/ecommerce-industry/seo-ppc-marketing-report-2016/
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Why Google?
• 77.43% desktop
market share2
• 96.01% mobile
market share2
*March 2017
1. https://www.weforum.org/agenda/2017/04/most-popular-websites-google-youtube-baidu/
2. https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0
• The world’s most visited website1
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
How do search engines
work?
http://www.bitrebels.com/wp-content/uploads/2013/05/how-google-works-explanation-infographic.jpg
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
SERP
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Search Result Types
https://www.link-assistant.com/news/serp-guide.html
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Page Rank
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
PageRank Checker
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
PageRank is dead!
• Google removed PageRank from their toolbar feeds
in April 2016.
• PageRank spurned the link buying economy.
• Introduced “nofollow” so SEOs could have a way to
not pass link authority.
• You can no longer check your PageRank, however
you may see older page rank checkers render a
score.
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Alternative Metrics
Tools
• MOZ - https://moz.com
• SEM RUSH - https://semrush.com
• SCREAMING FROG -
https://www.screamingfrog.co.uk/seo-spider/
• MAJESTIC - https://majestic.com/
• SEO Power Suite from http://link-assistant.com
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
MOZ Page Authority
(PA)
https://moz.com/learn/seo/page-authority
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
MOZ Domain Authority
(DA)
https://moz.com/learn/seo/domain-authority
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Google Analytics Dashboard
for WordPress
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Google Search Console: Links
To Your Site
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Google Search Console:
Search Analytics
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
WordPress SEO
• Intention is to build page and domain authority resulting in page
rank through the implementation, optimization, and management
of:
• keyword/phrase optimization
• back links
• robots.txt & nofollow
• page speed optimization
• mobile responsive design
• SSL (secure socket layer encryption)
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Getting Started
1.Set up a Google Analytics account:
https://google.com/analytics
2.Set up a Google Search Console account:
https://www.google.com/webmasters/tools
3.Install All in One SEO Pack for WordPress SEO via
Plugins admin or download from WordPress.org
Plugin page: https://wordpress.org/plugins/all-in-one-
seo-pack/
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Find UA tracking
number
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Add UA tracking
number
https://semperplugins.com/documentation/setting-up-google-analytics/
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Verify
• Register domain name with Google Search Console
• Click “Verify”
• Select “Google Analytics.” If you have GA set up
already with your UA code in AIOSEO, then you
should be able to verify instantly.
• Alternatively, use Google Meta to verify.
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Google Meta
Copy value between “” marks
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Alternative Verification
Paste value between “” marks in GWT field, then save.
Same for Bing and Pinterest
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
XML Sitemap
• AIOSEO has a built in XML sitemap generator
• A sitemap is a list of all URLs you want Google and
other search engines to crawl. It makes it more
efficient for Google to find, crawl, and index your
site.
• Authenticates your site and let’s Google know you
exist.
• Generates sitemap with a click. Then, find your
sitemap at http:// or
https://mydomain.com/sitemap.xml
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Sitemap View
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Add Sitemap to Search
Console
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Bing Webmaster Tools
Note: To verify, Bing may require upload of html file to top level directory
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Other Webmaster Tools
• WordPress.com Help:
https://en.support.wordpress.com/webmaster-tools/
• Pinterest:
https://semperplugins.com/documentation/pintere
st-site-verification/
• Baidu:
http://zhanzhang.baidu.com/?castk=LTE%3D (in
Chinese)
• Yandex: https://webmaster.yandex.com/
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
News Sitemap
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Video Sitemap
Available in All in One SEO Pack Pro
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Image Sitemap
Coming Soon in All in One SEO Pack
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Get free SSL Encryption
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Ways to get free SSL
• Google views SSL encryption as a minor ranking signal.
• Some hosts are now providing free SSL. WP Engine is one of them.
• LetsEncrypt.org
• Transfer DNS to cloudflare.com and site will be automatically SSL
enabled. Need to install WordPress Cloudflare plugin.
• Extended Validation (EV) SSL is not free. Visit VeriSign, Comodo, or
other providers. Adds company name next to the green lock icon in
the browser URL bar:
• In Google Webmaster Tools you want to add both http and https
URLs and Sitemaps, so if someone types in either, your site is tracked
with both methods.
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Set WordPress
Permalinks
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Edit Post Permalink
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Page Speed
Optimization
• Google Page Speed Insights
• YSlow
• GT Metrix
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
GPSI Report
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Page Speed
Optimization• Optimize server response time by tuning Apache or leveraging NGINX
on the server.
• Cache your site pages and media either with Amazon Cloudfront and a
caching plugin (Total Cache or Super Cache) or your hosts caching
service. WP Engine comes with object caching and you can upgrade for
media caching.
• Compress all images using WP Smush, EWWW Image Optimizer
• Minify HTML, CSS, and JavaScript (remove whitespace)
• Above the Fold Optimization
• Fix Render Blocking javascript issues
• Leverage Browser cache expiry
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Above The Fold
Optimization
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Autoptimize
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Warning
• Don’t implement Autoptimize or Above The Fold
Optimization on a LIVE site.
• Work in staging, optimize, check in a browser
testing tool, then launch when all is well.
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
On Page SEO
• Deep, rich, relevant, contextual content (1,000 to 2,000 words)
• Concise keyword optimization:
• Title
• Post Content
• Media (Images, Video, PDF, MP3…)
• Permalink
• Category
• Tags
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
If you do nothing…
• Google will pull your H1 Title as the primary title.
• Google will pull the first few lines of your page
content as the description
• This is obviously not optimized for search, which is
why you would use an SEO plugin like All in One
SEO Pack or others to construct optimized titles
and descriptions for post/page content.
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Robots.txt
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
http://searchengineland.com/infographic-nofollow-tag-172157
• The nofollow tag is a
way publishers can
tell search engines
not to count some of
their links to other
pages as “votes” in
favor of that content.
Why would publishers
need to block such
votes? Doing so can
help them avoid
problems with search
engines believing they
are selling influence
or are somehow
involved in schemes
deemed as
unacceptable SEO
practices.
Nofollow
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Accelerated Mobile Pages
(AMP)
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
WordPress AMP Plugin
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
AMP for WP
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
schema.org
• For Local SEO
• Supported by All in One SEO Pack
• Hours of Operation, Reviews, Show Times,
Playlists, etc…
• Google will not publish star reviews against your
home page - will only publish them on an inside
landing page.
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
WP Review
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
All in One SEO Pack
Demonstration
WordPress SEO: A Beginner’s Guide
By Tony Zeoli | WordCamp Raleigh 2017
Questions?

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Beginner SEO for WordPress | Wordcamp Raleigh 2017

  • 1. WordPress SEO Presented by @tonyzeoli Founder,@dswks https://tonyzeoli.com https://digitalstrategyworks.com A Beginner’s Guide WordCamp Raleigh 2017
  • 2. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 @tonyzeoli • Founder Digital Strategy Works @dswks • Digital Strategy Coach Mountain BizWorks @mtnbizworks • Co-organizer WordPress Chapel Hill Meetup @wordpresschill • Focused on WordPress, Social Media, SEO, Digital Strategy, Content Marketing, Email Newsletter Marketing, E-commerce, Analytics, Content Management • B.S. Digital Communications and Media from NYU
  • 3. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Search Engine Optimization
  • 4. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Organic Traffic SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. http://searchengineland.com/guide/what-is-seo
  • 5. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 What is a search engine?
  • 6. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 1
  • 7. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 2
  • 8. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 3
  • 9. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 4
  • 10. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 5
  • 11. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 6
  • 12. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 7
  • 13. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 8
  • 14. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 9
  • 15. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 example 10
  • 16. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Other Types • business.com • LinkedIn • FindLaw • LexisNexis • Trulia / Zillow (Real Estate) • Craigs List • Yelp / FourSquare • Apple / Google Maps • Kayak / Expedia • hotels.com • autos.com
  • 17. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 • With Google, Bing, etc., you are optimizing your own website or blog to be found in search. You publish content and Google crawls your site to index your site’s pages and posts, as well as media content to return in search results. • For “other” niche search engines, you input data into those search engines, so people using those tools can return, for example, all homes for sale in a specific locale (Trulia), all hotels in a 20 mile radius of Raleigh (hotels.com), all flights leaving from Raleigh at 2 pm today (Kayak), all restaurants in downtown Raleigh (Yelp), all lawyers in Raleigh (FindLaw), and all businesses in Raleigh (business.com) • While Google may return intended results, niche search portals provide extended information through UGC (user generated content).
  • 18. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Search Engine Usage • Overall, 6,586,013,574 search performed everyday • In words, that’s six billion, five hundred and eighty six million, thirteen thousand, five hundred and seventy four!
  • 19. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Smart Insights http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
  • 20. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 % Paid vs Organic https://www.similarweb.com/corp/solution/ecommerce-industry/seo-ppc-marketing-report-2016/
  • 21. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Why Google? • 77.43% desktop market share2 • 96.01% mobile market share2 *March 2017 1. https://www.weforum.org/agenda/2017/04/most-popular-websites-google-youtube-baidu/ 2. https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0 • The world’s most visited website1
  • 22. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 How do search engines work? http://www.bitrebels.com/wp-content/uploads/2013/05/how-google-works-explanation-infographic.jpg
  • 23. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 SERP
  • 24. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Search Result Types https://www.link-assistant.com/news/serp-guide.html
  • 25. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Page Rank
  • 26. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 PageRank Checker
  • 27. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 PageRank is dead! • Google removed PageRank from their toolbar feeds in April 2016. • PageRank spurned the link buying economy. • Introduced “nofollow” so SEOs could have a way to not pass link authority. • You can no longer check your PageRank, however you may see older page rank checkers render a score.
  • 28. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Alternative Metrics Tools • MOZ - https://moz.com • SEM RUSH - https://semrush.com • SCREAMING FROG - https://www.screamingfrog.co.uk/seo-spider/ • MAJESTIC - https://majestic.com/ • SEO Power Suite from http://link-assistant.com
  • 29. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 MOZ Page Authority (PA) https://moz.com/learn/seo/page-authority
  • 30. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 MOZ Domain Authority (DA) https://moz.com/learn/seo/domain-authority
  • 31. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017
  • 32. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Google Analytics Dashboard for WordPress
  • 33. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Google Search Console: Links To Your Site
  • 34. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Google Search Console: Search Analytics
  • 35. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 WordPress SEO • Intention is to build page and domain authority resulting in page rank through the implementation, optimization, and management of: • keyword/phrase optimization • back links • robots.txt & nofollow • page speed optimization • mobile responsive design • SSL (secure socket layer encryption)
  • 36. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Getting Started 1.Set up a Google Analytics account: https://google.com/analytics 2.Set up a Google Search Console account: https://www.google.com/webmasters/tools 3.Install All in One SEO Pack for WordPress SEO via Plugins admin or download from WordPress.org Plugin page: https://wordpress.org/plugins/all-in-one- seo-pack/
  • 37. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Find UA tracking number
  • 38. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Add UA tracking number https://semperplugins.com/documentation/setting-up-google-analytics/
  • 39. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Verify • Register domain name with Google Search Console • Click “Verify” • Select “Google Analytics.” If you have GA set up already with your UA code in AIOSEO, then you should be able to verify instantly. • Alternatively, use Google Meta to verify.
  • 40. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Google Meta Copy value between “” marks
  • 41. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Alternative Verification Paste value between “” marks in GWT field, then save. Same for Bing and Pinterest
  • 42. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 XML Sitemap • AIOSEO has a built in XML sitemap generator • A sitemap is a list of all URLs you want Google and other search engines to crawl. It makes it more efficient for Google to find, crawl, and index your site. • Authenticates your site and let’s Google know you exist. • Generates sitemap with a click. Then, find your sitemap at http:// or https://mydomain.com/sitemap.xml
  • 43. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Sitemap View
  • 44. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Add Sitemap to Search Console
  • 45. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Bing Webmaster Tools Note: To verify, Bing may require upload of html file to top level directory
  • 46. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Other Webmaster Tools • WordPress.com Help: https://en.support.wordpress.com/webmaster-tools/ • Pinterest: https://semperplugins.com/documentation/pintere st-site-verification/ • Baidu: http://zhanzhang.baidu.com/?castk=LTE%3D (in Chinese) • Yandex: https://webmaster.yandex.com/
  • 47. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 News Sitemap
  • 48. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Video Sitemap Available in All in One SEO Pack Pro
  • 49. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Image Sitemap Coming Soon in All in One SEO Pack
  • 50. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Get free SSL Encryption
  • 51. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Ways to get free SSL • Google views SSL encryption as a minor ranking signal. • Some hosts are now providing free SSL. WP Engine is one of them. • LetsEncrypt.org • Transfer DNS to cloudflare.com and site will be automatically SSL enabled. Need to install WordPress Cloudflare plugin. • Extended Validation (EV) SSL is not free. Visit VeriSign, Comodo, or other providers. Adds company name next to the green lock icon in the browser URL bar: • In Google Webmaster Tools you want to add both http and https URLs and Sitemaps, so if someone types in either, your site is tracked with both methods.
  • 52. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Set WordPress Permalinks
  • 53. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Edit Post Permalink
  • 54. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Page Speed Optimization • Google Page Speed Insights • YSlow • GT Metrix
  • 55. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 GPSI Report
  • 56. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Page Speed Optimization• Optimize server response time by tuning Apache or leveraging NGINX on the server. • Cache your site pages and media either with Amazon Cloudfront and a caching plugin (Total Cache or Super Cache) or your hosts caching service. WP Engine comes with object caching and you can upgrade for media caching. • Compress all images using WP Smush, EWWW Image Optimizer • Minify HTML, CSS, and JavaScript (remove whitespace) • Above the Fold Optimization • Fix Render Blocking javascript issues • Leverage Browser cache expiry
  • 57. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Above The Fold Optimization
  • 58. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Autoptimize
  • 59. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Warning • Don’t implement Autoptimize or Above The Fold Optimization on a LIVE site. • Work in staging, optimize, check in a browser testing tool, then launch when all is well.
  • 60. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 On Page SEO • Deep, rich, relevant, contextual content (1,000 to 2,000 words) • Concise keyword optimization: • Title • Post Content • Media (Images, Video, PDF, MP3…) • Permalink • Category • Tags
  • 61. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 If you do nothing… • Google will pull your H1 Title as the primary title. • Google will pull the first few lines of your page content as the description • This is obviously not optimized for search, which is why you would use an SEO plugin like All in One SEO Pack or others to construct optimized titles and descriptions for post/page content.
  • 62. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Robots.txt
  • 63. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 http://searchengineland.com/infographic-nofollow-tag-172157 • The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices. Nofollow
  • 64. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Accelerated Mobile Pages (AMP)
  • 65. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 WordPress AMP Plugin
  • 66. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 AMP for WP
  • 67. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 schema.org • For Local SEO • Supported by All in One SEO Pack • Hours of Operation, Reviews, Show Times, Playlists, etc… • Google will not publish star reviews against your home page - will only publish them on an inside landing page.
  • 68. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 WP Review
  • 69. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 All in One SEO Pack Demonstration
  • 70. WordPress SEO: A Beginner’s Guide By Tony Zeoli | WordCamp Raleigh 2017 Questions?