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Tips on how best to use Word Press
The document provides a comprehensive guide on building a website using WordPress, covering its advantages such as being free, easy to manage, and suitable for e-commerce. It outlines key considerations for setting up a website, including a marketing plan, domain registration, hosting, and best practices for content and customer interaction. Additionally, it emphasizes the importance of usability, responsive design, SEO optimization, and the selection of suitable themes and plugins.
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Tips on how best to use Word Press
- 1. Building your Websitewith Word Press ‹#› Susu Wong, Tomo360 DonatoDandreo, Compete Now
- 2. Agenda • Introductions • What’sall the buzz about Word Press – Why Word Press? • Marketing plan & What to consider • Best Practices ‹#› • Nuts & Bolts of Word Press – – – – Themes Usability SEO Plugins
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- 4. Why Word Press? • • • • • • Freeblogging platform No designing experience needed Easy content management system Simple e-Commerce integration ‹#› Fast installation Simple and elegant themes
- 5. Website Marketing Plan Purpose •What do you want to get out of your website? Discovery • How do users find your website? Customers Engagement Referrals • Who are your customers? • How do you Interact with ‹#› your potential leads • Testimonial or reviews Metrics • Measure your website traffic http://www.entrepreneur.com/article/228324#ixzz2n7v40CY9
- 6. Before you start… •Domain name registration • Branded email address • Branding – Design your logo and tagline • Hosting your website ‹#›
- 7. What to lookfor from a hosting provider • • • • • • • • Customer support 24x7 Guarantee uptime How fast do they resolve customer’s tickets? Backup ‹#› Platform (blogging?) Watch for add-ons Scalability Exit Strategy http://www.inc.com/guides/201104/10-things-to-look-for-in-a-web-hosting-service.html http://web-hosting-review.toptenreviews.com/
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- 12. Best practices • • • • • • • • Value propositionand benefits FAQs Customers testimonials Use videos ‹#› Easy navigation Logo Privacy policy Payment Processing Seal
- 13. Create great content • • • • • Updatewith fresh content Clear and concise titles Create sharable content Big and bold images go a long way ‹#› Optimize images with keyword captions https://creativemarket.com/blog/2013/07/03/10-tips-for-driving-traffic-to-your-website-part-1
- 14. Social Media Integration • • • • • • Blogging Emailmarketing Twitter Facebook Instagram LinkedIn ‹#›
- 15. Call to Action(CTA) • A call-to-action is an image, line of text or form that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action." ‹#›
- 16. Call to Action •Limited offers • Act now ‹#›
- 17. Call to actionexample ‹#›
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- 20. Tracking • Install GoogleAnalytics • Analyze traffic data • Free online google analytics online course ‹#›
- 21. Themes • Simply stated,a theme dictates the design and functionality of your website without changing the basic WordPress software. ‹#›
- 22. Choosing a Theme • • • • • • • Consideryour goals Review Websites You Like View demos for themes with your goals in mind Click through the pages for the theme Evaluate the features the theme offers ‹#› Test the theme on your desktop and phone View the ratings/comments Where to go for a theme? • Themeforest.net ($40 - $60 per theme) • Themes Directory in WordPress (Free)
- 23. Usability • Why it’simportant: – Users are impatient • Common Issues – – – – ‹#› Website Load Times Browser Compatibility Issues Poor Navigation Busy Content
- 24. Speed Up YourWebsite • If you don’t already have a website, pick a theme that loads fast • Contact your host about it • Deactivate and Delete Unused Plugins ‹#› • Install WP Super Cache • When possible, upload photos to the site that are already resized
- 25. Browser Compatibility Issues •Check your website on – – – – IE Firefox Chrome Safari ‹#› • Enlist friends to review the website • Check the website on your phone
- 26. Improve Navigation • Choosethe order of pages – Home – About • Overview • Testimonials – Services • Service 1 • Service 2 – Contact • Questions • Make an Order ‹#›
- 27. Improve Navigation Cont. •Setup Sidebar Sub-Pages Widget (BE Subpages Widget) ‹#›
- 28. Make your ContentScanable • Descriptive headings above key areas • Bullet points • Short and Sweet • Use Images ‹#›
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- 30. SEO • Install SEOby Yoastplugin for WordPress • The basics – – – – – – – Optimized Pages Sitemap Submitted to Google & Bing/Yahoo Submit Your Website to Online‹#› Directories Alternate Text for all Images Well Organized Page Structure Clean URLS No Broken Links
- 31. Sample SEO OptimizedPage ‹#›
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- 33. Recommended Plugins • EventsManagement – Event Espresso – Events Manager • E-Commerce – Marketpress (WPMUDEV.ORG) ‹#› • Content Management – Visual Composer • Contact Forms – Jotform.com (Create and manage forms, use Embed Form to add to website)
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