If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
Best Web & Software Solution Company in Mumbai. KrushTech Infomedia is founded with a goal to give the ease of buisness using latest technologies. We develop edge cutting application to smoothen the buisness process.To provide Best buisness solution. To give growth to the Krushtech Clients and make them globalize.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Need a great website for your business or organization, but don't have a huge budget? Feel like you're getting the runaround when you talk to web developers about your project? This non-technical course teaches business professionals how to develop and maintain a high quality web site within tight budget constraints. Study budgeting, vendor selection, technology and design evaluation, content development, promotion, online/offline marketing integration, and success measurement. Understand the process, ask the right questions, get or design the best web site for your budget.
This is an orientation workshop for web-based marketing which includes web design, search engine optimization, SEO, and Social Media networks. The presentation is aimed to help small businesses effectively use the internet to grow their business.
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. Ground Rules
• The microphone is muted. I shall not be able to hear you.
• If you have a question, please type it in the chat box
• Please mention your name & city when you type your message
• We will take up questions after the webinar is over
• A recording of this webinar will be made available to you for
later viewing.
3. Agenda
• Overview of Digital Marketing
• Online Presence
• Search Engine Optimization
• Advertising
• Social Media
• Email Marketing
• Q&A session
4. Internet User Growth
40% of the world’s
population is on the
Internet.
2005- 1st Billion user
2010- 2nd Billion user
2014- 3rd Billion user
6. Traditional Marketing Vs Digital Marketing
Hope It Works model of Traditional
Marketing
You select your target audience
You create your communication
You select your media vehicles- TV/Print/ Outdoor
You beam your message out
And Hope your consumers respond
Ensure It Works model of Digital Marketing
You segment your target audience
You create multiple messages for different
segments
You select your digital mediums
You track responses in real time.
You correct things in real time
7. Digital Marketing
can be confusing
Multiple eco-
systems
Endless
possibilities
Constantly
evolving
Pic- Daniel Webster
10. Creating an Online Presence
Social
Website
Content
• An online presence is all about
Image Projection & Management
• What people see, hear, or read
about you online is what they will
perceive you as.
11. 8-step website creation process
Target Audience
Who is the Target Audience for your website?
What are the demographics of your target
audience?
Males? Women? Young adults? Children ?
What are the psychographic profile of your target
audience?
Early adopters? Opinion leaders? Late
Laggards?
Give 5 key reasons for your target audience to
visit your website?
Your content plan & layout will be influenced
by these reasons
Set Objectives The website is fundamentally your most important business
development representative
He works 24 x 7, 365 days.
You don’t have to pay him anything
Why do you think users will primarily come to the website ?
For Information? For Help? To buy ?
When I meet my customer face to face am I sharing some
additional information that is not going to be on my site?
Am I selling a product or a service? What aspect of my product or
service carries most weight to my customer?
What do I hope to achieve by creating a website?
Sales?
Leads?
Support ?
Information?
Content Plan
Define the content that will go into your website ?
The content is to be planned basis what you want your website to
primarily achieve
Is the content available in-house? Or would you need it to be
created?
Will the content change over time? How frequently will it
change? What will change in your content?
Answers to this will define your content requirements for your
site as well as your monthly maintaience costs .
Wireframe
Wire framing is the process by which the overall
layout of the site is defined before one gets into
expensive designing and lay outing.
It helps both programmers, designers and clients
to understand the overall flow of the website and
the content requirements
Wire framing also helps designers and coders to
work independent of each other thereby cutting
down time considerably.
There are several tools that help in creating
wireframes easily.
Technology
Define the Technology that would be used for
the website.
Would you be using a CMS system? Ideally you
should unless you do not intend to do any
changes on your site!
Would you be creating and storing information ?
You would need to integrate a database within
your website in this case.
Dot Net is the most common & widely used
technology in creating websites.Coding & Layouts
Once you’re Wire Frame is approved, you can
move into the actual programming and Coding of
the website.
If you are creating a simple website, it’s best to
use ready-to-use tools like Word Press through
which you could quickly and easily create your
own website.
If your website is complex , ensure that there is a
project manager who straddles the programming
team and design team.
Testing
Never launch a website without first testing it.
Ensure that you have a backend website analytics
tool integrated with your site. Google Analytics is
free and will serve the purpose most times.
Test your site for:
Link testing
Algorithm testing
Auto-responder testing
User Flow testing
It’s human to have errors – hence test , test &
test.
Launch
You are now ready to launch your website.
You will need to host it somewhere. There are
plenty of good hosting service providers
Go Daddy or Network Solutions are good hosting
service providers
Your hosting service provider will give you the
domain name, hosting space as well as enough
email id’s to run your website effectively
12. Website Creation- DIY or DIFM
• There are plenty of DIY platforms today that
enable you to create, host and launch a fully
functioning website in under an hour.
• They are ideal for small business owners who
cannot/will not afford freelancers
• They are also ideal for SEP’s who like to be
technologically enabled
• These platform provide complete solutions-
hosting, email, social integration, website
building, ecommerce integration
• Do It For Me(DIFM) websites are usually
done where the brand/firm would like to go
beyond the ordinary
13. Wire framing, UI, UX
• Wireframe as the name suggests involves creating a skeleton of
your website without getting into expensive design & coding
expenses.
• UI or User Interface defines how the user will interface and
interact with the website
• UX or User Experience defines the kind of experience
the user journey through your website will take. It
marries functionality with creative design
14. Tools that help
• Wire framing tools
• Help you create wireframes
for website creation as well
as mobile application screens
• UI(User Interface) & UX
(User Experience) tools
• The success of your website
depends on how the interface
and experience the user has
when interacting with the site.
http://www.tripwiremagazine.com/2012/03/user-interface-
design-tools.html
60 UI tools that one could use.
15. CMS- Content Management System
• CMS is a computer application that allows
publishing, editing, modifying content from
a centralized interface thereby avoiding the
need for coding every time you want to
make a change on your site.
• Having a CMS helps one to create a
dynamic website whose content can be
changed regularly without much expense.
• When you create a website, ensure that an
easy to use CMS is being used by your
web team so that you can take over the on-
going maintaience & upkeep of your own
site.
16. Website analytics
• Website analytics help you to understand
your website traffic better so that you can
modify and fine tune your site accordingly.
• Who is visiting
• From where he came
• What he did on your site
• How long he was there
• New visitor or returning visitor?
• Analytics can also be integrated with your
advertising so that you can track the
impact your advertising has had on site
visitors and conversions
18. SEO & its importance
• SEO is the process of affecting the visibility of a website in a search
engine’s natural search results
• Through SEO, a website’s natural rank is increased through which
the site begins to rank on the 1st page of the search results.
• There is a direct correlation between the rank of a website on the
page search results and the natural traffic that a site draws.
• Firms therefore spend thousands of dollars in ensuring that the
website appears on key search results on page 1.
• Almost all SEO work is done keeping Google Search algorithm in
mind
20. SEO analytics
• There are several tools- paid and unpaid that let you understand
your current SEO level.
• These tools will give a primary indicator of what you need to set right
– aspects which are within your control.
http://searchenginewatch.com/article/230
3494/21-Best-FREE-SEO-Tools-for-On-Page-
Optimization
22. The Pie is growing
• Digital Advertising is
the fastest growing
medium in India.
• Whats driving it?
• Speed of delivery
• ROI emphasis
• Real time analytics
• Extreme targeting
possibilities
25. Delivery Mechanisms
Ad Networks
Advertise in multiple sites through a single ad serving
platform
Ad serving platform provide serve ads to their network
and provide clients with tracking & analytics in real time
Independent publishers
You buy ad spaces from independent publishers
who give you an online access to track your
campaign in real time.
26. Ad Buying Models
CPM
• Cost per 1000
impression
• They see, you pay
CPC
• Cost per 1000
clicks
• They click, you pay
CPL
• Cost per 1000
leads
• Pay per lead
CPA
• Cost per 1000
Acquisition
• You acquire a
customer, you pay
What you
chose will
depend on
your campaign
objective
cheapest
Expensive
27. Support Ecosystem
Creative Optimization Enables real time optimization of creative elements using real data
Re-targeting platforms Enables advertisers to re-target users on other platforms post initial visit
Measurement &
Analytics
Enables advertisers to track, monitor & measure campaign effectiveness
29. Social Media Prism
Social Media is the fastest
growing space within the
Internet Medium.
There are over 350 social
media sites that address
multiple domains
Today, depending on who
your consumer is, you could
splice your social media
marketing effort to reach out
and engage with the
consumer in any of the 350
odd social sites.
31. 1 rule of social media
Engagement is critical I, Me, Myself Vs You, Yours & US
32. 2 & 3rd rule of social media
Content is King
Relevancy of content
Content Format
Networking
Create Networks
Leverage Networks
33. 6-step social media planning process
Social Media
Objective What do you want to achieve from your social
media presence?
Build a community?
Drive engagement with the community?
Sell to the community?
Build thought leadership?
Not having a social media goal is like shooting a
ball aimlessly and hoping its headed towards the
goal post!
Social Media
Platforms
Select your social media platform basis your
business.
Are you a B2B or a B2C company?
It’s better to be strong in 1-2 key social media
platforms than be weak in several ones.
Choose your primary 2 platforms with care. The
secondary ones could be less important
platforms.
Select your platforms based on what they deliver
and basis what kind of content you can come up
with. For example there is no use of selecting
Youtube if you cannot come up with video
content
Communication
Strategy
This defines what you will want to say and the
manner in which you will communicate to your
social network.
Remember your social network is not just limited
to those who are connected to you but also
encompasses others
Would you using blogging sites to spread the
message?
In what format will you communicate your
messaging?
Text? User Driven content?
Visual? Infographic?
Video ?
Content Plan
Create a well defined content plan for your social
engagement.
Content plan details out :
What will be communicated?
Frequency? Periodicity
Format
Calenderize your content weekly
Use 3rd party content sources if you cannot
create your own content.
Look at content that will aid virality of your
message.
Social Media Team
In-house execution or out-sourced execution?
A good social media executive should have some
basic social skills
Good command over English
Creative, out of the box thinker
How active is the person on social media
Ability to spot social trends
Ensure that you have an effective social media
communication tool to handle the social media
work
Tracking
Tracking and analytics is a critical component of
ensuring an effective social media.
There are plenty of social media tools that help
you understand :
What content is best being consumed by
your networks
The tool also helps you better understand
your social constituents so that you can fine
tune your content & messaging
If you are additionally using paid social
advertising, these tools can help you track
conversions better.
34. Social Media Management Tools
• Katrina Kaif 61
• Sunny Leone 82
• Shah Rukh Khan 82
• Sachin Tendulkar 88
• Narendra Modi & Amitabh 89
• Justin Beiber 92
• Barack Obama 99
What’s your
36. Email Marketing
• 144 Billion Emails are sent out everyday!
• The most used and the most abused marketing technique.
• It is cheap & economical
• It is Fast
• It works
• You cannot afford to ignore email marketing if you are in the digital
marketing business. It has to be integral to your marketing mix.
37. 6 steps to running an email marketing campaign
• Database
• Having or creating a database of prospective consumers is important.
• You can build your own database or rent out commercially available
data records from 3rd party
• List Vendors
• Affiliate publishers who offer opt-in commercial mailing
• Creating an appropriate subject line
• Avoid lengthy subject lines – most email clients truncate beyond 50-60
characters.
• Do not use words like Free, Win, Prize etc. Email spam filters will
automatically block your email.
• Personalized subject matter emails get maximum open rates.
38. 6 steps to running an email marketing campaign
• A/B Testing
• Test out your email with different subject
lines & copy to see which one gets a better
open rate and click through rate.
• Test out the best times your email gets
highest open rates. Is it early morning? Mid
morning? Late evening? A lot will depend on
the audience type you’re sending the email
out too.
• Email Design
• Should you use Text or Visually attractive
emails? Remember most email clients will
block images!
• Ensure that your email text doesn’t get
blocked on account of the picture.
• Test out your design on different browsers
and email clients- Outlook, Outlook express,
Gmail, Yahoo, Hotmail etc.
Will your email look like this when it reaches me?
39. 6 steps to running an email marketing campaign
• Call to Action
• Ensure that your call to action is loud
and clear in your email – What do you
want the prospect to do next?
• Tracking
• Invest in a email campaign management
tool that allows you to broadcast as well
as track your email campaign
• Who opened?
• On what device?
• On what client?
• On what browser?
• Who clicked? How many ?
• What did they click on?
40. Digital Marketing 101 - conclusion
Components
Advertising
Social
Media
Search
Website
Tools &
Tracking
E-
Commerce