This document provides an agenda and overview for a WordPress session. It discusses content management systems and blogging platforms like WordPress, TypePad, and Blogger. It covers registering domains, setting up self-hosted WordPress, using themes and plugins, and includes examples of Irish WordPress sites. The document also discusses the process of deploying WordPress locally and buying professional WordPress themes.

1. Wordpress Session Keith Feighery

2. Agenda Overview of Content Management Systems and Blogging Platforms Wordpress Case Studies and Examples Registering a Domain & Setting up Wordpress self-hosted system Walk through of Wordpress Features Administration, Themes, Plugins, Post & Pages, SEO etc.. Class Exercise: Download and CustomiseWordpress.org Walk through of Using Wordpress Bought Themes Examples using Woo Canvas Theme

3. Content Management Systems & Blogging Platforms

4. Wordpress.org & .com

5. Blogging Overview

6. Introduction to Blogging Common Blogging Platforms WordPress, TypePad, Blogger Excellent low barrier to entry publishing platform Easy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSS Very effective way of building engaged community and improving SEO Provides a channel for businesses to use a more informal style to communicate Provides a hub for business to participate in wider conversations and discussion Leave comments, interact, generate interest, etc.. Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO

7. Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Create outbound links using relevant anchor text Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site

9. Make sure you respond to key people – thos who subsribe and comment

10. Use Twitter and Facebook to promote blog

11. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

12. Monitor conversations on both Facebook and Twitter

13. Use URL shorteners to gauge subject interest.

14. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)

15. Build cross-referencing across social media tools.

16. No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform

18. Irish Wordpress Sites

19. Irish Blogs

20. Wordpress Integrated Blogs

21. Smart Insights

22. DMI

23. McGarr Solicitors

24. Wordpress.com Sites

25. Wordpress.com

26. Dashboard

27. Add Post

28. Add New Page

29. Add Media

30. Change Themes

31. Use Widgets

32. General Settings

33. Reading Settings

34. Domain Mapping

35. Front End

36. Process of Registering and Deploying Wordpress.org CMS on hosted server

37. GoDaddy

38. GoDaddyRegisteration

39. Domain Information

40. Set Name Servers

41. Blacknight Hosting Plans

42. Domain Management

43. Point at Domain Root Folder

44. Add New Database

45. Database Details

46. Wordpress.org Download

47. Wordpress 5-minute Install Doc

48. Wordpress Files

49. Change the WP-Config File

50. Download FTP Client

51. FTP Details

52. FTP Site Login

53. Upload Wordpress to Web Server

54. WP-Content Folder

55. WP-Themes

56. WP-Themes Folder

57. Theme Files

58. WP-Plugins Folder

59. Run Script: http://www.website.com/wordpress-folder.com/wp-install This Installs Wordpress Database and Configures Deployment

60. Initial Wordpress Screen

61. Wordpress Backend Administration

62. Login to Backend – www.website.com/wp-admin

63. Wordpress Dashboard

64. General Settings

65. Writing Sessions

66. Reading

67. Permalink Settings

68. Permalink Tags

69. Add New Post

70. Add Page

71. Create Categories

72. WordpressPlugins

73. All in One SEO Pack

74. All in One Settings

75. Add To FacebookPlugin

76. BlubrryPodcastPlugin

77. Blubrry Settings

78. Blubrry Audio Player

79. Podcast Channels

80. PostiePlugin

81. Google Analyticator

82. Google Analyticator Settings

83. GD LinkedInPlugin

84. Google XML Sitemaps

85. ShareThis Settings

86. WP-Touch Plugin

87. WP Mobile Settings

88. ShareThisPlugin

89. TweetMemePlugin

90. Google Analytics Plugin

91. Vipers Video Plugin

92. Database Backup Plugin

93. Related Posts Plugin

94. Security Scan Plugin

95. Super Edit Plugin

96. SEO Friendly Images

97. Appearance

98. Manage Themes

99. Manually Editing Themes

100. Edit Themes – Style.css

101. Edit Themes – Index.php

102. Deploying Wordpress Locally using Webserver

103. XAMPP – http://www.apachefriends.org/en/xampp.html

104. WAMP - http://www.wampserver.com/en/

105. MAMP - http://www.mamp.info/en/index.html

106. Filezila - http://filezilla-project.org/

107. Deploying WP Locally

108. Wordpress.org – Download it

109. WP Folder (the software)

110. Make Sure WebServerRunnnig

111. Create Database

112. DMI-WordPress DB Created

113. Add Wordpress folder to htdocs or www folder

114. Edit Config File

115. Run Install Script – http: localhost:8888/BlogFolderName

116. Login to Wordpress

117. Default Wordpress Theme

118. Wordpress Back-End

119. Wordpress Bought Themes and Frameworks

120. Bought Themes Different Licensing and Usage Terms Single Use, Developer, Enterprise Editions Pricing reflects flexibility of usage and provided functionality Provide Out of the Box Design and Functionality Enable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc.. Provide multiple theme templates to facilitate creation of Content Management Systems

121. WP Remix Themes

122. Woo Themes

123. Woo - Canvas Theme

124. Woo - Biznizz

125. Theme Forest

126. SmallFolio

127. CMS Theme

128. DIY Themes

129. Studio Press

130. Building WP CMS System from Theme Framework CANVAS Theme – Woo Themes

131. Woo Canvas – General Settings

132. Canvas Layout Plugin

133. Woo General Styling Plugin

134. Post Styling

135. Sliders

136. SEO Plugin

137. Other Examples of WOO Themes

138. Bizznet

139. Inspire

140. Thank You