The document provides an overview of Google's Marketing Bootcamp on using WordPress. It covers topics like why to use WordPress, basic concepts like posts and pages, hosting options, the WordPress admin panel, adding and managing content, using plugins and themes to extend WordPress functionality, and how to create your own WordPress theme. The bootcamp aims to teach marketers the fundamentals of using the popular WordPress content management platform.

1. Google Marketing Bootcamp
Wordpress 101

2. Why Choose Wordpress
• A long time in refining
• Active in development
• Large community of contributors
• Amazingly extendable
• Detailed Feature list
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3. Google Marketing Bootcamp
Basic Wordpress
Concepts

4. Common Terms
• Posts
• Pages
• Categories / Tags
• Comments
• Permalinks
• RSS
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5. Common Terms (2)
• Plugins
• Themes
• XHTML
• CSS
• PHP
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6. Google Marketing Bootcamp
Hosted vs Self-Hosted

7. Getting started with Wordpress.com
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8. Installing Wordpress manually
• Preparing the environment
• Downloading Wordpress
• Uploading the files
• Creating database
• Installing Wordpress
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9. Google Marketing Bootcamp
The WP Admin Panel

10. Dashboard
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11. Content Panels
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12. Settings Panels
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13. Customization Panels
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14. Google Marketing Bootcamp
Adding Content

15. New Post
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16. Basic Post Options
• Categories & Tags
• Adding an image to the post
• Using Visual editor vs HTML editor
• Drafts, timestamps and managing posts
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17. Advanced post options
• Excerpt
• Trackbacks
• Discussion
• Custom Field
• Password and private protection
• Post slug
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18. New Page / Post
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19. Google Marketing Bootcamp
Managing Comments

20. Edit Comments Tab
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21. Comments Options
• Approve
• Unapprove
• Spam
• Delete
• Edit
• Reply
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22. Google Marketing Bootcamp
Extending with Plugins

23. Manage Plugins Screen
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24. Plugin Options
• What are plugins?
• What are widgets
• Most popular plugins
• Enable / Disable plugins
• Uninstall plugins
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25. Search / Add New Plugins
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26. Common Plugins
• SEO plugins
• Contact Forms
• Feedburner / Twitter Integration
• Google Analytics / XML Sitemap
• Lightbox / Slimbox
• Anti-spam
• Super Cache
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27. Google Marketing Bootcamp
Extending with
Themes

28. Does a Wordpress Site Have to Be a Blog?
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29. Searching for New Themes
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30. Google Marketing Bootcamp
Making Your Own
Wordpress Theme

31. The Two Essential Files in a Theme
Template from pulling out Style sheet for customizing
content from the database the appearance of the
(posts, pages etc) and content.
displaying it
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32. The Other Important Files
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33. The Wordpress Theme Hierarchy
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34. The Loop (Displays Content)
• <?php
• get_header();
• if (have_posts()) :
– while (have_posts()) :
• the_post();
• the_content();
– endwhile;
• endif;
• get_sidebar();
• get_footer();
• ?>
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35. Reference Resources
• The Theme Development Codex
– http://codex.wordpress.org/Theme_Development
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