E-Commerce and WordPress
@SzeLiu
#WCMIA
May 10, 2014
Before You Start
Business
 What type of product do you sell?
 How many products do you have?
 How many customers do you have (now and future)?
Where are your customers (Domestic vs. International)?
 What is your sales volume?
Technical
 Is WordPress the right platform for my business?
 Which e-commerce plugin is the right one for my needs?
1#WCMIA@szeliu
5 Most Popular E-Commerce Plugins for WordPress
Platform Description Price
 An e-commerce plugin developed
in 2011 for Small/Medium
Businesses.
 A fork of Jigoshop
Free; official
extensions cost
between $29 to $199
 Used to be WP eCommerce.
 One of the earliest e-commerce
plugins for WordPress
Free; official
extensions cost
between $17 to $197
 The “root code” of WooCommerce
 Solution for basic e-commerce
stores
Free; official
extensions cost
between $19 to $220
 Cloud based checkout service –
removing SSL certificate and PCI-
compliance
Free for Lite; $25 per
month or $199 per
year for Cart66 Cloud
 E-commerce plugin with premium
support options
Free, with two support
packages available
2#WCMIA@szeliu
WooCommerce
What is WooCommerce?
 WooCommerce is a free, open-source e-commerce
plugin for WordPress that allows you to sell products
through your WordPress site.
Why WooCommerce?
 A lot of “out of the box” bang for your (free) buck
 Theme availability
 Relatively easy to set up
 Large community of support
 Developer support via email
3#WCMIA@szeliu
WooCommerce Requirements
4#WCMIA@szeliu
Server
 PHP 5.2.4 or greater
 MySQL 5.0 or greater
 The mod_rewrite Apache module (for permalinks)
 An SSL certificate if you choose to install any direct payment
gateways (optional)
 Some plugins for WooCommerce require cURL (optional)
 Some plugins for WooCommerce require SOAP (optional)
WordPress
 Minimum required version of WordPress version 3.5
Designing your own WordPress Theme for WooCommerce
 WooCommerce basically works with most themes
 Make sure WooCommerce fit in your theme’s wrapper
 Use hooks or woocommerce_content()
 http://docs.woothemes.com/document/third-party-custom-
theme-compatibility/
 Disable WooCommerce CSS
5#WCMIA@szeliu
Choosing a WordPress Theme for WooCommerce
 Research the theme
 Constant and consistent updates
 Support quality
 Ratings
 Easy to customize
 Create a child theme
6#WCMIA@szeliu
WooCommerce - Themes
7#WCMIA@szeliu
Site Numbers of Theme Available Price
Close to 200 $50 to $65
Over 50 (a few free and more
than 30 are responsive)
$99, $179 & $399
Around 60 $40 to $60
WooCommerce Set Up
8#WCMIA@szeliu
Download the plugin
 http://www.woothemes.com/woocommerce/
Set up the WooCommerce features
WooCommerce Settings
9#WCMIA@szeliu
General Products Tax Checkout Shipping
Accounts Emails Orders Export CSV Reports
 Geographic
locations
 Currency settings
 Style and scripts
 Product sorting
and default page
display
 Product Data
 Product image
sizes
 Downloadable
Products
 BACS (direct
bank transfer)
 Cheque
 Cash on Delivery
 Mijireh Checkout
 PayPal
 Prices entered
include or don’t
include tax
 How you calculate
tax
 The default
customer address
 Shipping tax
classes
 Tax display during
checkout
 Flat rate shipping
 Free shipping
 International
delivery
 Local delivery
 Local pickup
 Set “My Account”
page
 Lost Password
URL
 Registration
options
 New orders
 Processing orders
 Completed orders
 Customer
invoices
 Customer notes
 Password resets
 New account
creations
 Show all orders
and their statues
 Change status
individually or in
bulk
 Sort by date or
statuses
 Search for a
particular
customer
 Orders
 Customers
 Orders
 Customers
 Stock
 Taxes
WooCommerce Products
10#WCMIA@szeliu
WooCommerce Products (Continued)
11#WCMIA@szeliu
12#WCMIA@szeliu
FREE Plugins
& Extensions
WooCommerce CSV importer
 Import products via a CSV file
 Claims to have tested 10,000+ products
13#WCMIA@szeliu
WP-Lister for eBay
 Post product on eBay
 3 levels
 Light (free)
 Pro ($129) – sync inventory between eBay and
WordPress, etc.
 Bundle ($199) – sync changed item from eBay, etc.
14#WCMIA@szeliu
WooCommerce Bulk Discount
 Set discount to orders that exceed certain volume
15#WCMIA@szeliu
WooCommerce Multilingual (WPML)
 Over 40 languages
 Review and edit translation if necessary
16#WCMIA@szeliu
PushOver
 Receive notifications on new orders, back orders, low
stock, or out-of-stock items on your mobile phone (both
iOS and Android)
 App cost: $4.99
17#WCMIA@szeliu
WooCommerce Checkout Manager
 Manage, remove and add more fields to the check out
page
 Text input, text area, radio button, date picker, etc.
18#WCMIA@szeliu
YITH WooCommerce Zoom Magnifier
 Zoom effect to all your product images
19#WCMIA@szeliu
WooCommerce Video Product Tab
 Embed any video onto the product page
20#WCMIA@szeliu
New Product, Smart Sale & Sold Out Products Badges
21#WCMIA@szeliu
Yotpo Social Reviews for WooCommerce
 Share reviews on Facebook, Twitter, Google+, and
LinkedIn
 Reviews can be shown on your social media pages
22#WCMIA@szeliu
23#WCMIA@szeliu
PAID Plugins &
Extensions
Product Addons
 Used as gift messages, laser engraving, etc.
Price: $49 (single site)
24#WCMIA@szeliu
Table Rate Shipping
 Define multiple shipping rates based on location, price,
weight, or item count.
Price: $199 (single site)
25#WCMIA@szeliu
Print Invoices and Packing Lists
 Lets you print both individual or multiple invoices and packing lists
 Customer can access and print out the invoices on their “My
Account” page
 Customize the invoices such as adding logo, return policy, etc.
Price: $49 (single site)
26#WCMIA@szeliu
Ajax-Enabled, Enhanced Layered Navigation
 Offer customers filterable color swatches and size
selectors as well as checkboxes
Price: $29 (single site)
27#WCMIA@szeliu
Shipping
28#WCMIA@szeliu
Price: $79 (single site)
Payment Gateway
29#WCMIA@szeliu
Price: $79 (single site)
WooCommerce Wish Lists
 Create a wish list(s) for any occasions such as birthdays, weddings, etc.
 Customers can share their wish lists via various social media platforms
Price: $79 (single site)
30#WCMIA@szeliu
WooCommerce Quick View
 Show product details in a light box
 Non-ajax “add to cart” button
Price $29 (single site)
31#WCMIA@szeliu
Cart Notices
 Show notification such as “add $21 to receive free
shipping”
 Set criteria by deadline, minimum amount, etc.
Price: $49 (single site)
32#WCMIA@szeliu
Follow Up Emails
 Define automatic emails sent to customers’ email inboxes at defined
intervals after they make purchases
 Promote other products, promote special sales, or request reviews
and offer discounts, etc.
Price: $99 (single site)
33#WCMIA@szeliu
More tips
 taxrates.com
 github.com/
 Secure your site
 http://wordpress.org/plugins/better-wp-security/
 http://wordpress.org/plugins/bulletproof-security/
 http://wordpress.org/plugins/all-in-one-wp-security-and-
firewall/
 http://wordpress.org/plugins/sucuri-scanner/
 http://wordpress.org/plugins/wordfence/
 http://wordpress.org/plugins/websitedefender-wordpress-
security/
34#WCMIA@szeliu
THANK
YOU!
Sze Liu
Phone: (305) 707-1288
Email: sliu@852cmd.com
Social media: @szeliu
35#WCMIA@szeliu

Ecommerce for-wordpress-woocommerce-mcmia

  • 1.
  • 2.
    Before You Start Business What type of product do you sell?  How many products do you have?  How many customers do you have (now and future)? Where are your customers (Domestic vs. International)?  What is your sales volume? Technical  Is WordPress the right platform for my business?  Which e-commerce plugin is the right one for my needs? 1#WCMIA@szeliu
  • 3.
    5 Most PopularE-Commerce Plugins for WordPress Platform Description Price  An e-commerce plugin developed in 2011 for Small/Medium Businesses.  A fork of Jigoshop Free; official extensions cost between $29 to $199  Used to be WP eCommerce.  One of the earliest e-commerce plugins for WordPress Free; official extensions cost between $17 to $197  The “root code” of WooCommerce  Solution for basic e-commerce stores Free; official extensions cost between $19 to $220  Cloud based checkout service – removing SSL certificate and PCI- compliance Free for Lite; $25 per month or $199 per year for Cart66 Cloud  E-commerce plugin with premium support options Free, with two support packages available 2#WCMIA@szeliu
  • 4.
    WooCommerce What is WooCommerce? WooCommerce is a free, open-source e-commerce plugin for WordPress that allows you to sell products through your WordPress site. Why WooCommerce?  A lot of “out of the box” bang for your (free) buck  Theme availability  Relatively easy to set up  Large community of support  Developer support via email 3#WCMIA@szeliu
  • 5.
    WooCommerce Requirements 4#WCMIA@szeliu Server  PHP5.2.4 or greater  MySQL 5.0 or greater  The mod_rewrite Apache module (for permalinks)  An SSL certificate if you choose to install any direct payment gateways (optional)  Some plugins for WooCommerce require cURL (optional)  Some plugins for WooCommerce require SOAP (optional) WordPress  Minimum required version of WordPress version 3.5
  • 6.
    Designing your ownWordPress Theme for WooCommerce  WooCommerce basically works with most themes  Make sure WooCommerce fit in your theme’s wrapper  Use hooks or woocommerce_content()  http://docs.woothemes.com/document/third-party-custom- theme-compatibility/  Disable WooCommerce CSS 5#WCMIA@szeliu
  • 7.
    Choosing a WordPressTheme for WooCommerce  Research the theme  Constant and consistent updates  Support quality  Ratings  Easy to customize  Create a child theme 6#WCMIA@szeliu
  • 8.
    WooCommerce - Themes 7#WCMIA@szeliu SiteNumbers of Theme Available Price Close to 200 $50 to $65 Over 50 (a few free and more than 30 are responsive) $99, $179 & $399 Around 60 $40 to $60
  • 9.
    WooCommerce Set Up 8#WCMIA@szeliu Downloadthe plugin  http://www.woothemes.com/woocommerce/ Set up the WooCommerce features
  • 10.
    WooCommerce Settings 9#WCMIA@szeliu General ProductsTax Checkout Shipping Accounts Emails Orders Export CSV Reports  Geographic locations  Currency settings  Style and scripts  Product sorting and default page display  Product Data  Product image sizes  Downloadable Products  BACS (direct bank transfer)  Cheque  Cash on Delivery  Mijireh Checkout  PayPal  Prices entered include or don’t include tax  How you calculate tax  The default customer address  Shipping tax classes  Tax display during checkout  Flat rate shipping  Free shipping  International delivery  Local delivery  Local pickup  Set “My Account” page  Lost Password URL  Registration options  New orders  Processing orders  Completed orders  Customer invoices  Customer notes  Password resets  New account creations  Show all orders and their statues  Change status individually or in bulk  Sort by date or statuses  Search for a particular customer  Orders  Customers  Orders  Customers  Stock  Taxes
  • 11.
  • 12.
  • 13.
  • 14.
    WooCommerce CSV importer Import products via a CSV file  Claims to have tested 10,000+ products 13#WCMIA@szeliu
  • 15.
    WP-Lister for eBay Post product on eBay  3 levels  Light (free)  Pro ($129) – sync inventory between eBay and WordPress, etc.  Bundle ($199) – sync changed item from eBay, etc. 14#WCMIA@szeliu
  • 16.
    WooCommerce Bulk Discount Set discount to orders that exceed certain volume 15#WCMIA@szeliu
  • 17.
    WooCommerce Multilingual (WPML) Over 40 languages  Review and edit translation if necessary 16#WCMIA@szeliu
  • 18.
    PushOver  Receive notificationson new orders, back orders, low stock, or out-of-stock items on your mobile phone (both iOS and Android)  App cost: $4.99 17#WCMIA@szeliu
  • 19.
    WooCommerce Checkout Manager Manage, remove and add more fields to the check out page  Text input, text area, radio button, date picker, etc. 18#WCMIA@szeliu
  • 20.
    YITH WooCommerce ZoomMagnifier  Zoom effect to all your product images 19#WCMIA@szeliu
  • 21.
    WooCommerce Video ProductTab  Embed any video onto the product page 20#WCMIA@szeliu
  • 22.
    New Product, SmartSale & Sold Out Products Badges 21#WCMIA@szeliu
  • 23.
    Yotpo Social Reviewsfor WooCommerce  Share reviews on Facebook, Twitter, Google+, and LinkedIn  Reviews can be shown on your social media pages 22#WCMIA@szeliu
  • 24.
  • 25.
    Product Addons  Usedas gift messages, laser engraving, etc. Price: $49 (single site) 24#WCMIA@szeliu
  • 26.
    Table Rate Shipping Define multiple shipping rates based on location, price, weight, or item count. Price: $199 (single site) 25#WCMIA@szeliu
  • 27.
    Print Invoices andPacking Lists  Lets you print both individual or multiple invoices and packing lists  Customer can access and print out the invoices on their “My Account” page  Customize the invoices such as adding logo, return policy, etc. Price: $49 (single site) 26#WCMIA@szeliu
  • 28.
    Ajax-Enabled, Enhanced LayeredNavigation  Offer customers filterable color swatches and size selectors as well as checkboxes Price: $29 (single site) 27#WCMIA@szeliu
  • 29.
  • 30.
  • 31.
    WooCommerce Wish Lists Create a wish list(s) for any occasions such as birthdays, weddings, etc.  Customers can share their wish lists via various social media platforms Price: $79 (single site) 30#WCMIA@szeliu
  • 32.
    WooCommerce Quick View Show product details in a light box  Non-ajax “add to cart” button Price $29 (single site) 31#WCMIA@szeliu
  • 33.
    Cart Notices  Shownotification such as “add $21 to receive free shipping”  Set criteria by deadline, minimum amount, etc. Price: $49 (single site) 32#WCMIA@szeliu
  • 34.
    Follow Up Emails Define automatic emails sent to customers’ email inboxes at defined intervals after they make purchases  Promote other products, promote special sales, or request reviews and offer discounts, etc. Price: $99 (single site) 33#WCMIA@szeliu
  • 35.
    More tips  taxrates.com github.com/  Secure your site  http://wordpress.org/plugins/better-wp-security/  http://wordpress.org/plugins/bulletproof-security/  http://wordpress.org/plugins/all-in-one-wp-security-and- firewall/  http://wordpress.org/plugins/sucuri-scanner/  http://wordpress.org/plugins/wordfence/  http://wordpress.org/plugins/websitedefender-wordpress- security/ 34#WCMIA@szeliu
  • 36.
    THANK YOU! Sze Liu Phone: (305)707-1288 Email: sliu@852cmd.com Social media: @szeliu 35#WCMIA@szeliu