This document discusses e-commerce options for WordPress sites. It begins by outlining factors to consider for a business like product type and customer base. The most popular e-commerce plugins for WordPress are then described, including WooCommerce, Jigoshop, and Easy Digital Downloads. Requirements and settings for WooCommerce are covered in depth. The document also provides tips for themes, products, and security when using e-commerce plugins in WordPress.

1. E-Commerce and WordPress
@SzeLiu
#WCMIA
May 10, 2014

2. Before You Start
Business
 What type of product do you sell?
 How many products do you have?
 How many customers do you have (now and future)?
Where are your customers (Domestic vs. International)?
 What is your sales volume?
Technical
 Is WordPress the right platform for my business?
 Which e-commerce plugin is the right one for my needs?
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3. 5 Most Popular E-Commerce Plugins for WordPress
Platform Description Price
 An e-commerce plugin developed
in 2011 for Small/Medium
Businesses.
 A fork of Jigoshop
Free; official
extensions cost
between $29 to $199
 Used to be WP eCommerce.
 One of the earliest e-commerce
plugins for WordPress
Free; official
extensions cost
between $17 to $197
 The “root code” of WooCommerce
 Solution for basic e-commerce
stores
Free; official
extensions cost
between $19 to $220
 Cloud based checkout service –
removing SSL certificate and PCI-
compliance
Free for Lite; $25 per
month or $199 per
year for Cart66 Cloud
 E-commerce plugin with premium
support options
Free, with two support
packages available
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4. WooCommerce
What is WooCommerce?
 WooCommerce is a free, open-source e-commerce
plugin for WordPress that allows you to sell products
through your WordPress site.
Why WooCommerce?
 A lot of “out of the box” bang for your (free) buck
 Theme availability
 Relatively easy to set up
 Large community of support
 Developer support via email
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5. WooCommerce Requirements
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Server
 PHP 5.2.4 or greater
 MySQL 5.0 or greater
 The mod_rewrite Apache module (for permalinks)
 An SSL certificate if you choose to install any direct payment
gateways (optional)
 Some plugins for WooCommerce require cURL (optional)
 Some plugins for WooCommerce require SOAP (optional)
WordPress
 Minimum required version of WordPress version 3.5

6. Designing your own WordPress Theme for WooCommerce
 WooCommerce basically works with most themes
 Make sure WooCommerce fit in your theme’s wrapper
 Use hooks or woocommerce_content()
 http://docs.woothemes.com/document/third-party-custom-
theme-compatibility/
 Disable WooCommerce CSS
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7. Choosing a WordPress Theme for WooCommerce
 Research the theme
 Constant and consistent updates
 Support quality
 Ratings
 Easy to customize
 Create a child theme
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8. WooCommerce - Themes
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Site Numbers of Theme Available Price
Close to 200 $50 to $65
Over 50 (a few free and more
than 30 are responsive)
$99, $179 & $399
Around 60 $40 to $60

9. WooCommerce Set Up
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Download the plugin
 http://www.woothemes.com/woocommerce/
Set up the WooCommerce features

10. WooCommerce Settings
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General Products Tax Checkout Shipping
Accounts Emails Orders Export CSV Reports
 Geographic
locations
 Currency settings
 Style and scripts
 Product sorting
and default page
display
 Product Data
 Product image
sizes
 Downloadable
Products
 BACS (direct
bank transfer)
 Cheque
 Cash on Delivery
 Mijireh Checkout
 PayPal
 Prices entered
include or don’t
include tax
 How you calculate
tax
 The default
customer address
 Shipping tax
classes
 Tax display during
checkout
 Flat rate shipping
 Free shipping
 International
delivery
 Local delivery
 Local pickup
 Set “My Account”
page
 Lost Password
URL
 Registration
options
 New orders
 Processing orders
 Completed orders
 Customer
invoices
 Customer notes
 Password resets
 New account
creations
 Show all orders
and their statues
 Change status
individually or in
bulk
 Sort by date or
statuses
 Search for a
particular
customer
 Orders
 Customers
 Orders
 Customers
 Stock
 Taxes

11. WooCommerce Products
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12. WooCommerce Products (Continued)
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FREE Plugins
& Extensions

14. WooCommerce CSV importer
 Import products via a CSV file
 Claims to have tested 10,000+ products
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15. WP-Lister for eBay
 Post product on eBay
 3 levels
 Light (free)
 Pro ($129) – sync inventory between eBay and
WordPress, etc.
 Bundle ($199) – sync changed item from eBay, etc.
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16. WooCommerce Bulk Discount
 Set discount to orders that exceed certain volume
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17. WooCommerce Multilingual (WPML)
 Over 40 languages
 Review and edit translation if necessary
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18. PushOver
 Receive notifications on new orders, back orders, low
stock, or out-of-stock items on your mobile phone (both
iOS and Android)
 App cost: $4.99
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19. WooCommerce Checkout Manager
 Manage, remove and add more fields to the check out
page
 Text input, text area, radio button, date picker, etc.
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20. YITH WooCommerce Zoom Magnifier
 Zoom effect to all your product images
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21. WooCommerce Video Product Tab
 Embed any video onto the product page
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22. New Product, Smart Sale & Sold Out Products Badges
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23. Yotpo Social Reviews for WooCommerce
 Share reviews on Facebook, Twitter, Google+, and
LinkedIn
 Reviews can be shown on your social media pages
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PAID Plugins &
Extensions

25. Product Addons
 Used as gift messages, laser engraving, etc.
Price: $49 (single site)
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26. Table Rate Shipping
 Define multiple shipping rates based on location, price,
weight, or item count.
Price: $199 (single site)
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27. Print Invoices and Packing Lists
 Lets you print both individual or multiple invoices and packing lists
 Customer can access and print out the invoices on their “My
Account” page
 Customize the invoices such as adding logo, return policy, etc.
Price: $49 (single site)
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28. Ajax-Enabled, Enhanced Layered Navigation
 Offer customers filterable color swatches and size
selectors as well as checkboxes
Price: $29 (single site)
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29. Shipping
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Price: $79 (single site)

30. Payment Gateway
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Price: $79 (single site)

31. WooCommerce Wish Lists
 Create a wish list(s) for any occasions such as birthdays, weddings, etc.
 Customers can share their wish lists via various social media platforms
Price: $79 (single site)
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32. WooCommerce Quick View
 Show product details in a light box
 Non-ajax “add to cart” button
Price $29 (single site)
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33. Cart Notices
 Show notification such as “add $21 to receive free
shipping”
 Set criteria by deadline, minimum amount, etc.
Price: $49 (single site)
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34. Follow Up Emails
 Define automatic emails sent to customers’ email inboxes at defined
intervals after they make purchases
 Promote other products, promote special sales, or request reviews
and offer discounts, etc.
Price: $99 (single site)
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35. More tips
 taxrates.com
 github.com/
 Secure your site
 http://wordpress.org/plugins/better-wp-security/
 http://wordpress.org/plugins/bulletproof-security/
 http://wordpress.org/plugins/all-in-one-wp-security-and-
firewall/
 http://wordpress.org/plugins/sucuri-scanner/
 http://wordpress.org/plugins/wordfence/
 http://wordpress.org/plugins/websitedefender-wordpress-
security/
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36. THANK
YOU!
Sze Liu
Phone: (305) 707-1288
Email: sliu@852cmd.com
Social media: @szeliu
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