This document introduces 5 tools that can help digital marketers in 2016: Slack for team communication across devices; Hubspot for inbound marketing, sales, and analytics; Boomerang for email scheduling and response tracking; Buzzsumo for content analysis and influencer identification; and Google Analytics for audience insights across channels. These tools aim to save marketer's time by streamlining processes like communication, content optimization, email management, and analytics.

1. 5 Tools Digital Marketers
Should Try in 2016

2. “
It is really clear that the
most precious resource
we all have is time…
Steve Jobs
(1955 – 2011)

3. ORIGINS OF TOOLS
Since time immemorial, we have been
creating tools for easier completion of
any given task.
Written for digital marketers, this guide
will introduce 5 tools that will make your
life easier in 2016!

4. 1.
Slack
h t t p s : / / s l a c k . c o m /
“A messaging app for teams who put
robots on Mars!!!”

5. “Team Communication
For the 21st century.”
◎ Released in February 2015
◎ A multi-platform messenger that's part instant messenger and part chat
room
◎ The Selling Point – Allows you to drop all your files onto it and share it
with anyone you desire!
Source: Slack.com

6. “Modern replacement
for all internal
communications”
Slack, a One-Stop Platform that aggregates all notifications, is a solution to
the pet peeve of switching between multiple platforms to access tools of
trade.
Source: Slack.com

7. “It goes with you
everywhere you go”
Our favorite feature of Slack? Everything is always in sync whether you're
device is using iOS or Android!
Source: Slack.com

8. 2.
HubSpot
h t t p : / / w w w . h u b s p o t . c o m /
“An inbound marketing software platform that
helps companies attract visitors, convert leads
and close customers.”

9. “Inbound
Movement.”
Are you a part of it?
◎ Launched in December 2007
◎ One of the pioneers in automated digital marketing
◎ Offers one of the best integration between Marketing and Sales functions
in the market!
Source: HubSpot.com

10. Why engage in
“Educated
Guesses”
when you can attribute
with certainty?
With Content Creation & Optimization to Marketing Automation and
Conversion Funnel Attribution all on one platform, Hubspot allows exact
identification of what drives conversions for you in your specific industry!
Source: HubSpot.com

11. Revenue Growth!
The ultimate goal for all
marketing activity
◎ Easy connection to the point of sales process with HubSpot’s CRM
◎ Get complete control on your marketing performance with a 360
degree view of the people who matter most through features such as
a “All-in-one” dashboard.
Source: HubSpot.com

12. Sharing is caring!
Blogs, research and free
tools for all who seek!
Source: HubSpot.com

13. 3.
Boomerang
h t t p : / / w w w . b o o m e r a n g g m a i l . c o m /
“Take control of when you send and receive
email messages.”

14. “If you want your
Boomerang to come
back, you first have to
throw it!”
◎ Tired of having a messy inbox but worried about losing track of important
email threads?
◎ Boomerang is a tool for Gmail that allows you to keep your inbox neat
and tidy while keeping track if that pesky vendor has been avoiding your
emails!
Source: HubSpot.com

15. “Be reminded if you,
don’t hear back!”
Boomerang Reminders, Response Tracking and CRM Integration keep you
in full control of your emails, reminding you about the important ones only
when you need them!
Source: HubSpot.com

16. 4.
Buzzsumo
h t t p : / / b u z z s u m o . c o m /
“Analyse what content performs best
for any topic or for your competition.”

17. “Get real insights to
content that works…
BuzzSumo finds the most shared content for a topic, author or a domain to
help you understand what content resonates with your target audience.
Source: BuzzSumo.com

18. And identify the
influencers who
amplify it!”
With BuzzSumo's advance filtering and access across all social networks,
key influencers in any topic area can be found to understand what content
resonates with them.
Source: BuzzSumo.com

19. 5.
Google Analytics
https://www.google.com/analytics/
“Turning insights into
actions!”

20. “Build your audience
with valuable insights”
Despite being the grand-daddy of digital tools, Google Analytics, that was
launched in 2005, shows you the full customer picture across ads, videos,
social tools, websites, tablets, smartphones, and more.
Source: Google.com

21. “Whether you want to boost
sales or find more visitors,
Google Analytics has the
features you need to
improve your business.”
With multi-screens and multi-device being the new normal,
Google Analytics’ Measurement Protocol measures digital platforms
beyond web and apps, so you can connect offline conversions with online
activity.
Source: Google.com

22. “Google delivers integrated
solutions that preserve
data integrity, reduce
friction, and seamlessly
connect disparate data
sources.”
Did we mention that the Data Import functionality allows you to join the
data from your CRM, content management, and other systems with the
data in your Google Analytics account for faster and more sophisticated
insights?
Source: Google.com

23. “Google Analytics allows
you to seamlessly activate
your data to improve
marketing campaigns and
experiment with new
channels and content.”
Despite being the grand-daddy of digital tools, Google Analytics, that was
launched in 2005, shows you the full customer picture across ads, videos,
social tools, websites, tablets, smartphones, and more.
Source: Google.com

24. Ready to find out more about the various tools and frameworks that
can make your digital journey easier?
Visit us at www.happymarketer.com
or write to us at hello@happymarketer.com
Author: Terrence Quah
Senior Consultant
(Search & Analytics) at Happy Marketer
Twitter: @Ballypon
LinkedIn: https://in.linkedin.com/in/terrancequah