SlideShare a Scribd company logo
INSPIRINGSOCIALMEDIA
CASESTUDIES40
YEAR-ON-YEAR-GROWTH
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE
MEDIA USERS
UNIQUE MOBILE
USERS
ACTIVE MOBILE
SOCIAL USERS
7.357
BILLION
3.175
BILLION
2.206
BILLION
3.734
BILLION
1.925
BILLION
GLOBAL DIGITAL STATISTICS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE
MEDIA USERS
UNIQUE MOBILE
USERS
ACTIVE MOBILE
SOCIAL USERS
2.5%
+177 MILLION
7.6%
+225 MILLION
8.7%
+176 MILLION
3.4%
+124 MILLION
23.3%
+365 MILLION
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT
30-DAY REPORTING PERIOD, IN MILLIONS
ACTIVE USERS BY SOCIAL PLATFORM
70%
50%
45%
26%
25%
21%
20%
12%
PEOPLE WHO ARE ON SOCIAL MEDIA
3.8 million
2.7 million
2.4 million
1.38 million
1.35 million
1.2 million
1.1 million
1.7 million
HOW HAS SOCIAL MEDIA
IMPACTED SINGAPOREANS?
A nation rallies together
A nation rallies together on social media
#LeeKuanYew
#NoYewNoUs #RememberingLKY
#ThankYouLKY
Local Brands use sombre logos on social media to
show respect to the late Mr Lee Kuan Yew
Global Brands soon follow suit to pay tribute
LOCAL POLITICS – General elections, 11 sept 2015
Singapore general election reveals growing
importance of social media
Social media soaked up the activities
around the election 24/7
Breaking down the age-old divide between sovereignty
and the community
DIGITAL
MOST BRANDS ARE STUCK IN THE BEATLES ERA
ITS TIME TO EVOLVE TO THE
KIM KARDASHIAN ERA
70%OF MARKETERS PLAN TO INCREASE
THEIR BUDGETS IN SOCIAL MEDIA
MARKETING IN 2016
The Internet has
democratized
information flow
Consumers have the
power & choice to
communicate,
discuss, share,
transact through
various
social & location-
aware tools
Brands &
companies need
to innovate
& offer new,
relevant ways to
live, work & play
KEY TAKEAWAYS
KEY TAKEAWAYS
1.Mostly anyone who is online is social
2.90% of those on social media use mobile phones to access the platforms
3.At 31%,the 25 –34 year age group is the fastest growing internet user
segment
4.Singapore is a highly social,mobile-driven nation of digital citizens
5.Social Media is‘the’choice platform for news,information,peer reviews,
evaluation and much more!
SOCIAL MEDIA MARKETING FOR
A W A R E N E S S
Brand awareness is the extent to
which a brand is recognized by
potential customers, and is correctly
associated with a particular product
credits: wikipedia
Measuring brand awareness –
Traditional media
GROSS RATING POINTS (GRP) = REACH X FREQUENCY
Reach : Number of people who see an ad/ commercial
Frequency : Number of times a person sees an ad/commercial
Brand Awareness for Facebook can be tracked by Number of Fans and Reach of the page/posts
Measuring brand awareness –
Facebook
Measuring brand awareness–
Facebook
LEGO’s ‘Fill The Gap’ campaign proved that design &
architecture need not be left to the professionals only
Uber shows us how to successfully capitalize on a global
movie blockbuster #GameOfThrones #RideOfThrones
Red Bull – 44 million fans. Increased it’s brand awareness over
the years with many high powered partnerships
McDonalds – 59 million fans. The largest restaurant chain with
34,480 outlets and a global footprint in 119 countries.
Starbucks– 323,342 fans in Singapore plays up its dynamic,
fun appeal to target it’s younger demographics by teaming up
with young influential bloggers
Local Brands
Skin Inc. – A local beauty retailer started its roots here 8 years
ago and is now a global brand in more than 20 cities!
Love Bonito – Starting out as a 2nd-hand home business of a
student is now a global brand thanks to social media!
In summary, for effective brand awareness,
1. DEVELOP YOUR UNIQUE BRAND VOICE
2. HAVE A STRATEGY
3. THINK OUT OF THE BOX. STAND OUT
4. BE CONSISTENT.
SOCIAL MEDIA MARKETING FOR
E N G A G E M E N T
Brand Engagement is the process
of forming an emotional or
rational attachment between a
person and a brand.
credits: wikipedia
Measuring engagement-
Traditional media
Brands can tell if consumers have been engaged when they :-
• Actively participate in a direct call-to-action e.g. call in, submit
a form, fill up a review, enter a lucky draw.
• Call in and inquire about the product or service.
• Make a purchase.
Measuring engagement-
Facebook
Enhance your brand recall & engagement
through partnership with popular digital games!
Air Asia ran a Facebook contest to increase awareness of
its new Sydney-KL route and to introduce its new fleet of
Airbus A330s
Ford Motors loaned their ‘New’ Fiesta models to members
of the public in exchange for providing honest feedback
about the cars.
TACO BELL and OLD SPICE have an online friendly banter.
Guess who won?
Local brands
Ben & Jerry’s‘Free Cone Day’is a perfect example that fans love it when
you appreciate them.Plus who doesn’t love a free cone of ice cream!
Real time marketing– Salvation army acts quickly on
trending news on the web to broadcast a clever message
for their brand
Real time marketing
A 123-year-old company has allowed its
customers to personalize its brand!
NUS School of Computing ran a ‘Hacking Challenge’ which
saw it’s students engage 30% more with the page as they
tried to pit their skills to unlock cool prizes.
The Coffee Bean & Tea Leaf engaged with their fans
with fresh new creative ways such as using emojis
and even their mascot - The Ice Blended Man.
In summary, for effective brand engagement
GET CREATIVE
PLAY WITH YOUR CUSTOMERS
TRY SOMETHING NEW
KEEP UP WITH NEW TRENDS
SELLING VIA
SOCIAL MEDIA
Selling is the process of offering
to exchange an item of value for
a different item.
credits: wikipedia
Starbucks is rolling out ‘Coffee Delivery’ via its mobile
app very soon and we couldn’t be more pleased.
Facebook’s new analytics product will help retailers &
brands analyze the real sales impact of their ads.
Amazon has changed the personalization game
at scale through digital!
The interface of Glimpse’s eCommerce
store dynamically
changes based on the “social media” profile of the visitor
Personalization can happen both online & offline
through merchandise
Domino Pizza’s ‘Tweet to Order’ Campaign on saw a 30%
increase in sales in just 1 week!Cowabunga we say!
Brewerkz – Everyone loves freebies. But Brewerkz
understands that is no price tag for building brand loyalty
Local Brands
In summary, for effective Selling
MAKE IT PERSONAL
INVOLVE YOUR FANS IN YOUR PROMOTIONS
DON’T SELL. MAKE THEM WANT TO ‘BUY’
ALWAYS MAINTAIN QUALITY
CUSTOMER SERVICE VIA
SOCIAL MEDIA
Customer Service is the provision of
service before, during and after a
purchase.
credits: wikipedia
Measuring Customer Service:
Traditional Media
Brands are rated on their customer service through :-
• Feedback and reviews
• Return customers
• Word of mouth expressions of their satisfaction on your product or
service
Measuring Customer Service –
Facebook
Every brand will make a mistake. The
trick is knowing how to recover from
your mistake.
credits: wikipedia
Domino’s Pizza, when accused of mishandling pizzas, took strict
action to apologize to customers & launched a campaign
on social media apologizing.
Dell opened up a social media command centre and
trained over 25,000 employees in ‘social listening’
Best Buy has 4 dedicated channels to attend to
specific queries. Now that’s dedication!
Sogurt’s impressive communication with it’s customers
is something all brands should endeavour towards
BreadTalk remedied its mistake by acting on it quickly
the very next day! Serving up cakes and buns to tired
bystanders in the queue.
Customer finds the words ‘Pink Fat Lady’ on her Pizza
Hut receipt and causes an online buzz.
KOI fires employee when a customer posts his negative
experience on social media which goes viral
In a Survey conducted by American Express on
Social Customer Service, data revealed:
People are likely to tell 27 people about their bad service experiences compared to
just 12 people if they encountered good service.
When faced poor service, more than 60% of customers would give a company 2
chances before they took their business elsewhere
Two in five people vent their frustration about a negative customer experiences on
social media.
Around 7 in 10 consumers avoid businesses with poor service
Around 4 in 5 people in Singapore are wiling to spend an average of 14% more on
service excellence
In summary, for effective customer service
Listen. Care. Connect.
Respond quickly
Treat your customers as your brand stewards
If content was king, customer is checkmate!
Author: Rachael Shana Jacob | @RachelShana
Get in touch with our social media consultants!
hello@happymarketer.com | @hmmarketer

More Related Content

What's hot

Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
Ashley Egan
 
Social media strategy
Social media strategySocial media strategy
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Maged Elsakka
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
DGTLmart
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
Infidirect
 
Social media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshalaSocial media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshala
Simplilearn
 
PPT on Social Media Marketing
PPT on Social Media Marketing PPT on Social Media Marketing
PPT on Social Media Marketing
Innothoughts Systems Pvt. Ltd.
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
Abdulla Shareef Sheikh
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Melanie Goodman Daniels
 
Social media strategy
 Social media strategy  Social media strategy
Social media strategy
SalmaTarekaboamra
 
What is social media marketing
What is social media marketingWhat is social media marketing
What is social media marketing
Simranjeetkaur415217
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
ankit kumar
 
Digital marketing campaign
Digital marketing campaignDigital marketing campaign
Digital marketing campaign
Gavin Llewellyn
 
Real Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing StrategyReal Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing Strategy
Ittisa
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Evan Kruk
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
John Quirke
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
D Scott Smith,CCIM
 
Performance Marketing Strategy
Performance Marketing StrategyPerformance Marketing Strategy
Performance Marketing Strategy
Paul Skirbe
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & Metrics
Vaishali Singh
 

What's hot (20)

Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Social media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshalaSocial media-monitoring-digital-marketing-paathshala
Social media-monitoring-digital-marketing-paathshala
 
PPT on Social Media Marketing
PPT on Social Media Marketing PPT on Social Media Marketing
PPT on Social Media Marketing
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Social media strategy
 Social media strategy  Social media strategy
Social media strategy
 
What is social media marketing
What is social media marketingWhat is social media marketing
What is social media marketing
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
 
Digital marketing campaign
Digital marketing campaignDigital marketing campaign
Digital marketing campaign
 
Real Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing StrategyReal Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing Strategy
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
 
Performance Marketing Strategy
Performance Marketing StrategyPerformance Marketing Strategy
Performance Marketing Strategy
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & Metrics
 

Viewers also liked

Social Media
Social MediaSocial Media
Social Media
Alex Wong
 
Oreo Daily Twist campaign
Oreo Daily Twist campaignOreo Daily Twist campaign
Oreo Daily Twist campaign
Jeremy Taylor
 
Social Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts ApproachSocial Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts Approach
Diamond Marketing
 
Social Media Tips with NASA Webinar
Social Media Tips with NASA WebinarSocial Media Tips with NASA Webinar
Social Media Tips with NASA Webinar
NCIL - STAR_Net
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy
Real-Time OutSource
 
The new structure of the NHS in England
The new structure of the NHS in EnglandThe new structure of the NHS in England
The new structure of the NHS in England
Nuffield Trust
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
PaperCliQ Comunicação
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
Chad Norman
 
A Short History Of Media
A Short History Of MediaA Short History Of Media
A Short History Of Media
J Crewe
 
Regulatory aspect of pharmaceutical change control system
Regulatory aspect of pharmaceutical  change control systemRegulatory aspect of pharmaceutical  change control system
Regulatory aspect of pharmaceutical change control system
DeveshDRA
 
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Paul Brown
 
Media evolution
Media evolutionMedia evolution
Media evolution
Sara Afonso
 
RETURN TO THE RESTORING GOD
RETURN TO THE RESTORING GODRETURN TO THE RESTORING GOD
RETURN TO THE RESTORING GOD
Alan Hedrick
 
Studies in Matthew
Studies in MatthewStudies in Matthew
Studies in Matthew
House to House Heart to Heart
 
meaning of life....
meaning of life....meaning of life....
meaning of life....
kajalkumar
 
What Am I Chopped Lizard?
What Am I Chopped Lizard?What Am I Chopped Lizard?
What Am I Chopped Lizard?
Paul Bass
 
The meaning of life
The meaning of lifeThe meaning of life
The meaning of life
Vinayak Sahai
 
eSports
eSportseSports
eSports
xGeek
 
How to Start a day in a Good and Happy way
How to Start a day in a Good and Happy wayHow to Start a day in a Good and Happy way
How to Start a day in a Good and Happy way
Christos Pittis
 
Would You Want to Live Forever?
Would You Want to Live Forever?Would You Want to Live Forever?
Would You Want to Live Forever?
Mrs. Moore
 

Viewers also liked (20)

Social Media
Social MediaSocial Media
Social Media
 
Oreo Daily Twist campaign
Oreo Daily Twist campaignOreo Daily Twist campaign
Oreo Daily Twist campaign
 
Social Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts ApproachSocial Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts Approach
 
Social Media Tips with NASA Webinar
Social Media Tips with NASA WebinarSocial Media Tips with NASA Webinar
Social Media Tips with NASA Webinar
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy
 
The new structure of the NHS in England
The new structure of the NHS in EnglandThe new structure of the NHS in England
The new structure of the NHS in England
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
 
A Short History Of Media
A Short History Of MediaA Short History Of Media
A Short History Of Media
 
Regulatory aspect of pharmaceutical change control system
Regulatory aspect of pharmaceutical  change control systemRegulatory aspect of pharmaceutical  change control system
Regulatory aspect of pharmaceutical change control system
 
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
 
Media evolution
Media evolutionMedia evolution
Media evolution
 
RETURN TO THE RESTORING GOD
RETURN TO THE RESTORING GODRETURN TO THE RESTORING GOD
RETURN TO THE RESTORING GOD
 
Studies in Matthew
Studies in MatthewStudies in Matthew
Studies in Matthew
 
meaning of life....
meaning of life....meaning of life....
meaning of life....
 
What Am I Chopped Lizard?
What Am I Chopped Lizard?What Am I Chopped Lizard?
What Am I Chopped Lizard?
 
The meaning of life
The meaning of lifeThe meaning of life
The meaning of life
 
eSports
eSportseSports
eSports
 
How to Start a day in a Good and Happy way
How to Start a day in a Good and Happy wayHow to Start a day in a Good and Happy way
How to Start a day in a Good and Happy way
 
Would You Want to Live Forever?
Would You Want to Live Forever?Would You Want to Live Forever?
Would You Want to Live Forever?
 

Similar to 40 Inspiring Social Media Case Studies

Whats next social media trends 2020 final
Whats next social media trends 2020 finalWhats next social media trends 2020 final
Whats next social media trends 2020 final
Mr Nyak
 
Whats next social media trends 2020 final
Whats next social media trends 2020 finalWhats next social media trends 2020 final
Whats next social media trends 2020 final
Mr Nyak
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
Ogilvy Consulting
 
Social Media Trends 2020
Social Media Trends 2020Social Media Trends 2020
Social Media Trends 2020
Miguel López Zuleta
 
Digital marketing - Fad or Necessity?
Digital marketing - Fad or Necessity?Digital marketing - Fad or Necessity?
Digital marketing - Fad or Necessity?
TSD Corporation Limited
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
nmislamchannal
 
Social media-tactics
Social media-tacticsSocial media-tactics
Social media-tactics
Ranjeet Nambiar
 
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
Teradata
 
Kendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBGKendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBG
Hilary Ip
 
Don't Ask Your Agency For A Viral Video - Wunderman Singapore
Don't Ask Your Agency For A Viral Video - Wunderman SingaporeDon't Ask Your Agency For A Viral Video - Wunderman Singapore
Don't Ask Your Agency For A Viral Video - Wunderman Singapore
Wunderman Asia-Pacific
 
How Social Movements affect the Brand Story
How Social Movements affect the Brand StoryHow Social Movements affect the Brand Story
How Social Movements affect the Brand Story
HuahuaLiu
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Mathew Sweezey
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
jasoninnes20
 
Will Chamberlain - Portfolio
Will Chamberlain  - Portfolio Will Chamberlain  - Portfolio
Will Chamberlain - Portfolio
William Chamberlain
 
Face of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend ReviewFace of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend Review
K Anggakara
 
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdfSocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
Nguyen Viet Long
 
Social Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel IndustrySocial Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel Industry
Marc Lefton
 
The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and Direct
Vivastream
 
The New Brand Ecosystem
The New Brand EcosystemThe New Brand Ecosystem
The New Brand Ecosystem
Juan Robayo
 
Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com
Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.comContent Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com
Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Similar to 40 Inspiring Social Media Case Studies (20)

Whats next social media trends 2020 final
Whats next social media trends 2020 finalWhats next social media trends 2020 final
Whats next social media trends 2020 final
 
Whats next social media trends 2020 final
Whats next social media trends 2020 finalWhats next social media trends 2020 final
Whats next social media trends 2020 final
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
Social Media Trends 2020
Social Media Trends 2020Social Media Trends 2020
Social Media Trends 2020
 
Digital marketing - Fad or Necessity?
Digital marketing - Fad or Necessity?Digital marketing - Fad or Necessity?
Digital marketing - Fad or Necessity?
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Social media-tactics
Social media-tacticsSocial media-tactics
Social media-tactics
 
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
 
Kendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBGKendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBG
 
Don't Ask Your Agency For A Viral Video - Wunderman Singapore
Don't Ask Your Agency For A Viral Video - Wunderman SingaporeDon't Ask Your Agency For A Viral Video - Wunderman Singapore
Don't Ask Your Agency For A Viral Video - Wunderman Singapore
 
How Social Movements affect the Brand Story
How Social Movements affect the Brand StoryHow Social Movements affect the Brand Story
How Social Movements affect the Brand Story
 
Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future Dallas retail Summit - Succeeding in the Infinite Marketing Future
Dallas retail Summit - Succeeding in the Infinite Marketing Future
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
 
Will Chamberlain - Portfolio
Will Chamberlain  - Portfolio Will Chamberlain  - Portfolio
Will Chamberlain - Portfolio
 
Face of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend ReviewFace of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend Review
 
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdfSocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
 
Social Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel IndustrySocial Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel Industry
 
The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and Direct
 
The New Brand Ecosystem
The New Brand EcosystemThe New Brand Ecosystem
The New Brand Ecosystem
 
Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com
Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.comContent Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com
Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com
 

More from Happy Marketer

The Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That MatterThe Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That Matter
Happy Marketer
 
How to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold LeadsHow to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold Leads
Happy Marketer
 
The Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users OnlineThe Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users Online
Happy Marketer
 
Re-branding Islam through Digital Marketing
Re-branding Islam through Digital MarketingRe-branding Islam through Digital Marketing
Re-branding Islam through Digital Marketing
Happy Marketer
 
10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore
Happy Marketer
 
Evolution of PR in the World of Social Media
Evolution of PR in the World of Social MediaEvolution of PR in the World of Social Media
Evolution of PR in the World of Social Media
Happy Marketer
 
5 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 20165 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 2016
Happy Marketer
 
Top 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In SingaporeTop 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In Singapore
Happy Marketer
 
10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed
Happy Marketer
 
Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?
Happy Marketer
 
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Happy Marketer
 
A Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream BriefA Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream Brief
Happy Marketer
 
10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert
Happy Marketer
 
6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers
Happy Marketer
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
Happy Marketer
 
Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016
Happy Marketer
 
The Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & InstagramThe Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & Instagram
Happy Marketer
 
How To Be An Office Ninja
How To Be An Office NinjaHow To Be An Office Ninja
How To Be An Office Ninja
Happy Marketer
 
5 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 20165 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 2016
Happy Marketer
 
Scale Up Your Social Impact Via Social Media
Scale Up Your Social Impact Via Social MediaScale Up Your Social Impact Via Social Media
Scale Up Your Social Impact Via Social Media
Happy Marketer
 

More from Happy Marketer (20)

The Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That MatterThe Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That Matter
 
How to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold LeadsHow to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold Leads
 
The Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users OnlineThe Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users Online
 
Re-branding Islam through Digital Marketing
Re-branding Islam through Digital MarketingRe-branding Islam through Digital Marketing
Re-branding Islam through Digital Marketing
 
10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore
 
Evolution of PR in the World of Social Media
Evolution of PR in the World of Social MediaEvolution of PR in the World of Social Media
Evolution of PR in the World of Social Media
 
5 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 20165 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 2016
 
Top 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In SingaporeTop 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In Singapore
 
10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed
 
Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?
 
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
 
A Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream BriefA Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream Brief
 
10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert
 
6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
 
Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016
 
The Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & InstagramThe Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & Instagram
 
How To Be An Office Ninja
How To Be An Office NinjaHow To Be An Office Ninja
How To Be An Office Ninja
 
5 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 20165 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 2016
 
Scale Up Your Social Impact Via Social Media
Scale Up Your Social Impact Via Social MediaScale Up Your Social Impact Via Social Media
Scale Up Your Social Impact Via Social Media
 

Recently uploaded

On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
AJHSSR Journal
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic SuccessIconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic Success
iconictecnologies
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 

Recently uploaded (15)

On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic SuccessIconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic Success
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 

40 Inspiring Social Media Case Studies

  • 2. YEAR-ON-YEAR-GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS 7.357 BILLION 3.175 BILLION 2.206 BILLION 3.734 BILLION 1.925 BILLION
  • 3. GLOBAL DIGITAL STATISTICS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS 2.5% +177 MILLION 7.6% +225 MILLION 8.7% +176 MILLION 3.4% +124 MILLION 23.3% +365 MILLION
  • 4. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS ACTIVE USERS BY SOCIAL PLATFORM
  • 5.
  • 6. 70% 50% 45% 26% 25% 21% 20% 12% PEOPLE WHO ARE ON SOCIAL MEDIA 3.8 million 2.7 million 2.4 million 1.38 million 1.35 million 1.2 million 1.1 million 1.7 million
  • 7. HOW HAS SOCIAL MEDIA IMPACTED SINGAPOREANS?
  • 8. A nation rallies together
  • 9. A nation rallies together on social media #LeeKuanYew #NoYewNoUs #RememberingLKY #ThankYouLKY
  • 10. Local Brands use sombre logos on social media to show respect to the late Mr Lee Kuan Yew
  • 11. Global Brands soon follow suit to pay tribute
  • 12. LOCAL POLITICS – General elections, 11 sept 2015 Singapore general election reveals growing importance of social media
  • 13. Social media soaked up the activities around the election 24/7
  • 14. Breaking down the age-old divide between sovereignty and the community
  • 16. MOST BRANDS ARE STUCK IN THE BEATLES ERA
  • 17. ITS TIME TO EVOLVE TO THE KIM KARDASHIAN ERA
  • 18. 70%OF MARKETERS PLAN TO INCREASE THEIR BUDGETS IN SOCIAL MEDIA MARKETING IN 2016
  • 19. The Internet has democratized information flow Consumers have the power & choice to communicate, discuss, share, transact through various social & location- aware tools Brands & companies need to innovate & offer new, relevant ways to live, work & play KEY TAKEAWAYS
  • 20. KEY TAKEAWAYS 1.Mostly anyone who is online is social 2.90% of those on social media use mobile phones to access the platforms 3.At 31%,the 25 –34 year age group is the fastest growing internet user segment 4.Singapore is a highly social,mobile-driven nation of digital citizens 5.Social Media is‘the’choice platform for news,information,peer reviews, evaluation and much more!
  • 21. SOCIAL MEDIA MARKETING FOR A W A R E N E S S
  • 22. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product credits: wikipedia
  • 23. Measuring brand awareness – Traditional media GROSS RATING POINTS (GRP) = REACH X FREQUENCY Reach : Number of people who see an ad/ commercial Frequency : Number of times a person sees an ad/commercial
  • 24. Brand Awareness for Facebook can be tracked by Number of Fans and Reach of the page/posts Measuring brand awareness – Facebook
  • 26. LEGO’s ‘Fill The Gap’ campaign proved that design & architecture need not be left to the professionals only
  • 27. Uber shows us how to successfully capitalize on a global movie blockbuster #GameOfThrones #RideOfThrones
  • 28. Red Bull – 44 million fans. Increased it’s brand awareness over the years with many high powered partnerships
  • 29. McDonalds – 59 million fans. The largest restaurant chain with 34,480 outlets and a global footprint in 119 countries.
  • 30. Starbucks– 323,342 fans in Singapore plays up its dynamic, fun appeal to target it’s younger demographics by teaming up with young influential bloggers Local Brands
  • 31. Skin Inc. – A local beauty retailer started its roots here 8 years ago and is now a global brand in more than 20 cities!
  • 32. Love Bonito – Starting out as a 2nd-hand home business of a student is now a global brand thanks to social media!
  • 33. In summary, for effective brand awareness, 1. DEVELOP YOUR UNIQUE BRAND VOICE 2. HAVE A STRATEGY 3. THINK OUT OF THE BOX. STAND OUT 4. BE CONSISTENT.
  • 34. SOCIAL MEDIA MARKETING FOR E N G A G E M E N T
  • 35. Brand Engagement is the process of forming an emotional or rational attachment between a person and a brand. credits: wikipedia
  • 36. Measuring engagement- Traditional media Brands can tell if consumers have been engaged when they :- • Actively participate in a direct call-to-action e.g. call in, submit a form, fill up a review, enter a lucky draw. • Call in and inquire about the product or service. • Make a purchase.
  • 38. Enhance your brand recall & engagement through partnership with popular digital games!
  • 39. Air Asia ran a Facebook contest to increase awareness of its new Sydney-KL route and to introduce its new fleet of Airbus A330s
  • 40. Ford Motors loaned their ‘New’ Fiesta models to members of the public in exchange for providing honest feedback about the cars.
  • 41. TACO BELL and OLD SPICE have an online friendly banter. Guess who won?
  • 42. Local brands Ben & Jerry’s‘Free Cone Day’is a perfect example that fans love it when you appreciate them.Plus who doesn’t love a free cone of ice cream!
  • 43. Real time marketing– Salvation army acts quickly on trending news on the web to broadcast a clever message for their brand
  • 45. A 123-year-old company has allowed its customers to personalize its brand!
  • 46. NUS School of Computing ran a ‘Hacking Challenge’ which saw it’s students engage 30% more with the page as they tried to pit their skills to unlock cool prizes.
  • 47. The Coffee Bean & Tea Leaf engaged with their fans with fresh new creative ways such as using emojis and even their mascot - The Ice Blended Man.
  • 48. In summary, for effective brand engagement GET CREATIVE PLAY WITH YOUR CUSTOMERS TRY SOMETHING NEW KEEP UP WITH NEW TRENDS
  • 50. Selling is the process of offering to exchange an item of value for a different item. credits: wikipedia
  • 51. Starbucks is rolling out ‘Coffee Delivery’ via its mobile app very soon and we couldn’t be more pleased.
  • 52. Facebook’s new analytics product will help retailers & brands analyze the real sales impact of their ads.
  • 53. Amazon has changed the personalization game at scale through digital!
  • 54. The interface of Glimpse’s eCommerce
store dynamically changes based on the “social media” profile of the visitor
  • 55. Personalization can happen both online & offline through merchandise
  • 56. Domino Pizza’s ‘Tweet to Order’ Campaign on saw a 30% increase in sales in just 1 week!Cowabunga we say!
  • 57. Brewerkz – Everyone loves freebies. But Brewerkz understands that is no price tag for building brand loyalty Local Brands
  • 58. In summary, for effective Selling MAKE IT PERSONAL INVOLVE YOUR FANS IN YOUR PROMOTIONS DON’T SELL. MAKE THEM WANT TO ‘BUY’ ALWAYS MAINTAIN QUALITY
  • 60. Customer Service is the provision of service before, during and after a purchase. credits: wikipedia
  • 61. Measuring Customer Service: Traditional Media Brands are rated on their customer service through :- • Feedback and reviews • Return customers • Word of mouth expressions of their satisfaction on your product or service
  • 63. Every brand will make a mistake. The trick is knowing how to recover from your mistake. credits: wikipedia
  • 64. Domino’s Pizza, when accused of mishandling pizzas, took strict action to apologize to customers & launched a campaign on social media apologizing.
  • 65. Dell opened up a social media command centre and trained over 25,000 employees in ‘social listening’
  • 66. Best Buy has 4 dedicated channels to attend to specific queries. Now that’s dedication!
  • 67. Sogurt’s impressive communication with it’s customers is something all brands should endeavour towards
  • 68. BreadTalk remedied its mistake by acting on it quickly the very next day! Serving up cakes and buns to tired bystanders in the queue.
  • 69. Customer finds the words ‘Pink Fat Lady’ on her Pizza Hut receipt and causes an online buzz.
  • 70. KOI fires employee when a customer posts his negative experience on social media which goes viral
  • 71. In a Survey conducted by American Express on Social Customer Service, data revealed: People are likely to tell 27 people about their bad service experiences compared to just 12 people if they encountered good service. When faced poor service, more than 60% of customers would give a company 2 chances before they took their business elsewhere Two in five people vent their frustration about a negative customer experiences on social media. Around 7 in 10 consumers avoid businesses with poor service Around 4 in 5 people in Singapore are wiling to spend an average of 14% more on service excellence
  • 72. In summary, for effective customer service Listen. Care. Connect. Respond quickly Treat your customers as your brand stewards If content was king, customer is checkmate!
  • 73. Author: Rachael Shana Jacob | @RachelShana Get in touch with our social media consultants! hello@happymarketer.com | @hmmarketer