Does more data mean more problems? Not necessarily! Here are a few Microsoft Excel Essentials for Digital Marketers that will surely save you a lot of time and make your next Excel expedition a far better one!

1. ESSENTIALS
FOR DIGITAL
MARKETERS
6 EXCEL

2. If there’s one task most marketers share, whether their focus is
SEO, paid search, or social media, it’s collecting and
interpreting data. Being able to slice and dice the data to find
actionable insights is key to effective analysis.
Select data > Home > Format as table
Table
Formatting

3. e.g: Below are the digital marketing influencers on Twitter from
different countries
Tip: Alt + O + C + A - helps to adjust columns to fit contents
Unformatted Formatted

4. Charting
If you are going to present your data to stakeholders, then it
pays to make it look professional. It offers basic visualization,
giving stakeholders a clear understanding of data trends.
Insert > Charts > Select the required chart type

5. e.g: The data in our example can also be represented in chart as
below for easy interpretation.
1
2
Canada
700 Followers
800 Followers
1000 Followers
India Singapore
0
Top Twitter influencers by country

6. Filters
Filters allow you to pare down your data to only look at certain
rows at one time. In Excel, a filter can be added to each column in
your data, and from there, you can then choose which cells you
want to view at once.
Select Data Range > Data > Filter
Filters
are awesome!
?
?

7. e.g: We can use filters for the below data to view data by location
or by number of followers
Tip: Alt + A + T helps you add quick filters for selected data range

8. Pivot
Tables
Pivot tables allow you to quickly summarize and evaluate large
amounts of data in lists and tables.
Select the data range > Insert > Pivot table
PIVOT
PIVOT
PIVOT
PIVOT
PIVOT
PIVOT
PIVOT
PIVOT

9. e.g: Our example can also be summarized as a pivot table to
quickly review details of influencers by country
Tip: Filters are automatically added in a pivot table.

10. IF Function
IF function checks whether a condition is met, and returns one
value if TRUE, and another value if FALSE.
Syntax: IF(logical_test,value_if_true,value_if_false)
If ravenous
If famished
If starving
If hungry

11. e.g: In column ‘E’, IF function is applied to determine the
influencing level of each influencer based on the number of
followers. Influencers with more than 900 followers are
considered as Great influencers and the ones with less than
900 followers are considered as Good influencers.

12. VLookup
function:
Looks up for a value in the leftmost column of the data range, and
then returns a value in the same row from a column you specify.
By default, the table must be sorted in ascending order. This
function can be used when there is a huge amount of data.
Syntax: VLOOKUP(lookup_value,table_array,col_index_num,range_lookup)
YES
WE
DO!!!

13. e.g: In column ‘G’, Vlookup function is applied to determine the
Twitter handle of the influencer in column ‘F’. A2 to C11 is the
data range and since the required field is ‘Handle’ which is in
column ‘C’ and it is the third column, number ‘3’ has been
assigned as column index number.
Lookup value: F4 (influencer name)
Table Array: A1:D11
Column index number: 3 (handle)
Range look up: 0 (to get exact match)

14. Created by: Brunda Olety
Get in touch with our Digital Consultants today!
www.happymarketer.com
hello@happymarketer.com

15. Sources:
www.freepik.com
www.hubspot.com
www.searchengineland.com