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Beats marketing mix presentation
- 1. The Marketing Mix The 4 P’s
- 2. Beats by Dr. Dre
- 3. • What have all the adverts got in common? • What types of things are they trying to say about the product? • What emotions are they trying to evoke?
- 4. • The importance of the product? • The importance of the promotion? • The importance of the Price Point? • The importance of where the product is marketed?
- 6. • Which element of the marketing mix do you think is most important for Beats? And Why?
Editor's Notes
- What comes to mind when you hear the words Marketing Mix?
- We are going to look at the Marketing Mix in the Context of Beats
- Students get into their pairs and search for 3 adverts for beats headphones and consider the 3 questions, discuss and feedback.
- Students watch “The Marketing Genius behind Beats” discuss and feedback on the questions above.
- Extension Activity – List your view of the order of importance of the 4 P’s to Beats and a justification for this order.