McKinsey Development
Personal Information
Organization / Workplace
McKinsey DevelopmentLocation
Washington D.C. Metro Area United StatesOccupation
marketer | storyteller | journalistIndustry
Advertising / Marketing / PR
Website
www.mckinseydevelopment.comAbout
I'm an integrated marketing communications (IMC) expert specializing in overall strategic direction and content creation. I've developed and implemented data-driven marketing and strategic communications/public relations plans for small and medium-sized organizations as a team member at McKinsey Development and as part of my other work experience. My media relations experience includes work for large and small businesses, including a multimillion-dollar trade organization and a professional sports team's award-winning media relations department. As an experience journalist (with a specialization in commercial aviation), I bring a full 360-degree perspective to media relations--simply put...