The author conducted a survey to identify their target horror film audience and understand how they wanted the opening sequence presented. They advertised the survey on social media sites to attract youths and collect information directly from the audience about their preferences. Following the conventions chosen by respondents in the survey allowed the author to directly address the needs and wants of their target audience in the opening sequence.

1. How did you attract/address
your audience?
By Fatima Kadhem

2. I created a survey in which I identified my target audience
and also asked many questions on how they would like
the horror opening sequence to be presented. I
followed all of the conventions chosen by my target
audience therefore addressing their needs.

3. I attracted people to take my survey through
advertisement on social media sites which is a great
platform to attract youths and collect information to
address in my horror opening sequence.

5. This not only attracted the audience but also gave
my non-biased and honest results on certain
conventions and ideas on my final opening title.