SlideShare a Scribd company logo
the futureproofing and transformation experts
www.wiki-brands.com
WIKIBRANDS
Originated in 2010, consolidating plainning, research and
consulting tools across customer engagement & experience,
marketing, media & brand transformation and product/service
innovation.
Based out of the global innovation hub of Toronto, published first
research study “The Buzz Report” on key marketplace trends in
2009 and 12 reports since.
Globally published “Wikibrands” book in 2011 by Sean Moffitt,
Mike Dover via McGraw-Hill publishing.
Added transformation suites, insights, people and tools for:
Business Model Transformation (2012)
Technology & Digital Transformation (2013)
Leadership & Strategy Transformation (2014)
Culture & Talent Transformation (2015)
THE BACKGROUNDER:
THE WORLD IS 7.7XFASTER.
technology sped UP…
1980 1995-1997 2011-2015 2016 2017
Lifespan of a fortune 500:
1960 1995 2010 2020
61yrs. 22YRS. 18YRS. 9YRS.
BUSINESS sped UP…
customers sped UP…
The amount of time it takes for an incumbent
organization to be disrupted:
3.1 years
Source: Digital Vortex
CITIUS. altIUS. FORTIUS.
CITIUS. altIUS. FORTIUS.Let’s Add:
CAPTIOSIS. UTILIS. NOVUS.
(smarter). (More USEFUL). (INTERESTING).
We’re not an agency, A consultancy or A software co.
BUT WE DO…
KICKSTARTERS IMMERSIONS DEEP DIVES PARTNERED Expert-sourced
Keynote
Presentations
business team
immersions
training
programs
transformation
audiTs/REPORTS
SPECIAL project
leadership
thoughtleader
camps
innovation
offsites
industry
roundtables
proprietary
research
transformation
engagements
executive
briefings
executive
bootcamps
issue-specific
LabS
initiative
consulting
digital
accelerator
WE deliver THREE THINGS REALLY REALLY WELL …
UNBLOCK YOUR
DIGITAL NOW
FUTUREPROOF
YOUR MARKETPLACE
TRANSFORM YOUR
ORGANIZATIONAL FUTURE
I. We UNBLOCK YOUR DIGITAL NOW
FUNNEL MARKETING - ATTRACTING NEW BUSINESS & CUSTOMER EXPERIENCE
EMPloYER BRAND & PURPOSE - FINDING/RETAINING TALENT
digital literacy - digital MINDSET/TALENT/operations
BUSINESS EFFICIENCIES - AUTOMATION & INTEGRATION
BUSINESS & BRAND STRATEGY - DEFINING & ALIGNING DIRECTION
Fact: The world is moving at breakneck speed, business service
providers, agencies, technology solutions and digitally-focused
consultancies need to be able to respond and adapt quickly (and
affordably).
Solution: A Unique, On-Demand Business Model
– we have affiliated with 100+ experts and specialized agencies
with common POVs, to deliver against your current and future
bespoke needs, when and where you need it. Not even the biggest
consultancy can hire all the expertise needed to cover the full
digital spectrum.
WikibRANDS = Better customer, BRAND & CULTURE insight:
A suite of demand generation TOOLS
WIKIBRANDS = Better COMMAND OF DIGITAL: Wikibrand’s e-MASTERY
II. We CONNECT THE DOTS OF TOMORROW’s marketplace
EMERGING DIGITAL & TECHNOLOGIES
marketplace SHIFTS
socio-economic METAtrends
media, marketing, COMMERCE & CONTENT DRIVERS
talent & CULTURE SHOCKS
“Lots of companies don't succeed over time.
What do those companies all do wrong?
It's usually just that
they missed the future.”
— Larry Page, Co-founder – Google, CEO- Alphabet
Fact: There is a shortage of people who know what opportunities and
threats exist around the corner and how to transition to them at the best
time. As much as you need good current implementation, you also need
partners that can see the future coming up quickly in the rear-view mirror.
Solution: Futureproofed,Trend Aware and Tech-Driven Sherpas
– we are immersed in all future market shifts by investing in proprietary
research that tracks shifts in behaviour and opinion, scanning the startup and
incubator worlds for emerging technology and being able to see the “forest
through the trees” by predicting future implications and expected impact.
WIKIBRANDS = Better PRIMARY Insight:
A Futureproofing SET OF Research Studies
WIKIBRANDS - Better CURATION:
A FUTUREPROOFING THOUGHT LEADERSHIP TREND SERIES
III. We TRANSFORM YOUR FUTURE
BUSINESS & ORGANIZATIONAL TRANSFORMATION
digital & technology transformation
customer & BRAND TRANSFORMATION
CULTURE & TALENT TRANSFORMATION
BUSINESS MODEL, PRODUCT, SERVICE & PROCESS INNOVATION
Only 17% of companies say they hire
employees with the right digital
transformation skills.
Source: SAP
Change Management skills
are severely lacking inside companies
Fact: The business transformation game is currently very tribalized.Tech
companies speak to CIOs, agencies speak to CMOs and consultancies
speak to the executive suite. Most implementations remain siloed, when in
fact, transformations that really work have little functional bias.
Solution: Holistic Business Transformation Focus
We take a macro perspective – a functional, solution-agnostic viewpoint to
business transformation.We see great digital organizations optimizing 10
interrelated and constituent digital, technology, customer, operational,
talent, cultural, marketing, leadership, innovation and strategic parts to their
business DNA. It’s a jungle out there – let us help.
WIKIBRANDS = Better change management FORESIGHT:
business Transformation ASSETS
WIKIBRANDS = Better emerging tech implications & USE CASES:
BRIDGING technology for business decision makers
futureproofing & Transformation 2018 Portfolio
RESEARCH, THOUGHT LEADERSHIP & CONSULTING solutions for A FASTER cuLture, marketplace & WORLD
customer & Brand
Transformation
culture & TALENT
transformation
business & ORGANIZATIONAL
transformation
digital & TECHNOLOGY
Transformation
INNOVATION & BUSINESS MODEL
transformation
TRENDS HOW TOSOverview
Disruption -
Futureproofing Your
Next 3.1 Years
The 2018
Buzz Report
2018 RESEARCH
Business Transformation
- 5 Levers/6 Stages
“The 25” -
Metatrends That
Change Everything
The 2018
Digital & Technology
Periscope
The 2018 Blockchain
Benchmark
Digital
Transformation
Playbook
“The 30” -
Emerging
Technologies
Five Emerging Technologies
For Business Decision Makers:
AI / Big Data /
Blockchain / Internet of Things
Immersive Media (VR/AR/360)
The 2018
Customer Zeitgeist
The 2018 MarCom
Field Guide
Elevating the
Customer
Experience
12 Tenets of
Wikibrands
Welcome to the Impact Age
Optimizing the Funnel
Content is Queen
The Science & Art of Storytelling
Engaging Your Influencers
Blockchain for the CMO
“The 20” -
What Customers Want
“The 15”
Leading Brand Drivers
“The 50”
New Media Levers
Leadership 2020
Personal & Employer Branding
Change & Resilience
Superheroes
The 2018 /19
Employer Brand
Weathervane
The 2018 /19
Changemaker Labs
“The 40” -
Employee
Engagement Pows
“The 16” -
Business Model &
Innovation Edges
Retention: New Business Models
Here Comes the Crowd
Economy
Open Innovation P;laybook
Culture Karma
Innovation DNA
futureproofing & Transformation OFFERINGS
BESPOKE SOLUTIONS FOR YOUR ORGANIZATION
EVALUATION &
PLANNING
PROJECTS &
IMPLEMENTATION
CONTENT &
RESEARCH
OVERVIEWS &
BRIEIFNGS
Keynotes
Executive Briefings
Training Curriculum
Transformation
Offistes/Immersions
Trend Monitor &
Research Results
+ Custom Additions
Position Papers/White
Papers/Blogs
Content Marketing
incl. Podcasts & Videos
Interviews with
Experts &
Influencers
Transformation
Audits
Business Team
Workshops
Defining Strategies/
Proof of Concepts
Qualifying Ideas,
Resourcing Partners,
Promoting Efforts
Project Stewardship
Expert Counsel
Ongoing
Consulting
Outsourced
Leader
wikibrand key principals
SEAN MOFFITT
EXECUTIVE CMO/CDO/TRANSFORMATIONIST
SPECIALTIES:
Emerging technology, customer experience,
great culture, startups and fitness/sports.
@seanmoffitt
MIKE DOVER
EXEC. RESEARCHER/CONSULTANT/FACULTY
SPECIALTIES:
Technology, generations in the workplace,
great content,operations & popular culture
@doverd4s
Plus hundreds of collaborative staff, collaborators and service providers
So what do you want?
Let’s make the future together…
Our website hub:
www.wiki-brands.com
Other Connections:
@wikibrands
wikibrands
wikibrands
wikibrands
wikibrands
admin@wiki-brands.com
You don’t have to see the
whole staircase,
just take the first step…

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Wikibrands 2018 Focus - Futureproofing & Transformation

  • 1. the futureproofing and transformation experts www.wiki-brands.com WIKIBRANDS
  • 2. Originated in 2010, consolidating plainning, research and consulting tools across customer engagement & experience, marketing, media & brand transformation and product/service innovation. Based out of the global innovation hub of Toronto, published first research study “The Buzz Report” on key marketplace trends in 2009 and 12 reports since. Globally published “Wikibrands” book in 2011 by Sean Moffitt, Mike Dover via McGraw-Hill publishing. Added transformation suites, insights, people and tools for: Business Model Transformation (2012) Technology & Digital Transformation (2013) Leadership & Strategy Transformation (2014) Culture & Talent Transformation (2015) THE BACKGROUNDER:
  • 3.
  • 4. THE WORLD IS 7.7XFASTER.
  • 5. technology sped UP… 1980 1995-1997 2011-2015 2016 2017
  • 6. Lifespan of a fortune 500: 1960 1995 2010 2020 61yrs. 22YRS. 18YRS. 9YRS. BUSINESS sped UP…
  • 8. The amount of time it takes for an incumbent organization to be disrupted: 3.1 years Source: Digital Vortex
  • 10. CITIUS. altIUS. FORTIUS.Let’s Add: CAPTIOSIS. UTILIS. NOVUS. (smarter). (More USEFUL). (INTERESTING).
  • 11. We’re not an agency, A consultancy or A software co. BUT WE DO… KICKSTARTERS IMMERSIONS DEEP DIVES PARTNERED Expert-sourced Keynote Presentations business team immersions training programs transformation audiTs/REPORTS SPECIAL project leadership thoughtleader camps innovation offsites industry roundtables proprietary research transformation engagements executive briefings executive bootcamps issue-specific LabS initiative consulting digital accelerator
  • 12. WE deliver THREE THINGS REALLY REALLY WELL … UNBLOCK YOUR DIGITAL NOW FUTUREPROOF YOUR MARKETPLACE TRANSFORM YOUR ORGANIZATIONAL FUTURE
  • 13. I. We UNBLOCK YOUR DIGITAL NOW FUNNEL MARKETING - ATTRACTING NEW BUSINESS & CUSTOMER EXPERIENCE EMPloYER BRAND & PURPOSE - FINDING/RETAINING TALENT digital literacy - digital MINDSET/TALENT/operations BUSINESS EFFICIENCIES - AUTOMATION & INTEGRATION BUSINESS & BRAND STRATEGY - DEFINING & ALIGNING DIRECTION
  • 14.
  • 15.
  • 16. Fact: The world is moving at breakneck speed, business service providers, agencies, technology solutions and digitally-focused consultancies need to be able to respond and adapt quickly (and affordably). Solution: A Unique, On-Demand Business Model – we have affiliated with 100+ experts and specialized agencies with common POVs, to deliver against your current and future bespoke needs, when and where you need it. Not even the biggest consultancy can hire all the expertise needed to cover the full digital spectrum.
  • 17. WikibRANDS = Better customer, BRAND & CULTURE insight: A suite of demand generation TOOLS
  • 18. WIKIBRANDS = Better COMMAND OF DIGITAL: Wikibrand’s e-MASTERY
  • 19. II. We CONNECT THE DOTS OF TOMORROW’s marketplace EMERGING DIGITAL & TECHNOLOGIES marketplace SHIFTS socio-economic METAtrends media, marketing, COMMERCE & CONTENT DRIVERS talent & CULTURE SHOCKS
  • 20. “Lots of companies don't succeed over time. What do those companies all do wrong? It's usually just that they missed the future.” — Larry Page, Co-founder – Google, CEO- Alphabet
  • 21. Fact: There is a shortage of people who know what opportunities and threats exist around the corner and how to transition to them at the best time. As much as you need good current implementation, you also need partners that can see the future coming up quickly in the rear-view mirror. Solution: Futureproofed,Trend Aware and Tech-Driven Sherpas – we are immersed in all future market shifts by investing in proprietary research that tracks shifts in behaviour and opinion, scanning the startup and incubator worlds for emerging technology and being able to see the “forest through the trees” by predicting future implications and expected impact.
  • 22. WIKIBRANDS = Better PRIMARY Insight: A Futureproofing SET OF Research Studies
  • 23. WIKIBRANDS - Better CURATION: A FUTUREPROOFING THOUGHT LEADERSHIP TREND SERIES
  • 24. III. We TRANSFORM YOUR FUTURE BUSINESS & ORGANIZATIONAL TRANSFORMATION digital & technology transformation customer & BRAND TRANSFORMATION CULTURE & TALENT TRANSFORMATION BUSINESS MODEL, PRODUCT, SERVICE & PROCESS INNOVATION
  • 25. Only 17% of companies say they hire employees with the right digital transformation skills. Source: SAP
  • 26. Change Management skills are severely lacking inside companies
  • 27. Fact: The business transformation game is currently very tribalized.Tech companies speak to CIOs, agencies speak to CMOs and consultancies speak to the executive suite. Most implementations remain siloed, when in fact, transformations that really work have little functional bias. Solution: Holistic Business Transformation Focus We take a macro perspective – a functional, solution-agnostic viewpoint to business transformation.We see great digital organizations optimizing 10 interrelated and constituent digital, technology, customer, operational, talent, cultural, marketing, leadership, innovation and strategic parts to their business DNA. It’s a jungle out there – let us help.
  • 28. WIKIBRANDS = Better change management FORESIGHT: business Transformation ASSETS
  • 29. WIKIBRANDS = Better emerging tech implications & USE CASES: BRIDGING technology for business decision makers
  • 30. futureproofing & Transformation 2018 Portfolio RESEARCH, THOUGHT LEADERSHIP & CONSULTING solutions for A FASTER cuLture, marketplace & WORLD customer & Brand Transformation culture & TALENT transformation business & ORGANIZATIONAL transformation digital & TECHNOLOGY Transformation INNOVATION & BUSINESS MODEL transformation TRENDS HOW TOSOverview Disruption - Futureproofing Your Next 3.1 Years The 2018 Buzz Report 2018 RESEARCH Business Transformation - 5 Levers/6 Stages “The 25” - Metatrends That Change Everything The 2018 Digital & Technology Periscope The 2018 Blockchain Benchmark Digital Transformation Playbook “The 30” - Emerging Technologies Five Emerging Technologies For Business Decision Makers: AI / Big Data / Blockchain / Internet of Things Immersive Media (VR/AR/360) The 2018 Customer Zeitgeist The 2018 MarCom Field Guide Elevating the Customer Experience 12 Tenets of Wikibrands Welcome to the Impact Age Optimizing the Funnel Content is Queen The Science & Art of Storytelling Engaging Your Influencers Blockchain for the CMO “The 20” - What Customers Want “The 15” Leading Brand Drivers “The 50” New Media Levers Leadership 2020 Personal & Employer Branding Change & Resilience Superheroes The 2018 /19 Employer Brand Weathervane The 2018 /19 Changemaker Labs “The 40” - Employee Engagement Pows “The 16” - Business Model & Innovation Edges Retention: New Business Models Here Comes the Crowd Economy Open Innovation P;laybook Culture Karma Innovation DNA
  • 31. futureproofing & Transformation OFFERINGS BESPOKE SOLUTIONS FOR YOUR ORGANIZATION EVALUATION & PLANNING PROJECTS & IMPLEMENTATION CONTENT & RESEARCH OVERVIEWS & BRIEIFNGS Keynotes Executive Briefings Training Curriculum Transformation Offistes/Immersions Trend Monitor & Research Results + Custom Additions Position Papers/White Papers/Blogs Content Marketing incl. Podcasts & Videos Interviews with Experts & Influencers Transformation Audits Business Team Workshops Defining Strategies/ Proof of Concepts Qualifying Ideas, Resourcing Partners, Promoting Efforts Project Stewardship Expert Counsel Ongoing Consulting Outsourced Leader
  • 32. wikibrand key principals SEAN MOFFITT EXECUTIVE CMO/CDO/TRANSFORMATIONIST SPECIALTIES: Emerging technology, customer experience, great culture, startups and fitness/sports. @seanmoffitt MIKE DOVER EXEC. RESEARCHER/CONSULTANT/FACULTY SPECIALTIES: Technology, generations in the workplace, great content,operations & popular culture @doverd4s Plus hundreds of collaborative staff, collaborators and service providers
  • 33. So what do you want? Let’s make the future together…
  • 34.
  • 35. Our website hub: www.wiki-brands.com Other Connections: @wikibrands wikibrands wikibrands wikibrands wikibrands admin@wiki-brands.com You don’t have to see the whole staircase, just take the first step…