This document provides an overview of a presentation on anticipating industry disruption. It notes that over half of executives anticipate massive disruption in their industries in the next year. The presentation aims to decode trends driving business changes, share statistical shifts and expert insights on changes, and furnish strategies and opportunities. It uses a framework including a trends report, expert viewpoints, opportunities analysis, and industry implications mapping to explore changes and futureproof organizations.

1. PRESENTATION/WORKSHOP OVERVIEW

2. OVER HALF OF EXECUTIVES AND
10 OUT OF 13 INDUSTRIES
ANTICIPATE MASSIVE
DISRUPTION IN THEIR INDUSTRY
OVER THE NEXT 12 MONTHS.
SOURCE: HBR
IMPORTANCE

3. INSPIRATION
“I LOOKED AT LOTS OF COMPANIES AND
WHY I THOUGHT THEY DON’T SUCCEED
OVER TIME. AND I SAID, WHAT DID THEY
DO FUNDAMENTALLY WRONG? WHAT
DID THOSE COMPANIES ALL DO
WRONG?
AND USUALLY IT’S JUST THAT THEY
MISSED THE FUTURE.”
LARRY PAGE, CO-­‐FOUNDER GOOGLE, CEO-­‐ALPHABET

4. ENVIRONMENT/CONTEXT
“THE AVERAGE LIFESPAN OF A
COMPANY BY 2020 WILL BE
9 YEARS; MORE THAN 50 YEARS
LESS THAN IT WAS IN 1960.”
SOURCE: YALE

5. OBJECTIVES
ü DECODE the top Metatrend drivers that are
driving business, government and causes ahead
ü SHARE leading staTsTcal shiUs, expert insights
and in-­‐market evidence that shows what actually
is changing
ü FURNISH tools, strategies and microtrends to
extrapolate opportuniTes specific to your
audience, organizaTon or industry.

6. KEY
AUDIENCES
• Innova2on Teams and MarCom
• Execu2ve Boards/C-­‐Suite
• Business & Strategic Planning Groups
• Associa2ons, Consultants and Agencies
• Researchers and Business Analysts

7. SEVEN
LEAD
COMPONENTS
q The Lead Buzz Report© 15 Metatrends
q Teaser to the Buzz Report© 120 Microtrends
q Microsope -­‐ Key Opinion & Behaviour ShiUs
q Telecope – Expert Future Viewpoints
q Kaleidoscope – Torchbearing OpportuniTes
q Periscope – Your Industry 3 Year ImplicaTons
q Trend Mapping IdeaTon Sortable Tool

8. FRAMEWORK

9. OUR
CREDIBILITY
• Conduct annual global Buzz Report© survey with
experts and industry leaders on changing beliefs and
aOtudes
• Interview 25+ futureproofing experts on their best
predic2ons for the the next 3 year future
• Own proprietary Trend Mapping tool to help guide
clients through their own extrapolated trends
• Presenters and moderators seasoned in full range of
general, cultural, economic, poli2cal, customer, media,
technology and cross-­‐industry trends

10. PERFORMANCE
PRECOG & NORTH COLLECTIVE’S MANAGING
DIRECTOR SEAN MOFFITT’S presenta2ons and
workshops deliver:
• Customiza2on for Each Audience
• Credibility & Professional Approach
• Energy, Provoca2on & Empathe2c Delivery
• Prac2cal & Valuable Tools and Content
• Fresh & Up-­‐to-­‐Date Insights

11. LET’S
CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
sean@precog.digtal
www.wiki-­‐brands.com
sean@wiki-­‐brands.com
For all presentaTon and workshop enquiries, please contact:
Brandie McCallum at (914) 621-­‐6854 brandie@precog.digital
sean@seanmoffiM.com