This document discusses the need for businesses to transform digitally in order to stay relevant in today's changing world. It notes that digital transformation is a top priority for CEOs and that IT must now lead change and innovation. The document then introduces Logical Heuristics, a consulting firm that provides digital strategy and transformation services. It argues that engaging Logical Heuristics allows businesses to gain experienced professionals, focus on their core business, access new capabilities, and realize business benefits across the client engagement lifecycle from pre-sales to post-delivery.

1. LOGICAL HEURISTICS
BUSINESS PROCESS
OUTSOURCING (BPO) OFFERING

2. THEWORLD IS INA
PERPETUAL STATE OF
FLUX
We can all agree that the
world is changing. Yet, the
rate of change is now in hyper
mode.
Let’s talk macro forces.
GLOBALIZATION
DIGITALCUSTOMER
TECHNOLOGICAL
ADVANCEMENTS
GEO-POLITICAL
GOVERNMENT /
REGULATORY
DEMOGRAPHICS
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S

3. HOWWOULD BUSINESS LEADERSCOPE?

4. RE-INVENTING BUSINESSES IS NOT A MATTER OF CHOICE
Transforming legacy businesses
has become a mandate in order
to stay relevant. Companies
must leverage disruptive
technologies and new business
models in order to gain hearts
and minds of the Digital
Customer.
“At least 40% of all businesses will die in the next 10 years… if
they don’t figure out how to change their entire company to
accommodate new technologies.”
- John Chambers | Executive Chairman, Cisco System

5. DISRUPT.OR BE DISRUPTED.
Digital is now top of mind and a
critical priority for CEOs.
Businesses, regardless of size
and industry, must re-invent
themselves in order to succeed
and thrive in the new Digital
Economy.
“In today’s era of volatility, there is no other way but to re-invent.
The only sustainable advantage you can have over others is
agility, that’s it. Because nothing else is sustainable, everything
else you create, somebody else will replicate.”
- Jeff Bezos | Amazon Founder

6. THE IMPACT ON INFORMATIONTECHNOLOGY
No longer is IT a mere service
provider. IT must now lead the
change, spur innovation and
design the strategic roadmap for
the business.
"The IT buying landscape is changing: Digital business transformation is
an effort to create connected, platforms and new
industry revenue streams. Organizations that are not creating
new digital business models or new ways to engage constituents or
customers, are falling behind.”
- John David Lovelock, Research VP, Gartner

7. THE EVOLUTION OF IT
Decentralization, Designed Loss of Control,
Autonomy, Networked Self-Organization
Centralization, Control, Representative
Power, Bureaucracy
A NEW MINDSET FOR THE DISRUPTIVE AND HYPER-CHANGING DIGITAL ERA
Open Collaboration, Hyper Collaboration,
Crowdsourcing, Resource Sharing
Exclusivity, Non-Competition, Authority,
Resource Consolidation
Radical Transparency, Trans-Disciplinary,
Community Oriented, Network Oversight
Discretion, Confidentiality, Separation
of Powers, Policy, Governance
DIY, Maker Culture, Hyper Personalization, Passion-
Driven
Standardization, One-Size-Fits-All,
Repeatability, Professionalism
Opportunity-Driven, Value Centric, Partner Oriented,
Interdependent Networks
Long-Term Plans, Vendor/Product
Centric, Do Everything Ourselves
CULTURALTRANSFORMATION
SaaS/Cloud, DevOps, Stakeholder Councils
Global Solutions Network, Crowd Design,
Design Thinking, Open Source
Emergent Architecture, Working Out Loud,
Hackathons, Online IT Communities
Open APIs, Micro factories, DIY IT, BYOIT,
Agile and Lean Methodologies
Ambassador Programs, Tech Incubators,
Skunkworks, Value Realization
NEW DIGITAL REALITIES

8. THE EVOLUTION OF MANAGEMENT
GROWTH HACKINGCOST REDUCTION
A NEW MINDSET FOR THE DISRUPTIVE AND HYPER-CHANGING DIGITAL ERA
SUSTAINABLE GROWTHSHORT-TERM GAINS
RISK TAKINGRISK AVERSE
TRUST AND TRANSPARENCYOPAQUE AND BUREUCRATIC
SOCIAL COLLABORATIONSILOS
FAIL FAST AND ITERATEFAILURE IS NOT AN OPTION
HUMAN VALUESSHAREHOLDER VALUE
Culture is the new competitive
advantage. The new
leadership mandate: build
your people and your people
will build your business.
CULTURE
CULTURALTRANSFORMATION

9. THE GAPINGVOID INTHE CONSULTING MARKET

10. MOST COMPANIES LACK
AN INNOVATION ENGINE
In spite of regular investments
in technology, year over year,
most businesses end up with
a disjointed and complex
technology stack that inhibits
infrastructure agility and
flexibility.
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11. THE MASSIVE MARKET OPPORTUNITY

12. DIGITALTRANSFORMATION ISA MASSIVE REVENUEOPPORTUNITY
IT is driving Digital
Transformation initiatives when
it comes to digital solutions
(e.g. products and services).
By the end of 2019, spending on digital transformation will
reach $1.7 trillion worldwide—up 42% from 2017.
- International Data Corporation (IDC)
$15 trillion in aggregate IoT investment between 2017 and
2025, with survey data showing that companies' plans to
invest in IoT solutions are accelerating.
- BI Intelligence

13. TOP 4 CHALLENGES IN DIGITALTRANSFORMATION
Incumbent businesses are
committed to the idea behind
Digital Transformation.
However, barriers exist
towards adoption.
� Lack of strategy
� Lack of expertise
� Mismatch of existing toolset
� Budget limitations
� Employee pushback on efforts

14. OUR NEW ROLE IN DIGITALVALUECREATION
As technology advisors and
consultants, it is no longer
enough to help our clients focus
on operational efficiencies – cost
reduction and optimization
activities. We need to help them
become more strategic and co-
create new values in the
business ecosystem.
“The traditional consulting practice of aligning products and
services loses its value over time. As trusted partners, the
only way to help our clients in the age of disruption is to co-
create a digital growth engine and build a transformative
culture.”
- @kenpolotan

15. DIGITAL STRATEGY ::WHERE IT ALL STARTS

16. WE ARE LOOKING FORYOU
GLOBAL CONSULTING
Technology or Management
Consulting
::
Currently offers Digital Strategy
consulting to clients. Looking to
aggressively meet engagement
demands based on sales pipeline.
:: Shortage of Strategy Practitioners
:: Delivery and Leadership Team
Augmentation
MIDMARKET / NICHE CONSULTING
Management Consulting
::
Pure management consulting focused
on niche industries. Most focused on
operations consulting.
:: No Digital Transformation Practice
:: No Digital Strategy Service
:: No Digital Strategy Capabilities
DIGITAL PRODUCTS AND SERVICES
::
Traditional technology vendors offering
products (e.g. IoT Platforms) and
services (IT Infrastructure and
Operations).
:: No Digital Transformation Practice
:: No Digital Strategy Service
:: No Digital Strategy Capabilities

17. OURVALUE PROPOSITION :: SPEEDAND AGILITY
In our disruptive and chaotic
business landscape, speed
and agility are key
capabilities not only to
survive but thrive in the
Digital Economy.
Businesses are struggling
with unprecedented
challenges: globalization,
fractured supply chain, digital
customers and regulation.
How would business
leaders cope? Logical
Heuristics paves the way by
offering a dynamic and
flexible Business Process
Services. As trusted
partners, we collaborate with
our clients in helping them
achieve business goals and
objectives. Our team
members are seasoned
experts who interface with
both business and
technology leaders.
Digital Strategy and
Transformation is top of mind
with business leaders these
days. In order to leverage
the potential benefits of
digital, businesses need
Digital Strategy Practitioners
to inform, educate, co-create
and facilitate their digital
innovation journeys.
That’s what we do. We are
your Digital Sherpas.

18. YOU GAIN BUSINESS BENEFITS
COST OPTIMIZATION
Beyond cost reduction, by
engaging Logical
Heuristics, you gain cost
predictability.
Business Impact
:: Increased profitability
EXPERIENCED
PROFESSIONALS
You will have access to
Logical Heuristics’ seasoned
consultants and advisors with
domain expertise.
Business Impact
:: Access to Seasoned Digital
Strategy Practitioners
FOCUS ON CORE BUSINESS
Your business gains
bandwidth and mindshare.
You are able to focus on
growing the business
and/or critical priorities.
Digital becomes a growth
engine for the future.
Business Impact
:: Growth Hacking
ACCESS TO CAPABILITIES
Logical Heuristics team
members possess market-
demand capabilities: Digital
Transformation, Strategy and
Innovation, Cybersecurity,
Smart Manufacturing, etc.
Business Impact
:: Enhanced Service Portfolio
Offerings (Digital)

19. YOU GAIN BUSINESS BENEFITS
ACCESS TO LEADING
PRACTICES
We have demonstrated
capabilities in designing
and applying traditional
industry frameworks and
methodologies.
Business Impact
:: Intellectual Property (IP)
Development in Practice
Areas
ZERO ONBOARDING
We are global consulting
organization alums familiar
with the culture,
administrative processes
and engagement protocols.
Business Impact
:: Seamless Organization
Integration
DIGITAL LEADERSHIP
We are hybrid leaders. We
possess competencies in three
areas: technology, business and
design.
Business Impact
:: CxO Access and Interaction
:: Expertise in Disruptive
Technologies
THOUGHT LEADERSHIP
We possess a unique
perspective and engage in
Influencer Marketing (e.g.
speak at conferences, write
blogs/white papers/case
studies.
Business Impact
:: Content Strategy
:: Influencer Marketing
:: Credibility Building

20. VALUE REALIZATION AND IMPACT AREAS
POST-DELIVERYDELIVERYSALESPRE-SALES
PRACTICE
DEVELOPMENT
 IP Development
 Frameworks and
Methodologies
Design
 Process
Standardization
 Tools
Consolidation
 Collaboration
Platforms
 Knowledge
Management
 Research
Analyst
Relationship
 Scoping
Discussions
 Partnership
Development
 Channel
Management
 Influencer
Marketing
 Content Strategy
 Events,
Conferences
 SOW
Development
 RFP
Management
 Sales/Pitch
Presentation
Design and
Delivery
 Proposal
Development
 Negotiation and
Closing
 Transition to
Delivery Team
 Staffing Strategy
 Team Development
 Project Initiation
 Project/Program
Management (PPM)
 Quality Assurance
(QA)
 Project Advisory
and Audit
 Risk Management
 Change
Management
 Discovery and
Assessment
 Journey Mapping
 Roadmapping
 Upsell/Cross Sell
 Lessons Learned
 Client SAT
 Client Endorsement
 Upsell/Cross Sell
MARKETING
 Inbound
Marketing
 Demand Gen
 Content Strategy
and Production
(e.g. blogs, white
papers, videos)
 Influencer
Marketing
WE ADD VALUE TO THE END-TO-END FULL ENGAGEMENT LIFECYCLE
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S

21. THE RATIONALE ::WHY ENGAGE LOGICAL HEURISTICS

22. LOGICAL HEURISTICS
Strategy Design + Delivery
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A pioneering strategy design firm with Research, Engineering, Technology Enablement and
Human Behavioral Sciences skills to assist enterprises in their Digital Innovation journey.
We deliver consistent client business value realization in the areas of Operational
Excellence, Experience Design and Innovation. We offer our unique and proprietary
leading practices frameworks and methodologies based on logical and heuristics models.
The result?
Increased rate of success for our clients’ digital growth initiative and innovation journey.
Austin Area, TX

23. THE CONSULTING ICEBERG
DILEMMA
Most consulting companies
focus on the tip of the iceberg
– the logical components.
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S
LOGICAL
PROCESS
TECHNOLOGY
DATA

24. THE CONSULTING ICEBERG
DILEMMA
We look deeper. By doing
so, we gain a balanced or
Whole Business perspective.
The bottom of the iceberg is
hidden, yet the largest and
most important part. We can
impact the bottom to move
the whole iceberg.
This is heuristics – the social
side of a business
ecosystem.
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S
LOGICAL
PROCESS
TECHNOLOGY
DATA
HEURISTICS
BELIEFS
MOTIVATIONS
ASPIRATIONS
VALUES
BEHAVIOR
LEADERSHIP
MINDSET
PEOPLE

25. THE GROWTH ENGINE:
THE BUSINESSVALUE
WAVES
The singular obsession and
focus on operational
efficiencies and cost reduction
is not enough for businesses
to thrive in the Digital Era.
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S
Operational Excellence
Value Creation
Bottom Line Impact
Cost reduction and optimization
Zero Growth
Experience Design
Value Capture
Topline Impact
Increased revenues due to customer
retention and acquisition
Innovation
Value Proposition
Bottom and Topline Impact
Digital platform creates exponential growth
Time
Value/Growth
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S

26. THE CORE OF BUSINESS:
THE SOCIAL SIDE
At its core, a business is a
social ecosystem composed
of various actors.
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PEOPLE
PROCESS
TECHNOLOGY
DATA
Our Secret Sauce
At Logical Heuristics, we look at
your business ecosystem with a
balanced and holistic
(LHBalance™) perspective. We
see people as the core and critical
success factor in digital innovation.
We call this “culture-led”
transformation.
Maturity Assessments
The goal is to demonstrate to the
business leadership the degree and
maturity of their organization’s
implementation processes.
Change Readiness
Managing change is one of the key
drivers of team and organizational
transformation success. The goal is
to determine the level of
preparedness of the conditions,
attitudes and resources, at all levels
in a client’s business ecosystem.
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S

27. DEFINITION:
DIGITAL
TRANSFORMATION
The only way for an authentic
Digital Transformation to
succeed is if it is culture-led
transformation. Technology is
merely a business enabler.
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S
WHAT IS DIGITAL BUSINESS?
Digital business is a constantly evolving future state,
transforming organizations into agile and connected
enterprises, characterized by the optimal alignment of
technology, platform business models while creating new
value chains by engaging digital stakeholders throughout
their journey experience.
Ken Polotan | CEO | Logical Heuristics
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S

28. HELLO!
I AM MADHU GAGANAM
madhu.gaganam@logicalheuristics.com
DigitalTransformation
BACKGROUND
 +20 years of professional experience
 Formerly with Gartner, Mahindra Satyam,
NXP Semiconductors
CORE COMPETENCIES
 Management Consulting
 Digital Strategy and Transformation
 Smart Manufacturing/Industry 4.0
 Intellectual Property (IP) Development
 Business Ideation
 Assessment Frameworks
 Business Capability Modeling
 Client Engagement
 Opportunity Qualification
 Proposal Development and
Presentations
 Sales Collateral
 Thought Leadership: Articles, White
Papers, Webinars and Conferences
 Global Delivery Management
DOMAIN EXPERTISE
 Enterprise Architecture
 Application Rationalization
 Quality Assurance
 RPA
 DevOps
 Big Data
 Industry of Things (IoT)
 Machine Learning / Deep Learning / AI
VERTICALS
 Manufacturing
 Retail
 Insurance
 Government / Non-Profit
 Professional Services
 Media and Entertainment
AVAILABILITY
 Available Immediately

29. HELLO!
I AM KEN POLOTAN
ken.polotan@logicalheuristics.com
BACKGROUND
 +25 years of professional experience
 Formerly with Accenture, Gartner, EMC
CORE COMPETENCIES
 Facilitator, Workshop Leader
 Keynote Speaker, Panel Host
 Thought Leadership
 Strategic Content Producer
 Revenue and Growth
DOMAIN EXPERTISE
 Sales Enablement
 Strategy and Innovation
 Marketing (Outbound/DemandGen)
 Experience Design
 IT Strategy and Business Transformation
 Design Thinking
 Intellectual Property (IP) Development
 IT I/O (Infrastructure and Operations)
 PPM/QA
 ITSM
VERTICALS
 Financial Services
 Insurance
 High Tech/Telecoms
 Government / Non-Profit
 Professional Services
 Media and Entertainment
 Retail
 Consumer Products Goods (CPG)
 Pharmaceuticals/Bio and Life Sciences
 Professional Services
POTENTIAL ROLES
 Fractional CDO/CSO/CIO
 Pre-Sales, Sales and BD Executive
 Engagement Executive
 Client Success Partner
 Keynote Speaker
AVAILABILITY
 Available Immediately
Strategy+Innovation

30. THANK YOU.
NEXT STEPS?
+1 (347) 725-5844
logicalheuristics.com
engage@logicalheuristics.com