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- 1. NEW START FORCUSHMAN & WAKEFIELD TRANSFORMATION FOR THE WORLD A submission for the Property Consultancy Award
- 3. A. OVERVIEW B. BACKGROUND &HISTORY C. SERVICES D. TESTIMONIALS E. MARKETING F. INNOVATION TABLE OF CONTENTS 1. WHAT SETS US APART 2. THROUGH THE TEST OF TIME 1. GENERAL INFORMATION 2. KEY STAFF 3. MEMBERSHIPS 4. OUR OFFICE 1. OUR SERVICES 2. CLIENT INDEMNITY PROTECTION 1. CLIENTS’ TESTIMONIALS 1. OUR NEW BRAND 2. PORTFOLIO 07 08 09 16 18 22 26 30 34 40 58 66 06 09 24 32 40 66 1. ENVY OF THE INDUSTRY
- 4. 6 7 NO. 1PROJECT MANAGEMENT AGENCY ASSIGNED MOST WANTED PROJECTS ACROSS THE COUNTRY NO. 1 EXCLUSIVE TENANT REPPRESENTATION AGENCY UNIQUE CONFLICT-FREE POSITION NO LANDLORD APPOINTMENT I n Vietnam, Cushman & Wakefield is the only firm to exclusively represent tenants with their commercial leasing matters. As Cushman & Wakefield have no landlord appointments, we have a unique conflict-free position. This sets us apart from our competitors and we are known as the ‘Tenants’ Agent’. As a result, our clients trust that we will provide them with impartial, trustworthy and strategic advice. In conjunction with our Corporate Occupier and Investor Services, we have developed a project management team to cover Vietnam from the North to the South, enabling us to provide a cohesive service to tenants on both lease acquisition and fit out construction and management. Cushman & Wakefield Vietnam have the most experienced retail team in the market. Our national retail business has been involved in the leasing and consultancy of over 800,000 sqm of retail and office space, including developments under planning and existing projects, with a renowned track record of transactions across all target markets in Vietnam. The Retail team have also worked with larger and more high-end retailers such as Prada, Gucci, Milano, Charles & Keith and Mango. Cushman & Wakefield Retail negotiated the flagship lease for the first ever Starbucks in both Ho Chi Minh City and Hanoi, a much anticipated brand in this coffee obsessed country. They also achieved. They also negotiated Prada’s flagship store in Vietnam, after completing a market entry analysis the team were able to negotiate a lease in arguably the most prestige location in Hanoi. 2015 was a challenging year for Vietnam’s economy and the real estate market was no exception. However, Cushman & Wakefield has a long term commitment to the market and continued to grow in key services such as Investment Agency, Office Agency, Retail Agency, Project Management and Professional Services to better serve our clients. PJM----------------------------- 1. WHAT SETS US APART 1 2 3 About Cushman & Wakefield WHAT WE BELIEVE • Deep local and global knowledge creates significant value for our clients • Relentless curiosity delivers unseen opportunities • Every touch point is an opportunity to deliver an exceptional experience for clients • Diverse backgrounds, cultures and expertise inspire breakthrough innovation • Our brand and our people will be the envy of the industry • Alone we are good; together we are great WHAT YOU CAN EXPECT FROM US • A strong bias for action • A rigorous focus on results • Value created through insight • The right people powered by the right platform A. OVERVIEW Client aligned We listen, challenge, adapt, and only ever act in your best interests Collaborate to innovate We work as one team to improve performance Value creation We unlock value through insight Global resources, local expertise The right people powered by a global platform IN VIETNAM ON THE GLOBE A. OVERVIEW
- 5. 8 9 Cushman &Wakefield has been operating in Vietnam since January 2008. Our reputation for being the leading Tenant Agent has been firmly cemented through appointments by leading multinational commercial occupiers. Our professionalism and market forecasts have developed a client following which has clearly separated Cushman & Wakefield from other firms. Our entry is for the provision of professional research and advice to our international clients. Cushman & Wakefield continues to develop an outstanding reputation for professionalism and performance. On a global basis, Cushman & Wakefield is the world’s largest privately held commercial real estate services firm. The company advises and representsclientsonallaspectsofpropertyoccupancyandinvestment, and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments. Founded in 1917, it has 250 offices in 60 countries and more than 16,000 employees. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. The firm has more than $4 billion in assets under management globally. 2. THROUGH THE TEST OF TIME A. OVERVIEW
- 6. 10 11 APAC COUNTRY COVERAGE 14 countries 32+ offices 7,600 people Australia Fiji India Indonesia Japan Malaysia NewZealand Pakistan Papua New Guinea Philippines Singapore South Korea Thailand Vietnam Asia Pacific, excluding China CUSHMAN & WAKEFIELD ALL OVER THE WORLD 43,000 employees offices in more than 60 countries $5 billion in revenue 4.3 billion SF managed $191 billion in transaction value CUSHMAN & WAKEFIELD (VIETNAM) Owned by Cushman & Wakefield Inc. (not a franchise) 2 Offices (in HCMC and Hanoi) 52 Professionals Weekly business hours: 08:30 to 17:30 Monday to Friday Staff work beyond office hours when needed. Clients can reach us through our main switchboard during office hours, and personal mobile phones or the 24hr hotline afterhours. Hotline: +84 93 691 8000 1. GENERAL INFORMATION B. BACKGROUND & HISTORY 1784 DTZ founding predecessor firm, Chesshire Gibson, established in Birmingham, UK 1853 Beginnings in London with second predecessor, Debenham and Tewson 1987 Listed on London Stock Exchange as Debenham, Tewson & Chinnocks 1993 European joint ventures with Jean Thouard of France and the Zadelhoff Group in Germany and the Netherlands, creates the DTZ brand 1999 DTZ extends into Asia with partners CY Leung & Co in China and Edmund Tie & Co in Singapore 2004 – 2008 Global expansion through acquisition and the opening of DTZ offices across Europe, Asia, the Middle East and the Americas 2011 Australian engineering firm UGL acquires DTZ which is integrated with their existing property services operations across the globe under the DTZ brand 2014 UGL sells DTZ to a private equity consortium comprising TPG Capital, PAG Asia Capital and Ontario Teachers’ Pension Plan 2015 TPG Consortium purchases US commercial real estate firm Cassidy Turley, adding 4,000 employees 1820 Healey & Baker, Cushman & Wakefield’s future European operation, is founded in London, UK 1917 Cushman & Wakefield incorporated in New York 1969 Media conglomerate RCA Corp. acquires Cushman & Wakefield 1976 RCA Corp. sells its stake to The Rockefeller Group 1989 Mitsubishi Estate Co. Ltd, one of the world’s largest real estate companies, becomes The Rockefeller Group’s majority shareholder 1990 Presence in Europe established through Healey & Baker 1994 Worldwide partnerships established with major real estate firms in the Americas, Europe, Asia 1998 Cushman & Wakefield merges with Healey & Baker 2005 Cushman & Wakefield acquires Russian firm Stiles & Riabokobylko, Canada’s Royal LePage and Semco Johnson Controls 2007 IFIL (now known as EXOR) acquires majority stake in Cushman & Wakefield 2015 TPG Consortium acquires Cushman & Wakefield which is merged with DTZ 2015 DTZ merges with Cushman & Wakefield 1780 1980 2000 20151960 1990 2010 B. BACKGROUND & HISTORY
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- 8. 14 15 Global Officesand Country Coverage Offices in 200+ cities Global Offices and Country Coverage WHAT DOES THIS MEAN TO YOU? An expanded geographic reach, and greater diversity of perspective which offers more creative solutions. Expect fresh ideas executed across a seamless global platform. A Argentina Australia Austria B Bahrain Belgium Brazil Bulgaria C Canada Channel Islands Chile China (including Hong Kong) Columbia Costa Rica Croatia Czech Republic D Denmark E Egypt Estonia F Fiji Finland France G Georgia Germany Greece H Hungary I India Indonesia Israel Italy J Japan K Kazakhstan Kenya Korea L Latvia Lithuania Luxembourg M Macedonia Malaysia Mexico N Netherlands New Zealand Norway O Oman P Pakistan Papua New Guinea Peru Philippines Poland Portugal Q Qatar R Republic of Ireland Romania Russia S Saudi Arabia Singapore Slovakia South Africa South Korea Spain Sweden Switzerland T Taiwan Thailand Turkey U Ukraine United Arab Emirates United Kingdom United States V Vietnam B. BACKGROUND & HISTORY B. BACKGROUND & HISTORY
- 9. 16 17 2. KEYSTAFF Charles Herman has over 28 years’ experience in Commercial (At-Risk) Construction, Corporate Project Management, and Portfolio Management. He was rewarded for his excellent work with the opportunity to manage high-profile projects such as Mayfair Apartments, NIKETOWN-Atlanta, and the AT&T Global Olympic Village and venue for the 1996 Summer Olympiad. Charles was also recognized by the Project Management Institute, Inc as a Project Management Professional (PMP), and has demonstrated the ability to lead a variety of diverse teams, including teams of 30+ staff from multiple partnering firms on programs in excess of $500M USD. Charles joined Cushman & Wakefield of Vietnam in 2013 after moving to Ho Chi Minh City. BeingamemberofRoyalInstitutionofCharteredSurveyors,a RegisteredValuerandaBoardMemberoftheRICSAdvisory Group Vietnam, Jonathan has eight years’ experience in the European and Asian markets, handling all levels of valuation, research, feasibility studies and consultancy within most types of properties including office buildings, retail centres, hotels and resorts, serviced apartments, condominiums, residential properties and industrial properties, etc. Jonathan has worked for large funds, valuing their portfolios on a quarterly or annual basis, including Scottish widows, Lloyds group, Mapletree and Vingroup. Jonathan was involved in the valuation and acquisition of sites for the London Olympics 2012 as well as Cross Rail (a major new railway line through central London). Before moving to Vietnam, he spent two years working for Deloitte real estate in London. Mai has worked in the fields of hospitality (sales & marketing) and property development for 16 years. She worked as the Sales & Marketing person for Somerset Group Singapore in both Hanoi and Ho Chi Minh City. Before joining Cushman & Wakefield HCMC, she was the Managing Director of a property development company (a member of TCT Group) and also acted as the Executive Assistant to Chairman of the group. She managed the entire operation of the company, including the office & apartment sectors as well as the marketing, finance & HR departments for more than 6 years. Mai also assisted the Group in the development & expansion of its retail business as well as franchise development (2009-2011). Recently, she has successfully opened a shopping centre in HCMC’s new centre (Phu My Hung, District 7). VIETNAM ALEX CRANE GENERAL MANAGER RETAIL SERVICES MAI VO DIRECTOR RETAIL CONSULTANCY BAO NGUYEN CONSULTANT CAPITAL MARKETS HAI NGUYEN SENIOR MANAGER PROJECT MANAGEMENT CHARLESHERMAN DIRECTOR FINANCE DUNG VU FINANCEMANAGER VALUATION & RESEARCH JONATHAN TIZZARD DIRECTOR RETAIL LEASING HONG TRAN SENIOREXECUTIVE VALUATION & ADVISORY PHUOC VO SENIOR MANAGER TENANT ADVISORY GROUP DUY NGUYEN SENIORLEASING MANAGER TENANT ADVISORY GROUP PHUONG TRAN LEASING MANAGER HUMAN RESOURCES TRINH NGUYEN OPERATIONSMANAGER MARKETING & COMMUNICATIONS TRANG LE MARCOM MANAGER HUMAN RESOURCES NHU TRAN HR SENIOR OFFICER RESEARCH & CONSULTANCY CHI TRAN RESEARCH MANAGER PROJECT MANAGEMENT VIET BUI SENIORMANAGER PROJECT MANAGEMENT HIEPLUU SENIORMANAGER S tarting a career in the industry in 2003 with a multi-disciplinary practice in the United Kingdom, Alex brings vast experience of transactions to his role in Vietnam. Throughout his career Alex has worked across all sectors of the commercial real estate industry including sale & acquisition of investment and development opportunities giving him impeccable knowledge of property lifecycle and value creation. Since arriving in Vietnam in 2011, Alex has been involved in a number of high-profile transactions and undertaken many roles. One of his first and most significant as consultant for President Place, Ho Chi Minh City’s first LEED Gold accredited office building and the highest quality office development in the city to date. President Place achieved a remarkable 40% pre-leasing rate prior to opening and was cash-flow positive within only 3 months of becoming operational. President Place is credited as being one of the most successful projects in HCMC with a distinguished occupier directory including Canon, Microsoft, JWT, Starbucks, Schindler, Diageo and Sony. Aside from his Landlord consultancy experience, Alex has worked on many major occupier accounts in Vietnam including Prudential, IBM,NestléandWPPGroup(JWT,TNS,GroupM). Inaddition,AlexhasworkedongroundbreakingtechnicalcasessuchasPETRONAS andtheAustralianGovernment,wherelargesavingsweremadeonRentReviewswithouteitherclienttechnicallyhavingrightstodoso. Alex has been involved in office transactions across Vietnam which extend to over 60,000m2 (650,000sq ft), including three of the six largest office deals in Vietnam in 2014. Charles Herman, PMP Director of Project Management Language: English Mai Vo Director of Retail Services Languages: English & Vietnamese Alex Crane General Manager & Director of Capital Markets & Tenant Advisory Group Language: English Jonathan Tizzard BA (Hons) MSc LLM MRICS Director of Research & Valuation Language: English B. BACKGROUND & HISTORY B. BACKGROUND & HISTORY
- 10. 18 19 3. MEMBERSHIPS B.BACKGROUND & HISTORY B. BACKGROUND & HISTORY CUSHMAN & WAKEFIELD (VIETNAM) LTD. Email : contacts.vietnam@cushwake.com Website: www.cushmanwakefield.vn Ho Chi Minh: Unit 16, 14th Floor, Vincom Center 72 Le Thanh Ton St., Ben Nghe Ward, District 1 Tel : (84-8) 3823 7968 Fax : (84-8) 3823 7969 Chamber Representatives: Alex Crane Charles Herman Mai Vo General Manager Director Director Project Management Retail Services Activities in Vietnam: Cushman & Wakefield (Vietnam) Ltd has an office in both Ho Chi Minh City. The company advises and represents clients on all aspects of property occupancy and investment across Vietnam, and has established a preeminent position in the world’s major market, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments. Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms in the world with revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities services (branded C&W Services), global occupier services, investment management (branded DTZ Investors), tenant representation and valuations & advisory. To learn more, visit www.cushmanwakefield.com or follow @Cushwake on Twitter. Business categories: Across Vietnam we focus on providing the following professional real estate services: 1. Capital Markets (Investment) 2. Agency/Brokerage 3. Research & Consultancy 4. Development Consultancy (Feasibility Studies) 5. Market Research & Valuation 6. Project Management Employees in Vietnam: 45 AMERICAN CHAMBER OF COMMERCE BRITISH BUSINESS GROUP VIETNAM CORENET GLOBAL ALEX CRANE Company: Cushman & Wakefield Vietnam Title: General Manager Contact Number: +84 93 645 8000 Email: alex.crane@cushwake.com Address: Unit 16, 14th Floor, Vincom Center 72 Le Thanh Ton St., Ben Nghe Ward, District 1 Ho Chi Minh city, Vietnam Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms in the world with revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities services (branded C&W Services), global occupier services, investment management (branded DTZ Investors), tenant representation and valuations & advisory. To learn more, visit www.cushmanwakefield.com or follow @Cushwake on Twitter. Range of activities • The company advises and represents clients on all aspects of property ownership and occupancy and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and management assignments. • Cushman & Wakefield Vietnam offers a complete range of services within four primary disciplines: » Transaction Services (tenant and landlord representation in office, industrial and retail real estate) » Capital Markets (property sales, investment management, valuation services, investment banking, debt and equity financing) » Client Solutions (integrated real estate strategies for large corporations and property owners, Project Management) » Consulting Services (business and real estate consulting). • Unique strength: As part of the global Cushman & Wakefield network spanning 60 countries and employing 43,000 people worldwide, Cushman & Wakefield in Vietnam is capable of mobilizing and delivering vast knowledge, resources and talent throughout the world on behalf of clients, enabling clients to make the most informed real estate decisions. ALEX CRANE Company: Cushman & Wakefield Vietnam Title: General Manager Contact Number: +84 93 645 8000 Email: alex.crane@cushwake.com Address: Unit 16, 14th Floor, Vincom Center 72 Le Thanh Ton St., Ben Nghe Ward, District 1 Ho Chi Minh city, Vietnam Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms in the world with revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities services (branded C&W Services), global occupier services, investment management (branded DTZ Investors), tenant representation and valuations & advisory. To learn more, visit www.cushmanwakefield.com or follow @Cushwake on Twitter. Range of activities • The company advises and represents clients on all aspects of property ownership and occupancy and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and management assignments. • Cushman & Wakefield Vietnam offers a complete range of services within four primary disciplines: » Transaction Services (tenant and landlord representation in office, industrial and retail real estate) » Capital Markets (property sales, investment management, valuation services, investment banking, debt and equity financing) » Client Solutions (integrated real estate strategies for large corporations and property owners, Project Management) » Consulting Services (business and real estate consulting). • Unique strength: As part of the global Cushman & Wakefield network spanning 60 countries and employing 43,000 people worldwide, Cushman & Wakefield in Vietnam is capable of mobilizing and delivering vast knowledge, resources and talent throughout the world on behalf of clients, enabling clients to make the most informed real estate decisions. AUSTRALIAN CHAMBER OF COMMERCE EUROPEAN CHAMBER OF COMMERCE Cushman & Wakefield (Vietnam) Ltd., Co • Chapter : Ho Chi Minh • Address : Unit 16, 14th floor, Vincom Center, 72 Le Thanh Ton Street, Ben Nghe Ward, District 1, HCMC, Vietnam • Phone : +84 8 3823 7968 • Fax : +84 8 3823 7969 • Email : contacts.vietnam@ap.cushwake.com Alex Crane General Manager T: +848 3823 7968 E: alex.crane@cushwake.com Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms in the world with revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities services (branded C&W Services), global occupier services, investment management (branded DTZ Investors), tenant representation and valuations & advisory. To learn more, visit www.cushmanwakefield.com or follow @Cushwake on Twitter. Business categories: Across Vietnam we focus on providing the following professional real estate services: 1. Capital Markets (Investment) 2. Retail Leasing & Consultancy Services 3. Valuation & Research 4. Project Management Services 5. Office Leasing – Tenant Advisory Group Employees in Vietnam: 45 Charles Herman Director – Project Management Services T: +848 3823 7968 E: charles.herman@cushwake.com Chamber Representatives Profile Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms in the world with revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities services (branded C&W Services), global occupier services, investment management (branded DTZ Investors), tenant representation and valuations & advisory. To learn more, visit www.cushmanwakefield.com or follow @Cushwake on Twitter. Business categories: Across Vietnam we focus on providing the following professional real estate services: 1. Capital Markets (Investment) 2. Office Leasing 3. Research & Valuation 4. Retail Services 5. Project Management Services Employees in Vietnam: 45 Cushman & Wakefield (Vietnam) Limited. Unit 16, 14th fl., Vincom Center 72 Le Thanh Ton st., Ben Nghe Ward District 1, Ho Chi Minh City T: (84-8) 3823 7968 F: (84-8) 3823 7969 contacts.vietnam@cushwake.com www.cushmanwakefield.vn Alex Crane General Manager T: (84-8) 3823 7968 E: alex.crane@cushwake.com Jonathan Tizzard Director of Research & Valuation T: (84-8) 3823 7968 E: jonathan.tizzard@cushwake.com Length of membership: since 2011 Length of membership: since 2011 Length of membership: since 2011 Length of membership: since 2011 Length of membership: since 2014 Benefits to company: • More business relationships and new knowledge from events, including seminars,forums,conferences,CSRevents, networking parties • invitations to attend events as guest speakers—boosting our reputation and showcasing our expertise • free features in the news and publications • free logo featuring on websites, in newsletters to other members of the same organizations and other marketing materials at events. Benefits to clients: • having Cushman & Wakefield’s experts share their knowledge and experience at events held by organizations of which the experts are members. • Receiving free market reports and other real estate reports after getting to know Cushman & Wakefield’s experts at events • Benefitingfromimprovementsincustomer services suggested at events.
- 11. 20 21Saigon River TaoDan Park H AI BA TRUN GD O N G KH O I D O N G KH O I PHAM N G O C THACH HAI BA TRUN G HAI BA TRUN G N AM KY KHO I N G HIA NA ACH MANG THANG TAM TONDUCTHANG ONDUCTHANG LE D UAN N G UYEN TH IM IN H KH AI N G UYEN TH IM IN H KH AI LE D UAN TO N D UC TH AN G NGUYENHUUCANH Pasteur Pasteur VoVanTan N guyenDinhChieu VoVanTan ranQ uocThao TruongDinh LeQ uyDon Pham NgocThach LeVanHuu ChuM anhTrinh NguyenDu N guyenDu HanThuyen AlexandredeRhodes N guyenDu NguyenDu N guyenDu NguyenDu LeThanhTon N guyenSieu CaoBaQ uat NgoVanNam ThaiVanLung LyTuTrong ThiSach LyTuTrong LyTuTrong LyTuTrong LeLoi DongDuM acThiBuoi Phan Van Dat NgoDucKe iThiXuan LeLoi N guyenHue Ton That Thiep aiTrieu HuynhThucKhang TonThatDam N guyenHue N guyenHue HuyenTranCongChua NguyenTrungTrucThuKhoaHuan TruongDinh Pasteur Pasteur Pasteur Pasteur LeThanhTon LeThanhTon NguyenAnNinh PhanBoiChauLuuVanLang LeAnhXua HoTungMau Unit 16, 14th floor, Vincom Center 72 Le Thanh Ton St. Ben Nghe ward, District 1 Ho Chi Minh Vity, Vietnam WELCOME TO OUR OFFICE This 241 sq.m. office is home to 48 Cushman & Wakefield members, including four interns and a tea lady, and consists of an open-space working area, three meeting rooms, two phone booths, an administration room and a pantry (probably everyone’s favorite place). The office is furnished with modern equipment that assists our staff in their daily work and communication with clients as well as leaders in and outside of Vietnam. The office is to be renovated in 2016 in accordance with our new brand. N
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- 13. 24 25 1. OURSERVICES C. SERVICES We create solutions that meet and exceed our clients’ objectives and help shape their successful future. GOS is the nerve center bringing together the full scope of Cushman & Wakefield services to meet all of your real estate needs. We integrate strategy, account management, deep subject matter expertise, technology solutions, and a platform for consistent, efficient, measurable performance wherever you do business. • Strategic Consulting • Portfolio Administration • Transaction Management • Property & Development Services • Integrated Facilities Management Global Occupier Services (GOS) WHAT DOES THIS MEAN TO YOU? Strategically integrated services throughout the engagement, uncovering value and efficiencies. • We create a tailored approach to client service, including technology; we offer customized, scalable solutions to meet clients’ changing demands • We solve business challenges with real estate solutions, providing continuous value throughout the real estate lifecycle WHAT DOES THIS MEAN TO YOU? An expanded footprint, offering insider access to opportunities around the world and greater insight into global capital placement. Capital Markets We offer comprehensive advisory and execution services to support acquisitions, sales, investment, financing, or development. Our solutions are tailored to meet the objectives of private and institutional owners and investors, as well as corporate owners and occupiers. • Investment Sales and Acquisitions • Equity, Debt & Structured Finance • Corporate Finance and Investment Banking • Access to opportunities, capital sources and local market expertise around the world • Collaborative, holistic approach • Research-driven property positioning that drives optimum financial results WHAT DOES THIS MEAN TO YOU? Advice on current and projected value based on multi- point data from expanded brokerage and research coverage. Valuation & Advisory (V&A) With one of the largest and most respected real estate valuation practices in the industry, we offer access to real-time market data and the insights of our leasing, research and capital markets experts. This unique model combines the best of research analytics and real estate consulting expertise. • Advisory • Appraisal Management • Business Valuation • Dispute Analysis & Litigation Support • Portfolio Valuation • Property Tax Services • Real Estate Due Diligence • Valuation • Valuation for Financial Reporting • Lifecycle solutions for commercial property assets • Consistent delivery across multi-market client portfolios • Experienced property management professionals • Innovative solutions that enhance value while mitigating risk WHAT DOES THIS MEAN TO YOU? We collaborate with our clients to provide an end- to-end process that maximize total workplace environments. Property and Development Services We plan and manage the construction process ensuring value and savings, without sacrificing quality. With project managers in all major regions of the world, we support everything from one-time local assignments, to major development projects, to significant program roll outs. • Program, Project and Construction Management Services • Schedule and Budget Management • Space and Occupancy Planning • Sustainability • Workplace Consultancy • Cost Consultancy and Value Engineering • Development Services and New Build Management • Interior Design • Move Management • Procurement and Bid Management • We typically deliver 10 to 15 percent construction cost savings to our clients • Adept at all project types: office, retail, industrial/DC, telecommunication centers, mission critical data centers, and build-to-suits • Flexible staffing models help clients quickly scale as changing project volumes demand • A global platform and best-in-class technology ensure projects stay on-track with consistent, dependable results, every time WHAT DOES THIS MEAN TO YOU? Greater diversity and more bench strength, which mean more informed, creative solutions. Tenant Representation Tenant advisory experts provide strategic occupancy solutions that support and enhance your company’s bottom line, by aligning real estate needs with your business strategy, financial goals and operational objectives. • Occupancy Strategy Development • Negotiations for Acquisitions, Dispositions and Build-to-Suits • Market, Demographic & Labor Analysis • Lease Renewals and Rent Review • Lease Restructuring and Surrenders • Transaction Strategy and Planning • Analytical approach to occupancy strategy, market analysis, and site selection, backed by comprehensive financial modelling • We leverage our market-leading research to uncover hidden opportunities and collaborate with our colleagues to provide creative solutions to our clients’ real estate requirements WHAT DOES THIS MEAN TO YOU? Our fingers are on the market pulse— we know the active occupiers and bring them to you. Agency Leasing We provide strategic expertise to commercial property owners, working to maximize asset awareness, leasing activity, rental rates, occupancy, and overall investment value. We deliver customized solutions for office leasing services by analyzing each asset’s unique attributes—investment goals, tenant mix, financing structure, building strengths, submarket conditions and competition. • Strategic Asset Analysis • Positioning and Marketing Plans • Broker Relationship Campaigns • Prospective Tenant Canvassing & Analysis • Lease Negotiation • Regular Reporting on Market Activity & Trends • Asset strategies enhanced by experience in Capital Markets and tenant representation • Enhanced asset values • Reduced risk and exposure • Property positioning that supports premium pricing WHAT DOES THIS MEAN TO YOU? Innovative choices in service delivery plus deep employee bench strength equal efficient, skill- specific staffing. Facility Services Facilities Services are delivered through our C&W Services group, which offers tactical solutions to help clients meet their workplace goals. Our Facility Services offerings can be delivered as single or multiple services, or as a part of an Integrated Facilities Management (IFM) structure. • Cleaning Services • Critical Environments Services • Grounds and Landscaping Services • Maintenance Services • Mobile Maintenance • Moving Services • Office and Mailroom Services • Service delivery model that aligns with clients’ goals to optimize quality, speed and cost of operations • Self-delivery of more than 50% of the contract value reduces cost and saves time. • Our professionals have the experience, training and credentials to keep facilities running smoothly Investment & Asset Management We help clients achieve optimum performance in their property portfolios, consistent with their risk appetites. Although independent from Cushman & Wakefield, our investment and asset management group, DTZ Investors, leverages the knowledge base of the firm’s research, capital markets, and advisory services to the benefits of its clients. WHAT DOES THIS MEAN TO YOU? Combined “top- down” strategic investment advisory capability with “bottom-up” knowledge of major markets. • Segregated Portfolio Management • Asset Management • Fund Creation and Management • Indirect Investing • Fund Investment Strategy • Direct and Indirect Exposure on both a Debt and Equity Basis • Long-term track record of success against industry benchmarks • Highly skilled acquisition teams who identify off-market opportunities • Full service and vertically integrated; all aspects of investment managed in-house • Unique occupier-focused investment philosophy WHAT DOES THIS MEAN TO YOU? Our #1 goal is to serve our clients. We care; we are advocates; we uncover all possible solutions. Asset Services An ownership perspective influences every aspect of services from providing property due diligence during acquisition, through day-to- day operations, to value realization through a sale or refinancing, our programs are highly customized to unique operational priorities and financial goals. • Building Operations and Engineering Management • Contract and Vendor Management • Tenant Retention and Customer Service • Financial Management • Lease Auditing and Compliance • Acquisition due diligence, transition and investment sales support • Lifecycle solutions for commercial property assets • Consistent delivery across multi-market client portfolios • Experienced property management professionals • Innovative solutions that enhance value while mitigating risk C ushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms in the world with revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities services (branded C&W Services), global occupier services, investment management (branded DTZ Investors), tenant representation and valuations & advisory. We will do whatever it takes to assemble our best teams, services and products to diliver and exceed the expectations of our clients. C. SERVICES GLOBALLY Deep local and global knowledge creates significant value for our clients
- 14. 26 27 PROJECT MANAGEMENT VALUATION RETAIL TENANT ADVISORY GROUP RESEARCH CAPITAL MARKETS OURSERVICESINVIETNAM Allof our services are available afterhours and our brokers can be reached through their personal cell phones or the hotline 093 691 8000
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- 16. 30 31 2. CLIENTINDEMNITY PROTECTION Our ‘Client Only’ imperative demands that we mobilize our services and geographies around them C. SERVICES C. SERVICES Christine Marsack Vice President Marsh Ltd Tower Place London EC3R 5BU +44 (0) 20 7178 4268 christine.marsack@marsh.com www.marsh.com Registered in England and Wales Number: 1507274, Registered Office: 1 Tower Place West, Tower Place, London EC3R 5BU. Marsh Ltd is authorised and regulated by the Financial Conduct Authority. 31 July 2015 To whom it may concern CONFIRMATION OF INSURANCE – Cushman & Wakefield LLP As requested by the above client, we are writing to confirm that we act as Insurance Brokers to the client and that we have arranged insurance(s) on its behalf as detailed below: Policy Number: FINPM1500118 and others Assured: Cushman & Wakefield LLP including Cushman & Wakefield of Asia Limited and others as more fully described in the policy wording. Type of Insurance: Professional Indemnity Insurance Limit: GBP 10,000,000 each and every claim as more fully described in the policy wording Period of Insurance 31 st July 2015 to 30 th July 2016, both days inclusive Insurers Zurich Insurance Plc, AVIVA Insurance Limited, XL Insurance Company SE, Arch Insurance Company (Europe) Limited We have placed the insurance which is the subject of this letter after consultation with the client and based upon the client’s instructions only. Terms of coverage, including limits and deductibles, are based upon information furnished to us by the client, which information we have not independently verified. This letter is issued as a matter of information only and confers no right upon you other than those provided by the policy. This letter does not amend, extend or alter the coverage afforded by the policies described herein. Notwithstanding any requirement, term or condition of any contract or other document with respect to which this letter may be issued or pertain, the insurance afforded by the policy (policies) described herein is subject to all terms, conditions, limitations, exclusions and cancellation provisions and may also be subject to warranties. Limits shown may have been reduced by paid claims. We express no view and assume no liability with respect to the solvency or future ability to pay of any of the
- 17. Every touch pointis an opportunity to drive our distinction and strenghthen the relationship with our clients. 32 33
- 18. 34 35 CLIENT TESTIMONIALS D.TESTIMONIALS D. TESTIMONIALS
- 19. 36 37 PROFESSIONAL TESTIMONIALSEMAIL TESTIMONIALS D. TESTIMONIALS D. TESTIMONIALS
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- 21. 40 41 1. OURNEW BRAND E. MARKETING Summary The new Cushman & Wakefield will be a formidable competitor with broad and deep capabilities to better serve our clients. Upon closing, Cushman & Wakefield will be a top-tier global real estate firm that has significantscalewith43,000employees,revenueinexcessof$5.75billion, and approximately 4 billion square feet under management globally on behalf of institutional, corporate and private clients. While the combined firm will be large, our goal is not to be the biggest but the best. We believe clients will continue to see our strong commitment to their success and superior results. Why The merger will allow us to offer clients a unique combination of deep local market presence with significant scale in the major global gateway markets. Current and future clients can expect greater depth in all of our markets, as well as an expanded breadth of services and expertise. The combined organization will be even more robust than either company operating alone, and will be capable of delivering superior results and meeting clients’ needs with greater speed, efficiency and flexibility. THE MARK THE NAME modern colors clean font simple design E. MARKETING
- 22. 42 43 STATIONERY TEMPLATES E.MARKETINGE. MARKETING
- 23. 44 45 CONNECT intranet TheHUB Employee Microsite Events E. MARKETING E. MARKETING
- 24. 46 47 • Introducethe new Cushman & Wakefield (version 2.0) • Clearly position the firm as a global leader based on breadth/scale • Differentiate the strategy of the firm based on agility and forward, client-centric thinking • Be bold and aggressive – change the conversation • Global/regional/trade publications, Web/digital, experiential in key cities ADVERTISING SocialWebsite WEB E. MARKETING E. MARKETING OUR APPROACH TO ADVERTISING THE NEW BRAND
- 25. 48 49 PUBLISHED ADVERTS Cushman& Wakefield has a media liscence image library that can be used for our marketing materials E. MARKETING E. MARKETING We published these advertisments in some Vietnam’s print magazines and newspapers during the first half of 2015. At that point, the merger between Cushman & Wakefield and DTZ has not been completed. Hence, the former logo and brand elements were still included in the ads. Shown on this page are the scanned versions of them.
- 26. 50 51 BROCHURES OFPROPERTIES Cushman & Wakefield was the exclusive marketing and leasing agent for Mipec Riverside Cushman & Wakefield was the exclusive marketing and leasing agent for Lavenue Crown Lavenue Crown and Mipec Riverside are just two out of many deals we signed in 2015. Lavenue Crown development is organized into a tall tower of 36 storeys and a 6-level podium. Over 5,000 sqm of premium retailing and services functions occupy the podium levels, 210-230 five-star luxury hotel guest rooms on the lower part of the tower and 210-240 executive residential units on the upper. The tower is topped by a featured sky-bar lounge and there is also an infinity pool on the podium deck. Besides being the exclusive retail leasing agent for Lavenue Crown, Cushman & Wakefield also advised on and prepared marketing materials for the project and offered a free site hoarding design to Lavenue Crown. Mipec Riverside is built on a 17,000 sqm land and comprises of two 35-storey towers. Storeys one to six are for retail and commercial space, supermarkets, restaurants, a 3D cinema and a health and fitness center, etc. Besides being the exclusive leasing agent for Mipec Riverside, Cushman & Wakefield also advised on and prepared marketing materials for the project. We proposed a marketing campaign for the before-and-after stages of the Mipec Riverside’s grand opening and made samples of each marketing material for MR’s designer to follow. E. MARKETING E. MARKETING
- 27. 52 53 PUBLISHED ARTICLES Upuntil August 2015, there were 707 online and print articles published in Vietnam that are associated with Cushman & Wakefield. E. MARKETING E. MARKETING These are just a few examples. UpuntilAugust,2015,Cushman&Wakefield was featured 48 times on local TV channels. Cushman & Wakefield is known by many reporters as a very cooperative and reliable real estate source. Besides TV interviews, we also create our own videos for market reports to keep our YouTube followers and clients updated with the latest real estate news and statistics. INTERVIEWS WITH LOCAL TV STATIONS MARKET BEAT VIDEOS - Q1 & 2, 2015
- 28. 54 55 DAY ONE DayOne was an event held to celebrate the completion of the merger between Cushman & Wakefield and DTZ. All new marketing materials and brand resources were put into use from that day on. The whole office was decorated with balloons. Breakfast and cupcakes were served, and everybody came home with a gift set comprising a Cushman & Wakefield notebook and a flower vase. 43,000 employees, 50+ countries, $5 billion revenue, 4.3 billion S.F. under management, $191 billion transactions, ... ... and that’s just DAY ONE. E. MARKETING E. MARKETING
- 29. 56 57 OTHER EVENTS Cushman&Wakefield’sannualeventsincludeyear-endparty, Christmascelebration, Fun Run charity program, Green Bike program, blood donation program, soccer matches, etc.. On top of that, we also held a wine-tasting night for potential and existing female clients this year. This event was also an opportunity for us to spread the words about the non-profit Room To Read, which has been contributing big parts in getting poor children the education they need. OTHER EVENTS Also in this year, we held two educational workshops for our employees, one on the new company app “Workday”, and the other on the new real estate and housing laws taking place in Vietnam. Besides, our leaders are frequently invited as speakers at real estate workshops and press conferences. Last but not least, we had an unforgettable company trip to Long Hai beach this summer, which marked the start of a new journey for Cushman & Wakefield under the new brand. E. MARKETING E. MARKETING
- 30. 58 59 PORTFOLIOA showcaseof properties for which we provide real estate services
- 31. 60 61 HOANG ANHGIA LAI MYANMAR CENTER Landlord Advisory & Leading Leasing Agency 36,000 sqm of retail space Ended in 2015 On Maw Ya Waddi St. Yangon, Myanmar At the time being, HAGL project’s rental fee is among the highest fee in Myanmar. Still, from identifying, ap- proaching to negotiating and signing, C&W has so far closed plenty of successful deals with tenants at HAGL project, raising the occupancy rate to more nearly 90%. Brands to enter HAGL mall: Mango, Charles & Keith, Pedro, Clarks, Bonia, DKNY, Fossil, Diesel, Emporio Ar- mani watches, Adidas, Giordano, Ipanema, BSX, The Face Shop, Crocs and the other new international brands will be Hugo Boss, Montblance, Swaroski, Levi’s, etc. MIPEC RIVERSIDE Landlord consultancy & exclusive leasing agency 25000 sqm On-going At 2, Long Biên 2 St., Long Biên Dist., Hanoi THE BODY SHOP Tenant representation 200 sqm Opened in July, 2015 On Nguyen Trai St. Dist.5, HCMC HARLEY DAVISON Landlord representation 1500 sqm Opened July 2015 At 40, Ngo Gia Tu St. Long Bien Dist., Hanoi ILA (PTI) Landlord representation 653 sqm Opened in Aug., 2015 On Nguyen Xi St. Binh Thanh Dist., HCMC ELITE Landlord representation 2200 sqm Opened June 2015 In Ho Guom Plaza Ha Dong Dist., Hanoi BASKIN ROBINS Tenant representation 200 sqm Opened in April, 2015 At 25, Nha Tho St. Hoan Kiem Dist., Hanoi PPP CLINIC Landlord representation 76.72 sqm Opened June 2015 In Opera Business Center At 60 Ly Thai To, Hanoi. GREENMART DANANG Landlord advisory 15000 sqm On-going At 64, Hoang Van Thai St. Lien Chieu Dist., Da Nang ILA (VINCOM THU DUC) Landlord representation 1,000 sqm Opened July, 2015 On Vo Van Ngan St., Thu Duc Dist., HCMC VINMART + Landlord representation 300 sqm Opened in March, 2015 Tan Binh Dist. & Dist. 11, HCMC LAVENUE CROWN Landlord Advisory & Exclusive Leasing Agency 5,000 sqm of retail space To be completed in 2017 On Le Duan Ave. Dist.1, HCMC, Vietnam For this deal, Cushman & Wakefield mobilized both of our domestic and global experts from the whole Asia Pacific region. With the huge support from our colleagues from Retail Global, Retail APAC and South-East Asia Executive Managing Director Arsh Chaudhry, Cushman & Wakefield Vietnam Retail team won their first exclusive Retail Landlord Representative project in the CBD against strong competitors such as CBRE & Savills. The project commenced in 2015, and is estimated to be completed in 2017. Brands expected at Lavenue Crown: Hugo Boss, Montblance, Swaroski, Levi’s, etc. Cushman & Wakefield Vietnam’s retail team has 16 deals this year. Below are some examples. OTHER RETAIL DEALS IN 2015 TWO MOST SIGNIFICANT RETAIL DEALS IN 2015 E. MARKETING E. MARKETING
- 32. 62 63 PROJECT MANAGEMENTDEALS IN 2015 TENANT ADVISORY GROUP DEALS IN 2015 UBER PM services and contract management 350 sqm Ended Aug., 2015 In Robot Tower Dist. 3, HCMC ABBVIE PM services 390 sqm Ended Oct. 1, 2015 In Lottery Tower Dist. 5, HCMC TMF Relocation 500 sqm Completed in 2015 In Bitexco Financial Tower, Dist 1, HCMC TALISMAN Relocation 5000 sqm Completed in 2015 In Le Meridien Dist. 1, HCMC ABBVIE Relocation 400 sqm Completed in 2015 In Lottery Tower Dist. 5, HCMC THYSSENKRUPP Renewal 1200 sqm Completed in 2015 In Sun City Building Hoan Kiem Dist., Hanoi FRIESLANDCAMPINA Renewal 2007 sqm Completed in 2015 In Bitexco Financial Tower Dist. 1, HCMC PRUDENTIAL FINANCE Relocation 1400 sqm Completed in 2015 In Lottery Tower Dist. 5, HCMC ORACLE Renewal 300 sqm Completed in 2015 In Sun Wah Tower Dist. 1, HCMC NIELSEN Renewal 2000 sqm Completed in 2015 In Centre Point Phu Nhuan Dist. HCMC AUDIENCE MEDIA Relocation 1000 sqm Completed in 2015 In Parkson Flemington Dist. 10, HCMC ADB PM & design services 2000 sqm Ended May, 2015 In Capital Tower Hoan Kiem Dist. Hanoi J&J (HCMC) PM services 4000 sqm On-going In Vietcombank Tower Dist. 1, HCMC SHISEIDO PM services 1015 sqm Ended Oct., 2015 In Vietcombank Tower Dist. 1, HCMC J&J (Hanoi) PM services 750 sqm Ended Sept., 2015 In CornerStone Hoan Kiem Dist. Hanoi E&Y PM Services 500 sqm Ending Oct. 1, 2015 In Bitexco Financial Tower Dist. 1, HCMC Cushman & Wakefield Vietnam’s PJM team closed 8 deals this year . Luderi, nontil co ereortus es? Or praequid ala viviver ividem teres co hocus perrit. Ucistuities Castrum conum fac vividii popores con scem iamplicae aceritr icupiocrem iaecumunces viristra Sciis auciam pra ma, E. MARKETING E. MARKETING
- 33. 64 65 BIG VALUATIONDEALS IN 2015 Lotte Valuation service for 2 properties 164,141 sqm in total Finished in 10 working days Location: Tay Ho Dist., Hanoi Vina Capital Valuation service for 3 properties 2,682,245.9 sqm in total Finished in 15 working days Locations: Da Nang & Dong Nai Vingroup Valuation service for 26 properties 691,242,700 sqm in total Finished in 10 working days Locations: Hanoi HCMC Can Tho An Giang Da Nang Hai Phong Phu Quoc Phu Tho Nha Trang Ha Long HD Bank Valuation service Vast area across all districts of HCMC On-going Location: HCMC E. MARKETING E. MARKETING Cushman & Wakefield’s Valuation team completes about 200 deals annually. Presented on this page are only a few big deals our Valuation team has completed in 2015. The photos show some of the properties our Val team has valued.
- 34. 66 67 1. ENVYOF THE INDUSTRY F. AN INNOVATIVE CULTURE Our culture, our brand and our people must be the envy of the industry. The world is changing, real estate needs are changing and Cushman & Wakefield is taking a leading role in advising our clients on market opportunities. A diversity of backgrounds, cultures and expertise inspires breakthrough innovations and allow us to mobilize the strength and resources of our global organization. We constantly seek new and better ways of doing things. We want to approach business development opportunities creatively in a way that feels authentic to us but irresistible to our audiences. With innovations, we want to transform the way people work, shop and live. “We will want to look back in a few years and be proud of our culture and our people are truly the envy of the industry. “
- 35. 68 69 ZERO DEFECT Anunprecedented innovation in Vietnam - by Cushman & Wakefield’s PJM team ON TARGET AND BEYOND A 2015 innovation by the Research & Valuation team Nem ne ducimodis nobitemporem faces volo eic tem alis molorum nobitas ut voloriorem volorerum arcienis et atemque volorrupta adipicimi, que pariore rnatur asit quis voluptatur, natecepe dolupti ut as aut accaect iorestrunt possi cum sinulparit, quosae. Ximolore non non conetum ea vent audit, ut eatasit quae nos doluptam expe pore dolorep eruptat quissedis exceste mquunte mporit rerum rent volut estiorp orporestiusa consendae remolore, serrorit faceatur re lant doloratis quidips aepedipid quas illaborem ame latur? Mus. Ga. Derovitis modi volorestrum nimperumquos ut ulpa etus apid quisimin re et veribus, tent la consequi odiaerf eriorum fuga. Nam none seque debistrum evelliquas adisimus a quidentium necaborent. About the Valuation team: Cushman & Wakefield valuation experts are craftsmen in delivering the most comprehensive, up-to-date and critical market knowledge to formulate opinions of value. We are focused but remain flexible to customise our services and solutions to meet clients’ needs. Allvaluationreportsarepreparedbyaprofessionalvaluertoensurehighstandardsaremaintained.Werigorouslyfollowguidance notes and rules laid down by professional bodies and financial regulators including: - International Valuation Standards produced by the International Valuation Standards Committee (IVSC). - The Appraisal and Valuation Standards produced by the Royal Institution of Chartered Surveyors. What is this innovation about? The “On Target and Beyond” program was innovated to reinvigorate and refresh staff into providing superior customer service. The program succeeded beyond expectations as the valuation team reached their annual target—aka the AOP (annual operating plan)—three months before the due date and pleased many of their clients. In terms of client services, the On Target & Beyond program helps: - Improve the quality of our customer services by shortening the time to complete the work. Not until the clients are pleased with the work will they have to pay for the services. - Enhance the reputation of the Valuation & Advisory team, making Cushman & Wakefield one of the best valuation & advisory services providers in Vietnam and a reliable business partner to many banks such as HSBC, ANZ, Standard Chartered, UOB, Citibank, etc. As for the Val team members, the program helps: -Stirupthepassionamongtheteammembers,strengthencolleagueshipandreinforcethecommitmentbetweentheseemployees and the company. Here’s how it worked: -Theteamleaderpromisedtorequestthecompanytosponsoraweekendgetawayforthewholeteamatsomebeautifulbeachcity. - When the staff worked overtime, food was provided to ensure their health and work productivity - On public holidays and employees’ birthdays, vouchers and presents were given and parties were held for the whole team. Results: - The annual target was reached three months earlier than usual. - The leader kept his promise and successfully requested a sponsored weekend getaway for the team. - The team members really enjoyed Jet-Ski wave-riding and other actitivies during their trip to Phan Thiet (a famous tourist attraction and beach city in Vietnam). F. INNOVATION F. INNOVATION
- 36. 70 71 TECHNOLOGY-BASED INNOVATIONS FUSION FUSIONis a platform only shared among client-facing employees. This site allows collaboration between members of the Cushman & Wakefield family for better real estate solutions. KULU VALLEY Kulu Valley is a cloud-based video presentation tool that redefines how businesses communicates, by using video presentations to cut through the noise and ensure messages get heard, understood, and acted on. By leading ahead in applying new technology to our day-to-day work, we have successfully simplified our communications, reduced our workload and bettered our services. F. INNOVATION F. INNOVATION PLUS ONE A practice among Cushman & Wakefield employees to improve their customer services MY C&W RESEARCH My C&W Research is a free app available on phones and tablets for free downloads and allows users to easily access Cushman & Wakefield’s research reports and publications. What is it about? The idea of Plus One is that along with paid the services, we always strive to provide our clients with one more benefit and/or ser- vice for free, even when no deal or contract has been signed. How are we implementing Plus One? Alex Crane, General Manager and Director of the Tenant Advisory Group, came up with a Plus One service in mid 2015 where he suggested creating an e-booklet of all grade-A office buildings in HCMC. Along with photos and general information, Cushman & Wakefield also provides commentaries on each building. These write-ups are not paid for and are meant to reflect objective opin- ions on the grade A buildings in HCMC’s CBD. The 18-page-long e-booklet also includes a market overview and a map of the CBD showing locations of the buildings. This publication is a free and useful guide for tenants looking to occupy prime office space and is also helping landlords get the attention they deserve. This bonus service is unprecendented in Vietnam although it has been implemented in some developed countries. The ebooklet is carefully compiled, revised and reviewed and is going through the final review before its release by the end of 2015. Crane plans to compile two other e-booklets for grade-B and grade-C office buildings in the near future. So far, landlords in the CBD have shown a keen interest in being featured in this free e-booklet. FOREWORD AND MARKET UPDATE MAP OF GRADE-A BUILDINGS E-BOOKLET COVER GRADE A BUILDINGS IN THE EBOOKLET
- 37. 72 73 CHATTER Chatter andsalesforce together make an enterprise social network that connects every employee with the data and people they need. WORKDAY Workday is probably one of the most important innovations of 2015 for Cushman & Wakefield. This platform allows all HR and Finance work to be done on one same site, which is accessible to all employees. With this new app, every member of the Cushman & Wakefield family is in controll of their work, profile and data. There’s also a Workday app, downloadable and free on phones and tablets. CWTV CWTV is Cushman & Wakefield’s internal content & video delivery network. BOX BOX is a file sharing platform used by Cushman & Wakefield employees to upload and exchange large files internally and externally. BLUEJEANS BlueJeans is a video conference app that improves collaboration and simplifies the way business communicates. Cushman & Wakefield Vietnam also uses other technologies and resources such as Vuture, Video Vault, The Techy Stuff, WebEx, Site Solutions, People Soft and People Finder. All these apps have helped to enhance our services and better our work performance. CONNECT CONNECT is a global company intranet divided by region. This is where our resources are located on the Internet. Only Cushman & Wakefield’s Marketing & Communications teams have access to this website.
- 38. 74 75 DECLARATION BY SUBMITTINGTHIS ENTRY FORM TO THE ORGANISERS OF THE INTERNATIONAL PROPERTY AWARDS, I HEREBY DECLARE THAT I AGREE TO ABIDE BY THE TERMS AND CONDITIONS OF 2014 INTERNATIONAL PROPERTY AWARDS AND THAT ALL INFORMATION SUBMITTED HEREIN IS TRUE AND ACCURATE. COMPLETED BY CUSHMAN & WAKEFIELD VIETNAM CONTACT PERSON TRAM NGUYEN DESIGNER M +84 918 441 693 E tram.nguyen@cushwake.com Cushman & Wakefield (Vietnam) Limited. ©2015 Cushman & Wakefield. All rights reserved.
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