Digital Transformation summit - patricia monthe

1. CORPORATE PARITY PRESENTS...
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com
ANSFORMATION
& INNOVATION
DIGITAL
Amsterdam, The Netherlands15TH
- 16TH
November 2018
TRANSFORMATION
& INNOVATION
DIGITAL2
Annual Global
summit

2. TRANSFORMATION
& INNOVATION
DIGITAL2
Annual Global
summit
Dear Delegate
Corporate Parity would like to sincerely thank you for your participation at:
Our Mission
With our exceptional market research, customised ideas and conferences, we aim to
empower our clients with up-to-date information for future growth and development
within their respective industries. We intend to achieve this objective with our tailor-
made and industry-driven values.
Our Vision
To establish long term relationships within various industries by providing quality
services that meet and exceed our client’s demands.
About Us
CORPORATE PARITY is a well-established professional conference and event
organiser with a European base and an ambitious global growth strategy.
We work closely with our delegates in organising international conferences, bringing
together experts, those within academia and practitioners from a wide range of
disciplines to discuss options and strategies in their individual fields.
Our international conferences aim to provide our participants with a positive impact
and help them achieve efficiency in their daily responsibilities while overcoming any
possible challenges.
2ND ANNUAL GLOBAL
DIGITAL TRANSFORMATION & INNOVATION summit
Log in to the web app with your email address
and enjoy all the benefits of attending!
The link to this WebApp is:
https://goo.gl/BtpnSd
or you can scan the QR code below. This WebApp will serve as a great tool for you
to stay informed and engaged throughout the event. Just log in using your e-mail
address and you‘re instantly connected!
• Check up-to-date program schedule
• See full list of attendees
• Ask questions to speakers
• Rate your favorite session
• Chat with other participants
• View presentation slides
QR code
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com +44 203 129 6943 - info@c-parity.com - www.corporateparity.com
Welcome Note from Chairman
It is my utmost honour to be hosting the 2nd Global Digital Transformation Summit
as the Chairperson. This year, we bring forth the best speakers and delegates
from all over the world, with various expertise in many areas including AI, robotics,
blockchain, AR, VR and other innovation trending solutions.
To lead in the new digital economy, organisations need to transform and scale its
business and innovate at a great and faster pace than ever before. They need to
be driven by a customer centric and digitally empowered workforce that embraces
technology with a high degree of innovation. Technology and data are the central
core of DX, fuelling more efficient operations, new revenue streams from innovation
and eventually enhance its customer loyalty agenda. To be truly transformational,
organisations and executives must leverage digital leadership, information, new
operating models and talent management initiatives, adopting an “outside-in” approach
in the strategy development.
We trust this Summit will bring forth lots of sharing across many industries and expertise,
most of all, the value of networking among the delegates, which will not only sharing of
best practices but also sparking off potential business collaborations.
Dr. Francis Goh
CEO
Hehsed Pte Ltd

3. DAY 1 15TH
CURRENT TRENDS AND CHALLENGES
Innovation focused on the digital journey can redefine the business. Digital transformation offers speed,
improved workflows, scalability to drive successful innovation and tools to generate opportunities for growth
and optimisation. To embrace this, companies are migrating towards technologies like AI, Big Data and
Machine Learning. Today, digital innovation is at the heart of every organisation.
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com +44 203 129 6943 - info@c-parity.com - www.corporateparity.com
When digital transformation is
done right, it’s like a caterpillar
turning into a butterfly, but when
done wrong, all you have is a
really fast caterpillar
George Westerman
Patricia Monthe
Founder & CEO
Analytics
MEDx
Kacy Harding
Head of Data Analytics
Philips
09:00 LEADERSHIP
THE CULTURE OF DIGITAL TRANSFORMATION
• Leading change in a digital world
• The culture of digital transformation
• Implementing change through collaboration and customer centricity
11:20 EXPERT TALK
ADVANCED ANALYTICS & DATA-DRIVEN STRATEGIES
• Challenges organisations face in adopting analytics
• What is the right data? And how do you analyse them
• Best practices for becoming a data-driven organisation
12:00 CASE STUDY
HOW CROSS-FERTILISATION OF DATA IS
EMPOWERING INDUSTRIES & ITS STAKEHOLDERS
• Allogamy between personal data and IOT
• Its impact on company’s personnalisation strategy
• The power for customers of the x-fertilisation
08:30 REGISTARTION AND COFFEE
08:50 OPENING SPEECH BY THE CHAIRPERSON
09:40 CASE STUDY
IS YOUR COMPANY THINKING ABOUT DISRUPTIVE INNOVATION?
• Driving true innovation through the development of Digital Human Capital capabilities
• Learning how innovation can be cultured, practiced and developed as part of an organizational culture
• Using design thinking, agile methodology and lean framework as the key tools and enablers of innovation
• Finding new markets & revenue streams
Philipp Laub
Head of Program
Office, Global
Technology Sector
DHL
10:20 SPEED NETWORKING
Icebreaker activity format designed to accelerate your business contacts.
Make sure you bring & exchange your business cards!
10:50 NETWORKING AND COFFEE BREAK
12:40 NETWORKING LUNCH BREAK
Antoine van den Oever
Manager business development
/ Neighbourhood committy
Hillegersberg Schiebroek
KPN

4. DAY 1 15TH
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com +44 203 129 6943 - info@c-parity.com - www.corporateparity.com
GETTING EQUIPPED WITH THE
DISRUPTIVE TECHNOLOGIES
Advances that will transform life, business, and the global economy. The relentless parade of new technologies is
unfolding on many fronts. Not every emerging technology will alter the business or social landscape—but some
truly do have the potential to disrupt the status quo, alter the way people live, work, and rearrange value pools.
It is not the strongest of the
species that survive, nor the
most intelligent, but the one
most responsive to change
Charles Darwin
14:20 EXPERT TALK
BLOCKCHAIN POWER SESSION
Blockchains and Cryptocurrencies have been incredibly hyped over the past years, but most people still don’t know
what it is all about. Large companies across all industries have engaged in experiments and even your cousin and
the taxi driver have been talking about investing in crypto.
Growth Tribe is helping people understand these complex topics in simple terms. In this talk, we’ll break through the
misconceptions and show you where it actually makes sense to use a blockchain!
Sam Wouters
Blockchain
Speaker &Trainer
Growth Tribe
16:30 WORKSHOP
GROWTH HACKING - POWER SESSION
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing
skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding,
creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments
of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks
we’ve learned along the way.
A brief but information-packed power session covering the process, mindset and tools that will help you on your
journey towards a more consumer-centric, experiment- and data-driven organisation.
15:40 PANEL DISCUSSION
WHAT DIGITAL TRANSFORMATION MEANS NOW & NEAR FUTURE
• Trends and technologies driving digital transformation
• Collaborating with people, machines & virtual beings
• Examples of successful transformations from across Enterprise & lessons to learn (Any business)
• What will drive the future Digital Transformation?
17:20 END OF DAY 1
17:30 COCKTAIL RECEPTION
15:00 NETWORKING AND COFFEE BREAK
13:40 EXPERT TALK
AI TO DRIVE INNOVATION & BREAKTHROUGH TRADITIONAL BUSINESS MINDSET
• Quick recap!
• AI adoption, the wide application of technologies & why should you embrace it? (How to start using AI)
• The challenges in automating human labour
• Real projects examples- Automated picking in logistics
• Failures made and lessons learned
• The real impact of robotic process and cognitive automation on Enterprises
• What to expect in the near future?
Herbert ten Have
CEO
FIYZR
Ferdinand Koelewijn
Commercial Director
Growth Tribe
Dr Francis Goh
CEO, Digital
Transformation,
Innovation
& Design Thinking
Hehsed Pte Ltd
MODERATOR
Aura Rebelo
VP
Prudential Brazil
Kacy Harding
Head of Data
Analytics
Royal Philips
Patricia Monthe
Founder & CEO
Analytics
MEDx

5. +44 203 129 6943 - info@c-parity.com - www.corporateparity.com+44 203 129 6943 - info@c-parity.com - www.corporateparity.com
DAY 2 16TH
CUSTOMER EXPERIENCE & CHALLENGES
Purchasers are empowered like never before, and great customer experience drives loyalty and revenue.
Brands have to be accurate, dependable, and provide the service they guaranteed. Customers don‘t
just buy a product, they perceive the entire process as an experience or memory they recall when doing
business with the company again
We see our customers as
invited guests to a party, and we
are the hosts. It’s our job every
day to make every important
aspect of the customer
experience a little bit better
Charles Darwin
Dr Francis Goh
CEO, Digital
Transformation,
Innovation
& Design Thinking
Hehsed Pte Ltd
11:00 CASE STUDY
CREATING EFFORTLESS CUSTOMER-CENTRIC EXPERIENCES
• Becoming more customer-centric through a focus on consumer journeys and performance analytics
• Creating a Customer Journey Map: Understanding the basics
• Operationalising CX across your business
12:40 KEYNOTE
DIGITAL AGE THROUGH CUSTOMER’S LENSES
• CX Innovation in the digital age
• How UX and CX integrate to achieve the brand X
• The role of Design thinking impact innovation value creation
• Using the Hehsed’s Innovation Matrix to enhance true innovation
10:20 NETWORKING & COFFEE BREAK
08:30 MORNING COFFEE
12:20 NETWORKING LUNCH BREAK
09:40: KEYNOTE
CREATING A TRUSTED SOCIAL BRAND
• The importance of creating and maintaining your social brand and how this can help in
the age of disruption where trust is a key element.
• Three key trends that drive the digital innovation for LinkedIn and consequently the
what companies will hire, market and sell
Marcel Molenaar
Country Manager & Head
of Marketing Solutions
LinkedIn
Aura Rebelo
VP
Prudential Brazil
11:40 EXPERT TALK
DIGITAL TRANSFORMATION AND INNOVATION NEEDS SECURITY TRANSFORMATION
• Cyber resilience: From cybersecurity to cyber impact management
• Cyber Security threats and detection
• Privacy concerns, securing Digital Transformation and tackling cyber-security
Sebastiaan Passtoors
Founder and CISO
Crios Services
11:40 WORKSHOP
SMART EVERYTHING – AUTONOMOUS MOBILITY – THE FUTURE WE WILL LIVE IN
• Mobility – how the future city will look like?
• Smart cities – how do we need the design the city of the future?
• Living in the future city with 24h connectivity?
• The human factor as a key player
Juergen Ruff
Internal Strategic
Consultant
SAP SE

6. Biographies
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com+44 203 129 6943 - info@c-parity.com - www.corporateparity.com
DAY 2 16TH
CUSTOMER EXPERIENCE & CHALLENGES
Purchasers are empowered like never before, and great customer experience drives loyalty and revenue.
Brands have to be accurate, dependable, and provide the service they guaranteed. Customers don‘t
just buy a product, they perceive the entire process as an experience or memory they recall when doing
business with the company again
15:00 END OF THE SUMMIT
14:00 PANEL DISCUSSION
THE FUTURE OF CUSTOMER EXPERIENCE, TRENDS & CHALLENGES
• How have digital assets like Robotics, AI, Chatbots and other technologies are being considered
for new strategy development
• Engagement driven by Immersive Technologies
• Hyper-Personalisation at every touch point, redefining CX
• Creating a CX-First company and thoughts on CX skills?
• The most predictable customer expectations for 2020
MODERATOR
Dr. Francis Goh
CEO
Hehsed Pte Ltd
Juergen Ruff
Internal Strategic
Consultant
SAP SE
Antonis Argyros
Vice President
Product & Marketing
Safesize
Aura Rebelo
VP
Prudential Brazil
14:50 CLOSING SUMMARY BY THE CHAIRPERSON
LESSONS LEARNT AND TAKEAWAYS FROM THE SUMMIT
Dr. Francis Goh
CEO
Hehsed Pte Ltd
Dr. Francis Goh
CEO
Hehsed Pte Ltd
Francis Goh is the CEO of HehSed Consulting, which specializes in Corporate
strategy, innovation and leadership development. He also currently teaches at NTU
Technopreneurship Centre & Nanyang MBA faculty. As a social entrepreneur, he has also
invested in One Pioneer and serving as their Deputy CEO and Chief Innovation officer. Prior
to this he was the CEO at the global HR consulting firm, Mercer. Francis has more than
20 years of international experience in the technology and energy industries, having had
numerous P&L and high impact roles with global leaders such as Accenture, SAP , HP,
Microsoft and Exxon Mobil. During this time , he has worked across Asia, Europe and the
United States.
Chairman
Aura Rebelo
VP
Prudential Brazil
Aura is a Marketing Vice-President, with 30 years of experience in Services, Telecommunication, Energy and
Insurance industries. Worked in the global leader companies such as Nielsen, The Coca-Cola Company, Telefo-
nica, Endesa and, actually, at Prudential of Brazil. Teacher of Consumption Behaviour and Market Research in two
universities. Strong skilled in Business Management, Strategic Planning, Products Development, Digital transfor-
mation, Channel and Customer Experience.
Marcel Molenaar
Country Manager & Head of Marketing Solutions
LinkedIn Benelux
Marcel Molenaar started his role as Head of Marketing Solutions at LinkedIn Benelux in
2012. Together with a team of Account Managers and Account Directors, Marcel advises
clients and agencies in the Benelux region on how to best deploy their branding &
content strategy and utilize available marketing solutions. In 2015 Marcel took on the
responsibility as Country Manager Benelux, overseeing talent- marketing and sales-
solutions of LinkedIn. He also is a member of the EMEA Leadership Team. Marcel regularly
speaks at conferences about the fundamental changes that social media brought to the
HR, Marketing and Sales function of the business. With over 15 years of experience in the
digital space, Marcel is a passionate believer in the opportunity that comes with disruption.

7. Biographies Biographies
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com+44 203 129 6943 - info@c-parity.com - www.corporateparity.com
Kacy Harding
Head of Data Analytics
Royal Philips
Kacy Harding leads the Data Analytics Team for Connected Solutions at Royal Philips, a global health technology
leader. In the Zettabyte era of data, she is at the forefront of digital health innovation, developing cutting-edge
connected health technology solutions, infrastructures and architectures that empower people with actionable
insights to improve their health and well-being every day.
Using a deep expertise in IoT, sensory and cloud technology and Artificial Intelligence, Kacy and her team are
developing the next-generation of intelligent solutions that bring together consumer and professional health. These
digital health solutions seamlessly integrate into our daily lives, helping us to sleep better, eat better, look better,
feel better, breathe and care better. Solutions that support healthy lifestyles and prevent, manage and treat illness
while in the comfort of our homes or on-the-go. Using data to enable hyper-personalization and micro-learning, she
is creating user experiences that become adaptive, context-aware and truly meaningful.
She is passionate about technology, IoT and the role of data in business transformation and disruption. She has led
several global digital transformation efforts across industries, where data strategy drives innovation and business
value. In her work and personal life, you will always find her searching for the road less travelled.
Philipp Laub
Head of Program Office, Global Technology Sector
DHL
Philipp Laub was born in Idar-Oberstein, Germany in 1981. After graduating at Heinzenwiesgymnasium there, he
studied Economics at the University of Mannheim. As an AIESEC alumni, he joined „Deutsche Post World Net“ (Now
Deutsche Post DHL) in Bonn in 2007.
He soon became a project manager and has a long track record of successful projects run in IT and Business Process
Management.
Philipp Laub is now Head of Program Office of the global Technology Sector. In this position, he is involved in game-
changing innovation projects with DPDHLs biggest Technology customers.
Philipp Laub is married and has one child. He now lives in Königswinter, Germany.
Antoine van den Oever
Manager business development / Neighbourhood
committy Hillegersberg Schiebroek
KPN / City of Rotterdam
For over 13 years, I have been working for technology companies focussing on information
streams and (big data) Analytics. In all of them, I have been responsible for lead generation,
marketing programs, building an ecosystem with business partners and sales execution.
Due the rising need for Analytic Solutions in every market and my broad experience of IT
Solutions, I have the ability to work in every industry segment in the market and leverage
my experiences. Currently I‘m focusing on central government, education and Agri Food
sector in order to make them become more relevant for their customers/citizens by
connedting their business to the internet. Charles Darwin said: It is not the strongest of the
species that survive, nor the most intelligent, but the one most responsive to change. I am
driven to help clients improve the value of their data in order to support the business needs.
So that they continuously can adapt to the needs of their customers. The potential of all
the data that is available is huge, the solutions to convert this potential to results are there,
so the momentum is now. Besides my work I am the Party leader of CDA Hillegersberg
Schiebroek. My hobbies are skiing, music, IT, photography and Traveling.
Patricia Monthe
Founder & CEO
MEDx eHealthCenter B.V
Innovation and excellence define me, I m the promoter of the digital hospital in frontier
countries.I take pride in being a challenger of the status quo. I am an ambidextrous
thinker with good abilities to match strategic with operational thinking, technical with
managerial knowledge, as well as rational with intuitive insights. People describe me
as entrepreneurial and energizing, for the enthusiasm l exhibit towards situations that
require new knowledge and innovative thinking.
Juergen Ruff
Internal Strategic Consultant
SAP SE
Juergen Ruff, SAP SE - Internal Strategic Consultant in the area of Digital Business Services, previously program
manager for sales leadership programs. Juergen Ruff has more than 15 years of experience in project management
as a trainer, consultant & coach. For the past 20 years, he has worked for two multinational corporations in the
chemical industry (BASF SE) and in software (SAP SE). Juergen is an expert for digital transformation and change
management, specialized in topics for organizational development, process optimization and in the implementation
of lean management. He has a degree in business administration with a focus on IT, along with further certifications as
a systemic coach (DVNLP-Coach), Reiss Profile Master (analyze and work with life motives) and 9 Levels trainer (value
systems). Juergen is the co-author of the book: “Complexity – Challenges for people development and leadership”,
which had been published in spring 2017 by Springer Gabler.

8. Biographies Biographies
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com+44 203 129 6943 - info@c-parity.com - www.corporateparity.com
Sebastiaan Passtoors
Founder and CISO
Crios Services
An experienced business manager & information security officerwith years of experience
in IT, Healthcare, Energy, Supply Chain, Consulting & Finance industries. Next to strategic
and managerial work still involved hands on as consultant CISO for complex projects.
GIAC certified in security leadership & as forensic examiner, trained in advanced network
security, cloud security and ethical hacking. Solid international working experiences with
large multinational companies and ability to work in fast-paced global environments
across diversified cultures and locations. Strong record of successes in the design &
realization of startup companies, leading specialized teams that provide industry-
leading security services or consulting capabilities in global environments.
Antonis Argyros
Vice President Product & Marketing
Safesize
MichelleWu isVPDigitalTechnology& ChiefInformation Officerat GE PowerServices –Africa, India, Middle East,APAC,
& China, based in Dubai UAE. Michelle’s priority is to transform GE Power internal digital culture, deliver productivity
and cost-out through Digital Thread, and enable enterprise intelligence, security, and end user experience across
the organization. Michelle champions GE Women’s Network Women in Technology initiatives in the Middle East, with
a mission to increase the number of women in the STEM fields in the region. Since 2015, Michelle has set up STEM
mentorship programs for university female students and mid-career women in 4 countries. Michelle is also a certified
professional coach through International Coach Federation (ICF) and certified 200-hour yoga instructor. Michelle
earned an M.B.A. from Fordham University, Gabelli School of Business, and has a B.S in Information Systems and
Operations from Indiana University, Kelley School of Business.
Sam Wouters
Blockchain Speaker &Trainer
Growth Tribe
Sam Wouters is a Blockchain trainer and speaker at Growth Tribe Academy, an Amsterdam-based education
company with courses that empower people to rapidly gain skills in a fast changing world.
As an international Blockchain speaker, Sam helps people understand why Blockchains and Cryptocurrencies
exist, how they work and what you can do with them. Both in a business and individual context.
Ferdinand Koelewijn
Commercial Director
Growth Tribe
FerdinandKoelewijniscurrentlytheCommercialDirectorofEurope‘sfirstGrowthAcademy,
and has helped over 500 companies to create and implement growth strategies. He has
a broad knowledge scope from behavioural psychology to commercial management
thanks to the multiple years of start-up and tech experience and background as a former
military leader and instructor
Herbert ten Have
CEO
Delft Robotics
Herbert ten Have, CEO of FIZYR studied Laboratory Analytical Chemistry and became
product and marketing manager at Beckman Instruments (GSK). At 26 he started an
industrial software company Harley Systems which he sold five years later. In the many
years after Herbert was (International) Sales & Marketing director in succession at
Livingston, Ricoh and Aggreko. During the last 6 years Herbert runs a global operating
software company as entrepreneur.
Vote of Thanks
Corporate Parity would like to extend a vote of thanks to all those who have
contributed in one way or the other to make this summit a success.
We would especially like to acknowledge our gratitude to our Chairman,
Dr. Francis Goh, who have been fundamental to the preparation of the event;
all our speakers; and of course all the delegates.
We wish you all a safe trip back to your various destinations and we do hope
to see all of you again next year!
Warm Regards, Corporate Parity

9. RANSFORMATION
& INNOVATION
DIGITAL
5TH
ANNUAL GLOBAL PROCESS
IMPROVEMENT AND OPERATIONAL
EXCELLENCE SUMMIT
27TH
- 29TH
MARCH 2019
AMSTERDAM - THE NETHERLANDS
2ND
WORLD RETAIL FORUM
10TH
- 12TH
APRIL 2019
AMSTERDAM - THE NETHERLANDS
3RD
EDITION WORLD SMART
MANUFACTURING SUMMIT
10TH
- 12TH
APRIL 2019
FRANKFURT - GERMANY
INTEGRATED BUSINESS PLANNING
FORUM
16TH
- 17TH
MAY 2019
BARCELONA - SPAIN
+44 203 129 6943 - info@c-parity.com - www.corporateparity.com