This document advertises and provides details about the Crimson Innovation Conference happening on March 15th in Birmingham. The conference will explore opportunities and challenges of digital transformation for businesses, and will feature case studies and lessons from thought leaders in digital strategy, data usage, cloud computing, and developing digital talent. Speakers will discuss topics like digitizing a FTSE 100 company, challenges with cloud environments, using a digital approach to support rapid retail growth, and enabling organizational change in a digital world.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Brian Solis
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Leading Trends in Retail Innovation by Brian SolisBrian Solis
Leading digital analyst, anthropologist and keynote speaker Brian Solis shares insights from his research into the most progressive retailers changing the innovation game.
Work with Brian on research, advisory/strategy or have him speak at your event or with your executives. brian@briansolis.com - www.briansolis.com
To understand the state of retail innovation, Brian interviewed 12 top retail executives at some of the industry’s most-recognized brands. He set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact.
His interviews and third-party research showed that retailers engage in these five strategies:
Constantly map the customer journey to create smooth cross-channel customer experiences.
Engage in deep consumer research.
Prioritize innovations that target the connected consumer.
Invest in formal innovation programs.
Cultivate the necessary digital skills across the organization.
The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.
To understand the state of retail innovation, we interviewed 12 top retail executives at some of the industry’s most-recognized brands. We set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact.
Our interviews and third-party research showed that retailers engage in these five strategies:
Constantly map the customer journey to create smooth cross-channel customer experiences.
Engage in deep consumer research.
Prioritize innovations that target the connected consumer.
Invest in formal innovation programs.
Cultivate the necessary digital skills across the organization.
The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.
“The Vision Thing”: Developing a Transformative Digital VisionCapgemini
Digital vision: the cornerstone of successful digital transformation
Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate.
Yet, many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Executives with an incremental vision get what they aim for – incremental improvement. Those who realize the transformative power of digital can achieve much more.
Technology and behavior megatrends are reshaping business globally. To advance and grow, organizations need new ways to connect to both employees and customers, because old paradigms are costly.
Build a Modern Social Enterprise to Win in the 21st CenturyCognizant
To prepare for the future of work, businesses need to apply social, mobile, cloud and analytic technologies to reform and realign work processes with emerging digital value chains.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Brian Solis
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Leading Trends in Retail Innovation by Brian SolisBrian Solis
Leading digital analyst, anthropologist and keynote speaker Brian Solis shares insights from his research into the most progressive retailers changing the innovation game.
Work with Brian on research, advisory/strategy or have him speak at your event or with your executives. brian@briansolis.com - www.briansolis.com
To understand the state of retail innovation, Brian interviewed 12 top retail executives at some of the industry’s most-recognized brands. He set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact.
His interviews and third-party research showed that retailers engage in these five strategies:
Constantly map the customer journey to create smooth cross-channel customer experiences.
Engage in deep consumer research.
Prioritize innovations that target the connected consumer.
Invest in formal innovation programs.
Cultivate the necessary digital skills across the organization.
The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.
To understand the state of retail innovation, we interviewed 12 top retail executives at some of the industry’s most-recognized brands. We set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact.
Our interviews and third-party research showed that retailers engage in these five strategies:
Constantly map the customer journey to create smooth cross-channel customer experiences.
Engage in deep consumer research.
Prioritize innovations that target the connected consumer.
Invest in formal innovation programs.
Cultivate the necessary digital skills across the organization.
The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.
“The Vision Thing”: Developing a Transformative Digital VisionCapgemini
Digital vision: the cornerstone of successful digital transformation
Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate.
Yet, many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Executives with an incremental vision get what they aim for – incremental improvement. Those who realize the transformative power of digital can achieve much more.
Technology and behavior megatrends are reshaping business globally. To advance and grow, organizations need new ways to connect to both employees and customers, because old paradigms are costly.
Build a Modern Social Enterprise to Win in the 21st CenturyCognizant
To prepare for the future of work, businesses need to apply social, mobile, cloud and analytic technologies to reform and realign work processes with emerging digital value chains.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
This research by Altimeter reflects the challenges related to transforming businesses in the era of digital. It is more about people and culture than technology.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
Economic and Creative Disruption - Linda Yueh and Brian SolisBrian Solis
In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior.
During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible.
At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.”
Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9Capgemini
In this edition of the Digital Transformation Review, we examine the approaches that organizations can take to crafting a strategy for a digital age, focusing on the following key questions: 1. How do you design a digital strategy in today’s uncertain and volatile world and understand how much reinvention of the organization is required? 2. Should your company become a
platform, or be a part of one? 3. What are the most successful approaches to executing digital strategy – acquisitions, partnerships, Greenfield?
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
This research by Altimeter reflects the challenges related to transforming businesses in the era of digital. It is more about people and culture than technology.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
Economic and Creative Disruption - Linda Yueh and Brian SolisBrian Solis
In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior.
During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible.
At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.”
Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9Capgemini
In this edition of the Digital Transformation Review, we examine the approaches that organizations can take to crafting a strategy for a digital age, focusing on the following key questions: 1. How do you design a digital strategy in today’s uncertain and volatile world and understand how much reinvention of the organization is required? 2. Should your company become a
platform, or be a part of one? 3. What are the most successful approaches to executing digital strategy – acquisitions, partnerships, Greenfield?
Throughout the book, the authors provide practical insights into the following three pillars of digital transformations that successfully scale:
• Reinventing the business model
• Building out a business architecture from the customer back into the organization
• Establishing an 'amoeba' IT and organizational foundation that learns and evolves
The learnings from this book are:
• How to build a 3-stage structure to help prioritize strategic and operational challenges that will digitize the organization.
• To understand the roles and importance of new technological positions, such as the Information Technology function and CDO.
• To set digital milestones to track the progress on the transformation of the organization – towards digital transformation & Digital culture.
• To rethink traditional business architecture while redesigning the agile organization.
The book is a useful guide for all leaders who recognize the power and promise of a digital transformation - who want to avoid being steered by 3rd parties - and chart their own course in the digital economy
Digital Transformation: A $1 Trillion Opportunity (Note: 2015 deck - somewhat...Ketan Kakkad
This is a 2015 deck - somewhat outdated but contextually still very relevant.
According to World Economic Forum, we are in the midst of 4th Industrial Revolution triggered by FUSION of technologies! Convergence of these Digital Technologies is already disrupting existing and well established business models! Please note that this deck has not been touched since early 2016 (uploading just now in mid-2017), so some aspects might be little bit outdated. I would love to hear your thoughts in comments, and do not hesitate if you wish to discuss specifics or engage in a deeper conversation on how we can help you shine through your Digital Journey.
The Rise of Global Business Process Outsourcing Companies Mar-22.pdfinsightssuccess2
This edition features a list of business outsourcing companies that are assisting businesses with their daily operations.
Read More: https://www.insightssuccess.com/the-rise-of-global-business-process-outsourcing-companies-2022-volume-3-march2022/
The Rise of Global Business Process Outsourcing Companies 2022.pdfinsightssuccess2
In this edition, The Rise of Global Business Process Outsourcing Companies 2022, we have curated a list of companies that provide a wide range of BPO services using the latest technologies and vitally as well as speedily assist small-to-big businesses in managing their daily operations.
Read More:
https://www.insightssuccess.com/the-rise-of-global-business-process-outsourcing-companies-2022-february2022/
Digital Leaders Masterclass 2018 - Official BrochureJohn McCambley
The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.
The event produced by the Marketing Masterclass Series will take place on Tuesday 6th November 2018 at the Museum of Science and Industry in Manchester. Full details are available on the website (see link below).
https://www.marketing-masterclass-series.com/digital-leaders-masterclass-digitalmanc18/
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach that has been learned across different businesses over 17 years.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach
that has been learned across different businesses
over 17 years.
In today’s business environment, digital transformation has turned into a necessity to cope with persistent business needs of customer acquisition and brand building. However, the prospect of revamping is an opportunity offered by Digitalization and successfully transformed businesses can become industry leaders to dominate the market.
Also, companies should know that disruption is at the core of such a change and the only way to succeed is to create and follow a comprehensive plan. Moreover, the disruptive technologies can be adopted smartly to propel strategic growth.
As the future is all about innovative technologies such as Augmented Reality, IoT, Virtual Reality, etc., digitalization would eventually become the way of life, and the firms that can keep abreast with the digital macrocosm have better chance to succeed.
Digital transformation chiefdigitalofficer_engl_hipp_090715Helmar Hipp
The digital transformation is one of the biggest challenges affecting almost all businesses. Changing consumer habits, new competitors, disrupted business models and technology innovation impact strategy, people as well as all processes and technologies being used in enterprises. The presentation describes the the need, role, goals of a chief digital officer in a company, who can be cornerstone to successfully manage the digital transformation
India's Best Companies of 2022 March2022 - ciolookindiaCIOLOOKIndia
Digital Edition India's Best Companies of 2022 On CoverTrempplin – Your Meta-Digital Transformation PartnerThe present is digital. Future is meta digital. At present, with nearly two trillion US dollars spent on digital transformation, the global industry 4.0 is rapidly digitalizing.
Wikibrands 2018 Focus - Futureproofing & Transformation Sean Moffitt
Not an agency, not a consultancy, not a software co. just the world's best futureproofing and disruption trailblazers led by Sean Moffitt & Mike Dover.
CEOs talk to consultancies. CIOs talk to technology companies. CMOs talk to agencies. Strategists talk to research firms, Business and organizational change can't be this tribalized.
Wikibrands' imperative, raison d'être, direction, assets, 3 benefits and 15 types of client engagements enclosed . www.wiki-brands.com @wikibrands
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
1. BOOK YOUR FREE TICKETS ONLINE AT
WWW.CRIMSON.CO.UK/EVENTS
The new digital economy goes
beyond technology, triggering a
new wave of transformation in the
way leaders and organisations do
business. This conference aims to
explore the opportunities available
and the consequences to business.
We will unpick the challenges
traditional ‘analogue’ businesses face
and how they can break through into
the new digital world of business.
Tuesday 15 March at The Vox Centre, Birmingham
FEATURING STORIES AND LESSONS FROM
Enabling Digital Transformation
2. BOOK YOUR FREE TICKETS ONLINE AT
WWW.CRIMSON.CO.UK/EVENTS
THE DIGITAL BUSINESS OPPORTUNITY
AND THREAT
Is a digital business just the latest business buzzword
or something more substantial? In this presentation we
explore what a digital business really is and take a look
at how digital is changing the business landscape. You
will learn about the kinds of opportunities available as a
digital business, as well as the threats to your business
should you choose to ignore the warnings.
CASE STUDY: LESSONS FROM DIGITISING A
FTSE100 BUSINESS
Myron believes that to construct and deliver a digital
strategy, IT and its business need to adopt new
approaches, think differently and create a new culture
in IT. In this presentation you will hear from Myron the
former Group CIO for a FTSE 100 Utility business on his
approach to the digital challenge, his experience of digital
and the lessons learnt. Discover a different approach to IT
delivery that was necessary to make digitisation workable
– in an industry challenged by imminent deregulation.
WHAT’S GOING WRONG WITH THE CLOUD?
As more businesses experience working with cloud
environments provided by the likes of Microsoft and
Google, lessons are being learnt about the implications.
We will explore why and how enterprise and mid-size
businesses are increasingly turning to private cloud
environments to run business-critical applications.
MISSGUIDED: A MODERN RETAIL
SUCCESS STORY
Founded at the height of recession in 2008, Missguided
has now become a £100M global retail business whose
motto is ‘success and nothing less’. Learn about the IT
strategy that is supporting Missguided’s ‘rapid fashion’
brand and discover what it’s like to use technology to
successfully attract a digitally-savvy millennial customer.
ENABLING CHANGE IN A DIGITAL WORLD
Digital disruption is presenting businesses with ever-
increasing change. But how do IT teams keep up with the
demands their CEOs are placing on them? Learning the
lessons from real-world projects (the good, bad and ugly),
we will explore how digitisation and the consumerisation
of IT is affecting the types of change projects IT teams
will increasingly face and how they properly equip
themselves.
GROWING YOUR OWN DIGITAL TALENT
Research from Cap Gemini and MIT Center for Digital
Business reveals that 77% of companies consider missing
digital skills as a major barrier to digital transformation.
With the shortage of digital skills at an unprecedented
level, Crimson’s recruitment team pinpoint the latest
trends and detail a little-used strategy for accelerating the
process of finding digital talent with a millennial mindset.
THE AGILE APPROACH TO ENABLING A
DIGITAL STRATEGY
In a digital world, where a state of flux is the norm,
organisations are increasingly looking for ways to use
technology in more flexible ways, capable of responding
sooner to new opportunities. Cloud provides part of the
solution to the new paradigm, but how about more agile
development? In this session you will see examples of
how Microsoft’s next generation of software tools gives
aspiring digital businesses the opportunity to develop
pilot solutions in hours and days, rather than months
and years. You will learn how Microsoft ‘products’ can
be broken into component parts and reused in surprising
new ways.
USING DATA TO DRIVE DIGITAL
STRATEGIES AND IMPROVE
ORGANISATIONAL EFFICIENCY
In today’s world, customers expect to engage with an
organisation over a wide range of channels and in many
cases they expect that interaction to be seamless, even
when new methods of communication appear overnight.
Combining data from a wide range of sources enables not
only seamless interaction and retention opportunities
but by taking an introspective look it shows how an
organisation can be continually shaped to meet ever
changing customer needs.
ENGAGING & ACTIONABLE INSIGHT FROM
THOUGHT LEADERS THROUGHOUT THE DAY
3. JOHN ALLEN, CTO, Missguided
John is a free thinker who has spent the last 20
years building experience through a broad range of
commercial and technical positions. A specialist in
Retail, eCommerce and Supply Chain Systems, John
maximises value through people and process to provide value
and efficiency. With a strong track record in the retail sector,
John has previously held senior roles with ASOS, M and M
Direct and Ideal Shopping Direct.
MYRON HRYCYK, former Group CIO,
Severn Trent Water
Myron is the former Group CIO for Severn Trent
Water and is now a respected independent
consultant to CIO’s, their businesses and technology
suppliers. He is a highly experienced, fast-paced delivery
focused Executive, with a track record of delivering digital
change, business innovation and transformation. With previous
senior IT roles in Manufacturing, Publishing and Logistics,
Myron is nationally recognised as one of the UK’s most
influential and innovative CIOs having been voted by peers in
2011, 2012, 2013 and 2014 as one of the leading CIOs in the
UK. He launched Maple Hawthorn Consulting in 2015.
GUY MAGRATH, Chief Digital Officer,
RS Components
Guy is a leading global distributor for engineers,
and has responsibility for integrating digital across
all marketing processes throughout the business.
Guy’s deep understanding of online customers and how
to meet their rapidly changing needs has driven growth in
eCommerce sales to 60% of Group revenues, an increase of
around 20% in six years. The digital transformation at RS has
won numerous marketing industry awards and the coveted
‘Digital Business of the Year’ at the 2014 National
Business Awards.
DARREN TIMMINS, Principal Data
Architect, LigaData
With more than 25 years of designing and
implementing data solutions across a wide
spectrum of verticals, including a leading financial
institution, Darren has experience in a variety of scenarios,
be it highly available transactional platforms, massive volume
data warehouses or real-time analytic and decisioning
implementations. Applying common sense and pragmatism
to ensure the outcome is accurate, Darren can deliver
maintainable, scaleable, performant, affordable and
useable solutions.
LOUSE CLARKE, Senior Consultant,
Crimson
Louise is a senior IT recruitment consultant that
specialises in developing effective recruitment
solutions through strong strategic relationships.
HELEN ARTLETT-COE, Senior Consultant,
Crimson
Helen has 13 years’ of Microsoft-centric recruitment
and headhunting experience, specialising in
Microsoft SharePoint. She is a Croner qualified
competency-based interviewer and trained to administer and
interpret Thomas International Personal Profile Analysis.
RICHARD BAYLIE, former Programme
Director and Interim CIO, Interserve
With a career spanning over 28 years across five
industry sectors in both private and public limited
companies, Richard has been involved at the cutting
edge of delivering business change for a large part of his career.
Having delivered three major Business Transformation and
five ERP programmes, integrated fifteen businesses and more
recently delivered the Business Target Operating Model for
Interserve plc that incorporated the world of Digital and IoT,
Richard is an expert in connecting Business Strategy, Business
Change and Technology.
TOM CADMAN, CTO, Crimson
Tom has over 25 years’ experience working in a
variety of roles, business sectors and technical
platforms and solutions in the UK and across
Europe. He has worked across a number of different
technologies and is consistently ahead of the game in terms
of industry developments and how they can be exploited.
Careeer highlights include being shortlisted as Computing IT
Professional of the Year and delivering a fixed price offshore
multi-million pound programme, on time and on budget for a
Marine P&I Insurance client. Today, Tom heads up Crimson’s
Microsoft Partner practice.
CAMPBELL WILLIAMS, Group Strategy &
Marketing Director Six Degrees Group
Campbell is one of the founders of Six Degrees
Group, a converged technology infrastructure
provider specialising in managed hosting services,
which was established in 2011. Campbell is a well-known figure
in the industry and has travelled the world as a presenter and
subject-matter expert in a variety of technology fields, including
twice addressing global United Nations conferences.
SPEAKERS
4. BOOK YOUR FREE TICKETS ONLINE AT
WWW.CRIMSON.CO.UK/EVENTS
WHEN: Tuesday 15 March
TIME: 09:30 - 16:00
WHERE: Vox Conference Centre, Birmingham
The Crimson Innovation Conference is sponsored by Crimson. Crimson is a fast-moving
technology and recruitment company which specialises in the full range of IT support,
consultancy, search and selection services. Crimson is driven by people and its
reputation is built on providing products and services which genuinely reflect its values.