This document summarizes questions and answers from a workshop with 50+ CEOs about the rollout of the YMCA Global Digital Accelerator and its primary venture, a Global Youth Leader Network. It discusses questions around planning, accessibility, branding, target groups, customer needs, digital presence, logistics and more. The responses provide details on taking a mixed top-down and bottom-up approach, ensuring multilingual and universal accessibility, developing appropriate branding tied to YMCA values, targeting youth generally not just YMCA members, addressing needs for connectivity and impact, housing the platform separately from existing social networks, and plans for supporting a large global network.
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Digital Storytelling: Understanding Social Media and Visual Storytelling Tool...TechSoup Canada
This presentation will explore how digital storytelling, through visuals, videos, and live stories can amplify and better communicate your nonprofit story. This presentation will also show how some nonprofits are using social media platforms for digital storytelling, with examples of successful campaigns on Facebook, Twitter, Instagram, and Snapchat.
In this presentation you will learn:
- How to tailor content and visuals to your organization’s social media platforms;
- Tools you can use to create images, infographics, and fonts to build your visual storytelling elements;
- Tangible ways to employ ethical practices into sharing digital stories.
nonprofits to find effective and creative ways of sharing their stories.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Digital Storytelling: Understanding Social Media and Visual Storytelling Tool...TechSoup Canada
This presentation will explore how digital storytelling, through visuals, videos, and live stories can amplify and better communicate your nonprofit story. This presentation will also show how some nonprofits are using social media platforms for digital storytelling, with examples of successful campaigns on Facebook, Twitter, Instagram, and Snapchat.
In this presentation you will learn:
- How to tailor content and visuals to your organization’s social media platforms;
- Tools you can use to create images, infographics, and fonts to build your visual storytelling elements;
- Tangible ways to employ ethical practices into sharing digital stories.
nonprofits to find effective and creative ways of sharing their stories.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
Wikicauses (YGDA) - Top 100+ Causeworthy Digital InspirationsSean Moffitt
The top 100+ digital inspirations for not-forprofit platforms, websites, technologies, new media and apps (as pulled together by Wikibrand's Sean Moffitt for the YMCA Global Digital Accelerator)
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
Content plays a key role in any marketing artifact, know how did we make the journey of giants like TATA Agrico, Titas and Plastic Menace easier with the help of targeted content.
With a team of around 50 odd people, we have not only crafted around 200 digital roadmaps in the past 2 years but also executed them with an iron hand.
Digital Marketing Strategies that can be used to enhance the approach to audience and can help foundation to hit the more number of students so that they can get more opportunities
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Similar to YGDA - YMCA Digital Accelerator - Top 20 CEO QUESTIONS & ANSWERS (20)
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Pro...Sean Moffitt
On its 15th anniversary, we thought we would deep dive into the blue depths of LinkedIn and profile its growth, revenue, where it performs best, best practices, content drivers, interesting stats and quirks. All 26 wrinkles to how the world's biggest professional networks works. Benefit & enjoy.
Wikibrands 2018 Focus - Futureproofing & Transformation Sean Moffitt
Not an agency, not a consultancy, not a software co. just the world's best futureproofing and disruption trailblazers led by Sean Moffitt & Mike Dover.
CEOs talk to consultancies. CIOs talk to technology companies. CMOs talk to agencies. Strategists talk to research firms, Business and organizational change can't be this tribalized.
Wikibrands' imperative, raison d'être, direction, assets, 3 benefits and 15 types of client engagements enclosed . www.wiki-brands.com @wikibrands
What's up, what's down and what's next with customers, marketplaces and cultures - a full rundown of the macrotrends, customer metatrends, fast-changing shifts and how to lead through these changes by Wikibrands
The Chief Digital Officer (CDO) - The New Business Transformation LeaderSean Moffitt
Our study tracking the fastest-rising C-Suite role, why the role now exists, successful attributes and practices and where we see the future of the CDO - part of a presentation/workshop series by Precog Digital, Wikibrands and Sean Moffitt
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Sean Moffitt
Pioneering work on classifying, studying, tracking and codifying the fast growing crowd economy - so much more beyond Uber, Airbnb and Kickstarter -- part of the presentation series from precog Digital, CSW2 and Sean Moffitt
The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and T...Sean Moffitt
Our annual review of the top cross-industry macro trends and micro trends driving business, causes, culture and government ahead, as part of process Digital's, North Collective and Sean Moffitt's presentation series.
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeSean Moffitt
Inspiring, educating and seed developing organizational stories with the best practices and examples of the world's best storytellers, especially geared for the digital age - a Presentation Overview from precog Digital, Wikibrands and Sean Moffitt
Wikibrands/CSW2's Sean Moffitt delivers messaging and new research for the crowd economy at CSW Venice - H-Farm Ventures #cswvenice - crowdsourcing, open innovation, crowdfunding, sharing economy, p2p, online communities, mass collaboration, crowd labour/creativity, citizen engagement, crowd causes, social business, customer co-creation, crowd intelligence, crowd currencies
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
Keynote delivered by Sean Moffitt, Managing Director - Wikibrands November 6th, 2014 in Toronto to the OPMA
Key messages:
- Marketers are winning
- Welcome to the Impact Age
- Top Ten Trends affecting Health Care
- The Seven Changing Role of the Marketing Organization
- Health Care Customer Experience - You No Longer Are in the Business of Selling Pills
- 10 Drivers of Health Care
- 11 Pieces of Advice on Regulatory and Privacy Issues
Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014Sean Moffitt
Sean Moffitt, Managing Director of Wikibrands, presents the key global trends and 2014 Global Crowdsourcing Survey results at #CSWEurope for @crowdweek in Copenhagen
YGDA Advance Teaser Deck - Connecting for Global GoodSean Moffitt
An advance preview of need, vision, goals and elements of the YMCA Global Digital Accelerator program - Venture Pitch and Workshop to be convened November 11th and 12th in Melbourne, Australia at the World Urban Network conference
Crowdsourcing Week - Sean Moffitt Opening KeynoteSean Moffitt
Wikibrands' Managing Director Sean Moffitt provides opening keynote and remarks for the first-ever Crowdsourcing Week conference in Singapore (June'13)
Leading Digital Influencer Programs: 2013 (Wikibrands)Sean Moffitt
Wikibrands' Sean Moffitt profiles the top influencer programs for 2013, some general thoughts about Influencers and requests for any additions to the list
The 2013 Buzz Report (advance teaser)- Digital Trends, Life, Culture and Mark...Sean Moffitt
Our 4th annual seminal research report asking all the interesting and tough questions about tracking, managing and populating digital life, business, culture and the marketplace
Join one of our webinars... http://wiki-brands.com/the-4th-annual-buzz-report-insights-are-in/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Background
On November 11th, we conducted a workshop
session in Melbourne with 50+ CEOs on the rollout
of the YMCA Global Digital Accelerator and its
primary planned venture for 2014 a “Global Youth
Leader Network”.
We had an open session asking all attending CEOs
their key questions as we move forward.
The information that follows provides our response
to the top 20 questions posed by members of our
global executive.
We have also provided a precis upfront from our
YGDA pitch session summarizing what the project is
all about.
9. #1 Planning - Are we approaching this
top down or bottom up? Organic or
controlled? Which one and why?
We are doing a mix of both top down and bottom up. Here’s why and how.
From a top down perspective, we have established a leadership and guiding team of all the
participating YMCAS with World Alliance and World Urban network representation. We have met
for the last 8 months determining decisions in 10 key areas:
- strategy, vision, goal setting and planning
- conceptualization and benefits
- budgeting, financial planning and vendor identifcation
- creative and branding
- technical support and feasibility
- research and validation
- sponsorships and partnerships
- external and internal communication
- international and developing world insights and feasibility
- local YMCA activations
Even on the most “open digital” ventures, you will find that members (in this case youth) want to
participate/be empowered but can’t/don’t want to do all the heavy lifting of administering
projects.
10. #1 Planning (continued)- Are we
approaching this top down or bottom
up? Organic or controlled? Which one
and why?
On ensuring we are also tackling this bottom up, we have developed a team of 20+ digitally
engaged changemakers from around the world that were part of the group that had been in
Prague. We will also increasingly rely on frontline staff of participating YMCAs as we rollout
this venture.
Bjorn Stockleben, our Youth Insights Leader based in Munich, is leading this group to research
and validate our efforts. Each month, we are hosting online meetings and surveys to ensure
their inputs are influencing our key decisions.
Over time this Digital Change Agent group will grow in numbers and expand their autonomy
and their roles as we near launch next June’14. We expect some of them to end up:
- as lead advocates/ambassadors helping recruit others
- full time/part time/volunteer staff as part of this project moving forward
- leaders of special projects and research to help us stay relevant
- content developers helping us populate our platform with youth-relevant media
- event hosts, speakers and guests as we convene real life events
11. #2 Accessibility – is the focus to include
all geographies - Language?
Technology? Restrictive participation?
We expect to make this platform in as many languages as possible and financially feasible.
Importantly, we are looking at translatability of our efforts upstream things such as naming,
user experience and localization of content.
We are ensuring that the platform we build is responsive and therefore universally
accessible and searchable no matter what type of hardware, programming language,
browser or search engine you use in the world.
We are looking at three things from a developing world technology standpoint : a) ensuring
there is mobile accessibility (which is dominant in many developing world areas), b) ensuring
we target developing world youth leaders who many, based on feedback, already have access
to sufficient technology currently and c) ensuring a key focus of our overall effort and work
with partners is to broaden the global footprint of digital literacy and skills development.
The restrictive participation question is an interesting one and as we onboard more
geographies where this is an issue, we would like to work with them and their governments
for “white listing” our sites.
12. #3 Branding – how will we develop
branding on this site? Which Y/YMCA
Brand?
We recognize this is a sensitized issue given the recent investment and changes made to
brands in YMCA geographies around the world. Three responses:
1) As Johan mentioned in our session and supported by the best branding principles in
the world, a brand is not a logo but the DNA of what you stand for and the values
you embrace. On this project, we are dead smack on the central imperative of “youth
empowerment”, We want to execute this consistently with YMCA values. To use the
“brand logo/look” as handcuffs for not proceeding within a global collaboration is
poor business practice and not the intent of good branding efforts (see the flexible
practices or the most valuable brand in the world Google click here:
http://www.rohitbhargava.com/2011/03/5-branding-secrets-you-can-learn-fromgoogle.html
2) We envision the architecture of the site to have global AND locally relevant areas
where the local representations of the brand can be used.
3) We’d prefer naming and look and feel of the platform to be based on what an
international collective of youth tell us (see question #1).
13. #4 Brand Affiliation –How tied is the
YMCA brand to this venture in name and
presence?
We have had a robust discussion among our guiding team on this question and it is still very
much a live debate. The branding “Youth Social Hub” that was used in the pitch was chosen as
the least contentious of options we’ve created to-date but likely not the final name.
In any scenarios, we expect to make the YMCA affiliation to this venture very apparent. The
question is how embedded should this be (see next page for our 12 early rough etchings).
In support of YMCA branding in the name of our effort: we think it provides global credibility,
overt YMCA benefit for supporting the effort and an ability to integrate current YMCA efforts
into this hub seamlessly.
In support of YMCA branding playing a more minimalist role: we think it offers the best
chance of expanding beyond the circle of currently YMCA-affiliated youth, it provides flexibility
for naming purposes and it may promote youth relevance.
We expect to have a final recommendation in December that has 6 criteria in mind: emotional
resonance, language translatability, explaining the benefit, youth preference, YMCA
friendliness and web domain/trademark ownability.
14. #4 Brand Affiliation –How tied is the
YMCA brand to this venture in name and
presence?
15. #4 Target Group – are we targeting
YMCA members/youth only? or youth
generally?
To be successful, this venture needs to expand outside of currently affiliated YMCA youth.
We hope that this will be a 2-10 million member venture and that demands opening up a
bigger Y tent. This is about empowering and connecting youth leaders wherever they exist.
In asking our YMCA youth, 90% of their digital social circles don’t currently have an
affiliation with youth. We see this project as a key forum for getting their network of
friends more aware and involved with the YMCA.
The reality is that the most passionate and dedicated in this network are people who
already have a relationship and currently enjoy the YMCA as evidenced by this graphic.
YMCA Newly Discovered Leaders
YMCA Youth Friends
YMCA Youth Leaders
YMCA Staff/Volunteers
16. #5 Customer Need - What do we want to
do with youth and are they asking for it?
As evidenced by our youth yesterday, they identified two gaps currently: 1) the need for
the YMCA to be bigger than we currently are, among the likes of digital powerhouses
Oxfam and Unicef and 2) the need for better YMCA social connectivity.
As mentioned in yesterday’s pitch, youth have the potential to gain 5 benefits out of a
Global Youth Leader Network that they currently don’t get out of a social network like
Facebook…
Elevating the Conversation w/ other cause-seeking leaders
Staying Inspired and Positive
Improving and Upskilling Themselves
Changing and Impacting the World
Getting Recognized with a tangible return on participation
17. #6 Digital Location - why this standlaone
platform? Why not housed on existing
social nets like Facebook/Twitter?
Although most YMCAs around the world have reasonable Facebook, Twitter and to a lesser extent
YouTube presences, these are not panaceas for global impact for 3 reasons:
1) Depth of Engagement - as mentioned yesterday by our youth, Facebook and Instagram can play a
role as reminders to go to other content but they are not very good engagement mediums –
Evidence? 70% of people who fan a Facebook Page never return and the average lifespan of a
Tweet is only 12 minutes – we need to house our content on a central hub where we can control
and magnify the experience.
2) Integrated, not outsourced – in registering, posting and curating content on our proposed
platform , we see deep links back and forth between the top social networks but not outsourcing
our presence, which will require substantial time and money to establish presences on the already
mature social networks. We also want to create a culture of a values-based space that is
significantly different than Facebook.
3) Monetization – 50-75% of our expected funding is expected to come from external sources, if you
look at the top 100 digital not-for-profits we looked at, the ability to attract outside funding
requires a centralized ownable presence
http://www.slideshare.net/agentwildfire/wikicauses-ygda-top-100-causeworthy-digital-inspirations
18. #7 Logistics – as we scale to 3+ million
voices? How do we support it and
sustain it?
We agree that there is a lot of sweat equity involved in scaling digital ventures.
Part of our investment requires hiring 5 full and/or part-time types of the following resources:
•
Community managers – the frontlines of shepherding conversation, recruitment and activity
•
Content developers – ensuring great multimedia content
•
Digital strategists – providing insight, foresight and direction on where to go next
•
Account Managers – servicing the needs of our partners/sponsors
•
Program Collaboration Managers – ensuring projects liftoff with excellence and that
participating YMCAs are fully involved and informed of the efforts
We also see our planning horizon having a minimum 2-3 year focus requiring firm estimates on
revenues, project and ongoing administration costs and level of participation and sponsorship .
We expect local YMCAs to provide support throughout our effort here too (see question #15).
19. #8 Safety – how do we ensure safe
participation of our youth? and privacy
issues?
The platform, as it has been envisioned, would involve
membership of 14-29 year olds, with safety protocols consistent
with other key social networks and platforms. We will also
conform to local legislative requirements.
As part of a Stage 2 focus, we might consider a curated
environment for youth younger than 14 with additional resources.
Our expectation is that content moderation to look for anything
that may be construed as offensive has a higher expectation bar
with a YMCA-affiliated platform. We expect to invest in
moderation tools and outsourced content moderation agents.
20. #9 Relevance – How do we ensure
relevance with youth when it launches
and in a fast-moving world?
Beyond doing an exhaustive search of what’s out there
and succeeding currently, we expect that our Youth
Change Agents will be our eyes and ears to the world.
We also recognize post-launch that we need to have:
- Dynamic daily, weekly and monthly activity
- Quarterly formal audits and course corrections on
what we are doing
- Annual deployments of new modules of activity
- Exhaustive overhaul of the software and community
every two years
21. #10 Focus – How do we ensure we build
out the right elements in a world of
limited resources and attention?
We have looked at hundreds of ideas and functionalities, and in order of priority, we
have determined that beyond social interaction, these are the highest potential areas for
impact (as indicated below and in the following screen shots).
There is a strong pedigree of in-market success by other websites with similar
functionalities but different audiences (Wonderopolis, TED Talks, One Million Acts of
Green/Free Rice, Kiva/Victors and Spoils, Change.Org, Reddit/Newsana)
DISCOVERIES
28. #11 Research – How are we validating
what we are doing along the way?
We expect to validate through 4 different levels of input:
- Our panel of Youth Digital Change Agents
- Our Guiding Team Membership and the YMCAs they
represent
- A yet-to-be built Digital/Not for Profit Panel of well
recognized local industry experts
- Industry partners and prospective sponsors
29. #12 Culture - How do we not become
paternalistic about how this venture
should work? How is this co-owned by
our staff too?
Although we are launching in Colorado in June of next year, we expect a lot of local
training and immersion events in advance of this formal launch that dig deeply into the
participating local YMCA frontlines.
We need to now establish a forum where we can internally promote and keep people
informed of our efforts (see question #13).
We have unanimously adopted a set of principles as the YGDA group that we would like
to adhere to moving forward:
User centricity – powered by our users
Youth empowerment – built with youth for youth
Fairness - Influence proportional to investment, adoption stage and ability to contribute
Balance - Global movement platform, local impact
Global YMCA Values-driven – caring, honesty, respect and responsibility
Value-added Collaboration- initiatives conducted better together – complementing not duplicating local
YMCA efforts
Sustainability – creating lasting impact for our youth, our members, our YMCAs and our world
Nimbleness – doing more with less and being agile
30. #13 Staying Connected – how do we
stay in touch with this project’s
progress?
WUN/World Alliance members - Monthly email enewsletter
Global WUN – Blog Posts
Quick Updates – WUN Facebook updates
Prospective, Interested Staff – LinkedIn forum
Project Team – BaseCamp (one representative per participating
YMCA)
Interested New members - Direct Contact (see next page)
31.
32. #14 Local YMCA Benefits –
acknowledging the global benefit, how
will this benefit my local YMCA?
We believe the five top LOCAL benefits attributable to this project are
as a:
• Global communications amplifier for important local projects and campaigns
• Forum for young leaders and staff connecting and gaining a broadening
experience and skills within the global movement
• Activation of global sponsor funding from sponsors at a grassroots level
• Efficiencies of resources and talent in building a social hub
• Method to elevate your local perception as empowering young people as a cause
vs. merely being known as a service provider
33. #15 Local YMCA Resources – beyond
financial investment, what else do you
require from local YMCAs?
This request for resources may/may not include:
- Staffing/representation
- Promotion and recruitment of members
- Content Development and Curation
- Translation Services
- Sponsor/Partner Identification and Interaction
- Event Hosting
- Administration/Logistics
34. #16 Governance – how do we want to
govern key decisions on this work?
We still need to resolve our future governance. We have housed this
project inside Greater Vancouver in the interim for the benefit of
nimbleness. Key decisions we need to make for January’14 are:
• In what entity, both financial and governance, does this belong?
• How do we determine a share in this venture, does that provide
equal voting and financial rights?
• How will we structure a future board?
• What type of financial entity do we set up given the needs of
commercialization, internationalization and tax treatment?
35. #17 Futures – What’s next for the YGDA
once this is done?
We need to take a measured approach to ensuring this
first venture works. However our future goal is to position
the YGDA as having four imperatives:
•
Developing collaborative projects similar to our Youth Social
Network e.g. mobile and video projects
•
Centre of Excellence – digital training and mobilizing local
YMCAs around youth engagement
•
Building a venture startup fund for youth social innovation
•
Brokering Global Digital Sponsorships
36. #18 Financials – How Much Do We
Need? When do we need it? What does
my investment give me?
We have estimated that this project will cost $500k-$1MM in Year 1 with a good
proportion coming externally through partners, sponsors and fundraising.
We will have four expected classes of groupings for expected investment:
- Large YMCAs (more than $50MM revenue) - $40k Year 1 Investment
- Mid-sized YMCAs – (between $10MM-50MM) - $20k Year 1 Investment
- Small-sized YMCAs (less than $10MM) - $10k Year 1 Investment
We also want to set up a system that allows developed world YMCAs to partner with
developing YMCAs at a discount e.g. a Large Sized YMCA pays $45k to tuck in their own
and a developing world partner YMCA involvement
25% of all dividends to this project will go back to developing world YMCAs to drive digital
youth capacity.
We will be offering shares post-conference with a simple premise for what it is worth and
what do you get for that.
37. #19 ROI Expectations - What is the
return on investment? When will this pay
out?
Our expectation is that this is an ongoing enterprise that will produce a return,
whether as a social venture or profit seeking entity.
Beyond the immediate marketing, PR and perception-building benefits, there is
a high likelhood this venture will deliver a return in time.
Conservatively, we don’t believe that contributors to this project will receive a
financial dividend over the first two years of this project, as investment and
reinvestment will be highest in these years.
As a principle, we would like to have a healthy proportion of our profits spent
back to build expanded capacity back into this project and subsequently then
be redistributed to YMCA geographies.
38. #20 What can YMCA WUN CEOs do to
help?
We would love five things to happen via your executive involvement :
• Contact us to establish your financial and ongoing interest in this project
over November/December with a deadline of January 15th, 2014
• Commit a staff person to represent your YMCA and commit to their hours
involved in this project
• Provide an update to your board, key stakeholders and staff on your
participation in our effort and see where it leads.
• Inform and encourage other YMCA CEOs in your region on the merits of our
venture.
• Commit to a local digital innovation/social forum in advance of our launch of
this venture formally in Colorado next June.