1) SapientNitro is a large digital agency with over 6,000 employees globally that is continuing to grow.
2) The agency believes that large scale is necessary to deliver innovative and creative ideas for clients, especially in today's globally connected, technology-enabled world.
3) Unlike smaller agencies that treat digital technology as an experiment, SapientNitro structures its entire organization around understanding consumer experiences and creating engaging brand interactions across channels.
For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.
In addition to identifying the top 100 most valuable global brands, this year’s Best Global Brands report also examines the evolving role of leadership as it relates to brands. Interbrand contends that leadership must now be shared. CEOs, CMOs and consumers all have the power to drive the value of the brands they manage or admire.
How Digital Transformation Navigates Disruption to Chart A Better Course to t...Dana Gardner
A discussion on how HPE Pointnext Services advises organizations on using digital transformation to take advantage of new and emerging market opportunities.
For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.
In addition to identifying the top 100 most valuable global brands, this year’s Best Global Brands report also examines the evolving role of leadership as it relates to brands. Interbrand contends that leadership must now be shared. CEOs, CMOs and consumers all have the power to drive the value of the brands they manage or admire.
How Digital Transformation Navigates Disruption to Chart A Better Course to t...Dana Gardner
A discussion on how HPE Pointnext Services advises organizations on using digital transformation to take advantage of new and emerging market opportunities.
Trends Influencing Traditional Approaches to MarketingInitiative
It's chaotic out there. Slow down and breathe.
It's time to rethink traditional approaches to marketing.
Our inaugural issue provides a brief overview of some of the different trends that are influencing how marketers connect with their audience.
The Best of 5 Recommended Digital Marketing Companies.Merry D'souza
‘The Best of 5 Recommended Digital Marketing Companies,’ is the edition that brings a few of the incredible stories related to the digital marketing agencies that are dynamically making a difference in this sector by providing unique services to their clients.
Source: https://ciolookindia.com/the-best-of-5-recommended-digital-marketing-companies-january-2021/
A Connected Enterprise - Transformation Through Mobility and Social Networks IJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
This paper highlights a distinct set of needs and key customer challenges that must be considered and
addressed for deployment of Social Collaboration applications and Mobility services in enterprises. It not
only addresses the Critical Success Factors for enterprise mobility enablement but also outlines the unique
business requirements to rapidly create social collaboration culture and the discipline of turning social
data into meaningful insights to drive business decisions in real-time
Getting In Sync - 10 Ideas for the Consumer Marketing Landscape33 Interactions
33 Interactions have identified ten ideas to address the new “empowered, informed, and at large consumer.” Read about how to 'get in sync' with the 'new consumer'.
You can view the 10 Trends document here: http://www.slideshare.net/33interactions/getting-in-sync-10-trends-in-the-consumer-marketing-landscape
To read more about 33 Interactions, visit http://www.33interactions.com.au
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Digital Media: A driver for economic growthDelvinia
Adam Froman's lunchtime keynote at the Emerging Leaders Network Summit, discussing the work he has been doing with Ryerson University to help understand the potential for digital media and to examine what the next evolution of university supported, industry led, centre of excellence would look like
An initiative of the Toronto City Summit Alliance, the Emerging Leaders Network (ELN) is a group of 100+ emerging leaders who have been identified as city-building leaders. On Tuesday April 7th, the ELN held it’s inaugural Summit, an all-day working session where we will examine pressing issues facing the region. The theme was Why Not Here? The Emerging Leaders Network Ideas for Toronto.
Change is today a continuous process, it is no longer a sequence of rare and punctual phenomena. Nothing escapes: Technology, your market, your customers, your competitors, your employees, etc.
To thrive and succeed, your business need to adapt, learn, innovate and transform itself continuously. It will have to become "agile" from left to right, from top to bottom.
The most important of all changes will likely be the evolution of your own leadership style and your ability to learn new skills and inspire your workforce.
This presentation is a sharing of experiences and discoveries I made during the titanic transformation of La Presse since the creation of the revolutionary La Presse + application, the transformation of its workflow to mobile first and the launch of it magical new mobile app.
Presentation made in november 2020 for Bell Business Market during an Inspire 2020 Conference
Das Wachstum geht weiter: Deutsche Fachmedienhäuser verzeichnen in 2014 ein Umsatzplus von 1,3 Prozent. Damit setzen sie ihren Erfolgskurs der letzten Jahre weiter fort (2012: +0,4 Prozent; 2013: +3,4 Prozent). Insgesamt steigt der Gesamtumsatz deutscher Fachmedienhäuser in 2014 um 43 Millionen Euro auf rund 3,25 Milliarden Euro. Insbesondere Fachzeitschriften tragen als wichtigste Erlösquelle zum Wachstum bei. Als stärkster Wachstumstreiber profilieren sich die digitalen Medien.
Insel Krk, Stadt Krk Umgebung, Maisonette-Wohnung in Villa mit nur drei Wohnungen. Wohnung von 93,63 m2 besteht aus einem Wohnzimmer, Küche, Esszimmer und Toilette im Erdgeschoss und zwei Schlafzimmer, Flur, Badezimmer und Balkon im ersten Stock. Die Wohnung ist mit einer Dachterrasse mit Blick auf das Meer conected. Klimaanlage, PVC-Tischlerei. Das Appartement hat einen schönen Innenhof mit Swimmingpool und einen Parkplatz. Versandfertig in Bewegung - September 2014. Schöne Lage mit Blick auf das Meer, 800 m vom Meer entfernt!
http://www.euro-immobiliennow.de/nekretnina-1243.html
Trends Influencing Traditional Approaches to MarketingInitiative
It's chaotic out there. Slow down and breathe.
It's time to rethink traditional approaches to marketing.
Our inaugural issue provides a brief overview of some of the different trends that are influencing how marketers connect with their audience.
The Best of 5 Recommended Digital Marketing Companies.Merry D'souza
‘The Best of 5 Recommended Digital Marketing Companies,’ is the edition that brings a few of the incredible stories related to the digital marketing agencies that are dynamically making a difference in this sector by providing unique services to their clients.
Source: https://ciolookindia.com/the-best-of-5-recommended-digital-marketing-companies-january-2021/
A Connected Enterprise - Transformation Through Mobility and Social Networks IJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
This paper highlights a distinct set of needs and key customer challenges that must be considered and
addressed for deployment of Social Collaboration applications and Mobility services in enterprises. It not
only addresses the Critical Success Factors for enterprise mobility enablement but also outlines the unique
business requirements to rapidly create social collaboration culture and the discipline of turning social
data into meaningful insights to drive business decisions in real-time
Getting In Sync - 10 Ideas for the Consumer Marketing Landscape33 Interactions
33 Interactions have identified ten ideas to address the new “empowered, informed, and at large consumer.” Read about how to 'get in sync' with the 'new consumer'.
You can view the 10 Trends document here: http://www.slideshare.net/33interactions/getting-in-sync-10-trends-in-the-consumer-marketing-landscape
To read more about 33 Interactions, visit http://www.33interactions.com.au
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Digital Media: A driver for economic growthDelvinia
Adam Froman's lunchtime keynote at the Emerging Leaders Network Summit, discussing the work he has been doing with Ryerson University to help understand the potential for digital media and to examine what the next evolution of university supported, industry led, centre of excellence would look like
An initiative of the Toronto City Summit Alliance, the Emerging Leaders Network (ELN) is a group of 100+ emerging leaders who have been identified as city-building leaders. On Tuesday April 7th, the ELN held it’s inaugural Summit, an all-day working session where we will examine pressing issues facing the region. The theme was Why Not Here? The Emerging Leaders Network Ideas for Toronto.
Change is today a continuous process, it is no longer a sequence of rare and punctual phenomena. Nothing escapes: Technology, your market, your customers, your competitors, your employees, etc.
To thrive and succeed, your business need to adapt, learn, innovate and transform itself continuously. It will have to become "agile" from left to right, from top to bottom.
The most important of all changes will likely be the evolution of your own leadership style and your ability to learn new skills and inspire your workforce.
This presentation is a sharing of experiences and discoveries I made during the titanic transformation of La Presse since the creation of the revolutionary La Presse + application, the transformation of its workflow to mobile first and the launch of it magical new mobile app.
Presentation made in november 2020 for Bell Business Market during an Inspire 2020 Conference
Das Wachstum geht weiter: Deutsche Fachmedienhäuser verzeichnen in 2014 ein Umsatzplus von 1,3 Prozent. Damit setzen sie ihren Erfolgskurs der letzten Jahre weiter fort (2012: +0,4 Prozent; 2013: +3,4 Prozent). Insgesamt steigt der Gesamtumsatz deutscher Fachmedienhäuser in 2014 um 43 Millionen Euro auf rund 3,25 Milliarden Euro. Insbesondere Fachzeitschriften tragen als wichtigste Erlösquelle zum Wachstum bei. Als stärkster Wachstumstreiber profilieren sich die digitalen Medien.
Insel Krk, Stadt Krk Umgebung, Maisonette-Wohnung in Villa mit nur drei Wohnungen. Wohnung von 93,63 m2 besteht aus einem Wohnzimmer, Küche, Esszimmer und Toilette im Erdgeschoss und zwei Schlafzimmer, Flur, Badezimmer und Balkon im ersten Stock. Die Wohnung ist mit einer Dachterrasse mit Blick auf das Meer conected. Klimaanlage, PVC-Tischlerei. Das Appartement hat einen schönen Innenhof mit Swimmingpool und einen Parkplatz. Versandfertig in Bewegung - September 2014. Schöne Lage mit Blick auf das Meer, 800 m vom Meer entfernt!
http://www.euro-immobiliennow.de/nekretnina-1243.html
Die B2B-Entscheideranalyse 2014/15 liegt vor. Die Ergebnisse zeigen: Fachmedien sind nach wie vor die Informationsquelle Nr. 1 für Professionelle Entscheider.
Fachmedien sind weiterhin die wichtigste berufsbezogene Informationsquelle der Professionellen Entscheider in Deutschland. Das zeigt die B2B-Entscheideranalyse 2014/15 der Deutschen Fachpresse. Ein Kernergebnis: Insgesamt werden mit gedruckten und digitalen Fachmedien 94 Prozent der B2B-Kernzielgruppe erreicht. Die Studie wurde mittels einer telefonischen Befragung von Czaia Marktforschung (Bremen) im Auftrag der Deutsche Fachpresse durchgeführt und von der Kommission AMF Mediamarketing der Deutschen Fachpresse betreut.
Reporte de las mejores "Marcas Globales", de acuerdo a la investigación y metodología de INTERBRAND. En el estudio se puede comprobar, con facilidad, como el Marketing practicado por estas empresas es el principal responsable de los resultados.
Perception Management in The Digital Age: A Presentation at the MARKCOMM Stud...Brooks and Blake
This presentation was given at the 2015 Marketing Communications Students Forum. It is a forum where PR and marketing professionals share industry trends and practice with students pursuing degrees in marketing, journalism and communications related courses. The presentation was given by Sola Fijabi, Brooks and Blake's Principal Partner.
iStart feature: All you need is love: A modern marketers's tech guideHayden McCall
The arrival of new technologies has opened opportunities for marketing, but taking advantage of them requires a significant shift in modus operandi. In today's 'age of the customer' where consumers have easy access to a multitude of research tools, marketing is all about leveraging technology to gauge customer sentiment and build reputation based on honesty, openness and authenticity. Clare Coulson asked industry thought leaders how businesses should behave and where technology fits....
When a company puts human-centered design at the heart of its digital agenda, it can find new sources of value through technology. Here are five principles to embrace to achieve this new way of doing business: http://stratbz.to/vO0wq
Wikibrands 2018 Focus - Futureproofing & Transformation Sean Moffitt
Not an agency, not a consultancy, not a software co. just the world's best futureproofing and disruption trailblazers led by Sean Moffitt & Mike Dover.
CEOs talk to consultancies. CIOs talk to technology companies. CMOs talk to agencies. Strategists talk to research firms, Business and organizational change can't be this tribalized.
Wikibrands' imperative, raison d'être, direction, assets, 3 benefits and 15 types of client engagements enclosed . www.wiki-brands.com @wikibrands
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
A new map for navigating adland’s ever-expanding boundaries. The map is called ‘MaShCreaTr’, a simple four-box matrix that imposes some order on this increasingly chaotic marketing landscape. It stands for ‘Make, Share, Create, Transform’ and clarifies where different types of player, old and new, operate.
Being Digital: Making Digital Real and RewardingCognizant
Businesses can 'do' digital by focusing on isolated initiatives. But to truly 'be' digital, they need to ensure they are digital to the core, and redefine the nature of customer centricity.
Many organisations are struggling to implement and drive their digital transformations. Only about 30% of digital transformations efforts actually succeed. Mostly because going digital is a complex process with many internal and external pressures. Organisations need to understand what transformations entails, avoid the pitfalls and and carefully consider each facet of digital transformation. Only then can they turn ambition into achievement. In this playbook, we have identified the nine traits of companies that win at digital transformation. We will see what defined their success and how they achieved it. And we will discuss how we can help companies reach their digital transformations goals.
Daisy CTO, Nathan Marke, talks digital technology and how it's affecting businesses across all industries. This is the speech Nathan gave at Daisy Communications' flagship event 'Daisy Wired? 2014'. For more info, visit www.daisygroupplc.com
In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
For both consumers and business, the world is speeding up, more uncertain and more technology-based than ever before. The customer journey has become increasingly sinuous, winding back and forth from online to in-store, from individual to social, from static to mobile. In trying to keep up with these changes and manage complexity, brands are faced with new challenges that traditional marketing cannot meet. We are reaching the limits of yesterday’s mass media communications—television, radio and print—and are in the midst of a paradigm shift brought on by digital technologies and the emergence of new digital marketing opportunities. This new paradigm calls for a new approach to marketing.
How to rethink marketing in the digital age? How to create, equip and organize marketing teams for meeting the needs of the new digital consumer in a rapidly changing world? How to seize the digital marketing opportunity and provide consumers with the experiences and services they have come to expect? How to reorganize marketing teams so that they can take full advantage of the benefits of digital technologies? How to effectively reconcile marketing with performance and accountability?
The Worlds Leading Independent Agencies 2012 - SAPIENTNITRO PROFILE
1. 16 campaign Advertising Supplement published for 13 April 2012
Sapientnitro
You don’t need to be big to come up with a great creative idea – but its delivery requires scale
G
oogle employs 32,467 peo-
colinstout
ple. The headcount at Apple
is 60,400. Facebook, a rela-
tive minnow, numbers 3,000-
plus. But, like Amazon, with
its 50,000 staff, it is double
the size that it was two years ago.These
companies, among the principal archi-
tects of the digitally enabled world we
all now live in, are big and getting big-
ger. That should come as no surprise.
What is a surprise is that the idea that
scale is the enemy of innovation still
finds support in parts of our industry.
When Jay Chiat famously asked of
his (growing) agency Chiat/Day “How
big can we get before we get bad?”, he
was laying himself a trap into which
traditional agencies and their leaders
continue to fall. Implicit in the ques-
tion is the belief that, at some unspeci-
fied point on their growth curve, the
innovation and inspiration that once
made them great simply dies away.
There are echoes of Chiat’s self-
limiting “smaller is better” ethos still
reverberating around agencies today.
They recognise that the proliferation
of technology is leading to a wholesale
transformation of the way in which Poynton and Vaz…‘Our culture is designed to facilitate a perpetual evolution, constantly learning from each other and our clients’
consumers interact with brands, and
that, with it, the traditional agency the obvious. Consumers now expect ences across online, mobile and in- ‘We are growing, tioning it. SapientNitro is built this
model is challenged – yet they won’t traditional advertising to be con- store. The advertising we are creating and plan to way to necessarily redefine how
transform themselves to keep pace. verged with customer service, sales reflects that knowledge, of the right keep growing, brands connect with consumers, to re-
They think small. They think “silo”. and product development, as they see consumers across the right channels, because clients flect the contemporary structures of
They set up “labs” or, worse, bring on all of these as manifestations of the connecting it all to make Ladbrokes come to us our clients and the demands of their
board a creative technologist – a unit brand. They want to be heard and an engaging, listening and responsive looking for consumers.This is not an experiment.
of one. Then they wait with wide-eyed engaged with. They want the brands brand that moves seamlessly between creative Digital is making horizontal connec-
expectancy for these future-gazers to they choose to fit with their lives, not conversation, sales and service. solutions to tions across client companies and
unravel the mystery of the consumer- to be a series of interruptions and dis- When Marks & Spencer appointed their business organisational silos are being disman-
technology relationship. connected interactions. SapientNitro us for nothing less than the develop- challenges that tled as businesses transform for a
It’s only a mystery if you treat it as a believes the brand is the experience ment of its first wholly owned multi- go far beyond digital world.At many clients, the mar-
mystery. When a consumer rips open and the experience is the brand. channel retail platform, it was because the obvious’ keting function now touches on retail
the packaging of their new smart- For Ladbrokes, SapientNitro is a of our strong understanding of its in-store and online, customer service,
phone or tablet, it is only a matter of business and technology, creative and brand and the way in which consumers communications, consumer feedback,
time before they bend that technology experience partner, and last year was experience it across channels, as well innovation and product development.
to their own needs and behaviours. asked to create all of its advertising. as our capability to deliver the tech- The nature of change is reflected in
Theodore Levitt once said “People We won the business away from the nology that will drive it. the inputs, outputs and requirements
don’t want a quarter-inch drill; they traditional ad agency because we have Our capability is possible because of that companies, their marketing and
want a quarter-inch hole” to illustrate the capability to be better at each our size, not in spite of it. Every one of their IT functions must now address.
the idea that companies tend to focus individual element, but also because the talented individuals that make up Data and analytics, multichannel
on the wrong things. At SapientNitro, we could connect them to the benefit SapientNitro is an idea engineer, an commerce, logistics, communications,
we go one better – people don’t want a of the consumer and, ultimately, the innovator, a creator. We don’t sideline mobile, social, content and the media
quarter-inch hole; they want to hang a brand. We helped to build the trading or compartmentalise innovation. The that carry them – everything is bigger
picture, or make an improvement that platform that is the Ladbrokes prod- whole of SapientNitro is one giant and more expansive.
will enhance their lives. We won’t set uct, and created commerce experi- lab, structured to understand consum- Clients want agency partners that
up a lab to explore and experiment er behaviours and to create construc- are big on capability and big on ambi-
with the technology. SapientNitro is tive interactions between brands tion. Conversely, they are not served
structured to ensure that the entire At a glance and customers at the intersection of well by an agency that treats digital
business is focused on the experience Founded 1998 commerce and communication. Our technology as a novel experiment and
and the benefits of the most relevant, Principals Nigel Vaz, senior vice- culture is designed to facilitate a per- which, when asked for a marketing
innovative and rewarding consumer president and managing director; petual evolution, constantly learning solution that goes beyond advertising
interaction with brands. Malcolm Poynton, chief creative officer from each other and our clients. and its digital derivatives, takes a
SapientNitro employs 6,000-plus. Staff 815 in London; 6,000-plus globally That’s why, at SapientNitro, you “bought media” approach.
Yes, we’re counting – not because size Locations London – as well as 34
will find strategists, planners, anthro- The question is not how big is too big.
matters, but because it doesn’t. Good offices around the globe, including pologists, data analysts, technologists, The question is not even what are the
is good. Quality does not come with Amsterdam, Delhi, Dubai, Los Angeles, experience designers, information next big technological leaps.The ques-
size restrictions. It is true that you Melbourne, Miami, Moscow, Munich, architects, writers, art directors, web tion is how do we stay relevant and add
don’t need to be big to have a big crea- New York, San Francisco, Shanghai, designers, social and cultural junkies, value to businesses and to consumers
tive idea. You need to be big to deliver Stockholm, Sydney, Toronto, Zurich producers and project managers all when the time and distance between
one, particularly in the digitally ena- What is the future for pureplay digital working in cross-functional and non- interactions are being compressed.
bled, global economy we exist in today. agencies? They will always exist, but will hierarchical teams. This is not “inte-
We are growing, and plan to keep be niche and struggle to influence grated” – that flawed and forced Malcolm Poynton is the chief creative
growing, because clients come to us What movie title best describes your concept peddled by parts of our indus- officer, and Nigel Vaz is the senior
looking for creative solutions to their agency? The Pixar Story try. This is converged thinking, where vice-president and managing director
business challenges that go far beyond collaboration happens without men- at SapientNitro