Project at herbalife nutrition

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A STUDY ON CUSTOMER SATISFACTION AND THE CUSTOMER RETENTION
AND MARKETING OF SERVICES
AT
" HERBALIFE NUTRITION "
Submitted by,
REDDY

4
EXECUTIVE SUMMARY
The objective of this research study is specifically to find solutions that when applied to the
statement of the problem of hotel services.
Training of hotel personnel to acquire skilled manpower for achieving a higher standard of
services.
Nutrition should attach priority to the recruitment of Nutrition school graduates to enhance
professionalism and facilitate the access of the graduates to responsible posts.
The Nutrition should establish closer relations with Nutrition schools to facilitate interaction
and improve the quality of their product/ services.
The application of the marketing concept will help to improve the poor quality and
inadequacy of services rendered by identifying that customers want satisfaction is the
economic and social justification of their Nutrition existence.
Improvement of their marketing effort and addition of new service or to be service-oriented
on the existing ones.
Providing computerized check-in and offering express checkout facilities to ease delays.
The purpose of the study is to understand the Research and the functioning of the various
departments of the organization and help in identifying the various challenges and providing
feasible suggestions.
The organization undertaken for the study is Herbalife Nutrition, Bangalore. It is a five-star
modern Nutrition in Bangalore which is known for its hospitality and traditional decoration.
The study has been distributed across 7 chapters providing insights into the Nutrition
industry, organization profile, its design, its functions and process, suggestions, and
challenges faced by the organization followed by a conclusion.

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TABLE OF CONTENTS
Chapter No Titles Page No
1.
Introduction and Industry Profile
1-9
2.
Review of Research Company Profile
10-14
3.
Study of the Organization Design
15-18
4.
A Study of Key Business Level Functions and Process
19-25
5.
Data analysis and Interpretation
26-40
6.
Findings and Suggestions
41
7.
Learning Experience and Conclusion
42
8.
Bibliography
43

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LIST OF TABLES
Tables no Particulars Page no
4.1 Table showing the which follow up
mechanism is more effective
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4.2 Table showing the how satisfied are you with
the product
19
4.3 Table showing the Herbalife product
effective in the following
20
4.4 Table showing the how effective is Herbalife
products in controlling the weight
21
4.5 Table showing the how much weight have
you reduced by using Herbalife products
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the coaching given by the mentor
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the weight control with Herbalife product
24
4.8 Table showing the Herbalife product
effective in weight gain
25
4.9 Table showing the how effective are the
services of Herbalife
26
4.10 Table showing the how was your 1st buying
experience with Herbalife
27

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LIST OF GRAPHS
Table no Particulars Page no
4.1 Graph showing the percentage of the which
follow up mechanism is more effective
18
4.2 Graph showing the percentage of the how
satisfied are you with the product
19
4.3 Graph showing the percentage of the Herbalife
product effective in the following
20
effective is Herbalife products in controlling
the weight
21
much weight have you reduced by using
Herbalife products
22
satisfied are you with the coaching given by
the mentor
23
satisfied are you with the weight control with
Herbalife product
24
4.8 Graph showing the percentage of the Herbalife
product effective in weight gain
25
effective are the services of Herbalife
26
4.10 Graph showing the percentage of the how was
your 1st buying experience with Herbalife
27

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CHAPTER 1
INTRODUCTION AND INDUSTRY PROFILE

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CHAPTER 1
INTRODUCTION AND INDUSTRY PROFILE
Introduction to the topic:
Herbalife Nutrition Ltd., formerly Herbalife Ltd., incorporated on April 4, 2002, is a global
nutrition company. The Company develops and sells weight management, healthy meals and
snacks, sports and fitness, energy and targeted nutritional products, as well as personal care
products. Its operating segments are based on geographical operations in six regions: North
America; Mexico; South and Central America; Europe, the Middle East, and Africa (EMEA);
Asia Pacific, and China. The Company categorizes its products into five groups: weight
management, targeted nutrition, energy, sports and fitness, outer nutrition, and literature,
promotional, and others. As of December 31, 2016, the Company marketed and sold
approximately 140 products encompassing over 4,700 stock keeping units (SKUs) globally
The objectives of this study are:
1. To identify the strategies used by advertising to create awareness of Nutrition
services.
2. To find whether advertising can be used to gain competitive advantages over other
competitors.
3. To identify the appropriate media to use for advertising Nutrition services.
4. To recommend the best way of using advertising to solve organizational problems
5. To provide recommendations to Herbalife Nutrition for improvement to avoid the
current issues.

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Scope of the study:
The scope of this study is to introspect faced by Nutrition and to provide feasible solutions
to the current issues faced by the organization. This also allows to avoid similar scenarios in
the future and inculcate new promotional ideas.
Limitations:
 Some of the information collected might be biased in their responses as it depends on
their exposure to the topic and time boundedness.
 Confidentiality of the company policies.
 Financial statements will not be disclosed.
Industry Profile:
Introducing Nutrition Industry:
According to British laws “A Nutrition is a place where a traveler can get food and
shelter if he is in a state to pay for it and is in a circumstance to receive the services”.
The history of Nutritions is long, back in the 6th century BC, the first inn started to
develop in London. It facilitated travelers and gave them just a place to stay. This state of the
inns stayed for a very long period. Travelling was made more prominent for travelers by the
invention of the steam engine, which had lots of people traveling for trade purposes and
leisure purposes which started the real development of the Nutrition industry that we know
today.
Nutritions in the present gives to basic needs of the guests like food and shelter and give
much more than that. Nutritions in the present are “A Home away from our home”

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Nutritions classification:
Nutritions are divided into various types, depending on how they operate. Forex. the type of
accommodation that they give, where it is located, their services, facilities provided, and
customers they serve, help categorize Nutritions in the present.
Categories of Nutritions:
• A segment of the market.
• Nutrition with Limited services.
• Mid-market Nutrition.
• All-suite Nutritions.
• Time-share Nutrition.
• Condominium
• Nutrition of executive level.
• Luxury Nutrition.
Type of Property:
• Tradition Nutritions.
• Break-fast inns.
• Commercial Nutritions.
• Chain Nutritions.
• Boutique Nutrition.

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According to size:
• Small Nutritions
• Medium-sized Nutritions
• Large-sized Nutritions.
Other classifications:
 Services level
 Ownership.
 Plans.
 Patronage type.
 Duration of guest stay
About Herbalife Nutrition Industry:
We are a global nutrition company that has helped people pursue a healthy, active life since
1980. Our nutrition, weight-management products are available exclusively through our more
than 2.3 million independent Associates in more than 90 countries.
We support the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife program to help
bring good nutrition to children in need.
OUR PRINCIPLES
OUR WHY
Making the World Healthier and Happier
The purpose and unique value of our Company, our Distributors, and our Employees, is to
help people be Healthier and Happier through personalized nutrition and a proven business

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opportunity so that around the globe, every tomorrow is continually better.
OUR HOW: Through Purpose-Driven Distributors Who Are Our Difference Beyond
products that deliver on their promises, our customers receive irreplaceable Knowledge,
Encouragement, Respect. Supportive Coaching, Care, Community. And amazing
Opportunity. This is what our Distributors truly distribute. We are driven by their needs and
energized by their passion.
OUR WHAT: To Create Inspiring Results for a Better Life With effective products that taste
great, Distributors who guide the journey, the support of an entire company full of
enthusiastic Employees, and an encouraging community, we can give people around the
world a simpler path to a Healthier, Happier Life.
OUR VALUES: We Always Do What’s Right When we look in the mirror, we see integrity,
honesty, humility, and trust. We reflect the belief that ethics is never optional. And we honor
and respect each other, our Distributors, our customers, and most importantly, ourselves.
We Work Together. We learn we teach. We follow, we lead. We help one moment and accept
help the next. We never stop collaborating, which makes us unstoppable. We have fun. We
keep things simple. We celebrate the individual, and the team, in each of us.
We Build It Better. We’re always looking up. Because that’s where the opportunity is. To
learn. To grow. To innovate. To excel and exceed. To be an agent of change in our
communities. To turn an entrepreneurial spirit into daily inspiration as we make our
customers’ lives and ours Healthier and Happier.

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Product Lines:
Products: In Nutritions the rooms are based on the type of Nutrition. The type of Nutrition
and price of accommodation decide the facilities.
Growth of the Industry:
According to a report Currently, India has more than 200,000 Nutrition across Nutrition
types and guest-houses and is still has a shortage of more than 100,000 India has been
seeing an exceptional rise in Nutrition constructions and is expected to add up to almost
114,000 Nutrition in the next 5 years.
The key driver of rising among the services sectors is the Indian Nutrition industry, as its
contribution is 6.23 % to the GDP and 8.78 % of the employment opportunities totally in
India.
5-star Nutritions in big cities allocate same, many times the same day to various guests.
With demand-supply difference, Nutrition prices are likely to increase by 25% every year
and occupancy by 80% over the next few years which will influence the competition. The
future of the Indian Nutrition industry seems to be exceptionally good.
The industry in India is going through a fascinating stage. The boom in the large economy
and high growth in sectors like IT, telecom, retail, and real estate is one of the main reasons
for the rise in demand for Nutrition rooms in the country. Hordes of foreign investors are
attracted by the rising stock market and new business opportunities in the country, which
will, in turn, develop the future opportunities of the Nutrition industry in India.
For the industry to reach its prospective substantial investment in tourism infrastructure is
required. The government’s “Incredible India” destination campaign and the “Athithi Devo
Bhavah” campaign have helped in the development of local and global tourism and
subsequently the industry.

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Because of the rise in trends in the Nutrition industry, the Nutrition industry in India is
having a remarkable opportunity in the future. The industry is having the scope to gain
shares in the brand Nutritions as it is a mix of many brand internationally established
Nutritions, it will help to strengthen the industry and the creativity in the industry is
assisting the Nutritions to keep the guests with them. The cost of land is the main problem
which is costing 50% of the total cost and the taxes are the main cons for the industry,
though the industry is having opportunities in the future. The Indian Industry is open for
investment from foreign countries, it is good and the industry is running towards bridging
the gap between supply and demand.
PESTLE Analysis
It’s a concept that is used as a tool by companies to track the environment they’re operating
in or are planning to launch a new project/product/service etc.
PESTLE is a mnemonic which in its expanded form denotes P for Political, E for
Economic, S for Social, T for Technological, L for Legal, and E for Environmental. It gives
a bird’s eye view of the whole environment from many different angles that one wants to
check and keep a track of while contemplating a certain idea/plan. It is as below:
1. Political: These factors determine the extent to which a government may influence the
economy or a certain industry. For example, a government may impose a new tax or
duty due to which entire revenue generating structures of organizations might change.
Political factors include tax policies, Fiscal policy, trade tariffs, etc. that a government
may levy around the fiscal year and it may affect the business environment (economic
environment) to a great extent.
2. Economic: These factors are determinants of an economy’s performance that directly
impacts a company and have resonating long-term effects. [For example] a rise in the
inflation rate of any economy would affect the way companies price their products and

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services. Adding to that, it would affect the purchasing power of a consumer and
change demand/supply models for that economy. Economic factors include inflation
rate, interest rates, foreign exchange rates, economic growth patterns, etc. It also
accounts for the FDI (foreign direct investment) depending on certain specific industries
that are undergoing this analysis.
3. Social: These factors scrutinize the social environment of the market, and gauge
determinants like cultural trends, demographics, population analytics, etc. An example
of this can be buying trends for Western countries like the US where there is high
demand during the Holiday season.
4. Technological: These factors pertain to innovations in technology that may affect the
operations of the industry and the market favorably or unfavorably. This refers to
automation, research and development, and the amount of technological awareness that
a market possesses.
5. Legal: These factors have both external and internal sides. Certain laws affect the
business environment in a certain country while there are certain policies that
companies maintain for themselves. The legal analysis considers both angles and then
charts out the strategies considering these legislations. For example, consumer laws,
safety standards, labor laws, etc.
6. Environmental: These factors include all those that influence or are determined by the
surrounding environment. This aspect of the PESTLE is crucial for certain business
environmental analysis include but are not limited to climate, weather, geographical
location, global changes in climate, environmental offsets, etc.

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PESTLE Analysis of Nutrition Industry:
Analysis of the Nutrition industry is the best and modern way to find factors that affect it.
Social and environmental part plays a significant role equally in strategic management.
However, economic factors are divided into legal factors. The political factors refer to the
government policy which helps in the economy of the Nutrition industry.
Political factors:
This plays a major role especially in the economy of the country. The main target of the
Nutrition industry is to attract international tourists which will host a variety of different
properties. The Nutrition industry has a backbone of government and it is the support of the
latter that helps the former to sustain itself in a competitive world. Any small step taken by
Government will inevitably affect the Nutrition industry. The Government charges a great
amount of tax on the luxury and star category of Nutritions.
Economic factors:
This includes many factors such as taxation changes, inflation, economic growth, interest
rates, and exchange rates. In the last years, many guests also pay for the extra services they
demand. More guests accommodate in Nutrition, more services they demand and they pay
more which means the industry will grow. With the increase in the number of guests the
services provided also needs to be luxurious and good. The economy of India has faced
minimal drop because of the financial system and controlled status in the country. This will
enable Nutritions to concentrate on foreign travelers along the local market to get relief to
the Indian Nutrition industry.
Social factors:
The changes in this factor impact the demand for firm services and products. The
willingness and availability of individuals to work. Being a business Nutrition, there needs

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to be a variety of options which can be availed.
Technological factors:
The technology used must be beyond standards especially when it comes to Nutritions. The
software used must help all the needs of staff members and customers. Many new
Nutritions have started embedding and using more defined technology. Many customers
and business people utilize technologically integrated Nutritions because it is a way of
achieving customer satisfaction quickly. So, technology is a great external factor that would
affect the Nutrition industry.
Legal factors:
The legal environment is more essential for the growth of the Nutrition industry. Last year,
there have been many changes made which affected the behavior of the firm. The factor
does include safety and health laws. In every country, Nutrition has to follow government
law. However, discrimination law has been eliminated. The current situations and war
conditions do affect the law of the Nutrition industry. The government also becomes flexible
during the time and allows to think about society. So, it might be possible that external
factors may leave a negative impact on the Nutrition industry.
Environmental factors:
Environment and weather changes have a direct impact on many Nutrition industries. In
serious weather conditions, taxes are applied to avail more friendly and environmentally
related products. Most of the environmental factors that affect the Nutrition industry are
floods, storms, or heavy rains, especially in monsoons. The Nutrition industry must take
proper measures for such factors and taking control over them on time. Natural factors such
as an earthquake or a natural factor directly affect Nutrition sales.

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CHAPTER 2:
COMPANY PROFILE
Overview:
Herbalife Nutrition is a global multi-level marketing corporation that develops and
sells dietary supplements. The company was founded by Mark Hughes in 1980, and it
employs an estimated 8,900 people worldwide. The business is incorporated in the Cayman
Islands, with its corporate headquarters located in Los Angeles, California. The company
operates in 94 countries through a network of approximately 4.5 million independent
distributors and members.
The company has been criticized by, among others, hedge fund manager Bill Ackman of
Pershing Square Capital, who claimed that Herbalife operates a "sophisticated pyramid
scheme" after taking a $1 billion short position in Herbalife stock. Herbalife agreed to
"fundamentally restructure" its business and pay a $200 million fine as part of a 2016
settlement with the U.S. Federal Trade Commission (FTC) following accusations of it being
a pyramid scheme. In November 2017, Ackman's hedge fund closed out its short position in
Herbalife.
Nature of the business carried:
Herbalife Nutrition- Bangalore, a five-star Nutrition situated in Richmond road in
Bangalore provides hospitality with a rare Indo-Asian flair. Herbal Nutrition is a modern
Nutrition with traditional décor. It makes the guests’ stay convenient, comfortable, and the
experience entirely pleasurable.
What awaits you is a combination of warm hospitality, state of art facilities, and a bunch of
pleasant surprises at the Herbalife Nutrition in Bangalore.

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Nutrition’s Vision and Mission:
Nutrition’s Vision and Values:
 Herbalife Nutrition is result and work-oriented and believes that work should be fun. It
aims for high-level quality and service.
 It welcomes and promotes change as an opportunity not as a threat.
 It encourages and supports new and creative ways of doing things.
 They stress both benefits of teamwork and the ability of each individual to add value.
The mission statement of Herbalife:
 As a company, Herbalife firmly believes in the individual identity of its business.
The primary aim of Herbalife is to:
 Operate profitable and sound business.
 Provide customer satisfaction.
 Seek market leadership.
 Pursue excellence in management.
 Recruit, train, and develop talented people.
 Give scope to management and staff.
 Recognize and reward success and achievements.
Service profile
Herbalife as in any other five-star Nutrition provides a variety of rooms and banquet hall
facilities for its guests. It also provides you an experience to savor the inviting atmosphere
of the entrance which takes through every detail,

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Herbalife is a multi-level marketing international company that markets, and sells
health/dietary supplements, weight management, sports nutrition, and personal-care products.
The company was founded by Mark Hughes in 1980. The business is incorporated in the
Cayman Islands, with its corporate headquarters located in Los Angeles, California
Company Details and Profile
In February 1980, Mark Hughes began selling the original Herbalife weight management
product from the trunk of his car. Hughes often stated that the genesis of his product and
program stemmed from the weight loss concerns of his mother Joanne, whose premature
death he attributed to an eating disorder and an unhealthy approach to weight loss. According
to one Herbalife website, the company's goal was to change the nutritional habits of the
world. His first product was a protein shake designed to help people manage their weight. He
structured his company using a direct-selling, multi-level marketing model. In 1982,
Herbalife received complaints from the Food and Drug Administration for claims made about
certain products and the inclusion of mandrake, poke root, and 'food grade' linseed oil in
another. As a result of the complaints, the company modified its product claims and
reformulated the product.
The Department of Justice of Canada filed criminal charges against the company in
November 1984 for misleading medical claims in advertisements.
By 1985, the company was considered the fastest-growing private company in America
by Inc. after its sales increased from $386 thousand to $423 million over the previous five
years. That same year, the California Attorney General sued the company for making inflated
claims about the efficacy of its products. The company suffered as a result of the lawsuit and
was forced to lay off nearly 800 employees by May 1985. The company settled the suit for
$850,000 without admitting wrongdoing but discontinued the sale of two products. In 1986,
Herbalife became a publicly-traded company on the NASDAQ and rebranded itself as

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Herbalife International. However, as a result of the negative publicity from the FDA lawsuit,
the company posted a $3 million loss that year.
By 1988, the company had expanded its reach to Japan, Spain, New Zealand, Israel, and
Mexico and increased its worldwide sales to $191 million in 1991. In 1993, the company
underwent a secondary offering of five million shares. The company launched a line of
personal care products in 1995 which included fragrances and facial cleansing products. In
1996, the company had expanded its reach to 32 countries, with international sales
accounting for more than half of total sales. The company was sued in civil court by two
former distributors in 1997 for withholding earned income.
In 1999, Hughes attempted to take the company private after asserting that Wall Street was
undervaluing the company. While the board approved the buyout offer, shareholders of the
company filed a suit against the firm because they believed the share price they were offered
was unfair. Hughes eventually abandoned his attempt to buy the company and settled the suit
with shareholders. On May 20, 2000, Mark Hughes died at age 44. The Los Angeles County
Coroner autopsy results ruled that the entrepreneur had died of an accidental overdose of
alcohol and doxepin, an anti-depressant. Following his death, the company was led by
Christopher Pair until October 2001.
In 2002, the company was acquired for US$685 million by J.H. Whitney &
Company and Golden Gate Capital, which took the company private again. Concurrently,
plant sources of ephedrine were removed from Herbalife products in 2002 after several U.S.
states banned supplements containing such herbs. In April 2003, Michael O. Johnson joined
Herbalife as CEO following a 17-year career with The Walt Disney Company. On December
16, 2004, the company had an initial public offering on the NYSE of 14.5 million common
shares at $14 per share, netting the owners $1.3 billion. In the mid-2000s, Herbalife upgraded

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its manufacturing facilities, moving manufacturing to around 60% in-house, and changed
how the company sold its products to distributors.
In March 2014, Herbalife came under investigation by the U.S. Federal Trade
Commission and the state of Illinois. On May 7, 2014, the company announced that it entered
into a deal with Bank of America Merrill Lynch to repurchase $266 million of its stock.
In July 2016, Herbalife agreed to change its business model and pay $200 million to its
distributors in a settlement with the FTC. The company announced in November 2016 that
Chief Operating Officer Richard Goudis would take over the position of CEO in June 2017
and Johnson would transition to executive chairman. In August 2017, the company
announced that it would repurchase up to $600 million of its stock. On April 25, 2018,
Herbalife announced that it had changed its name from Herbalife Ltd. to Herbalife Nutrition
Ltd. The company also announced that its shareholders had approved a two-for-one stock
split. In January 2019, Herbalife announced that it was replacing Goudis after learning of
comments he had made before taking over as CEO that were “contrary to the company’s
expense-related policies and business practices” and inconsistent with the company's
standards and culture.” Former CEO Johnson subsequently took over the role on an interim
basis.
SWOT ANALYSIS
Strengths
 Good and talented workforce
 Excellent brand name and brand image
 A good relationship with employees which has been cordial employees
 To ensure that all the assets are safeguarded and protected, the company has
Weaknesses.

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 Nutrition is affordable only to rich folks; hence the business is dependent only on the
rich folks
 Herbalife Nutrition is operating in an only geographical area which is Bangalore.
Opportunities
 There is a boom in the nutrition industry due to the existence of multi-cultural diversity
in India which has caused a high demand for hospitality and service
 Bangalore which has become a major IT hub attracts many business people who require
accommodation preferably five-star Nutritions
 Increased standard of living has caused people in Bangalore to organize ceremonial
functions at five-star Nutritions
 Growing competition from new entrants, substitutes, and rivals
 High taxation
 Inadequate infrastructural facilities
 Other global factors

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CHAPTER 3
ORGANIZATION DESIGN

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CHAPTER 3
ORGANIZATION DESIGN
Organizational Structure:
Organizational design is the way an organization is to be structured and operated by its
members. It is both a plan and a process of aligning the structure of an organization with
its objectives, with the ultimate aim of improving efficiency and effectiveness.
Critical Review of the Organizational Structure:
Herbalife Nutrition follows a flat organization structure which refers to an organization
structure with few or no levels of management between management and staff level
employees. The flat organization supervises employees while promoting their increased
involvement in the decision-making process which means giving roles at the top of your
organization significantly more control over the decisions than lower in the hierarchy. This
enables the directors and presidents to make decisions quickly and independently.
The advantage of this structure is there will be no conflict between the staff and decisions

28
become quick and easier to make. But the problem with this structure is no participation in a
decision process from the lower level which sometimes demotivates the staff. However, a
well-trained workforce can be more productive by directly getting involved in the decision-
making process.
The seven areas of the organization are divided into the ‘soft’ and ‘hard’ areas.
Soft elements of Herbalife Nutritions:
1. Skills
Q. What are the specific skills that will help and how skills need to be developed?
A. Well experienced or senior employees with superior teamwork skills and leadership skills
should help the new employees to get inspired by them and give 100% to the organization in
terms of their work. At Herbalife Nutrition, emphasis is given on both soft and hard skills to
perform the given task and help in solving issues.
2. Staff
Q. How is the staff helped to do work?
A. The employees are trained well during their training period, according to the Nutrition
management standards. At Herbalife Nutrition, they are trained adequately and gradually are
bestowed with more responsibilities once they are well-experienced and are ready to accept
new responsibilities.
3. Style
Q. What leadership style and cultural qualities will help to achieve the strategic objectives?
The style is about the effectiveness and efficiency of the management to successfully
implement the organizational changes. The style generally emanates from the leader of the
organization. It is the way the top-level management handles the customers, employees, and
other stakeholders. At Herbalife Nutrition, the workforce is primarily motivated through

29
adequate raises and periodic raises based on their performances during that period.
4. Shared values
Q. Why are the other soft elements required and which principle helps the company?
A. The other soft elements are the core value of the organization that is evidenced in the
culture and the general work ethics. Unbiased and ethical decision-making as well as
promoting transparency are key values in Herbalife's cultural environment.
Hard elements of Herbalife Nutritions:
1. Strategy
Q. What strategies are used to solve the problem?
A. It includes the top-level management plan that helps to maintain the branding of the
Nutrition using new ideas to attract new customers as well as retain loyal customers.
Bringing in new customized lodging and entertainment schemes, the customized stay is a
key strategy of Herbalife Nutrition to attract and retain customers.
2. Structure
Q. What structure is built to enroot the strategy?
A. The line of allocation of task, coordination, and supervision level. Providing an ample
number of tasks assigned to keep the workforce motivated while not burdening them with
additional tasks are the primary objectives at Herbalife Nutritions.
3. Systems
Q. What business system is needed to use or invent to execute the strategy?
A. The supporting system and process of the firm, like the Complaints department, hygiene
department, information system, financial reporting, payment systems, resource allocation,

30
etc. Additionally, the leadership should also acquire additional information on their
competitors. Herbalife believes in day-to-day task management and accomplishing the
required objectives across all the levels for the functioning of Nutrition.

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CHAPTER 4
A STUDY OF KEY BUSINESS-LEVEL FUNCTIONS AND PROCESSES

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CHAPTER 4
A STUDY OF KEY BUSINESS-LEVEL FUNCTIONS AND PROCESSES
1. Marketing:
Nutrition sales and marketing departments vary with the type of Nutrition organization,
size, and budget. But all Nutritions whether it is large or small should have a sales and
marketing department to take care of the sales and marketing strategies of the Nutrition.
At smaller Nutritions a sales executive handles business from all market segments, He or
she may deal with Travel agents, Tour operators, Event planners, Corporate guests, online
travel agents, and travel consortia.
Large Nutritions have specialized sales managers and executives to handle different market
segments. For example, one sales manager and sales executive are only assigned to handle
clients, another to handle travel and trade, etc.
A marketing manager in the Nutrition industry is responsible for maximizing a Nutrition's
revenues by developing programs to increase occupancy and make profitable use of its
accommodation, meeting, and leisure facilities. A Nutrition marketing manager must
maintain awareness of the factors that influence the Nutrition industry and gain a deep
understanding of the needs and attitudes of a Nutrition’s customers.
A Nutrition marketing manager will be responsible for coordinating marketing and
promotional activities to meet customer needs, working closely with other Nutrition staff to
ensure customers are satisfied with the facilities and their time there.

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Research:
Customers may choose a Nutrition based on its location; its access to road, rail, or air travel;
its meeting facilities; its reputation for hospitality; or its price. As a marketing manager, you
must identify the factors that shape your Nutrition’s appeal to customers. Monitor customer
reviews on your website or on Nutrition booking sites to identify the strengths and
weaknesses of your Nutrition. Speak to guests in person or follow-up calls.
Review travel industry research to identify trends that could affect your Nutrition, such as
increasing demand for low-cost family accommodations, or fuel prices, or better facilities
for business travelers for example.
Customer Relationships:
To build a stable revenue base and ensure high levels of repeat business, you need to
develop strong customer relationships. A customer loyalty program that rewards customers
who book regularly will benefit your Nutrition and your customers. Target the program at
individual guests or at corporate customers who require regular meeting facilities or
accommodation for large numbers of traveling staff or visiting customers.
Liaison:
As a marketing manager, you will work closely with other members of the Nutrition
management team to identify marketing priorities. Review future booking levels to plan
dates for promotions to increase occupancy rates. Work with the event management team to
schedule marketing to attract additional conferences and events. Share the results of customer
satisfaction surveys and customer reviews with the customer service team to enhance
standards of customer care.

34
Promotion:
Developing promotions is an essential part of Nutrition marketing. You need to increase
occupancy during times of the year when bookings are low. Running special events such as
gourmet weekends, or offering incentives such as one night’s extra accommodation when
looking for a period, can help to attract more guests.
2. Human Resource:
The human resources department serves no customers, books no business, yet it plays a
very important role in Nutrition's efficient operation. The three major functions of the human
resources department are employee recruitment, benefits administration, and training.
The director of human resources is expected to be an expert on labor laws and to advise
managers in other departments. The human resources department’s major challenge is in its
interactions with other Nutrition departments.
Although the human resources department recruits, interviews, and screens prospective
employees, the final hiring decision rests within the department in which the employee will
be working. The same is true of promotion and disciplinary decisions. The human resources
department’s input is, in most Nutritions, limited to advice and interpretation of legal
questions. The human resources department’s effectiveness depends on its manager’s
ability to form effective working relations with managers of other departments.
Recruitment and selection – Recruiting and selecting staff with the correct attitudinal and
behavioral characteristics of the human resources department.
Retention – The need to avoid the development of a ‘turnover culture’ which is common in
the hospitality industry. For example, the use of ‘retention bonuses’ to influence employees
to stay.
Training and development – The need to equip operative level staff with team working

35
and interpersonal skills and managers with new leadership style is another responsibility of
human resources department.
Appraisal – Having appraisals in the form of customer evaluation, peer review, team-based
performance, and appraisal of managers by subordinates is also a responsibility of the
human resources department.
Rewarding quality – a need for a more creative system of rewards and payment systems
that reward employees for attaining quality goals.
3. Finance:
This department tracks all the incoming revenues and outgoing cash. It balances the books
and has close communication with the General Manager and others with the power to
decide how money is spent and made. Purchasing and storeroom are under the direct
control of this department, as well as the Payroll Master who is responsible for employers'
pay.
The finance department also has the following functions:
Budget preparation: The budget preparation is done on yearly basis.
Financial transaction: All the financial transactions are payable by cash or cheque only
mostly.
Financial benefit: The employee of the Nutrition gets the following benefits – Medical
claim, Cash coupons.
4. Operations:
The role of the Operations department is to keep a check on the day-to-day activities at the
Nutrition. Clarify or respond to any customer grievances occurring during business hours.
The operations department allows us to maintain the decorum within the Nutrition. To check
if all the lights and digital displays, if any, are functioning properly.

36
The Operations department is held responsible for overseeing, designing, and controlling the
process of production and redesigning business operations if necessary. They also have to
acquire materials and maintenance of equipment, supplies, and more. Mainly, it is
responsible for overseeing, designing, and controlling the process of production.
To ensure that the business is running efficiently, a well-run Operations Department
does as much as it can use as little resources and time whenever possible. Operations
Departments also aim to deliver the highest quality products or services.
Issues faced by the Marketing Department at Herbalife Nutrition
1. Shortage in the workforce – One of the biggest concerns of the Marketing department
at Herbalife is the lack of a workforce which leads to various other challenges like
employee retention, motivation, and ultimately dissatisfaction to customers because of
delay in providing services.
2. Recruitment and selection process – Recruiting and selecting staff with the correct
attitude and behavioral characteristics suitable for the Nutrition industry is a constant
challenge. Rehiring employees who do not have skills similar to the current employees
will leave the customer dissatisfied with the delivered services.
3. Inadequate training – The HR department needs to recruit and equip the Nutrition
staff with suitable training sessions to promote their interpersonal skills and align their
ideas with the working environment of their Nutrition. This is a challenge as most of the
working staff will be in constant touch with the customers and will be available for their
request
4. Lack of Appraisals and Rewards – The HR department follows a strict guideline that
does not evaluate appraisals periodically in the form of customer evaluation, peer
review, a team-based performance which leads to demotivation of employees and
ultimately resignation.

37
5. More responsibilities on Marketing Manager - Because of the lack of coordination
between the HR department and marketing department especially with regards to
workforce, the marketing manager is bestowed with more responsibilities ranging from
promotional activities, interaction with customers as well as market research leaving
them less time to engage in innovative ideas and decision making.
Recommendations:
 To identify the strategies used by advertising to create awareness of Nutrition services.
 To find whether advertising can be used to gain competitive advantages over other
competitors.
 To identify the appropriate media to use for advertising Nutrition services.
 To recommend the best way of using advertising to solve organizational problems
Part of recruitment team – The sales and marketing managers should be part of the
recruitment team especially for the personnel who will be working under their wings and
will be in close vicinity with the customers.
Training methods and principles – The marketing department should provide ample
feedback on the required training required for the working staff and the principles so that
they can assert more responsibilities to them once they are prepared for liaison and customer
interaction.
Providing feedback – Providing valuable feedback on the appraisal and rewards scheme to
the HR department provides valuable impetus to the HR department who will consider the
appraisal process in the next period. Employee Appreciation Day or yearly bonuses will
help in keeping the employees motivated.

38
More interaction between the two departments – The two departments should be in constant
interaction with each other to discuss unresolved issues or potential concerns. This will help
in maintaining transparency between the functions of the two departments and will allow
them to function for mutual benefits.
Cause and Effect Relationships among the Four Perspectives
1. The knowledge & skills of employees are the foundation of all innovation and
improvements.
2. Skilled and empowered employees will improve the ways they work.
3. Improved work processes will lead to increased customer satisfaction.
4. Increased customer satisfaction will lead to better financial results.
 Learning and Growth
 Better Processes
 Increased Customer Value
 Improved Financial Performance

39
CHAPTER 5
DATA ANALYSIS AND INTERPRETATION

40
CHAPTER 5
DATA ANALYSIS AND INTERPRETATION
Research Study on Consumer Preference, Feedback & Satisfaction Questionnaire
Q1 Which follow up mechanism is more effective
 Answered: 12
 Skipped: 0
50.00%
6
Mail 0.00%
0
SMS 8.33%
1
All of these 41.67%
5
TOTAL 12
The maximum people have suggested for mobile as a follow-up mechanism is 50%
The minimum number of people who have opted for mail as a follow-up mechanism is nil (no
one)
0
2
4
6
8
10
12
14
mobile sms mail all of these
Series 3
Series 2
Series 1

41
Q2 How satisfied are you with
 Answered: 12
 Skipped: 0
Highly
Satisfied
Satisfied Neither Satisfied Nor
Dissatisfied
Dissatisfie
d
Highly
Dissatisfied
Total
Proper
communi
cation
50.00%
6
33.
33
%
4
16.67%
2
0.00
%
0
0.00%
0 12
Follow
up
41.67%
5
41.
67
%
5
16.67%
2
0.00
%
0
0.00%
0 12
Providin
g
informati
on
25.00%
3
50.
00
%
6
25.00%
3
0.00
%
0
0.00%
0 12
The satisfaction level in proper communication, follow up and providing the information is as
follows
Proper communication: - The maximum is highly satisfied that is 50%
The minimum is dissatisfied that is null (no one)
Follow up: - The maximum is highly satisfied that is 50%
Providing information: - The maximum is satisfied that is 50%
0
2
4
6
8
10
12
14
Highly
Satisfied
Satisfied Neither
satisfied nor
dissatisfied
dissatisfied higly
dissatisfied
providing information
follow up
proper communication

42
Q3 Is Herbalife product effective in the following
 Answered: 12
 Skipped: 0
HIGHLY
EFFECTIVE
EFFECTIVE NEITHER
EFFECTIVE
NOR
INEFFECTIVE
INEFFECTIVE HIGHLY
INEFFECTIVE
TOTAL
Health 58.33%
7
25.00%
3
16.67%
2
0.00%
0
0.00%
0 12
Weight
loss
33.33%
4
50.00%
6
16.67%
2
0.00%
0
0.00%
0 12
Weight
gain
25.00%
3
58.33%
7
16.67%
2
0.00%
0
0.00%
0 12
Diseases 25.00%
3
41.67%
5
16.67%
2
16.67%
2
0.00%
0 12
12
33.33%
4
50.00%
6
16.67%
2
0.00%
0
0.00%
0
This Herbalife product effective in the following
The five effective are as follows
Health, weight loss, weight gain, diseases, and All of these
Health: - The maximum is highly effective that is 58.33%
The minimum is ineffective that is null (no one)
Weight loss: - The maximum is effective that is 50%
Weight gain: - The maximum is effective that is 58.33%
0
2
4
6
8
10
12
14
highly effective effective neither effective
nor ineffective
ineffective highly ineffective
all of these
diseases
weight loss
weight gain
helath

43
Diseases: - The maximum is effective that is 41.67%
The minimum is highly ineffective that is null (no one)
All of these: - The maximum is effective that is 50%
Q4 How effective is Herbalife products in controlling the weight
 Answered: 12
 Skipped: 0
ANSWER CHOICES RESPONSES
Highly effective 41.67%
5
Effective 33.33%
4
Neither effective nor ineffective 25.00%
3
Ineffective 0.00%
0
Highly ineffective 0.00%
0
TOTAL 12
The maximum people have selected for highly effective in controlling the weight that is
0
2
4
6
8
10
12
14
Highly effective effective neither
effective nor
ineffective
ineffective highly
ineffective
series3
series2
series

44
41.67%
The minimum people have selected for ineffective in controlling the null weight (no one)
Q5)How much weight have you reduced by using Herbalife products
 Answered: 12
 Skipped: 0
2 to 3 kg in 1 month 16.67% 2
3 to 4 kg in 1 month 33.33% 4
4 to 5 kg in 1 month 25.00% 3
Not reduced 25.00% 3
TOTAL 12
The maximum people have selected 3 to 4 kg in 1 month for the weight reduction happened
from Herbalife products that are 33.33%
The minimum people have selected is not reduced in 1 month for the weight reduction
happened from
Herbalife products that are null (no one)
0
2
4
6
8
10
12
14
2 to 4 kg in 1
month
3 to 4 kg in 1
month
4 to 5 kg in 1
month
not reduced
Series 3
Series 2
Series 1

45
Q6) Howsatisfied are you with the coaching given by the mentor?
 Answered: 12
 Skipped: 0
Highly satisfied 50.00% 6
Satisfied 33.33% 4
Neither satisfied nor dissatisfied 8.33% 1
Dissatisfied 8.33% 1
Highly dissatisfied 0.00% 0
TOTAL 12
The maximum number of people satisfied with the coaching given by the mentor is highly
satisfied is 50%
The minimum number of people satisfied with the coaching given by the mentor is highly
dissatisfied is null (no one)
0
2
4
6
8
10
12
14
Highly satisfied Satisfied neither satisfied
nor dissatisfied
dissatisfied Highly satisfied
Series 3
Series 2
Series 1

46
Q7)How satisfied are you with the weight control with Herbalife product?
 Answered: 12
 Skipped: 0
Highly satisfied 41.67% 5
Satisfied 33.33% 4
Neither satisfied nor dissatisfied 25.00% 3
Dissatisfied 0.00% 0
Highly dissatisfied 0.00% 0
TOTAL 12
The maximum number of people satisfied with the weight control with Herbalife products is
highly satisfied that is 41.67 %
The minimum number of people satisfied with the weight control with the Herbalife products
is highly dissatisfied that is null (no one)
0
2
4
6
8
10
12
14
highly satisfied satisfied neither satisfied
nor dissatisfied
dissatisfied highly satisfied
Series 3
Series 2
Series 1

47
Q8)Is Herbalife product effective in weight gain
 Answered: 11
 Skipped: 1
Highly effective
27.27
%
3
Effective 45.45
%
5
Neither effective nor ineffective 18.18
%
2
Ineffective 9.09%
1
Highly ineffective 0.00%
0
TOTAL 11
The maximum people have selected effective in weight gain is 45.45%
The minimum people have selected highly ineffective in null weight gain (no one )
0
2
4
6
8
10
12
14
Highly effective effective neither effective
nor ineffective
ineffective Highly
ineffective
Series 3
Series 2
Series 1

48
Q9)How effective are the services ofHerbalife?
 Answered: 11
 Skipped: 1
HIGHLY
EFFECTIVE
EFFECTIVE NEITHER
EFFECTIVE
NOR
INEFFECTIVE
INEFFE
CTIVE
HIGHLY
INEFFECTIVE
TOTA
L
Coaching 54.55%
6
36.36%
4
9.0
9%
1
0.00%
0
0.
0
0
%
0
11
Seminar 36.36%
4
45.45%
5
18.
18
%
2
0.00%
0
0.
0
0
%
0
11
Events 36.36%
4
45.45%
5
18.
18
%
2
0.00%
0
0.
0
0
%
0
11
Training 36.36%
4
45.45%
5
18.
18
%
2
0.00%
0
0.
0
0
%
0
11
0
10
20
30
40
50
60
Coaching Seminar Events Training Followup
Series 1
Series 2
Series 3

49
HIGHLY
EFFECTIVE
EFFECTIVE NEITHER
EFFECTIVE
NOR
INEFFECTIVE
INEFFE
CTIVE
HIGHLY
INEFFECTIVE
TOTA
L
Follow up 36.36%
4
45.45%
5
18.
18
%
2
0.00%
0
0.
0
0
%
0
11
The services of Herbalife are as follows
Coaching: -The maximum people have selected highly effective that is 54.55%
The minimum people have selected highly ineffective that is null (no one)
Seminar: - The maximum people have selected effective that is 45.45%
Events: - The maximum people have selected effective that is 45.45 %
Training: - The maximum people have selected effective that is 45.45 %
Follow up: - The maximum people have selected effective that is 45.45%

50
Q10)How was your 1st buying experience with Herbalife?
 Answered: 11
 Skipped: 1
Highly satisfactory 36.36%
4
Satisfactory 45.45%
5
Neither satisfactory nor dissatisfactory 9.09%
1
Dissatisfactory 9.09%
1
Highly dissatisfactory 0.00%
0
TOTAL 11
The maximum people have selected Satisfactory in the 1st buying experience in Herbalife is
45.45%
The minimum people have selected highly dissatisfactory in the 1st buying experience in
Herbalife is null (no one)
0
2
4
6
8
10
12
14
Highly
satisfactory
satisfactory neither
satisfactory
nor
dissatisfactory
disatisfactory Highly
dissatisfactory
Series 3
Series 2
Series 1

51
A comparative analysis of qualitative and quantitative research methods in the
hospitality industry
In all sectors of the service industry, it is paramount that the needs of the customer be met to
the utmost. In the hospitality industry, where one must constantly deal with what a customer
wants and exact needs, understanding how to satisfy these diverse needs is key to achieving
any level of success. Of course, there are the everyday practices that are taken and given in
the hospitality sector to have a satisfied customer such as prompt service, courtesy, hygiene,
and taking note of customer feedback for a better understanding of what the customer needs,
by conducting in-depth research.
Setting out to conduct any type of research, it is important to identify the most effective form
of research in terms of expense, resources available, relevance, and accuracy. Both qualitative
and quantitative methods are used in marketing research, specifically in the hospitality
industry.
Quantitative research methods
In quantitative marketing research, the primary focus remains on the contemporary view
taken of marketing, that it should be highly interactive for both the consumer and the provider
of the product. It is a social research method and can be conducted with questionnaires or
scales where the respondents are expected to complete a survey.
The strength and weaknesses of quantitative research methods in the hospitality industry
The main strength of questionnaires as a way of conducting market research in the hospitality
industry is that it is cost-effective.

52
Unlike the qualitative approach of in-depth interviews, where a third party has to be involved
such as a firm to provide professional interviewers- questionnaires can be handed out by
Nutrition personnel who have no specialized experience. The management can also work at
compiling and interpreting the data gotten once the survey has been conducted.
Another advantage of questionnaires as a research method is that it is less time-consuming. A
guest, signing out of a Nutrition can fill in a five-question survey at the checkout counter.
And hand over the bill along with a concise questionnaire which the diners an option to fill or
not.
Questionnaires are also not as involving as in-depth interviews. An in-depth interview
requires one to make ample preparation, one by getting a suitable place to conduct the
interview, getting a willing interviewee to participate, and then completing the scenario with
the professional interviewer.
Since quantitative research methods are not as highly interactive as qualitative research, with
the participants only filling in a questionnaire, it has its drawbacks namely, errors. Errors
arising when this research method is applied can be from a wide variety of sources.
There are errors made on the part of the respondent; the respondent may lie on the
questionnaire so that the answers suit what is his/her perception of what is true. In multiple
answers questions, the respondent without meaning to may cross out the wrong answer.
There may be cases where the respondent does not fill in the interview sheet at all. The
respondent may not clearly understand the questions if they are vague or not well phrased.
Errors may also occur when the interviewer, at the time of combining and tabulating the data
makes mistakes in his/her calculations. Hypothesis errors may also occur, a type I error or a
beta error may occur when at the end of the research the surveys are done lead to the

53
refutation of the null hypothesis though it is the truth. The type II or the beta error, on the
other hand, leads to acceptance of the null hypothesis even though it might be wrong on
principle.
Qualitative marketing research methods
Qualitative marketing research is research done within a narrower scope and applies either to
in-depth interviews of between thirty to sixty minutes, or focus groups where people who
have shared the same experience are brought together to relate their valuation of this
experience.
The strength and weaknesses of qualitative research methods in the hospitality industry
The advantage of in-depth interviews as a method of qualitative research in the hospitality
industry is that a lot of hidden issues that cannot be uncovered with simple ‘yes’ ‘no’
responses are uncovered during the interviewer-interviewee one on one session.
The flexibility accommodates for the interviewee to stray from fixed responses and in this
way, highlight issues that even the interviewer might have overlooked. Questionnaires on the
other hand on a narrow set of questions that do not allow the respondent to give a truly
independent opinion.
A drawback to using a qualitative approach to researching customer needs is that it can be
very time-consuming. It has already been mentioned that an in-depth interview can last
between thirty minutes to an hour. And that is just one interview, which has to be carefully
set up. This means that information will be gathered more slowly as compared to using
questionnaires that are more easily filled.
Another drawback is that getting experienced interviewees who will draw the most
information out of the respondent can be expensive. Furthermore, when conducting this kind

54
of research, the person being interviewed will not feel any social pressures to perform and
thus might not answer questions according to his/her real perceptions as reflected around
peers.
There are also ethical issues that arise when it comes to in-depth interviews since the
interviewee is not to be alerted that it is an interview, it is questionable how appropriate it is
to get information from an individual under pretenses. There is also the question of protecting
the identity of the interviewee when what she/he has said is presented as a report.
Comparing and contrasting quantitative and qualitative research methods
While the aim of conducting quantitative research is to use statistics and figures to try and
explain observations already made, that qualitative research is to presents a full description of
what is being observed in a bid to understand it.
With the quantitative approach, the researcher knows in advance what he/she is on the
lookout for, while with the qualitative approach the researcher is out to find out what to look
for. In qualitative research, the researcher goes into the field without a solid plan of
execution, preferring to shape his/her plan according to findings, on the other hand,
quantitative research calls for a solid plan and a hypothesis that is either to be proved wrong
or right.
For example, if the number of bookings in a Nutrition is dropping alarmingly, a quantitative
approach would call for a hypothesis that stated why the numbers are dropping, says because
of the economic downturn, then going ahead to prove or disprove this hypothesis. The
qualitative approach would take the angle of investigating why the numbers are dropping- it
could be the economic downturn, or negligence in Nutrition management, or extremely cold
winter.

55
Conclusion
Quantitative and qualitative marketing research methods both have their advantages and
drawbacks as a way of finding out customer needs in the hospitality industry. With the
quantitative approach, one must be ready to accommodate the errors made on the part of the
respondent or the interviewers, or on missing the point altogether because of the inflexibility
of the questionnaire.
However, this approach is more discreet, time-saving, and cost-effective. Given that
customers also visit Nutrition and restaurants to relax and enjoy, they would not want to be
hounded about their stay or the cuisine.
Since efficiency is the name of the game, the quantitative methods of research would be more
applicable because in the hospitality industry one has to deal with a large number of clients
whose needs cut across the spectrum and by listening to all of them, or at least as many as
possible, patterns begin to emerge that help service providers with a firm idea on how best to
make their customer happy.

56
CHAPTER 6
FINDINGS AND SUGGESTIONS

57
CHAPTER 6
FINDINGS AND SUGGESTIONS
Findings:
1. It’s a simple replacement two meals each day
2. Herbalife shake and supplements that come with a program
3. No dietary restriction on Herbalife diet
4. Advised to drink plenty of water and eat small meals
5. Meals and snacks that include fruits & Vegetables.
Suggestions:
1. Emphasize the creation of valuable Nutrition experiences
2. Promote new experimental ideas to ensure we are presenting a fresh experience for
guests each time.
3. They can also give guests a lasting experience by letting them purchase Nutrition features
such as glassware, linen, or soap and maybe also sending them with the interior design
guide to home to try it for themselves.
4. It is also important the designing the Nutrition as a set of interconnected spaces, instead
of a single centralized hub, will give the guests more flexibility and choice about how
they enjoy their stay.
5. Collaborate with other companies to promote things like educational forums, public
events, and exhibitions.
6. Incorporate the work of local designers, artists, and craftsmen into the spaces of
Nutrition. This will increase the authenticity of your Nutrition and make guests want to
spend more time there, allowing earning more revenue.

58
CHAPTER 7
LEARNING EXPERIENCE AND CONCLUSION

59
CHAPTER 7
LEARNING EXPERIENCE AND CONCLUSION
Learning Experience:
This Project has provided me a new way of looking at the functioning of the Nutrition
industry by the extreme support of the organization providing me valuable inputs, insights,
and knowledge regarding the working of an organization. This project has brought light to
know the organization as a whole and its efficiency in working towards achieving a
common goal.
Conclusion:
 The study has a lot of significance in that it represents a symbol of academic achievement
as having contributed to the already record of research in business studies. In addition, the
study shall be useful to the colleagues of the researcher and the entire students in the field
as they shall resort to it their various research works on the same topic of study in the
future.
 The research shall be relevant to public administration in general and marketing experts
in various ministries and departments as it shall assist them in carrying out their
marketing services.
 The Nutrition industry is a labor-intensive industry and employs all categories of workers.
Employment engagement is very essential for the effective utilization of manpower
resources. The guests should be extremely happy and should feel like coming back to the
Nutrition whenever possible to enjoy the hospitality and services provided by the
Nutrition. In a nutshell, we understand that by increasing the reward and recognition,
providing proper support from the superior, and developing a favorable psychological
climate at a workplace, the organization may increase the level of engagement of the

60
employees. This also leads to having the highest contributing factor for increasing
 employment opportunities.
BIBLIOGRAPHY:
The content for the completion of this project was taken from few sources such as:
 Company website (https://www.HerbalifeNutrition.com/)
 Facebook – https://www.facebook.com/pages/Herbalife-Nutrition/1421243211469373
 YouTube – https://www.youtube.com/results?search_query=Herbalife
 Zaubo-Corporation–https://www.zaubacorp.com/company/HERBALIFE-
NUTRITIONS-PRIVATE-LIMITED/U55201KA1994PTC015577

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