SixPackFoods is a meal delivery service that provides six small, nutritionally balanced meals per day to help clients meet fitness goals like losing weight or building muscle. The meals are homemade using whole, local ingredients and delivered in reusable containers to reduce waste. Compared to competitors, SixPackFoods uniquely focuses on nutrition for fitness rather than just weight loss and eliminates the chore of daily meal planning for clients. An investment of $20,000 would allow for expanding operations through marketing and hiring additional staff.

1. Entrepreneur Application for Venture Presentation Bay Area Capital Connections IV Conference

2. Company Introduction SixPackFoods is a unique meal delivery service with a focus on helping people meet their fitness goals. Using expert nutrition ideology, SixPackFoods provides six small, balanced, homemade meals a day. The goal is to stabilize the body's blood sugar by eating smaller meals more frequently throughout the day, thus increasing energy and allowing the body to run more efficiently. The meals offer a carbohydrate-protein ratio that is suited for muscle retention and development, while facilitating fat loss. SixPackFoods is a lifestyle change rather than a "get fit quick" program, which commonly leaves people unsatisfied with results. Capitalizing on current health trends and scientific understanding, SixPackFoods' priorities include a focus on whole foods prepared with minimal processing and use of local, seasonal ingredients. SixPackFoods aims to provide delicious, nutritious meals while saving clients time and effort, and relieving the stress of grocery shopping and food preparation. Creativity, variety, sustainable food sources, and taste are all top priorities for each SixPackFoods meal. SixPackFoods' menus have been reviewed in focus group research, and improved based on customer feedback. SixPackFoods is a company ready for expansion, as the business model has been established.

3. Market Need and Size The niche market reached by SixPackFoods has potential for national scalability. SixPackFoods embraces the established ideology of eating smaller meals more frequently, backed by many nutritionists and similar to programs such as Weight Watchers and Nutrisystem. SixPackFoods provides the service of homemade, conveniently delivered, delicious meals nutritionally balanced with fitness goals in mind and made with seasonal, local, whole foods. Ideal Candidates: Those with the good intention and financial means to eat right, but may not have the time, know-how, or energy to get the job done.

4. Body builders and those training for races, triathlons, etc.; eating six small meals a day provides sustained levels of energy and blood sugar needed for intensive physical activity. (Those in training hardly have time for meal preparation after hours of daily exercise in addition to working a full-time job.)

5. Have likely worked with a personal trainer, or have been educated regarding nutritional requirements and the positive effect of proper eating habits on getting in shape.

6. Competitive Analysis I While there are other meal delivery services available in San Francisco, none are specifically focused on achieving personal fitness goals. SixPackFoods is also committed to supporting local suppliers and using sustainable practices (reusable food containers and delivery bags, locally sourced produce, etc.), something that competitors do not necessarily emphasize. Competitors: Lilah Belle

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8. Cook SF

9. Evolution Catering All offer freshly prepared, delivered meals. Each company provides an online menu allowing customers to choose their meals for each day. Daily maintenance is required to keep deliveries consistent. Indirect Competitors: Nutrisystem

10. Weight Watchers Offer prepared meals delivered to your home with the goal of losing weight in mind. Emphasize smaller meals, more frequently, but meals are not freshly made.

11. Competitive Analysis II What makes SixPackFoods unique: Orders are made weekly, rather than daily, without menu choices, cutting down on time spent reviewing menus and placing orders.