The document discusses obesity and introduces a diet plan app called HOSTEL Diet Plan to help address obesity among hostel students. It describes obesity as a medical condition caused by excessive food intake and lack of physical activity. The HOSTEL Diet Plan app provides personalized diet plans, activity and weight tracking, meal reminders and recipes, and analytics to help users lose weight in a healthy way. The app aims to target college hostels by starting a trial at one college and then marketing to other colleges through word-of-mouth promotion.

1. The "O" word at
CAMPUS HOSTEL is
not Oprah or online;
it is ……………

2. OBESITY

3. OBESITY
• Obesity is a medical condition in which excess body fat has
accumulated to the extent that it may have a negative effect on
health.
• caused by a combination of excessive food intake, lack of physical
activity, and genetic susceptibility
• a leading preventable cause of death worldwide, with increasing
rates in adults and children

5. HOW??????

6. DON’T WORRY….
WE HAVE THE BEST
SOLUTION

7. DIET PLAN FOR HOSTEL STUDENTS

9. • Personalized Diet Plans: Receive personalized diet plans based upon your
needs
• Fitness Tracker: Real Time tracker of your mileage and duration when
biking, running, or walking
• Calorie Counter: For tracking every calorie
• Weight Tracker: Track your weight every day or once a week and a
visual graph of how your doing
• Analyze my Health: Analyzing of your meals, diets, and exercises that
tells you things such as average calorie intake, average hours sleeping,
average calories burned per day, most common food consumed
• Add a Meal to Diet Plan: A unique add a meal page that allows you to
record a meal or add a photo of the meal

10. • Exercise Calendar: Allows you to put in your activity for each day and then tells your how
many miles you went along with how long you exercised for each week
• Meal recognition system that lets you easily find a meal when adding a new meal to your
diet
• Sleep tracker: Allowing you to track your sleep and make sure your are sleeping at optimal
levels.
• Meal and activity reminders: Lets you know when you should eat, and what you should. •
Specialized Diet Recipes: Recipes that allow you to eat great and yet get into shape
• Successful Common Diet Plans: Want something simple? Get started right away on a common
diet plan.
• Waist Measurement Tracker: Allows you to keep track as those inches come off your waist
• Activity tracker: Allows you input your daily activities. The activity reminder gives you a
gentle reminder for the times you have selected to work out.
• Goal System: Lets you input your goals and keeps track of when you achieved them
• Motivational Techniques: Gives you great hints and tips to stay motivated

11. WHY

12. WHY DO WE NEED
1. Improve your nutrition
2. Make healthier choices
3. Eat high quality foods
4. Decrease Stress

14. COMPANY OVERVIEW
1. TARGET: Colleges
2. Start the app’s trial version at college A.Later on market the app to different
colleges by marketing the colleges students from College A

15. MARKET OVERVIEW
• The main competitors in the market are DIET POINT and CALORIE
COUNTER-MyfitnessPlan
• These companies are not specially for college students.This helps
our app to market properly.

16. TARGET CUSTOMERS

17. TACTICS

18. PRODUCT
• HOSTEL Diet Plan is a diet plan app that creates a custom personalized
diet based upon your unique needs, activities, and abilities The HOSTEL
Diet Plan app is an innovative app that takes a step toward better diet
and health information and allows you to keep track of everything you
do.
• HOSTEL Diet Plan includes a custom personalized diet system that tailors
a diet to your body type and goals. Each diet plan comes with reminders
and recipe suggestions that fit within your budget along with a daily plan
so that you know what you need to do each day. Diet Plan allows you to
track every meal you have while giving you unique personal information
on your meals and activity levels.

19. PRICE
• Cost: $5 a week after a free seven-day trial with a minimum
commitment of four weeks, plus the cost of the South Beach Diet
book.
• Cost to lose 20 pounds: $55 for nine weeks, including the book
• Cost per pound of weight loss: $2.75, not including food

20. PROMOTION
• Marketing through social medias:Facebook,WhatsApp,Twitter
• Word of mouth promotion

21. PLACE
• Available at Google Play
• Social service app available to all.

22. OUTPUT

23. SUMMARY.
• What is OBESITY??
• How can we solve it-through the HOSTEL DIET PLAN APP
• Special Features
• Why do we need this?
• Situation Analysis
• Tactics
• OUTPUT

24. DISCLAIMER
DONE BY ELIZABETH ABRAHAM,BIT MESRA,DURING MARKETING
INTERNSHIP BY PROF SAMEER MATHUR,IIM –LUCKNOW