The document describes a proposed modern weight loss clinic that would offer bariatric surgery, diet clinics, and ayurvedic treatment. It provides details on the various services offered, including types of bariatric surgery procedures and their effectiveness, diet plans after surgery, ayurvedic therapies for weight loss, and diet clinic services. The document also discusses how neuroscience could be applied in areas like market segmentation, creating customer needs through marketing and advertising, designing clinic interiors, and effective marketing strategies.

1. Design Of A Modern Weight
Loss Clinic Where
Neuroscience Can Be
Applicable.

2. PRESENTED BY:
• ANSHU SINGH

3. WEIGHT LOSS CLINIC
Our modern weight loss clinic would offer these services:
• Bariatric Surgery
• Diet Clinic
• Ayurvedic treatment

4. BARIATRIC SURGERY
• Bariatric surgery (weight loss surgery) includes a variety of
procedures performed on people who have obesity. Weight
loss is achieved by reducing the size of the stomach with
a gastric band or through removal of a portion of the
stomach (sleeve gastrectomy or biliopancreatic
diversion with duodenal switch) or by resecting and re-
routing the small intestine to a small stomach pouch
(gastric bypass surgery).

5. SURVIVAL BENEFIT ASSOCIATED WITH
BARIATRIC SURGERY
• Significant long-term loss of weight
• Recovery from diabetes
• Improvement in cardiovascular risk factors
• Mortality reduction from 40% to 23%

6. DIET PLAN AFTER BARIATRIC SURGERY
Clear liquid diet, which includes foods such as clear broth,
diluted fruit juices or sugar-free drinks and gelatin desserts
 High protein, liquid or soft foods such as protein shakes,
soft meats, and dairy products
 Foods high in carbohydrates are usually avoided during
initial weight loss period
Multivitamin pill for life to compensate for reduced
absorption of essential nutrients
 A minimum of 48–64 fl oz (1.4-1.9 L) should be consumed
by repetitive small sips all day

7. EFFECTIVENESS OF SURGERY
• Weight loss- The maximum weight loss occurs in the first
10 months after surgery.
• Reduced mortality and morbidity- Weight loss from
bariatric surgeries is associated with reductions in some
comorbidities of obesity, such as diabetes, metabolic
syndrome and sleep apnea
• Fertility
• Psychiatric/Psychological- Some studies have suggested
that psychological health can improve after bariatric surgery

8. COSTS OF SURGERY
• The costs of bariatric surgery depend on the type of procedure performed and method of
payment along with location-specific factors including geographical region, surgical
practice and the hospital in which the surgery is performed. However, they can get
personalized attention at budgets, which suit them the best. One can assess the
significant differences at cost purse from the following table:
Procedure USA ($) Singapore($) UK($) India ($)
Laparoscopic
Gastric
Banding
18,500 10,000 15,000 5,490
Roux-en-Y
Surgery
28,000 15,000 24,000 7,970
Sleeve
Gastrectomy
20,000 13,000 21,000 7,180

9. BARIATRIC SURGERY
• Ayurvedic therapies
• Udvartanam (Body massage)
• Podikizhi (Herbs)
• Exercise routine
• Sleeping and resting patterns

10. DIET CLINIC
• Diet clinic provides a different unique and effective approach
to weight lose & living a healthy life style.
• Our diet based on blood group individual life style and food
habits (veg & non veg).
• Diet clinic also provide theareopatic diets according to
individual life style.
• Diet clinic helps you to get a slim, healthy and well
proportionate body through scientifically proven and
effective diet programs.
• In Diet Clinic understand your food habits and take care
about taste buds and belly, both at the same time.

11. SERVICES PROVIDED
• As more and more people are lurking for fitness, the more and more
options are coming. This has made a revolutionary change in your way
of seeing life and lifestyle. Fitness has become a new fashion statement
and people serious to be fit and healthy.
• People want to lose their extra kilos without any hard efforts. There are
lot of aayurvedic medicine and herbal supplements available in the
market that claim to be help you loose weight without any effort. but
without proper diet, it is not advisable to lose weight.
• First thing matters is what suits you and how easy it is for you to follow
(sometimes also how it is economically available).
There is a number of methods available for losing weight namely:
• Diet plans
• Medicines
• Gyms
• Yoga

12. DIET PLANS
• Diets Plans pin-pointedly hit your dietary intake, clean your
system, boost your system and help you to maintain a
normal lifestyle. It gives you a long lasting result.
• There are customized diet plans in three ways namely
1. At clinic with face-to-face consultation.
2. Online (via e-mail) and
3. Telephonic consultation.

13. AYURVEDIC WEIGHT LOSS TREATMENT
• Ayurvedic therapies -Traditional healthy and non-toxic procedures to
help break down the undigested food using many natural herbs.
• Udvartanam - Full body massage with the help of herbal powders
mixed in warm oils. The messages strengthen the nervous system and
increases immunity.
• Podikizhi - Herbs that have weight reducing properties and dip
bundles made of herbs, in a liquid that expedites weight loss.

14. AYURVEDIC WEIGHT LOSS TREATMENT
• Exercise routine - Yoga asana that benefit the digestion
and hence improve metabolism and encourage weight loss
are practised under the guidance of a Yoga instructor.
• Sleeping and resting patterns - Resting patterns
appropriate to the doshas diagnosed to help you recover
faster.

15. APPLICABILITY OF
NEUROSCIENCE

16. MARKET SEGMENTATION
• It can be used to segment customers into different
categories.
• On the basis of
- income
- likes and dislikes.
• To help figure out want a customer wants or would like and
suggest that treatment to him / her.

17. CREATION OF A NEED
(MARKETING / ADVERTISING )
• With the help of neuroscience’s we can motivate customer
by creating a need for our services.
• We can use advertisement and marketing strategies with the
help of neuroscience to create this need.

18. INTERIORS
• The interiors should be such that it makes the customers feel
positive and happy about their decision and attracts more
customers.
• Like the use of green and brown colours for ayurvedic or
herbal treatment.
• Using bright colours to keep them motivated and enthusiastic.
• Using pictures of healthy and fit celebrities.

19. MARKETING
Neuroscience is used marketing for the clinic
• By different ads
like ad claiming highly experienced dieticians etc to build trust of
customers.