This slide gives a brief marketing plan of the app Personal Trainer which can be brought in google playstore

1. TRANSFORMING
PEOPLE
By-
Abhishek Singh Dhakre

2. WHAT’S THIS APP
This app connects fitness trainers all over the world to the people
who have started or are already going to the Gym. Through this
app a large number of people can be helped with their health and
fitness which is very essential part of life and also the fitness
trainers will get a base where they can connect to a number of
people and guide them.

3. OBJECTIVE AND MISSION
Target local business
and strengthen image of
the app by providing
personal fitness and
wellness programs

4. • Other free apps available
giving free fitness programs
• Every trainer need to be
certified in order to give
proper service
• The first ever app
with this concept
• Same facilities given
in minimum cost
• It is a new app so will
take time to gain
market
• It works only with data
plan or wi-fi if
customer need to talk to
the trainer
• Loyal customers
• Access to the trainer
24/7
• Connected to all best
gyms in the world
Strengt
h
Weakness
ThreatOpportunit
y
SWOT

5. MARKET OVERVIEW
Customers using android phones and care for their health are the
target customers.
People going to the gym are the potential customers.
Can be collaborated with known gyms so that a large number of
potential customers can directly be connected with the trainers
through gym.

6. The biggest opportunity is that people can get fitness trainers at a
minimum cost as compared to the regular gyms and also people
who cannot afford personal training can take help of this app at a
cheaper price.
The biggest threat is that the customers who have gained
experience in gyms will not use this app for a long period of time
and also other app with free workout plans are available. So to gain
market prices for the trainers have to be kept very low which will
lead to very less profit in the beginning.

7. MARKETING POSITIONING
The market will be both national and international and border will
not confine.
Overall fitness trends will be looked upon to identify the most
popular trends in the market which will be followed.
The major goals will be:
1. Weight loss
2. Bodybuilding
3. Proper nutririon

8. GOALS
Increase the number of downloads to 1 million in first 3 years
Give the most effective results in the customer’s health as
compared to other similar apps
Register up to 10000 fitness in the first 2 years

9. TARGET MARKET STRATEGY
Offer different and broad programs to the customers and find niche
with individual needs. Also create a more fun atmosphere in the app
and offer excellent service to the customers.
The main collaborators will be gyms, yoga centres, TV channels and
radio partners, famous brands providing fitness equipments. These
collaborators will help in expanding the market and help with the
establishment of the app in every horizons.

10. Similar competitors are apps such as Workout trainer, GYM
trainer, etc. But they are different on the aspect that they offer free
workout and nutrition plans and not personal trainers which lags
them behind as people cannot follow the same routine and need to
change their workout routine which will be given in this app.

11. ECONOMIC ANALYSIS
Economic downturns and booms can effect the business positively
and negatively. Prices have to be kept very low in order to gain the
market.
Since it is online personal training so number of clients per trainer
will be more and profit will increase with increasing number of
people.

12. TECHNOLOGICALANALYSIS
Technological advancement can create excellent opportunities and
threats since their is no competitor with similar concept.
Through technology customers and trainers can be reached
worldwide without meeting them in person and customer database can
be easily constructed as most of them use online services to buy
equipments for gym.
Marketing for the app is easy with the help of internet and social
media.

13. MARKETING TRENDS
PRODUCT AND SERVICES
The app basically connects the fitness trainers all over the world with the
customers who are either going to gym or are willing to go to the gym. The
fitness trainers will be divided into different classes based upon their
experience. The users will select a particular trainer depending upon their
budget and that trainer will be assigned to them. The app will contain
different type of workout and nutrition plans which will be given to the
customer and regularly changed according to their health by the fitness
trainer assigned to them.

14. BRAND
The name of the app is Personal Trainer. The logo is:
The slogan is:
Transforming people

15. PRICING
The app will have two versions:
FREE
PREMIUM
The free version will be for the first month of signing up and the premium
version will be after 1 month. The price for the premium version will be
$1.3-$1.7.

16. INCENTIVE
Their will be a wallet for the app which will contain cashback based on
invites eg. If a person invites his friend then he will get Rs.100 on his friend
signing up and his friend will get Rs. 100 on signing up.
The app will contain other discounts based upon the plan taken by the
user. If a user takes an yearly or 2 year plan then he/she will get a discount.
Also their will be a rating for both user and trainer where the trainer and
user will rate each other. Bonus will be given every month to the top 3
customers and trainers.

17. The app will collaborate with other protein brands and sports clothing and
equipment brands. So if a customer buys these products from the app then
he/she will get an additional discount on buying through the app which will
help in marketing of both the app and also the brands which are the
collaborators of the app.

18. COMMUNICATION
The app will use various ways for advertising such as:
1. Newspaper
2. Social media
3. Internet
4. Television
 The incentives, product, brand, etc. Will be communicated to the target
customers also through the gyms in which they are going. The
collaborators will help in marketing of the app and encourage the
customers to download the app.

19. IMPLEMENTATION
INFRASTRUCTURE
The business unit comprises of the following:
1. Web development team
2. Advertising team
3. Consulting team
4. Fitness experts
The above teams will be the backbone of the app. The collaborators will
help the advertising team, advertising team and fitness experts and form the
base and guide them in marketing of the app.

20. PROCESS
The app development team will create the app and maintain it and
continuously update it with new features. The team will always be
working on creating the app more attractive and customer friendly.
The advertising team will be advertising and marketing the app
and implement new promotion strategies. They will use different
methods such as conduct campaigns in well-known gyms and
continuously update promotions in social media like whatsapp,
twitter and facebook. Different type of membership will be offered
such as gold membership which will be most expensive and the users
taking gold membership will be offered free t-shirts.

21. Since the app will be on a global level so there will be a need of
consulting team who will be keeping a check on time-zones and new
consultants will be hired who will bring various skill sets to the
company. Offices will be opened in different cities so that the team
can provide more local contacts and bring more number of customers.
The fitness experts will be keeping a check on the fitness trainers
whether they are being given proper nutrition and workout plan
according to their health and fitness.

22. SCHEDULE
06/2016-
08/2016
• The app development team will begin working on
the app and finish making it till 08/2016
07/2016
• The advertising team will begin working on
marketing of the app and start with the campaigns
08/2016
• The business unit will begin hiring new consultants
06/2016
• Fitness experts will be hired and will be told about
the idea of the app

23. RECAP
Discussing about the app and spreading the idea of what it is
Finding the objective and mission
Make the marketing strategy
SWOT analysis
Economic and technological analysis
Discussing the marketing trends and overview
Finally implementing the offerings of brand, pricing, etc. And
making the schedule for it