Cure.fit is a fitness and well-being startup founded in 2016 by Mukesh Bansal and Ankit Nagori. It operates multiple verticals including Cult.fit for gym access, Cult.live for online fitness classes, Eat.fit for healthy meals, Mind.fit for mental wellness services, and Care.fit for primary care. Cure.fit aims to help people stay fit and healthy through a holistic approach and has raised over $170 million. It has expanded to over 200 fitness centers across 20+ cities in India and offers various subscription plans, live online workouts, gear, and corporate wellness programs.

1. Cure.fit
Presented by
Kunal Chaudhary

2. Title Link
Introduction >>
Cure.fit >>
Cult.live >>
Cult.fit >>
Cultgear >>
Eat.fit >>
Care.Fit >>
Mind.fit >>
Cure.fit for Buisness >>
Cure.fit for corporates >>
Cultpass >>
Cult.live >>
Pop.fit Achieves >>
Cure.fit blogs >>
Advantages >>
Grey point of Cult fitness centre >>
Porters 5 force model for cure.fit >>
SWOT Analysis of Cure.fit >>

3. Introduction
>> Mukesh Bansal co-founded Cure.fit with Ankit Nagori in 2016.
>> It is a fitness and well-being start-up.
>> Cure.fit has under its umbrella eat. Fit, cult. Fit, mind. Fit and
care. Fit.
>> Has raised over 170$ million in first two years.
>> Has announced the launch of its sportwear brand Cultsport.

4. Cure.fit
>> Cure.fit basically helps the people to remain fit and healthy through
the range of holistic offerings like
>Fitness and Yoga
>Healthy meals
>Mental wellbeing &
>Primary care
Main motive - #BeBetterEveryDay

5. Cult.live
>> Provide various solutions to stay health and active at your premises or home.
Services offered
Online fitness classes
• Dance fitness
• HRX
• Walk fitness …
Mindfulness
• 5 minute meditation
• Sleep Stories
• Yoga – Pranayama …
Recipes
• Baked snacks Recopies
• Easy desert Recipes
• Weight loss Recipes …

6. Cult.fit
>>Offers best in class trainers and offer group workouts ranging from yoga to Boxing.
Workout can be done both at Cult fit centers and at home.
>>Services offered
 Offers wide variety of workout formats like Boxing ,Yoga ,Muscle endurance ,Flexibility.
 For newbies - 2 trails free of cost at any cult fit centre.
 Offers best and safest cult fit gyms or centres in the particular locality or a workout at home
options.
 Cult fit gyms has all necessary facilities like Shower facility, Locker rooms, Towels, Drinking-
Water Bottles and Training equipment.
 Designated and Certified trainers for the workouts.
 Cult fit plan
 12 months plan @ ₹17,490
 6 months plan @₹14,990
 3 months plan @₹ 9,990
 3-months Buddy pack@ 25,100
 Different centers have different amounts of subscriptions.
>> Workout at home
 Online personal training
 Cure. Fit Live

7. Cultgear
>>Offers a variety of premium workout and sports gear.
>>Flash run – Fly dry technology with cool pass to better ventilation and keep the person dry.
 Cult sport – Sport bras, Kettlebell, Dumbbells, Sweat shirts
 Form fit sports bras
 Flexoft – Joggers and sweatshirts
 Knockout boxing collections, Workout leggings
 Bags
 Cultsport specialty – Offers carefully crafted array of apparel and accessories which aims to
ensure that you wear fabric exactly suited to the activity you wish to engage in.
 Exchange policy
 Payment mode available - COD, Credit card, Debit card, Net banking, Fit cash, Wallet.

8. Eat.Fit
Healthy, Tasty, Everyday Food!
>>Offers a wide variety of healthy food options for Indians
Starting from
 Beverages
 Indian meals
 Veg curries
 Non Veg Curries
 Snacks
 Ice Creams
 3 layer bowls
 Biryani & Kebab
 Salads and much more…..
 Motive -

9. Care.Fit
Making health easy and accessible
>>Offers online doctor consultations and Schedule diagnostics test at home.
Services offered
 Online doctor Consultation
 Home lab tests
 Online dietician consultation and much more
Mind.Fit
Mind and body fitness
>> Offers Experience mindfulness with the help of guided yoga, Meditation &
Therapy sessions.
Services offered
 Online therapy
 Meditation
 Sleep therapy and much more

10. Cure fit for business
Cure fit for business
> Cure fit franchise
Own your own cult centre
Cult pass network – Biggest gym and fitness network in India
> Corporate partnerships
Membership for the employees
> Live fitness classes at Home
Doctors ,Therapists and Nutritionists consultation
Cult pass
Offers a Single memberships to access high quality gyms , fitness studios and yoga centres
>>USB to become a cult pass partner
 High Return on investment
 Increase in revenue
 Cure. Fit marketing strength
 Technology driven operations
 Highly Digitised training products
 Best in class Training
 Technology driven operations
Exclusive plans offered
 Check in based
• Exclusive partnership
Ai fitness planner
• Personalised
• Goal based
Benefits of partnering with cult fit
 Leader in fitness segment & international brand appeal
 Great ROI
 Best in class tech systems
 Best in class customer experience
 State of art facilities
Cult Fit presence
 20 + cities
 200 + cult centres

11. Cure fit for corporates
• It offers 100% Digital Solution for all employee health
and wellness needs with comprehensive dashboard
and tracking.
Partner. Fit
Official platform to get registered with cure fit
• Fitness trainers
• Yoga Trainers
• Therapists
• Nutritionists
• Doctors
• Psychiatrists
• Physiotherapy
USB – Reach millions, More Earnings, Work according to
your convince, Transparent opportunities.

12. Cult pass
Cult Pass gyms
• Collection of handpicked full-service gyms which offers a plethora.
of services including access to top quality gym equipment.
• Cult pass gives unlimited access to the gyms and limited access to cult. Fit
group workout centers.
Online PT
Key features
• Quality Trainers
• Convenience
• Personalized Journey
• Personal Attention

13. Cult.live
 Live classes offers you to experience the energy of a group fitness class, led
by star trainers from the comfort of your home.
 Currently offer live classes across fitness formats like strength, cardio, HRX,
S&C and yoga across all 7 days of the week.
 Most of the classes feature bodyweight workouts which means you won’t
need equipment and free weights.

14. Pop.fit archives
Sessions on various topics like
 Health & Nutrition
 Hobbies & Passion
 Lifestyle
 Media and Entertainment
 Motivational talks
 Sports & Fitness

15. Cure.fitBlogs
Blogs on various topics like
 Fitness
 Healthcare
 Mental wellness
 Healthy eating
 Lifestyle
 Organisation

16. Advantages
Advantages of Cure fit
 Pretty new concepts as per Indian grounds.
Cult fitness centre
 Sessions can easily be booked based on the schedules solely on cult app.
 Especially beneficial for working ladies and home makers.
 Workout sessions are vey well structured – Number of sets , Number of reps, Rest
intervals.
 Fitness professionals (Trainers) and pretty good and knowledgeable.
 Data analysis is pretty good specially for tracking the progress.
 Exercise sessions are full of energy and never boring.
 Feedback of the members are taken into considerations.
Advantages of Eat fit
 Wide variety of good quality healthy foods with appropriate macros distribution.
Advantages of care fit
 Total health check-up gives the beneficial information like blood lipid profile, Vitamin
levels etc.
 Specific consultation like Injury correction, Nutrition consultation, Therapy
consultation, Ayurveda and others are also there.
 Proper dietician for sport nutrition, Women's health

17. Grey points of Cult Fitness centres
 Solely based on YouTube reviews
Individual attentions is needed by some individuals even in group classes as well.
Help or assistance from the staff for newbies coming to the cult fitness centres.
Boxing and Martial arts Facilities need to be upgraded as in term of services.
Not for serious lifters as according to them cure fit promote fitness as a general.
Compound Exercises like deadlifts are performed by newbies as well might be risky
for them in some cases.
No classes from 12 - 4. Difficult to manage for people with night shift.

18. Porters 5 force model for Cure.fit
Competitive rivalry
Major competitors
 HealthifyMe
 Fitmein
 Docapp
 Practo
 Fittr
Threat of new entrants
 High
 Livezy – Offers online
fitness coaching and
others.
Bargaining power of
suppliers
 Low
 Huge numbers of
suppliers in the
market which can
help cure fit to grow
and expand.
Bargaining power of Buyers
 Low
 Cure.fit as whole offers a holistic
product starting from health to
well being.
 Cure fit offers differentiated
product.
Threat of Substitutes
No Substitutes as of now as cure.fit is
offering plethora of services as a whole.

19. SWOT Analysis of Cure.fit
Strength
Weakness
 Wide Group of services offered.
 One stop for all fitness and health related issues. Mental heath issues are also included in it.
 Main motive – To Promote health and fitness through wide range of holistic offerings.
 Easy to access and Very well build , user friendly app interface.
 Cure fit is expanding rapidly in most of the cities across India.
 Mind fit – Very unique initiative.
 Cure fit offers very well structured plan for business and for the corporates.
 State of art facilities in the cure fit centres.
 Eat fit promotes healthy eating.
 Certified personal trainers and Fitness professionals.
 Do it yourself concept make the workout experience really refreshing and enjoyable.
 Pop. Fit achieves section of the cur.fit fit talks give the offer wide array of talks on different topics.
 Partner. Fit is a great platform for the various health and fitness professionals to promote their services.
 Various Consultation charges given over the website are reasonably good and inexpensive specially for therapy and
psychiatry.
 Cure.fit has raised over 170 $ million in first 2 years of its operations.
 Cult gear product portfolio can be expanded more product like ab roller, Push up handles can be introduced. Also
Apparels portfolio can be expanded.
 One Combined course which is from basic to advance can be made various actives like Guitar learning , Dancing instead
of putting it in small videos. Same can be done on Lifestyle other videos as well.
 More Elaborative Kettlebell workouts can be added in the cure fit portfolio .
 More Specific workout training modules can be added to the cure fit portfolio for very Serious lifters.

20. SWOT Analysis of Cure.fit
Opportunity
Threat
 Cure.fit can collaborate or partnership with Top health and fitness coaches of India which have wide knowledge of
Indian fitness industry and can devise a workout plan or diet plan according to Indian standards . Prime example
would be Mr Akshay chopra – Owner of W R Stupid.
 Both portable and non portable versions of Massage machines and relaxation equipment's can be introduced like
foam roller, Massage gun.
 New products which caters to mental wellbeing can be introduced like Ashwagandha.
 Cure.fit can devise their own health tracker devices like fitness bands.
 Benefits of fitness as a whole in the maintaining active lifestyle can be elaborated more in the cure.fit website.
 Eat fit can expand their portfolio in the range of basic nutritional supplements as well like whey protein, Creatine as
they are essential post workout supplements. People can be educated regarding these basic supplements.
 Cure fit can promote yoga and mental well being more specifically as people are still attached to their traditional
routes.
 Cure fit can take special initiative and can conduct marathons or other event as a general to promote fitness and
healthy living.
 Emerging competitors like Livezy , Practo and others.
 Proper quality check should be there as cure fit is offering plethora of services.

21. Thankyou