Launching your club mobile app is only the first step of your mobile marketing strategy. You can't unlock the full power of mobile marketing if your members aren't using your app. Join us as we discuss best practices for increasing your app downloads, and how to encourage your members to make the app a daily part of their fitness routines.

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Welcome to the webinar! We will begin the presentation shortly.

2. Housekeeping Items
1. Webinar (including Q&A) will last no longer than 30 minutes.
2. Webinar will be recorded for your convenience and sent by email
afterwards.
3. For the Q&A session after the presentation, please submit your
questions through Question box on the panel on your screen.

3. Today’s Presenter
Faye Espiritu
Account Manager
Long Beach, CA
Fun Fact!

4. Customer Webinar Series
● New Netpulse initiative to better serve you
● One webinar a month
● Key themes:
○ Education about the app
○ Best practices for managing the app
○ Increasing downloads and overall engagement
● Feedback for future topics is always welcome!

5. Increasing App Downloads: Key Takeaways
● Best practices for promoting your app to current and
new members
● Making the app an essential part of your club culture
and operations
● Why more downloads lead to more revenue

6. Promoting the App

7. Email Blast
● Contest/drawing for members who
download app
● Initial app launch = “pre-register for
app”
● Re-launch/ongoing promotion = “be in
the know”
● Ask account manager for help with a
general email template
● Netpulse Rewards program = talk to
your account manager about a
customized email blast

8. Social Media
● Leverage Facebook, Twitter,
Instagram, Youtube
● Include app download links
(found in app store)
● Build excitement around it by
countdowns, contests, or
exclusive deals

9. New Membership Sales Process: Step 1

10. New Membership Sales Process: Step 2

11. New Membership Sales Process: Step 3

12. Staff Promotion
● Front desk staff/membership
sales team
● Personal Trainers
● Group Ex instructors

13. Making the App an
Essential Part of Your
Club

14. Barcode Feature
● Gradually phase out the key
card
● Direct new and current
members to use their
barcode for check-ins (2D
scanner)
● Save money by buying less
key cards

15. “Go Green” Campaign
● Stop printing paper
schedules and direct
members to the “Find a
Class” tile in app instead
● Changes are simpler and
faster
● Depending on integration
with billing system,
members can book a class
through the app

16. Personal Training Requests
● Drive members to request
fitness assessments or
personal training through
the app
● Request will show up in your
email

17. Exclusive App Deals
● Run deals only available to
app members
● Good way to promote
personal training,
merchandise, and other
offerings that your club is
focusing on selling

18. Best Means of Communication
● Remind members that this is
the best way to receive all
club communications
○ Inclement weather
○ Change in club hours
○ Class cancelled/rescheduled
○ Exclusive app deals

19. More Downloads = More
Revenue

20. ● Improved marketing of
membership benefits and
club programs: Push
Notifications, Referrals,
Deals, Booking Classes,
Personal Training
● Increased member
engagement → increased
member retention
More Downloads Lead to More Revenue
=

21. RECAP: Key Takeaways
● Best practices for promoting your app to current and
new members
● Making the app an essential part of your club culture
and operations
● Why more downloads lead to more revenue

22. Upcoming Webinars:
● Thursday, Dec. 1 @ 10 AM PST/1 PM EST → Goals
● Thursday, Jan. 12 @ 10 AM PST/1 PM EST → Challenges
Q&A
Faye Espiritu
fespiritu@netpulse.com

23. Thank you!