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HealthyGuide
Online one stop shop
for
holistic health
https://sites.google.com/site/healthmindbody
wellness/
HealthyGuide
• HealthyGuide provides resources & motivational assistance
needed to reach your health and wellness goals. Whether you
are looking for weight management, physical & emotional assessment,
aquatics, or nutritional programs, we offer a variety of ways for you get
fit, feel good and have fun.
• We currently offer children, single, couple, family, senior and corporate
memberships to cater to customer needs.
• Our goal is to provide effective workouts in an exceptional
environment. Enjoy the extraordinary experience with HealthyGuide.
HealthyGuide
Lessons Learned from Customer Feedback
Found from the survey that consumers really value following features:
• Highly needed: Mobile App along with website
• Diet Plans
• Maps - Find the nearest hospitals (ambulance, fire, police, doctor listing) in
case emergency (Display it on a Map)
• Send message to your Emergency Contacts, automatically includes GPS
location
• Medication Reminder
• First-Aid Information
• Fitness Videos and Nutrition value recipes videos  
HealthyGuide
Market Analysis
Our Estimated Market Size: 2 to 50 million US Dollars
Estimated market size learned from survey and customer interviews:
Billion $
Target market: Any internet and/or Mobile user who cares for their health.
For HealthyGuide Platform:
• We have done market segmentation based on customer’s age
• We currently offer children, single, couple, family, senior and corporate
memberships to cater to customer needs.
HealthyGuide
Survey
Number of Customers interviewed Face to Face:

15

Included into plan as per customers request:
 Most of the customers showed interest in having a Mobile App for this health
assessment and Diet plan and Nutrition info.
 We are considering to create a mobile app along with initially thought website.
• Prototype: https://sites.google.com/site/healthmindbodywellness/
• Survey: https://sites.google.com/site/healthyguidesurvey/
• Customer feedback: https://www.youtube.com/watch?v=2D9_1xqoSPA&hd=1
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
Need: Less Than a Fifth of Americans Exercise on Average Day
HealthyGuide
What HealthyGuide offers
• Online one-stop shop for lifestyle improvement and
holistic health, covering both physical and emotional health.
• Complete lifestyle and health assessment guiding educational and social
support services aimed at preventing health care necessity
• Social network allowing people to relate by their health interest or issues, thus
helping users with relevant information and health peer groups
• Real-time evaluation of health impact of food items, physical exercise and
drugs through the use of wearables (e.g. Google Glass)
HealthyGuide
What HealthyGuide offers
• Learning system able to introduce more advanced programs
and personalized solutions based on data provided by users
• Automated personalized services mixing customer self-service with
automated processes through personal online profiles (simulation of personal
relationship)
• Communities to facilitate connections between users in order to exchange
knowledge and solve each other's problems
• Co-creation of novel personalized services through user engagement
HealthyGuide
Basic Features offered











Exercises
Diet plans / Recipes
Health News
Feedback & Survey
Personalization
Tracker (Medication Reminder, Weight, BP, Mood, Regularity, Workout
sessions, Amount of smoking, Amount of alcohol intake, Sleeping hours)
First-Aid Information
Medical History
Twitter & Facebook Integration
Emergency services:

•
•

Maps - Find the nearest hospitals (ambulance, fire, police, doctor listing) in case of emergency (Display it on a Map)
Send message to your Emergency Contacts, automatically includes GPS location
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
HealthyGuide
If you want to prove to everyone that you know your health well
enough, this is the app for you.
Prototype: https://sites.google.com/site/healthmindbodywellness/
Survey: https://sites.google.com/site/healthyguidesurvey/
Customer feedback: https://www.youtube.com/watch?v=2D9_1xqoSPA&hd=1

Thank You
Online one stop shop for holistic

29

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HealthyGuide - Opportunity Analysis Project (OAP)

  • 1. HealthyGuide Online one stop shop for holistic health https://sites.google.com/site/healthmindbody wellness/
  • 2. HealthyGuide • HealthyGuide provides resources & motivational assistance needed to reach your health and wellness goals. Whether you are looking for weight management, physical & emotional assessment, aquatics, or nutritional programs, we offer a variety of ways for you get fit, feel good and have fun. • We currently offer children, single, couple, family, senior and corporate memberships to cater to customer needs. • Our goal is to provide effective workouts in an exceptional environment. Enjoy the extraordinary experience with HealthyGuide.
  • 3. HealthyGuide Lessons Learned from Customer Feedback Found from the survey that consumers really value following features: • Highly needed: Mobile App along with website • Diet Plans • Maps - Find the nearest hospitals (ambulance, fire, police, doctor listing) in case emergency (Display it on a Map) • Send message to your Emergency Contacts, automatically includes GPS location • Medication Reminder • First-Aid Information • Fitness Videos and Nutrition value recipes videos  
  • 4. HealthyGuide Market Analysis Our Estimated Market Size: 2 to 50 million US Dollars Estimated market size learned from survey and customer interviews: Billion $ Target market: Any internet and/or Mobile user who cares for their health. For HealthyGuide Platform: • We have done market segmentation based on customer’s age • We currently offer children, single, couple, family, senior and corporate memberships to cater to customer needs.
  • 5. HealthyGuide Survey Number of Customers interviewed Face to Face: 15 Included into plan as per customers request:  Most of the customers showed interest in having a Mobile App for this health assessment and Diet plan and Nutrition info.  We are considering to create a mobile app along with initially thought website. • Prototype: https://sites.google.com/site/healthmindbodywellness/ • Survey: https://sites.google.com/site/healthyguidesurvey/ • Customer feedback: https://www.youtube.com/watch?v=2D9_1xqoSPA&hd=1
  • 12. HealthyGuide Need: Less Than a Fifth of Americans Exercise on Average Day
  • 13. HealthyGuide What HealthyGuide offers • Online one-stop shop for lifestyle improvement and holistic health, covering both physical and emotional health. • Complete lifestyle and health assessment guiding educational and social support services aimed at preventing health care necessity • Social network allowing people to relate by their health interest or issues, thus helping users with relevant information and health peer groups • Real-time evaluation of health impact of food items, physical exercise and drugs through the use of wearables (e.g. Google Glass)
  • 14. HealthyGuide What HealthyGuide offers • Learning system able to introduce more advanced programs and personalized solutions based on data provided by users • Automated personalized services mixing customer self-service with automated processes through personal online profiles (simulation of personal relationship) • Communities to facilitate connections between users in order to exchange knowledge and solve each other's problems • Co-creation of novel personalized services through user engagement
  • 15. HealthyGuide Basic Features offered           Exercises Diet plans / Recipes Health News Feedback & Survey Personalization Tracker (Medication Reminder, Weight, BP, Mood, Regularity, Workout sessions, Amount of smoking, Amount of alcohol intake, Sleeping hours) First-Aid Information Medical History Twitter & Facebook Integration Emergency services: • • Maps - Find the nearest hospitals (ambulance, fire, police, doctor listing) in case of emergency (Display it on a Map) Send message to your Emergency Contacts, automatically includes GPS location
  • 29. HealthyGuide If you want to prove to everyone that you know your health well enough, this is the app for you. Prototype: https://sites.google.com/site/healthmindbodywellness/ Survey: https://sites.google.com/site/healthyguidesurvey/ Customer feedback: https://www.youtube.com/watch?v=2D9_1xqoSPA&hd=1 Thank You Online one stop shop for holistic 29