TREK is a UK-based company founded by Troy Scott, Riyaz Miah, Ezekiel Norris-Bloomfield and Kennedy McDermott that develops fitness and health apps. They created the "My Fitness Buddy" app to help people who lack confidence in their body image or fitness levels or have medical conditions get into better shape. The app aims to address obesity and health issues in the UK by providing an organized way for people to improve their lifestyle and health.