Here's a copy of a presentation I gave on Why Social Media Matters to Business. You can check out what we do at: http://www.socialforcefive.com.au

1. Why Social Media Matters
You need to get on the ‘Social Media’
band wagon….

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6. “This telephone has too many shortcomings to be seriously considered as
a means of communication.”
Western Union Internal memo 1876

7. “The wireless music box has no imaginable commercial value. Who
would pay for a message sent to nobody in particular?”
An inventor in response to David Sarnoff’s push for radio 1920

8. “While theoretically and technically television may be feasible,
commercially and financially it is an impossibility.”
Lee De Forest, radio pioneer 1926

9. “Visionaries see the future of
telecommuting workers, interactive
libraries and multimedia classrooms.
They speak of electronic town meetings
and virtual communities. Commerce and
business will shift from offices and malls
to networks and modems. And the
freedom of digital networks will make
government more democratic. Baloney!!”
Cliff Stoll, author, astronomer,
professor 1995

15. The ‘New’ Media
Marketing Equation

16. Facebook is King of the Kids!

17. The R.O.B.O. Concept

18. Excellent Example of Using Online Traffic to
Drive People Offline

22. Customers are
Now Your
Marketers….
Empower
Them!

28. What is Mobile Media
Marketing?
5 BILLION mobile phones
4 TIMES as many mobile phone users
as internet users
33% of phones use high speed data
services
Every 60 seconds, 13,000 apps are
downloaded around the world

29. Zero Moment Of Truth

30. Some Staggering Stats
• 79% of people use smart phone to help with
shopping
• 95% look for local information
• 88% of people use local information to take
action within one day
• 71% of people search because they saw an ad
• 48% of people use smart phones to get
coupons
• $216 billion = total amount of retail sales in
Australia for 2011
• 4.9% of total retail sales were made online
& of that, 75% were from domestic online
retailers

31. What is Location Based
Marketing?
Also known as geo-targeting
Research tells us that consumers generally
shop within 15km from where they live
If you’re not on page 1 of Google,
you’re not on Google & in the
consumers mind, you don’t exist!

32. Location, location, location!

33. The best way to increase foot traffic into your
store is to influence them whilst they’re
walking!

34. The Fastest Way of Getting on
Page One of Google!

38. *Top 10 Social Media Trends
For 2012
*As predicted by Randi Zuckerberg

39. Tip 1: Luxury living, without
luxury spending
• Airbnb
• Cherry
• Rent the Runway
• Fancy Hands
• Task Rabbit
• Jetsuite

40. Tip 1: Luxury living, without
luxury spending

41. Tip 2: Creating the Loyalty
Program of the Future

43. Tip 3: Using Platforms for
Customer Service

44. Tip 4: Mobile First

45. Tip 5: People as Curators

46. Tip 6: Have a Sense of Humour

47. Tip 7: Crowdsourcing

48. Tip 8: People as Platforms and
Media Brands

49. Tip 9: Video and Live Streaming
• Justin TV
• Ustream TV
• Spondo

50. Tip 10: Gamification of Everything
• Nike + that cheers when you’re running
• Alarm clock app donates $1 every time you
hit ‘snooze’
• Scales that tweet you weight

51. The 10 Key Takeaways
1. Accept that it is happening whether you like it or not
2. Join it with traditional marketing, not instead of
3. Don’t write cheques with social, mobile media and location
based marketing that your business can’t cash
4. Openness and transparency – Wiki leaks
5. Have a publisher mindset, not a marketing mindset
6. Don’t ask what (that’s a tactic) ask why (business strategy)
7. You are who Google says you are
8. Content plus community equals currency
9. Your consumers want you, right here, right now – ZMOT
10.Claim your online real estate NOW or face becoming a swagman (a
jack-of-all-trades and a master of none)

52. www.socialforcefive.com.au
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