The document discusses how science and technology have impacted marketing over time. It begins with a brief history of marketing from early barter systems to the emergence of mass marketing in the 20th century with television and newspapers. It then outlines how digital technologies and the rise of the internet transformed marketing by enabling connectivity, mobile access, and empowering consumers. Key developments discussed include the growth of social media platforms from 2004 onward and how modern marketing now focuses on digital strategies like digital marketing, online websites, search engine optimization, and content marketing to connect with consumers online.

1. IMPACT OF SCIENCE AND TECHNOLOGY ON
MARKETING
By Mayuri Nishad

2. HISTORY 0F MARKETING
Two monkeys gave birth to the first ever man who after some time learnt to
settle down at one place with other men and women around thereby creating a
market for goods and services.

3. Early human had only two basic requirements !
Can you guess that ?
FOOD SHELTER

4. They themselves obtained them from
collecting, growing and hunting.
They lived under tree or in caves
ONCE THE
NEED BECOME
MORE ,
THE MAN
COULD NOT
OBTAIN ON HIS
OWN.

5. Then he had to exchange for what he has with
others. e.g; a farmer exchanged his rice with
fisherman’s fish. This system is called barter
system.
Then came the introduction of medium of
exchange called money

6. Initially people use to live in small-small groups spread
across the world.

7. Each group was a market in itself, disconnected from the rest, it had its
own set of small marketers

8.  The only source of information were the chit chats they use to share
and the only way anyone would hear about a product was through
their friends and family

9. marketer
These chit chats were natural and organic conversations,
marketers had no means of encouraging or influencing it

10. You must
check out
the new
stuff at
shop no. 11
This is good stuff,
I must buy this!
One on end word-of-mouth was the most credible and
influencing source of information

11. But
word-of-mouth wouldn’tspread farand wide

12. Marketers that werepopularanddoingwell in onemarket

13. Were not known to anyone inanother

14. As a result, no marketer could become big enough to benefit
fromeconomies of scale and themarketwasn’ttrulycompetitive

15. Things
changed

16. People started staying in bigger groups closer to
each other

17. Television and newspaper came

18. In the 1980s and 1990s, the mention of
the word marketing would conjure up a
picture of a man all suited and booted,
carrying a briefcase in one hand and a
bagful of sample products in the other,
knocking on people’s doors trying to make
a sale.

19. Then, it moved to the telephone, where telemarketers spent all day
making phone calls, hoping to enthuse the person on the other end
about his product.

20. National and global marketers emerged and mass marketing was born as the same
marketers were now known to consumers from different groups

21. Markets became truly competitive and a lot of
effort had to be put in on marketing to create
a differentiated brand
egg
“organic, fat free,
low calorie, high
protein, bigger
,t
astiereggs!”

22. So advertisement became a
part and parcel of marketing

23. As a result, big-global players emerged and enjoyed a monopolistic like market
as they had enough money to spend on marketing keeping small and new players
under their foot

24. Sir!
Our latest mirror
helps you loose
weightinstantly
The picture shown by
marketers was not
regarded credible by
consumers because of
their false promises

25. Things
changed

26. With advent of internet, each person was connected
to and was talking with many others
With advent of internet, each person was connected
to and was talking with many others

27. The picture of marketing is far less vivid—albeit more active and
effective—as it is restricted to the customer and his personal
devices. Most marketing happens on our phones or computers and
revolves around what we click or swipe, how often we do it, and
how much effort we are willing to put into it

28. For the first time smaller-mouse-sized marketers became big enough to make the otherwise
bigger ones dance to their tunes

29. Marketing and business was changing forever and
some marketers were fast at reaching new
heights

30. Rest are in
history
books
because
ignoring
online
marketing is
like opening
a business
but not
telling
anyone

31. IMPACT OF SCIENCE AND
TECHNOLOGY ON MARKETING
TIMELINE

32. 1609 1895 1925 1990 2000 onwards

33. Social media
2004
MARK
ZUCKERBERG
2005
STEVE CHAN
CHAD HURLEY
JAVED KARIM
2006
JACK DORSEY
NOAH GLASS
BIZ STONE
EVAN WILLIAMS
2010
KEVIN SYSTROM

34. Being where consumers are
Why digital age is impacting
marketing a lot ?

35. REASONS
CONNECTIVITY
There are about 4 billion internet
users online, meaning that 50.8%
of the global population is
connected. In the next three
years, China and India will add
more internet users than what
exists in the US today.
MOBILE
: More than 5 billion people have
mobile devices, and over half of
these connections are smartphones.
It is anticipated that $93 billion will
be spent on mobile ads this year, over
$20 billion more than what will be
spent on TV.E-Commerce: Over 2.14
billion people worldwide are
expected to buy goods and services
online in 2021.

36. PRICE
DISCOUNT
OFFER PRICE
CREDIT POLICY
PRODUCT
BRAND
SERVICES
PACKAGING
PLACE
MARKET
CHANNEL
DISTRIBUTION
PROMOTION
ADVERTISING
PUBLICITY
SALES&PROMOTION
Marketing Plan

37. Even in a time where companies have
more data on us than ever, the
customer is empowered with:
Today, we can execute the most basic of any
services online: groceries, shopping,
controlling our lights, music and car
shopping.
 Multiple comparison sites
 Online reviews
 YouTube product demonstrations
 Live online help and chat
 Quicker access to decision makers and
influencers

38. The father of modern marketing PHILIP KOTLER said

39. MODERN MARKETING TECHNIQUE
01
02
03
04
[DIGITAL
MARKETING]
[ONLINE
WEBSITE
S]
[SEO] [CONTEN
T
MARKETI
NG]

40. DIGITAL MARKETING
The popularity of DIGITAL MEDIA is
increasing rapidly due to its numerous
benefits. Most people are using social
media networks to promote their
businesses, such as, Facebook,
Instagram, Twitter, etc. With the help of
creating an account on these networks,
they can easily reach the target
audience in a few days. They can also
share their messages with them in a few
minutes.

41. ONLINE WEBSITES
If you are looking for the right method to promote your
business, then you should develop a quality website. By
creating a website, you can easily get more exposure
online. It's a cheaper and far more effective alternative
to investing in an actual physical, office building.
Jeff Bezos rightly said that its hard to
find things that wont sell online.

42. By posting interesting content on your
website or blogs, you can attract online
visitors. After gaining the trust of these leads
and customers, you can further enhance the
growth of your business.
CONTENT MARKETING

43. With the help of SEO, you can quickly improve the
ranking of your website that will help attract the
maximum traffic. This also allows you to generate
leads for your business and enhance the growth of
your business.
A recent study by Google showed that
four out of five consumers use search
engines to get information about local
businesses. This means that customers
are typing in specific keywords to find
those services.
SEARCH ENGINE
OPTIMISATION

44. thankyou