The document presents 10 "wisdom pills" or short pieces of strategic advice from the JWT Amsterdam Planning Department. Each pill is 1-3 sentences focusing on a different topic related to technology, marketing, or business strategy. For example, pill #1 discusses how companies like Duolingo and reCAPTCHA harness human power by translating texts or digitizing books. Pill #3 advises that the focus should be on user experiences rather than just product features. The final slides thank the audience and provide contact information for the presentation designers.

1. THE JWT AMSTERDAM PLANNING DEPARTMENT PRESENTS:
10 WISDOM PILLS

3. #0
WHY TNW RAISED THE BAR
IN CONFERENCE LAND.PROMOTING PEOPLE TO SHARE THEIR EXPERIENCES WITH “NOW.THENEXTWEB.COM”.
TECH CONFERENCE: HACK BATTLES & STARTUPS CENTRAL ROLE.
SIDE EVENTS DURING THE CONFERENCE TO CONNECT YOURSELF WITH THE CITY.

4. #1
RECYCLE
HUMAN
POWER.DUOLINGO TRANSLATES ARTICLES AND BOOKS
WHILE GIVING PEOPLE A FREE TOOL TO LEARN
A LANGUAGE AND RECAPTCHA DIGITALIZES
BOOKS WITH ITS SECURE WORDS SYSTEM.CLICK
TO LEARN
MORE!

5. #2
DISRUPTION
HAS BEEN
DISRUPTED.NOW, IDEAS CAN GO FURTHER WITH LESS MONEY AND
CONSUMERS NEED LESS TIME TO ADAPT THEM. NOW, TO
DISRUPT A CATEGORY THE MAIN INGREDIENT IS TO
BUILD A PLATFORM FOR DIGITAL RELATIONSHIPS.
CLICK
TO LEARN
MORE!

6. #3
THE AGE OF
FEATURES
IS OVER.WELCOME TO THE EXPERIENCE ERA,
FOCUSED ON USER SOLUTIONS. I
DON’T CARE ABOUT WHAT YOUR
PRODUCT DOES, I CARE ABOUT THE
PROBLEM YOUR PRODUCT SOLVES.
CLICK
TO LEARN
MORE!

7. #4
THIS IS NOT
ONLY ABOUT
TECHNOLOGY.THIS IS ABOUT HOW TECHNOLOGY IMPROVES THE LIFE OF PEOPLE.
CLICK
TO LEARN
MORE!

8. #5
THE FUTURE
IS WRITTEN
BY DOING
THINGS.THERE IS NO PLAYBOOK TO WRITE
THE FUTURE. YOUR OWN VISION IS
THE FATHER OF INNOVATION. BE
THE DISRUPTER.
CLICK
TO LEARN
MORE!

9. #6
CONTENT IS A
COMMODITY.
HOW VIDEOS BECOME VIRAL?
1. CREATE A CONTENT THAT WILL CAUSE A PHYCOLOGICAL
REACTION. EMOTIONAL CONTENT IS SHAREABLE CONTENT.
2. INVITE YOUR AUDIENCE TO ENJOY EXCLUSIVE RELATED CONTENT.
3. MOMENTUM IS KEY IN GENERATING THE SNOWBALL EFFECT.
CLICK
TO LEARN
MORE!

10. #7
ATTENTION IS
THE NEW
CURRENCY.
ALWAYS-ON SHOULD BECOME ALWAYS-RELEVANT,
ALL IN ORDER TO MAKE BRAND MESSAGES LAST
LONGER THAN A TWEET AND BUILD STRONGER
BRAND PURPOSES.
CLICK
TO LEARN
MORE!

11. #8
SECOND SCREEN IS
NOT THE SECOND
ANYMORE.
CLICK
TO LEARN
MORE!
FIND A WAY ON HOW TO BE PART OF THE
CONVERSATION IN A FACILITATING,
SOCIAL AND NON-INTRUSIVE WAY.

12. #9
ADD MUSIC
TO YOUR S.M.
STRATEGY.DEVELOP THE MUSICAL SIDE OF YOUR BRAND:
- OWN A MOMENT, EMOTION OR ACTIVITY.
- SHARE GREAT MUSIC FOR THAT MOMENT.
- MAKE CONSUMERS RETURN AND ASK FOR MORE.
CLICK
TO LEARN
MORE!

13. FREE
IS A
LIE.IF YOU ARE NOT PAYING FOR
THE PRODUCT, YOU ARE THE
PRODUCT: HOW GOOGLE
AND OTHER COMPANIES ARE
BUILDING YOUR “ANOTHER
YOU” TO TEST IT IN A LAB.
#10
CLICK
TO LEARN
MORE!

14. THIS PRESENTATION HAS BEEN DESIGNED FOR YOU BY:
10 WISDOM PILLS
AGUSTIN SORIANO
STRATEGY DIRECTOR
SIMON VAN OLDENBEEK
CREATIVE STRATEGIST
CLICK ON THE
PICS TO
LEARN MORE
ABOUT US!

15. THANKS!