2012 Digital Trends


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My 2012 Digital (technological) Trends.

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2012 Digital Trends

  1. 1. 2012 social media trends by robin low
  2. 2. Tablets and Smartphones.• With the popularity of Android and iOS devices, there will be a higher demand for Tablets and Smartphones.• This means new ways that people consume information, news and communication – On the go!• Apps will dominate software sales.
  3. 3. Gamification Unleashed• With the success of Zynga and other companies that incorporate social gaming, (like Foursquare), more companies will look into this phenomena.• Gamification is social and big brands are surely going to cash in this closed-badged system.
  4. 4. Mobile Wallet• With widespread adoption of smartphones and tablets, the mobile wallet can become a reality.• Beside using your mobile devices to pay, Square up allows you to receive credit card payments anywhere with your iPhone, iPad or Android phone!
  5. 5. Social/Digital Exhaustion• With 1 Billion of users on Facebook in 2012, Twitter and Google+ is growing as well. Some people may have shared too much or have bad experiences which may reduce their time spent online.• In general, more and more people seem to be reevaluating their social and digital existence. Even the SOPA battle is revealing some unforeseen schisms. The Stop Online Piracy Act is a bad idea, not because piracy is good, but because of the plan for enforcement is wrong and dangerous.
  6. 6. Augmented Reality• Have you seen them in museums, games yet?• It’s now in games, location apps, business cards and coffee shops and could start showing up in cars and even eyeglasses.• It will be AWESOME!
  7. 7. Online Video Invasion• With Hulu, YouTube, AppleTV, Amazon Prime, Netflix, GoogleTV… You can get what you want to watch online.• In 2012, I expect them to be on your bluray player, PS3 and other gaming consoles and the online videos will invade your living room!
  8. 8. Cloud Based Voice Control• With Siri and the Genius button on mobile phones, it allows you to do voice control on your mobile devices. It will get more prevalent as well.• Hands free will soon be even more “hands free” now.
  9. 9. Social and Local Marketing• With better algorithms, mobile marketing will be more local and personalized than ever before.• The future of mobile marketing will be using your GPS enabled devices to know where you are and sell you what you need.
  10. 10. Seamless Sharing• Twitter , Facebook, Google+ and other social networks allow you to share your articles that you read and games that you play.• Top webpages have already allowed sharing and social activities like “like”
  11. 11. Real Time mindsets• Companies and organizations will embrace Real Time mindsets.• Engaging the public and be part of the conversation is very important for influencing people or prevent crisis from happening.• Many companies have benefitted from crowdsourcing ideas and research and development to get people what they like and want before making it .
  12. 12. Join in the Conversation at http://www.facebook.com/socialhub andhttp://blog.newsocialmediabrand.com