Possible Worldwide is a global marketing firm with over 1,000 employees across 19 offices helping brands engage customers through non-traditional marketing. Their mission is to move marketing from communication to participation. They suggest several non-traditional marketing strategies for political candidates in 2012 including search engine marketing to target interested voters, mobile advertising and apps to connect with voters personally, and using SMS and mobile donations to remind and encourage turnout.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
Role of social networking in Travel IndustryAdeebaNihal
This ppt emphasize over the role of social media and other social networking sites on travel industry. Also, it reflects the various aspects in which social networking sites can be use to promote the business of travel agency. Further it explains the importance and reach of social media in the marketing of various business.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
Role of social networking in Travel IndustryAdeebaNihal
This ppt emphasize over the role of social media and other social networking sites on travel industry. Also, it reflects the various aspects in which social networking sites can be use to promote the business of travel agency. Further it explains the importance and reach of social media in the marketing of various business.
Synopsis of HubSpot's Global Social Media TipsDr. Joel Evans
What are the global do's and dont's for social media? In this presentation, HubSpot's guide to global media is summarized.
http://cdn1.hubspot.com/hub/53/Final_62_Social_Media_Tips_from_Around_the_World_Ebook.pdf
**RE-POST from Ogilvy&Mather slideshare account.**
I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather's social media capabilities in the region. This doesn't make me an 'Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes.
The report covers consumer, business and digital marketing trends with actionable call-outs answering "what does this mean?"
It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it's an inspiring place we are simply not looking to enough.
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
localeikki’s overall goal is to help people be active wherever they travel. We're creating a platform that allows individuals to coordinate their recreation and travel plans through local recommendations from like-minded folks and intelligence prompts based on travel patterns and recreation choices.
Our work for some of the world’s best known packaged brands in the fields of
– Personal Care & Grooming
– Healthcare & Pharma
– Food & Beverage
– Dairy Products
– Liquor
– Tobacco
Synopsis of HubSpot's Global Social Media TipsDr. Joel Evans
What are the global do's and dont's for social media? In this presentation, HubSpot's guide to global media is summarized.
http://cdn1.hubspot.com/hub/53/Final_62_Social_Media_Tips_from_Around_the_World_Ebook.pdf
**RE-POST from Ogilvy&Mather slideshare account.**
I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather's social media capabilities in the region. This doesn't make me an 'Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes.
The report covers consumer, business and digital marketing trends with actionable call-outs answering "what does this mean?"
It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it's an inspiring place we are simply not looking to enough.
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
localeikki’s overall goal is to help people be active wherever they travel. We're creating a platform that allows individuals to coordinate their recreation and travel plans through local recommendations from like-minded folks and intelligence prompts based on travel patterns and recreation choices.
Our work for some of the world’s best known packaged brands in the fields of
– Personal Care & Grooming
– Healthcare & Pharma
– Food & Beverage
– Dairy Products
– Liquor
– Tobacco
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Last month I was fortunate enough to co-host the CEA awards presentation, along with ERE Editor-in-Chief Todd Raphael.
The CEAs are an award program designed to recognize outstanding achievement in recruitment advertising and marketing. Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns. Each entry is judged by a panel of the finest creative and professional talent from across the country of which I was one.
As context for the awards ceremony, Todd and I did some research on 2014 recruiting trends much of it already familiar to readers of ERE, particular John Sullivan’s illuminating articles. In case you weren’t able to attend, here are some of the important learnings you might have missed.
The New Media Landscape - Edelman Ireland Martyn Rosney
A presentation delivered at the CIPR NI Conference on September 23rd, 2016. The presentation shares Edelman's viewpoint on the new influence landscape and focuses on the shift from marketing communications to communications marketing.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
4. Over 1,000 staff members in 10 countries, across 19 offices with one shared mission.
550 45
375
120
New York • Austin • Bangalore • Beijing • Cincinnati • Delhi • Dubai • Gurgaon • Hong Kong • Los
Angeles • London • Mumbai • Nairobi • San Francisco • San Jose • São Paulo • Shanghai • Singapore
4
5. It is not what you say that defines your
brand, it is what you do.
6. Our mission is to help brands move from
the age of communication to the age of
participation.
7. We believe that every interaction is an
opportunity to connect with customers.
8. Nontraditional is the new traditional
• Adj. 1. nontraditional - not conforming to or in accord with
tradition; "nontraditional designs"; "nontraditional practices"
10. Search Engine Marketing
Get your political message in front of people who might be actually
interested in it – those who are searching for it!
1. Map your issues
2. Group your keywords
3. Write your ads
4. Write your landing pages
5. Launch and pay attention
Less than half (only 44%) of the 2008 US presidential contenders used
paid search at all! Rimm-Kaufman
11. 2012 is the Year Mobile will have a real impact on voters
• Mobile gives politicians a chance to connect with voters on a personal
level.
- Click to Web (researching candidates views)
- Click to Map (find polling stations)
- Click to Call (calling to make donations or to volunteer)
- Click to Video (to latest campaign advertisement)
• Mobile Advertising
- Enable targeting at a zip code level
- Can offer different ways to engage
Less than a quarter of political candidates have spent money on
mobile ads - Mashable
12. Use SMS to Remind and encourage voters
• Publish a shared short-code (direct mail, email signature, out-door
advertising)
• Interested citizens could use their mobile phone to “opt-in” to the
campaign.
• Campaigns can be used to:
- Ask a poll question
- Let citizens leave opinions on upcoming issues
- Showcase your policies on your mobile website
- Send updates and news about upcoming events
- Send reminders, event info, or special offers
An email message has about a 10% chance of being read, while your
text blast will be read by over 90% of the recipients in the first 30
minutes!
13. Mobile Apps – Revolutionizing Elections
• The smart phone app
- iPhone, Android and Blackberry
• The 2008 Obama app
- Organized iPhone contacts to enable supporters to call friends in important electoral
districts
- Donation interface
- News feeds
- Local campaign events
- Position on issues
By the end of 2012, Flurry estimates that the cumulative number of
iOS and Android devices activated will surge past 1 billion.
14. Will Mobile Campaign Donations be a Game Changer?
• Uses Square’s mobile payment hardware
• Small plastic reader used with your smartphone to collect donations
while campaigning in neighborhoods or other commercial locations.
15. • While many struggle to establish a personal connection with voters.
• Mobile appeals to key demographics that have made it a daily part of
their lives.
• Easily integrates with other media channels – adding interactivity.
• Communication can be contextual; based on time, location, need and
the individual as well as demographics like age and gender.
Mobile offers a fantastic opportunity to interact and engage.
17. Thank you.
Julie Morse
Director of Insights & Planning
julie.morse@possibleworldwide.com
513.658.6474 mobile
Editor's Notes
I would argue that what many refer to as nontraditional IS the new traditional.Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign’s proclivity to online advocacy is a major reason for his victory. With the
Email marketing – Most politicians have lists. They have people who visited their websites and signed up for communications. Still among the most effective communication devices possible – why? Everyone has an email address and everyone I can think of checks their email everyday!Social - The Obama campaign leveraged all the tools of social media to give ordinary Americans access to resources usually reserved for professional campaign operatives. Public Relations – use PR to 1)craft expert strategic PR blitzes leading up to election time and 2) for crisis management. Every politician has to deal with competition and others that do not agree with their point of view.Search Marketing – In the run up to any election, voters search for information. A candidate’s voting record, where they stand on the issues even personal information. Sometimes they want to see what others are saying about a candidate.
Map your IssuesGet a list of every single issue, positive and negative, that may be a factor in the election race. A search specialist can help you generate a keyword listTake into account regional differences in your strategyMake intelligent inferences about what that searcher might be looking for and what you want to present them.Write ads to closely match that intentGroup your KeywordsDo logical or keyword based groupings to create ad groups – makes it likely you can appeal to a large portion of keywords in that group with effective landing page copy.Don’t forget to cover your name – reputation management in a campaign necessitates proactive self-referential ads. Bid on terms related to issues you want to discuss and also consider a strategy for bidding on opponent names.Write your ads – incorporate your key wordsConsider geo targetingWrite your landing pagesMatch them closely with your key words – RelevanceLaunch and pay attentionConsider your call to action and monitor conversions.