Internet Asset Management
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The document discusses changes in how customers, especially younger generations, engage with brands and media online. It emphasizes that companies must shift from interruptive marketing to building relationships and understanding different demographic groups. Additionally, the rise of social media requires organizations to participate in online conversations and establish trust in order to effectively reach modern customers.
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The document discusses the rise of smart customers and how digital innovation is empowering customers and leaving many companies behind. Key points include:
- Customers now have access to vast amounts of information through their smartphones and digital devices, allowing them to research products, compare prices, read reviews and be more informed than ever before.
- This has led to radically higher expectations from customers around experience, personalization and convenience. Companies that do not adapt risk falling behind.
- Four major disruptive forces are driving these changes - social influence, pervasive memory, digital sensors and the physical web. Together they are providing customers with more choices and better information.
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2) New models like providing richer service bundles that improve the customer experience, exploring two-sided models where other parties help pay for communication, and leveraging all capabilities to address new segments can help operators monetize changes.
3) The document invites operators to workshops to collaboratively explore these new business models through open-ended discussion and sharing of insights from other markets.
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The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
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Excerpt smart customers
The document discusses the rise of smart customers and how digital innovation is empowering customers and leaving many companies behind. Key points include:
- Customers now have access to vast amounts of information through their smartphones and digital devices, allowing them to research products, compare prices, read reviews and be more informed than ever before.
- This has led to radically higher expectations from customers around experience, personalization and convenience. Companies that do not adapt risk falling behind.
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2) New models like providing richer service bundles that improve the customer experience, exploring two-sided models where other parties help pay for communication, and leveraging all capabilities to address new segments can help operators monetize changes.
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OMEX Combine Archives as example of Research Object in the wild - how converting it to RO Bundles using http://dx.doi.org/10.5281/zenodo.10439
Source pptx:
https://onedrive.live.com/view.aspx?cid=37935FEEE4DF1087&resid=37935FEEE4DF1087!788&app=PowerPoint%20f
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3. One-to-one marketing is difficult at scale as customers are unpredictable.
4. Differences between groups are often meaningless as all the variation is within groups.
5. Viral marketing works locally but has small global impact, better for concentrated markets.
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3) Radio advertising is cost effective compared to other media like television, print, or billboards, allowing advertisers to purchase more frequent commercials within a given budget.
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Source pptx:
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Bmma hugues rey formationdigitale2014 session 1 - version 15092014short
Bmma hugues rey formationdigitale2014 session 1 - version 15092014short
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Intro digi marketing2013
This document provides an introduction to online marketing. It discusses what makes a good website, such as being quick to download, easy to navigate, working on phones, and providing useful information. It also covers some barriers to getting a good website like cost, time, and lack of technical understanding. The document then discusses online marketing tactics and tools, including search engine optimization, social media, email marketing, and paid advertising. It provides examples of social media monitoring and engagement tools as well as analytics and keyword research tools.
Ukti eBusiness masterclass
This document summarizes a presentation on developing an international digital strategy. It discusses trends driving digital change like increasing online media consumption and smartphone adoption. It also covers approaches to international expansion like localization, standardization, and adaptation. Additionally, it presents frameworks for international digital strategy covering areas like marketing, design, technical implementation, regulations, and competition. Attendees were given exercises to evaluate these areas for their own companies.
Video viral
The document discusses the rise of digital natives and their impact on media consumption and viral content sharing. It notes that digital natives are hyper-connected, desire instant access, use digital technology extensively, and enjoy multi-tasking and consuming information. The document also examines characteristics of digital immigrants and how opinion leaders and communities drive the spread of viral content through participation and the unexpected nature of what goes viral. It emphasizes that businesses must understand these new media behaviors to effectively engage digital native customers.
Q&B Presentation
Top of the Pops was a TV show in the UK that aired weekly but struggled to adapt to changing consumer preferences and technology. Younger viewers today want interactive, on-demand and social experiences rather than passive, linear programming. Companies must understand these "digital natives" and their communities in order to remain relevant. Marketers should focus on building relationships through conversation rather than interruptive ads.
Video viral
The document discusses the rise of digital natives and their impact on media consumption and participation. It notes that digital natives are hyper-connected, demand instant access, use digital technology extensively, and enjoy multi-tasking and accessing information. The document contrasts them with digital immigrants who are more reluctant to adopt new technologies. It also discusses how digital natives actively participate in communities and help spread content virally, noting only a small percentage of content actually goes viral. Key themes are identified as opinion leaders, communities, and the unexpected nature of content that spreads. The rise of participation and user-generated content is positioned as representing a new type of media landscape and culture.
Chamber breakfast
This document discusses how social media should be an important part of marketing plans. It notes that customers have changed and are now "digital natives" who are constantly connected. It emphasizes that social media allows for relationship building and that companies need to understand their customers to connect with them online. It provides examples of how different social media platforms like Facebook, Twitter, and LinkedIn can be used. It also stresses the importance of having a plan that sets objectives and allocates the necessary resources like time, staff, and budget.
Dip Digital Marketing Digitalplanning V1
This document provides an overview of a diploma course in digital marketing. It includes information about assessments, assignment deadlines, and references. The course covers topics like online and traditional marketing concepts, environmental factors impacting online plans, and digital media evolution. Students are asked to consider questions about various companies and digital marketing strategies.
Cpa Emarketing 2007v5.0
This document provides information about submitting an assignment for a CIM Award in eMarketing. It outlines the membership requirements, assignment submission deadlines, exam arrangements, and grading criteria. Students must join the CIM as a student and pay fees of £120 plus £70 to submit an assignment. The assignment involves creating an eMarketing plan for a business. Guidelines are provided on the suggested structure and requirements for the assignment.
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
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5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
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13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
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Internet Asset Management
- 1. Internet Asset Management Date: September 2010
- 2. Date: September 2010 What happened to TOP OF THE POPS!
- 9. Companies that don’t understand digital communities will die…. Source:the economist
- 10. Your customers have changed Source:the economist
- 11. 70 50 30 20 10 45-66 Baby Boomers ’ 46-’66 66-45 Baby Boomers ’ 46-’65 45-33 Gen X ’ 66-’76 33-16 Gen Y ’ 77-’94 15-0 Gen Z ’ 95-’2012 Age in 2010 Natives Immigrants
- 14. 27% of the UK workforce was born after 1980 Source:the economist
- 16. The Old Way is Static – The New Way is Dynamic
- 17. Interactive
- 18. Social is relationship marketing
- 19. And relationships need to be worked at..…
- 20. People are not demographics anymore To connect to them, you need to understand them and social is relationship building
- 23. Everyone has a circle of trust People whose opinion they listen to and respect…
- 24. Trust?
- 25. Consumers are not listening anymore….. Interruptive marketing has seen its day…
- 26. The rise of the “prosumer”
- 28. A shift in culture, communication and values
- 29. And companies are becoming transparent
- 30. Conversations will happen without you initiating them
- 31. Best to be part of these conversations.
- 33. There are over 500 million facebook users worldwide. If Facebook was a country it would have the 3 rd largest population in the world.
- 39. OVP
- 41. OVP
- 44. Objective Setting Framework Digital Offer OVP Corp Objectives Core Product Online Comp Limiters Vision USP R2M Structure Innovation Technology Customers Online Objectives
- 46. expensive inexpensive high ROI Low ROI cowboy premium bargain economy X