If you'd like to learn how to make social media work for your business, here's 5 step process to follow. You can find out more by visiting http://www.socialforcefive.com.au

1. Making Social Media Work For
Your Business
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4. The 5-Step Plan For
Succeeding With Social Media
Step 1
Educate
Step 5 Step 2
Manage Plan
Step 4 Step 3
Engage Create

5. Step 1: Educate
Applied knowledge is power…..
As social media is so new and foreign to most businesses, it is
near on impossible to create an „effective‟ strategic plan if you
„don‟t know, what you don‟t know‟.
• Books
• Blogs
• Courses, workshops
• Online learning, webinars
• Masterminding

6. Step 2: Plan
If you fail to plan, you plan to fail…..
Many businesses, large and small, approach social media from
an ad-hoc, tactical basis with little or no thought out strategy.
They attempt to „do‟ social media, much like writing a brochure
or advertisement.
To succeed in social media you must „be‟ sociable, not every
now and then, but every day, in every.

7. The 10-Step Plan
① Key stakeholder buy in – social culture
② Plan and set key social media objectives
③ Get to know your target communities
④ Analyse competitors and influencers
⑤ Create your online business personas
⑥ Establish social policies and procedures
⑦ Appoint brand ambassadors
⑧ Collateral stock-take
⑨ Conduct online/website audit - health check
⑩ Create and implement the plan

8. Step 3: Create
You need to create an iconic business brand that becomes your
visual, written and verbal identity. A business brand will help
clearly and consistently define, express and communicate who
you are, who you serve, and what you stand for.
You need to:
• Stand out
• Be consistent (repetition creates your
reputation)
• Build a tribe

9. Branding Collateral
Visual:
• Logo
• Business cards
• Powerpoint slide deck
• Social media profiles
• Professional photos
• Email signature

10. Branding Collateral
Written
• Website copy
• Brochure-ware
• Posters
• Banners
• Advertisements

11. Branding Collateral
Verbal
• Business show reel video
• YouTube Channel with FAQs

12. Social Media Platforms
Once you‟ve established your business brand, you then need to
decide what social media platforms you‟re going to have your
business brand visible on. Here‟s a few to consider:

13. Step 4: Engage
Content plus community, creates your currency!
The creation of remarkable content (in the form of blogs, posts,
whitepapers, e-books, video, audio just to name a few), that your
audience and followers are seeking out and feel excited to then share
with their community, is a critical component to achieving social media
marketing engagement.
Publishing remarkable content positions your business as the „trusted
expert‟ and gives you the essential credibility to charge a premium
price for your products and services.

14. Step 4: Engage
Social media has forever changed the way businesses and
customers now communicate with each other. We‟ve moved
from the „interruption marketing‟ era (known as „spamming‟)
to the „permission marketing‟ era (known as social media).
Marketing initiatives need to move from „me‟ to „we‟ if we are
to engage our customers on the social web. The ultimate
outcome from this is when our prospects become our
customers and then become „evangelists‟ promote our
business with us and for us.
The most effective way to connect and engage with your
online community and those that influence them is via social
media campaigns, email marketing, blogging and newsletters.

15. Publishing Platforms
Once you have your content in stock, here’s a list
of platforms you can publish your content on to
increase your engagement:
• Your blog and website
• Scribd
• Slideshare
• Udemy
• Ezine Articles
• Squidoo
• Source Bottle
• PR Web
• Issuu

16. IKEA Campaign

17. Air Asia Campaign

18. Paesano Campaign

22. Facebook Advertisements

23. Step 5: Manage
That, that you can measure, you can manage!
There‟s a great saying “I know that 50% of my marketing isn‟t
working, I just know which half!” It‟s important when launching online,
that you have an effective way of establishing what campaigns,
keywords and activities are and aren‟t working so you can either
exploit further or adjust accordingly.
The big million dollar question with social media is “how do you
measure ROI?” You need to think of social media like a vehicle, not as
the destination, therefore using traditional ROI formulas just won‟t
work. The better question to ask is “what was the conversion rate?”

24. Managing, Monitoring and
Measuring Tools

25. www.socialforcefive.com.au
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